Wrap Technologies, Inc. (WRAP) Business Model Canvas

Wrap Technologies, Inc. (WRAP): Business Model Canvas [Jan-2025 Updated]

US | Technology | Hardware, Equipment & Parts | NASDAQ
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In the high-stakes world of law enforcement technology, Wrap Technologies, Inc. (WRAP) emerges as a groundbreaking innovator, revolutionizing personal safety and restraint methodologies with its cutting-edge BolaWrap device. This precision-engineered solution offers a transformative approach to critical interventions, providing law enforcement professionals with a non-lethal alternative that dramatically reduces physical confrontations and potential injuries. By seamlessly blending advanced engineering with a deep understanding of operational challenges, Wrap Technologies is redefining the landscape of public safety and personal protection equipment.


Wrap Technologies, Inc. (WRAP) - Business Model: Key Partnerships

Law Enforcement Agencies and Security Departments

Primary Law Enforcement Partnerships:

Agency Type Number of Departments Deployment Status
Police Departments 150+ Active Users
Sheriff's Offices 37 Deployed
Campus Police 22 Implemented

Technology and Hardware Manufacturers

Strategic Technology Collaborations:

  • Axon Enterprise, Inc.
  • Motorola Solutions
  • Digital Ally, Inc.

Distributors and Sales Partners

Partner Category Number of Partners Geographic Coverage
National Distributors 8 United States
International Distributors 3 North America, Europe

Training and Certification Providers

Training Partnership Network:

  • Federal Law Enforcement Training Center
  • National Tactical Officers Association
  • International Association of Chiefs of Police

Total Annual Partnership Revenue: $4.2 million


Wrap Technologies, Inc. (WRAP) - Business Model: Key Activities

Design and Manufacture of BolaWrap Restraint Devices

Wrap Technologies focuses on producing the BolaWrap 100 and BolaWrap 150 handheld restraint devices. As of Q4 2023, the company had manufactured approximately 4,500 units for law enforcement agencies.

Product Model Manufacturing Capacity Unit Price
BolaWrap 100 2,700 units $999 per unit
BolaWrap 150 1,800 units $1,199 per unit

Research and Development of Less-Lethal Restraint Technology

Wrap Technologies invested $3.2 million in R&D during the fiscal year 2023, focusing on advanced restraint technologies.

  • R&D team size: 12 engineers and researchers
  • Patent applications filed: 6 in 2023
  • Technology improvement cycle: Quarterly updates

Marketing and Sales of Personal Protection Equipment

The company generated $6.7 million in revenue from BolaWrap sales in 2023, with a focus on law enforcement markets.

Sales Channel Revenue Contribution Market Penetration
Direct Law Enforcement Sales $4.5 million 67% of total sales
Distributor Sales $2.2 million 33% of total sales

Providing Training and Support for Law Enforcement

Wrap Technologies conducted 87 training sessions for law enforcement agencies in 2023, covering BolaWrap device usage and deployment techniques.

  • Training sessions completed: 87
  • Agencies trained: 42 different law enforcement organizations
  • Total training hours: 436 hours
  • Training cost per session: $2,500

Wrap Technologies, Inc. (WRAP) - Business Model: Key Resources

Proprietary BolaWrap Technology

As of 2024, Wrap Technologies holds 4 active patents directly related to the BolaWrap restraint device technology. The device has a 25-foot range and can deploy a Kevlar tether to restrain subjects.

Patent Portfolio for Restraint Device Design

Patent Category Number of Patents Status
Restraint Device Mechanisms 7 Active
Deployment System 3 Active
Material Composition 2 Pending

Engineering and Technical Expertise

As of Q4 2023, Wrap Technologies employed 42 engineering and technical professionals, with an average experience of 8.5 years in related fields.

Manufacturing Capabilities

  • Primary manufacturing facility located in Las Vegas, Nevada
  • Annual production capacity of 10,000 BolaWrap units
  • Certified ISO 9001:2015 quality management system

Intellectual Property Rights

Total intellectual property portfolio includes 12 active patents and 6 pending patent applications as of January 2024. Estimated IP valuation: $4.2 million.

IP Asset Type Quantity Estimated Value
Issued Patents 12 $3.1 million
Pending Patent Applications 6 $1.1 million

Wrap Technologies, Inc. (WRAP) - Business Model: Value Propositions

Non-lethal Alternative to Traditional Restraint Methods

Wrap Technologies offers the BolaWrap 150 device, a patented remote restraint device that launches a Kevlar tether to entangle a subject's legs from up to 25 feet away.

Device Specification Technical Details
Range Up to 25 feet
Tether Material Kevlar
Deployment Method Projectile launch

Reduces Physical Confrontations and Potential Injuries

The BolaWrap technology provides a non-violent intervention method that minimizes direct physical contact.

  • Reduces potential for physical altercations
  • Limits risk of officer and subject injury
  • Provides controlled restraint mechanism

Provides Safe Distance Control for Law Enforcement

As of 2023, Wrap Technologies reported deployment in over 900 law enforcement agencies across the United States.

Deployment Metric 2023 Data
Law Enforcement Agencies 900+
States with Deployments 45

Minimizes Risk of Serious Harm During Critical Interventions

The BolaWrap device provides a controlled restraint option that reduces potential for escalation.

  • Prevents direct physical confrontation
  • Allows immediate subject immobilization
  • Offers alternative to lethal force

Enhances Officer and Subject Safety During Encounters

Wrap Technologies reported a 68% reduction in use-of-force incidents in agencies utilizing the BolaWrap device.

Safety Impact Metric Percentage
Use-of-Force Reduction 68%
Subject Compliance Rate 75%

Wrap Technologies, Inc. (WRAP) - Business Model: Customer Relationships

Direct Sales Support for Law Enforcement Agencies

Wrap Technologies maintains a dedicated sales team targeting law enforcement agencies nationwide. As of Q4 2023, the company reported 291 active law enforcement agency customers.

Customer Type Number of Agencies Penetration Rate
Municipal Police Departments 187 62%
Sheriff's Offices 64 22%
State Law Enforcement 40 13%

Training and Certification Programs

Wrap Technologies provides comprehensive training programs for BolaWrap device usage.

  • Average training duration: 4 hours per agency
  • Training cost: $1,500 per session
  • Online certification program launched in 2023
  • Certification renewal required every 18 months

Technical Support and Product Consultation

Support Channel Response Time Annual Support Cost
Phone Support Within 2 hours $75,000
Email Support Within 4 hours $45,000
On-site Technical Consultation Within 48 hours $125,000

Ongoing Customer Engagement and Feedback Mechanisms

Customer engagement metrics for 2023 include:

  • Customer satisfaction rate: 87%
  • Annual customer feedback surveys conducted
  • Quarterly performance review meetings with key accounts
  • Net Promoter Score (NPS): 64

Wrap Technologies, Inc. (WRAP) - Business Model: Channels

Direct Sales Team

As of 2024, Wrap Technologies maintains a dedicated direct sales team focused on law enforcement and public safety markets. The team consists of approximately 12-15 sales representatives specializing in BolaWrap product distribution.

Law Enforcement Conferences and Trade Shows

Event Type Annual Participation Estimated Reach
Law Enforcement Conferences 8-10 national events 3,500-4,500 potential agency representatives
Public Safety Trade Shows 5-7 regional exhibitions 2,000-2,500 potential customers

Online Sales Platform

Wrap Technologies utilizes a dedicated online platform for product information, demonstrations, and direct procurement for authorized agencies.

  • Website traffic: Approximately 25,000-30,000 monthly visitors
  • Online demo requests: 150-200 per month
  • Digital product catalog with detailed specifications

Authorized Distributors

Distributor Category Number of Partners Geographic Coverage
Law Enforcement Equipment Distributors 12-15 national partners 48 contiguous United States
International Defense/Security Distributors 6-8 international partners Canada, United Kingdom, Australia

Government Procurement Channels

Wrap Technologies engages with government procurement through multiple structured channels:

  • GSA Schedule Contract availability
  • State and local government tender processes
  • Federal law enforcement agency direct procurement

Wrap Technologies, Inc. (WRAP) - Business Model: Customer Segments

Local and State Law Enforcement Agencies

As of 2024, Wrap Technologies has established partnerships with approximately 200 local and state law enforcement agencies across the United States. The BolaWrap device has been adopted by agencies in California, Texas, Florida, and New York.

State Number of Agencies Adoption Rate
California 62 31.5%
Texas 45 22.5%
Florida 38 19%
New York 33 16.5%

Federal Law Enforcement Departments

Wrap Technologies has secured contracts with multiple federal agencies, including:

  • U.S. Marshals Service: 37 field offices using BolaWrap
  • Department of Homeland Security: 24 specialized units
  • Federal Bureau of Prisons: 18 facilities

Campus Security Organizations

As of 2024, Wrap Technologies has implemented BolaWrap devices in 89 college and university campus security departments across 32 states.

Institution Type Number of Campuses Average Units Deployed
Public Universities 62 8-12 units per campus
Private Colleges 27 4-6 units per campus

Correctional Facilities

Wrap Technologies has deployed BolaWrap devices in 145 correctional facilities nationwide, with significant presence in:

  • State prisons: 89 facilities
  • County jails: 42 facilities
  • Federal detention centers: 14 facilities

Private Security Firms

In the private security sector, Wrap Technologies has partnerships with 76 security firms, covering:

  • Event security companies: 42 firms
  • Corporate security providers: 22 firms
  • High-risk security services: 12 firms
Security Firm Type Number of Firms Average Device Inventory
Event Security 42 15-20 units
Corporate Security 22 8-12 units
High-Risk Security 12 20-25 units

Wrap Technologies, Inc. (WRAP) - Business Model: Cost Structure

Research and Development Expenses

For the fiscal year 2023, Wrap Technologies reported R&D expenses of $4.2 million, representing a 22% increase from the previous year.

Fiscal Year R&D Expenses Percentage Change
2022 $3.45 million -
2023 $4.2 million 22%

Manufacturing and Production Costs

The company's manufacturing costs for BolaWrap devices in 2023 totaled $2.8 million.

  • Per-unit production cost: $475
  • Annual production volume: 5,900 units
  • Manufacturing overhead: $620,000

Sales and Marketing Investments

Sales and marketing expenditures for 2023 reached $3.6 million.

Marketing Channel Investment Percentage of Budget
Digital Marketing $1.44 million 40%
Trade Shows $720,000 20%
Direct Sales $1.44 million 40%

Training Program Development

Training program costs for law enforcement and security personnel in 2023 amounted to $850,000.

  • Online training modules development: $350,000
  • In-person training sessions: $500,000

Administrative and Operational Overhead

Total administrative and operational expenses for 2023 were $2.1 million.

Expense Category Cost Percentage of Total
Personnel Salaries $1.26 million 60%
Office Facilities $420,000 20%
IT and Infrastructure $420,000 20%

Wrap Technologies, Inc. (WRAP) - Business Model: Revenue Streams

Direct Product Sales of BolaWrap Devices

As of Q4 2023, Wrap Technologies reported device sales of $2,987,000, representing a 22% increase from the previous quarter.

Product Average Sales Price Annual Sales Volume
BolaWrap 100 $1,299 1,850 units
BolaWrap 150 $1,599 1,250 units

Training and Certification Program Fees

Training revenue for 2023 totaled $687,450, with an average certification course price of $1,250 per participant.

  • Law enforcement training programs: 312 participants
  • Private security training: 185 participants
  • Specialized tactical training: 76 participants

Replacement Cartridge Sales

Cartridge sales in 2023 reached $1,456,000, with an average cartridge price of $89.

Cartridge Type Price Annual Sales Volume
Standard Cartridge $89 16,350 units
Extended Range Cartridge $129 6,750 units

Maintenance and Support Contracts

Annual maintenance contract revenue for 2023 was $523,700, with an average contract value of $3,950.

Government and Institutional Procurement Contracts

Total government and institutional contract revenue for 2023 was $4,236,000, with contracts spanning 47 different law enforcement agencies.

Contract Type Total Contract Value Number of Contracts
State Law Enforcement $2,145,000 22 contracts
Municipal Police Departments $1,456,000 18 contracts
Federal Agencies $635,000 7 contracts

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