Tesla, Inc. (TSLA): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Tesla, Inc. revolucionou o cenário automotivo e de energia limpa, criando um modelo de negócios inovador que transcende os paradigmas de fabricação tradicionais. Ao integrar perfeitamente a tecnologia inovadora de veículos elétricos, soluções de energia sustentável e estratégias de vendas diretas ao consumidor, a Tesla interrompeu vários setores simultaneamente. Sua abordagem única combina inovação tecnológica de ponta, integração vertical e uma missão visionária para acelerar a transição mundial para a energia sustentável, tornando-as muito mais do que apenas uma empresa automobilística, mas uma empresa global transformadora reformulando como pensamos sobre transporte e energia renovável.

Tesla, Inc. (TSLA) - Modelo de negócios: Parcerias -chave

Parceria da Bateria da Panasonic

A Tesla e a Panasonic têm uma parceria de produção de bateria de longa data, com um investimento total de US $ 1,6 bilhão no Nevada Gigafactory a partir de 2023. Em 2022, eles produziram em conjunto aproximadamente 37 GWh de células de bateria.

Detalhes da parceria	Métricas
Investimento total	US $ 1,6 bilhão
Produção anual de bateria	37 GWh
Duração da parceria	Desde 2014

Fornecedores de componentes da bateria

A Tesla colabora com vários fornecedores de componentes de bateria para diversificar sua cadeia de suprimentos.

Fornecedor	Fornecimento de componentes da bateria (2023)
Catl	40 gwh
LG Chem	25 gwh
Panasonic	37 GWh

Fabricantes de semicondutores

• Micro Dispositivos Avançados (AMD)
• Nvidia
• Samsung Foundry

Parceiros de infraestrutura de carregamento global

Parceiro	Estações de carregamento (2023)
ChargePoint	4.500 estações
EVGO	1.800 estações
Eletrifice a América	3.600 estações

Fornecedores de equipamentos de fabricação automotiva

• Robótica da ABB
• Robótica Kuka
• Automação industrial da Siemens

Investimento total de parceria: aproximadamente US $ 2,5 bilhões em várias colaborações estratégicas a partir de 2024.

Tesla, Inc. (TSLA) - Modelo de negócios: Atividades -chave

Projeto e fabricação de veículos elétricos

A Tesla produziu 1.369.611 veículos em 2022, com 1.313.851 entregas. As instalações de fabricação incluem:

Localização	Capacidade de produção anual
Fremont, Califórnia	500.000 veículos
Xangai, China	750.000 veículos
Berlim, Alemanha	375.000 veículos
Austin, Texas	500.000 veículos

Pesquisa e desenvolvimento de tecnologia de bateria

Investimento em tecnologia de bateria:

• Despesas de P&D: US $ 2,5 bilhões em 2022
• 4680 Capacidade de produção de células de bateria: 42 GWh a partir de 2023
• Portfólio de patentes de tecnologia da bateria: mais de 1.800 patentes

Painel solar e produção do sistema de armazenamento de energia

Estatísticas de geração e armazenamento de energia:

Produto	Produção anual
Telhas solares	12.000 instalações em 2022
Powerwall	50.000 unidades vendidas em 2022
Megapack	6,5 GWh implantado em 2022

Desenvolvimento de software de direção autônoma

Métricas de desenvolvimento de direção autônoma:

• FSD (Autocrodução completa) Usuários beta: 400.000 a partir do quarto trimestre 2022
• Investimento anual de desenvolvimento de software: US $ 1,3 bilhão
• Miles de piloto automático conduzidos: mais de 3 bilhões de milhas cumulativas

Expansão e manutenção da rede de supercharger

Estatísticas de rede de supercharger:

Região	Número de estações de superalimentador	Barracas de carregamento total
América do Norte	1,441	13,472
Europa	987	8,631
Ásia	612	5,987

Tesla, Inc. (TSLA) - Modelo de negócios: Recursos -chave

Tecnologia avançada de bateria e propriedade intelectual

A Tesla possui 241 patentes relacionadas à bateria a partir de 2023. O portfólio de tecnologia de bateria da empresa inclui:

• 4680 design de célula de bateria
• Tecnologia de bateria de íons de lítio
• Inovações do sistema de gerenciamento de bateria

Categoria de patentes	Número de patentes
Tecnologia de células da bateria	87
Sistemas de gerenciamento de bateria	54
Fabricação de bateria	100

Instalações de fabricação altamente automatizadas

A Tesla opera instalações de fabricação com automação significativa:

• Fremont, Califórnia: 5,3 milhões de pés quadrados
• GigaFactory Texas: 2,5 milhões de pés quadrados
• GigaFactory Shanghai: 1,2 milhão de pés quadrados

Instalação	Capacidade de produção anual
Fábrica de Fremont	500.000 veículos
GigaFactory Texas	250.000 veículos
GigaFactory Shanghai	750.000 veículos

Forte reputação da marca em veículos elétricos

Valor da marca da Tesla em 2023: US $ 45,3 bilhões

Métrica da marca	Valor
Valor da marca	US $ 45,3 bilhões
Participação de mercado global	17.4%

Engenharia e Pesquisa Esportiva talento

Total de funcionários da Tesla: 127.855 a partir do quarto trimestre 2023

Categoria de funcionários	Número
Equipe de engenharia	38,357
Pesquisar & Desenvolvimento	15,542

Extensa infraestrutura de carregamento global

Estatísticas de rede de supercharger Tesla:

• Estações totais de superalimentador: 5.404
• Conectores Total de Supercharger: 48.636
• Cobertura global: 46 países

Região	Número de estações de superalimentador
América do Norte	1,802
Europa	1,521
Ásia -Pacífico	2,081

Tesla, Inc. (TSLA) - Modelo de negócios: proposições de valor

Veículos elétricos de alto desempenho com tecnologia de ponta

Aceleração xadrez da Tesla Model S: 0-60 mph em 1,99 segundos. Velocidade máxima da xadrez do Modelo S: 200 mph. Faixa de bateria para o longo alcance do Modelo S: 405 milhas por carga. Eficiência da bateria: 4,1 milhas por kWh.

Modelo	Aceleração (0-60 mph)	Velocidade máxima	Faixa
Manta do modelo S.	1,99 segundos	200 mph	396 milhas
Modelo 3 de longo alcance	4,2 segundos	145 mph	358 milhas
Modelo X xadrez	2,5 segundos	163 mph	333 milhas

Soluções sustentáveis ​​de transporte e energia

Energia solar total gerada em 2022: 3,9 TWH. O armazenamento total de energia implantado em 2022: 6,5 GWh. Compensação de carbono através de veículos elétricos: estimado 13,4 milhões de toneladas de CO2 em 2022.

• Eficiência do telhado solar: 22,8% da taxa de conversão do painel solar
• Capacidade de armazenamento do Powerwall: 13,5 kWh por unidade
• MEGAPACK Energy Storage System: 3 MWh por unidade

Capacidades avançadas de direção autônoma

Usuários beta autônomos completos (FSD): 400.000 a partir do quarto trimestre 2023. Taxa de engajamento do piloto automático: 90% durante a direção da rodovia. Taxa de intervenção de segurança: 0,2 incidentes por milhão de milhas.

Recurso autônomo	Capacidade	Precisão
Navegue no piloto automático	Muda de pista da rodovia	97.5%
Reconhecimento do semáforo	Parada/vá automática	99.1%

Design de veículos premium e inovador

Pedidos de patente de design em 2022: 87. Pesquisa e desenvolvimento Gastos: US $ 3,1 bilhões em 2022. Awards de design recebidos: 12 reconhecimento de design internacional.

Custos de propriedade mais baixos a longo prazo

Custo médio de manutenção em 5 anos: US $ 4.600 (em comparação com US $ 8.300 para veículos de luxo tradicionais). Custo de energia por milha: US $ 0,04 (eletricidade) versus US $ 0,12 (gasolina). Garantia da bateria: 8 anos ou 150.000 milhas.

Categoria de custo	Tesla	Veículo tradicional
Manutenção de 5 anos	$4,600	$8,300
Custo de energia por milha	$0.04	$0.12

Tesla, Inc. (TSLA) - Modelo de negócios: relacionamentos com o cliente

Modelo de vendas diretas através de lojas de propriedade da empresa

A partir do quarto trimestre de 2023, a Tesla opera 891 lojas e galerias de varejo em todo o mundo. A empresa mantém uma abordagem de vendas diretas com 440 lojas na América do Norte, 267 na Europa e 184 nas regiões da Ásia-Pacífico.

Região	Número de lojas	Porcentagem de presença global
América do Norte	440	49.4%
Europa	267	30%
Ásia-Pacífico	184	20.6%

Plataforma de configuração e compra online

A plataforma on -line da Tesla gera aproximadamente US $ 17,7 bilhões em receita direta de vendas on -line em 2023. A plataforma de compra digital suporta:

• Configuração do veículo em tempo real
• Citações de preços instantâneos
• Opções de financiamento
• Avaliação de troca
• Pedidos on -line diretos

Rede robusta de suporte ao cliente e serviço

A Tesla mantém 181 centros de serviço globalmente, com um tempo médio de resposta ao atendimento ao cliente de 24 a 48 horas. A rede de serviços abrange 38 países e suporta aproximadamente 1,5 milhão de proprietários de veículos ativos.

Métrica de serviço	2023 dados
TOTAL CENTERS DE SERVIÇO	181
Países cobertos	38
Proprietários de veículos ativos	1,500,000

Atualizações de software Over-the-Air

A Tesla oferece aproximadamente 35-40 atualizações de software anualmente, com um tempo médio de instalação de 30 minutos. Em 2023, 95% dos veículos da Tesla receberam pelo menos uma grande atualização de software.

Mídia social ativa e envolvimento da comunidade

A presença das mídias sociais de Tesla inclui:

• Twitter/X: 19,4 milhões de seguidores
• Instagram: 12,7 milhões de seguidores
• YouTube: 2,3 milhões de assinantes
• Facebook: 8,6 milhões de seguidores

A empresa gera aproximadamente 78% do envolvimento do cliente por meio de plataformas digitais, com um volume anual de interação anual de mídia social de 42 milhões de compromissos.

Tesla, Inc. (TSLA) - Modelo de Negócios: Canais

Plataforma online tesla.com

A partir de 2024, o principal canal de vendas direto da Tesla é seu site oficial, Tesla.com. A plataforma lida com aproximadamente 80% dos pedidos de veículo diretamente.

Métricas de plataforma online	2024 dados
Visitantes diários do site	1,2 milhão
Taxa de conversão de pedidos on -line	3.7%
Valor médio do pedido	$57,500

Lojas de varejo de propriedade da empresa

A Tesla opera 438 locais de varejo globalmente a partir do primeiro trimestre de 2024.

Distribuição de lojas de varejo	Número de lojas
Estados Unidos	285
Europa	98
China	55

Unidades de vendas e serviços móveis

A Tesla mantém 672 veículos de serviço móvel em suas regiões operacionais.

• Tempo médio de resposta: 24-48 horas
• Taxa de conclusão de serviço: 92%
• Interações anuais de serviço móvel: 1,4 milhão

Marketing digital e mídia social

Os canais de marketing digital da Tesla atingem aproximadamente 45 milhões de seguidores entre plataformas.

Plataforma de mídia social	Contagem de seguidores
Twitter/x	19,2 milhões
Instagram	15,6 milhões
YouTube	10,2 milhões

Mercados automotivos de terceiros

A Tesla utiliza canais limitados de terceiros, com menos de 5% das vendas ocorrendo através de plataformas externas.

• Vendas certificadas de veículos usados: 22.000 unidades anualmente
• Penetração de mercado de terceiros: 4,3%
• Valor médio da transação de terceiros: US $ 52.300

Tesla, Inc. (TSLA) - Modelo de negócios: segmentos de clientes

Entusiastas da tecnologia de alta renda

Renda familiar média anual: US $ 150.000+

Característica demográfica	Percentagem
Faixa etária de 25 a 45	62%
Profissional de Tecnologia	48%
Gastos com tecnologia anual	$7,500

Consumidores conscientes ambientais

Tamanho do mercado: 37% dos consumidores automotivos globais

• Disposto a pagar prêmio pelo transporte sustentável
• Média disposição adicional de gastar: US $ 8.500 por veículo
• Idade primária demográfica: 35-55 anos

Mercado de carros de luxo

Segmento de mercado	Volume anual de vendas
Segmento de veículo elétrico premium	285.000 unidades
Faixa de preço médio	$65,000 - $125,000
Participação de mercado (Tesla)	52%

Gerentes de frota corporativa

Mercado endereçável total: 18.500 operações de frota corporativa na América do Norte

• Tamanho médio da frota: 250-500 veículos
• Orçamento anual de transição de veículo elétrico: US $ 3,2 milhões
• Mercado total de eletrificação potencial de frota: US $ 59,3 bilhões

Primeiros adotantes de tecnologia

Característica	Percentagem
Idade mediana	38 anos
Investimento de tecnologia anual	$12,500
Primeiro a comprar novas tecnologias	73%

Tesla, Inc. (TSLA) - Modelo de negócios: estrutura de custos

Altas despesas de pesquisa e desenvolvimento

As despesas de P&D da Tesla para o ano fiscal de 2022 foram de US $ 3,075 bilhões, representando um investimento significativo em inovação tecnológica.

Ano	Despesas de P&D ($)	Porcentagem de receita
2022	3,075,000,000	5.6%
2021	2,592,000,000	6.1%

Investimentos de infraestrutura de fabricação

A Tesla investiu pesadamente em instalações de fabricação em todo o mundo.

• GigaFactory Texas: custo de construção estimado de US $ 1,1 bilhão
• GigaFactory Berlin: investimento estimado de € 5 bilhões
• GigaFactory Shanghai: investimento inicial de aproximadamente US $ 2 bilhões

Produção de bateria e desenvolvimento de tecnologia

Os custos de produção de bateria da Tesla são críticos para seu modelo de negócios.

Tipo de Bateria	Custo de produção estimado por kWh
4680 célula da bateria	$ 60- $ 70 por kWh
Células de geração anterior	$ 100- $ 130 por kWh

Custos globais de expansão e instalação

A Tesla continua a expandir sua pegada global de fabricação.

• Total de instalações de fabricação global: 5 gigAfactories
• Investimento cumulativo em fabricação global: aproximadamente US $ 10,5 bilhões

Marketing e desenvolvimento de marca

As despesas de marketing da Tesla são notavelmente baixas em comparação com os fabricantes automotivos tradicionais.

Ano	Despesas de marketing ($)	Porcentagem de receita
2022	237,000,000	0.43%
2021	170,000,000	0.40%

Despesas operacionais totais para 2022: US $ 20,63 bilhões

Tesla, Inc. (TSLA) - Modelo de negócios: fluxos de receita

Vendas de veículos elétricos

O fluxo de receita principal da Tesla das vendas de veículos elétricos em 2023 totalizou US $ 81,46 bilhões. Os números de entrega de veículos atingiram 1.810.000 unidades globalmente.

Modelo de veículo	2023 Volume de vendas	Preço médio de venda
Modelo 3	760.000 unidades	$40,240
Modelo Y.	785.000 unidades	$47,490
Modelo S.	95.000 unidades	$87,490
Modelo X.	170.000 unidades	$98,940

Vendas do sistema de armazenamento de energia

A receita de armazenamento de energia e geração atingiu US $ 6,02 bilhões em 2023.

• Vendas de baterias residenciais do Powerwall: US $ 1,2 bilhão
• MEGAPACK Comercial/Utility em escala de utilidade Vendas: US $ 4,82 bilhões

Painel solar e instalações de telhado solar

A implantação solar em 2023 totalizou 2,4 gigawatts, gerando US $ 1,56 bilhão em receita.

Vendas regulatórias de crédito de carbono

As vendas de crédito de carbono em 2023 totalizaram US $ 1,78 bilhão, com vendas para outros fabricantes automotivos.

Software e recursos de direção autônoma

A receita de software completa autônomo (FSD) atingiu US $ 1,2 bilhão, com aproximadamente 400.000 assinantes ativos pagando US $ 199 a US $ 12.000 por atualização do veículo.

Recurso de software	2023 Receita	Base de usuários
Completo autônomo	US $ 1,2 bilhão	400.000 assinantes
Conectividade premium	US $ 380 milhões	250.000 assinantes

Tesla, Inc. (TSLA) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Tesla, Inc. (TSLA) over the competition right now, late in 2025. It's not just about the car; it's the whole package, from performance specs to the energy grid you plug into.

Superior Electric Vehicle Performance, Range, and Safety Ratings

The vehicles deliver raw capability that still turns heads. Take the Model Y Performance, for example; it launches from 0 to 100km/h in just 3.5 seconds and hits a top speed of 250km/h. You can expect efficiency around 17.4kWh/100km, and it charges at up to 250kW on the network.

Safety is a major selling point, backed by independent testing. The 2025 Model Y achieved a five-star ANCAP safety rating with impressive scores: 91% for adult occupancy protection, 95% for child occupancy, 86% for vulnerable road users, and 92% for safety assistance. Similarly, the redesigned 2025 Model 3 earned a five-star Euro NCAP rating, scoring 90% for adult occupant protection and 93% for child occupant safety. Still, for a broader view, Consumer Reports' 2026 Automotive Brand Ranking placed Tesla tenth overall with a score of 72, and its reliability score was 50 (ninth place), with the Model Y noted as the most reliable EV.

Software-Defined Vehicle Experience with Over-the-Air Updates

The vehicle evolves after you buy it, thanks to software. For instance, the Full Self-Driving (FSD) capability option is currently priced at $10,100 on performance trims. On the manufacturing side, the company has driven the average cost per vehicle below $35,000 as of February 1, 2025, a significant drop from seven years prior, reflecting manufacturing efficiencies that feed into the product value. This software integration is key to keeping the vehicle feeling current.

Integrated Energy Ecosystem (Solar Roof, Powerwall, Megapack)

Tesla's energy division is scaling rapidly, offering a complete solution from home backup to utility-scale storage. In the third quarter of 2025, the company deployed a record 12.5 GWh of battery storage systems globally, which is an 81% year-over-year increase. This segment brought in $3.4 billion in revenue in Q3 2025, up 27% from the prior year, achieving a segment gross margin of 31%.

Here's a quick look at the capacity of the core hardware components as of Q2 2025 deployments:

Product	Capacity/Unit	Q2 2025 Deployment (GWh)
Megapack	Up to 3 MWh	6.2 GWh
Powerwall	13.5 kWh	2.6 GWh
Powerpack	Roughly 210 kWh	0.8 GWh

The utility-scale Megapack 3, part of the new Megablock platform, can form a 20 MWh solution, boasting a site-level density of 248 MWh AC-per-acre. The cost efficiency is also improving; the average installed cost per kWh for a Megapack system fell to $290 in Q2 2025.

Potential for Future Autonomous Mobility via Robotaxi and CyberCab

The vision for fully autonomous mobility is materializing, albeit with shifting timelines. CEO Elon Musk announced that production for the purpose-built Cybercab-a vehicle with no steering wheel or pedals-is targeted to begin in April 2025 at the Austin factory, aiming for an annual output of 2-3 million units with a 10-second cycle time. The Cybercab is designed with only 80 structural parts, compared to the Model Y's 200+. For immediate deployment, the company scaled back its goal for unsupervised Robotaxi service to launching in eight to 10 U.S. metro areas within the next two months (from late October 2025). The initial rollout, which began around June 2025 in Austin, utilized existing Model Y vehicles running the latest FSD software.

Access to the World's Largest, Most Reliable Fast-Charging Network

The Supercharger network remains a significant moat, expanding aggressively. As of November 2025, Tesla operates over 75,000 Supercharger stalls across more than 7,800 sites globally. In Q3 2025 alone, the company added 3,589 new stalls, an increase of 27% year-over-year, with a quarterly throughput of approximately 1.8 TWh of energy.

The network is also getting faster and more accessible:

• V4 Superchargers enable charging speeds up to 500 kW for passenger vehicles.
• V4 capacity can climb to 1.2 MW per stall for the Tesla Semi.
• Almost two-thirds (or 65%) of the stalls are open to non-Tesla EVs.
• The anticipated cost for a new V4 stall in the U.S. may drop to less than $40,000, down from the $40-45k range for V3.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Customer Relationships

Direct-to-consumer sales model via online orders and company showrooms

Tesla, Inc. vehicle deliveries for the first half of 2025 totaled over 718,000 units (Q1: over 336,000; Q2: over 384,000). The FactSet consensus estimate for full-year 2025 deliveries was 1.66 million electric vehicles.

The company sold 86,700 China-made electric vehicles in November 2025, which was 10% more than November 2024. The revamped Model Y was launched in the U.S. market in March 2025.

Digital, low-touch service model with mobile service and remote diagnostics

Tesla's mobile service program sees technicians perform routine maintenance and minor repairs at the customer's location. Mobile service units handle 80% of repairs on-site.

High-engagement community and social media interaction

Tesla brand loyalty as of mid-2025 stood at 52.1%, down from approximately 67% in 2022-2023. Tesla fuel-type loyalty as of mid-2025 was 68.9%.

In 2022, the referral program contributed to 10% of new sales.

Subscription-based services for FSD and premium connectivity

The total paid Full Self-Driving (FSD) customer base represented approximately 12% of the existing fleet as of the third quarter of 2025. Tesla boasts over 1 million FSD-equipped vehicles as of mid-2025.

FSD (Supervised) software costs $8,000 outright or $99 per month as of late 2025.

The FSD take rate for the broader fleet has climbed to the teens from single-digit percentages.

For newer Model S and Model X buyers, the outright purchase take rate for FSD was 50-60% before the mandatory inclusion in the Luxe Package.

The FSD V14 update achieved a 30% improvement in intervention rates compared to V13, as shared in the Q3 2025 update.

The company reported a 15% rise in software-related income in its Q3 2025 earnings call.

FSD-related revenue in Q3 2025 was lower than the $326 million recorded in the same period of 2024.

Analysts forecast that recurring FSD revenue could contribute over $1 billion annually by 2026.

Metric	Value/Rate (as of late 2025)	Context/Period
Total Paid FSD Customer Base	12% of existing fleet	Q3 2025
FSD Outright/Subscription Price	$8,000 / $99 per month	Late 2025 Pricing
Model S/X FSD Purchase Take Rate	50-60%	Pre-Luxe Package
Broader Fleet FSD Take Rate	In the teens	Late 2025
FSD V14 Intervention Improvement vs V13	30%	Q3 2025 Update
Software-Related Income Growth	15% increase	Q3 2025
FSD Revenue (Q3 2024)	$326 million	Q3 2024 Benchmark

The company's total revenue for the third quarter of 2025 was $28.1 billion.

The goal for the proposed $1 trillion pay package includes hitting 10 million FSD subscriptions by 2035.

The new vehicle rental program offers flexible durations from three to seven days.

Tesla, Inc. (TSLA) - Canvas Business Model: Channels

You're looking at how Tesla, Inc. gets its products and services in front of customers, which is a mix of direct control and massive infrastructure investment. This approach is key to their entire sales and ownership experience.

Company-owned physical showrooms and galleries globally

Tesla relies on a direct-to-consumer model, bypassing traditional independent dealerships. This channel is where customers see, test drive, and take delivery of vehicles. While specific, up-to-the-minute figures for showrooms and galleries alone as of late 2025 aren't explicitly separated in the latest reports, the combined physical footprint is substantial. As of the end of fiscal year 2024, Tesla operated over 1,300 stores and service locations globally. This physical presence is critical for brand experience and initial customer touchpoints, even as transaction volumes shift.

Direct online sales platform for vehicles and energy products

The primary transaction channel for most sales is the direct online platform. Customers configure and order vehicles, Powerwalls, and other energy products entirely through the Tesla website or app. This digital channel allows for rapid price adjustments and direct communication of product availability, though specific revenue or volume percentages attributed solely to online sales for 2025 aren't broken out in the most recent public filings.

Global Supercharger network for charging and brand exposure

The Supercharger network functions as a critical channel for enabling long-distance travel and reinforcing brand loyalty. As of the third quarter of 2025, Tesla operated 7,753 DC fast-charging stations worldwide, comprising 73,817 connectors (stalls). By November 2025, some reports place the network at about 7,900 stations with over 75,000 connectors. The latest V4 hardware supports peak charging rates up to 500 kW for passenger vehicles and up to 1.2 MW for the Tesla Semi. This network is also increasingly a channel for non-Tesla revenue as it opens to other brands.

Dedicated mobile service fleet and fixed service centers

Service delivery is a two-pronged channel: fixed service centers and the mobile fleet. The fixed centers handle more complex repairs, while the mobile fleet brings service directly to the customer. By the end of fiscal year 2024, the dedicated mobile service fleet had grown to over 1,900 vehicles, designed to handle a high volume of routine repairs conveniently. The fixed service locations, which are included in the 1,300+ total locations as of the end of fiscal year 2024, support the mobile units and handle major work.

Here's the quick math on the physical and charging infrastructure scale:

Channel Component	Metric	Latest Reported Number (as of late 2025 or closest)
Fixed Sales/Service Locations	Total Count (End of FY 2024)	Over 1,300
Mobile Service Fleet	Total Vehicle Count (End of FY 2024)	Over 1,900 vehicles
Supercharger Network	Total Stations (Q3 2025)	7,753 stations
Supercharger Network	Total Connectors/Stalls (Q3 2025)	73,817 connectors
Supercharger Network	Peak Power (V4 Passenger Vehicle)	500 kW
Supercharger Network	Peak Power (V4 Tesla Semi)	1.2 MW

The growth in energy deployments also uses these channels, with 12.5 GWh of storage deployed in Q3 2025.

The physical and digital channels work together to support the entire product lifecycle:

• Physical Showrooms: Initial product viewing and test drives.
• Online Platform: Primary point of sale for vehicles and energy products.
• Supercharger Network: Essential post-sale infrastructure support.
• Service Fleet/Centers: Maintenance and repair support.

Tesla, Inc. (TSLA) - Canvas Business Model: Customer Segments

You're looking at the core customer groups for Tesla, Inc. (TSLA) as of late 2025, based on the latest available delivery and deployment figures from the third quarter of 2025. It's clear the business is heavily weighted toward the mass market, but the other segments are showing significant growth momentum.

High-end consumers and early technology adopters (Cybertruck, Model S/X)

This segment, comprising the Model S, Model X, and the Cybertruck, represents the premium and niche end of the automotive business. Honestly, these models are now a small fraction of the total volume, but they carry the brand's halo effect.

In Q3 2025, deliveries for Model S, Model X, and Cybertruck combined totaled 15,933 units. That was only about 3% of the total vehicle deliveries for the quarter. To give you a specific example of the split, the Cybertruck alone accounted for 5,385 units sold in the US during Q3 2025. For context, in Q2 2025, the older models (S/X) made up just 1.6% of total sales, amounting to 6,394 units. This group is definitely the enthusiast and high-margin buyer, but they aren't driving the volume.

Mass-market EV buyers globally (Model 3/Y Standard)

This is where the overwhelming majority of Tesla's business volume lies. The Model 3 and Model Y are the workhorses, especially with the introduction of the Standard versions designed for cost efficiency.

The sheer scale here is what matters for the top-line numbers. For Q3 2025, the Model 3 and Model Y deliveries hit 481,166 units globally. That single group represented approximately 97% of all vehicles delivered that quarter. Even in the softer Q2 2025, these two models accounted for 373,728 units, or 97.3% of the total. The Model Y continues to be a sales leader, with an estimated 114,897 units sold in the US in Q3 2025 alone.

Here's a quick comparison of the volume drivers:

Metric	Model 3/Y (Q3 2025)	Other Models (Q3 2025)
Production Units	435,826	11,624
Deliveries	481,166	15,933
% of Total Deliveries	~97%	~3%

Commercial and utility-scale energy storage providers (Megapack, Megablock)

The Energy segment is a fast-growing customer base, primarily utility companies and large commercial operators buying Megapack systems. This area boasts 30%+ gross margins.

Tesla deployed 12.5 GWh of energy storage products in Q3 2025, which was an 81% year-over-year increase from the 6.9 GWh delivered in Q3 2024. The revenue from this segment was substantial, bringing in $3.4 billion in Q3 2025, compared to $21.2 billion from the automotive segment in the same period. For the utility-scale market specifically, Tesla was ranked the 3rd leading supplier for global BESS cell shipments in the first three quarters of 2025, with total shipments reaching 252.5 GWh in that period. Furthermore, the new Megablock solution is designed to be a 20 MWh system using four Megapack 3 units.

Fleet operators and future Robotaxi network participants

This segment is currently nascent but has the highest projected future revenue potential, centered around the autonomous ride-hailing service. You should note that the actual operational fleet is still small as of late 2025, but the targets are aggressive.

CEO Elon Musk stated the goal is to have Robotaxi service available to half the population of the US by the end of 2025, subject to regulatory approvals. Deutsche Bank estimates the fleet could reach as many as 1,500 robotaxis by year-end 2025, ramping up from an estimated current base of 150 to 200 autonomous vehicles. The plan targeted 1,000 vehicles in the Bay Area and 500 or more in Austin by the end of the year. The software supporting this, FSD 13.2, is targeting a rollout to 100,000 vehicles by year-end. The projected fare for this service is between $0.30-$0.40 per mile.

Key near-term metrics for this customer group include:

• Projected year-end 2025 Robotaxi fleet size: 1,500 vehicles.
• Targeted expansion fleet size by Q4 2025: 10,000 units.
• Current operational fleet estimate (late 2025): 150 to 200 AVs.
• Projected Robotaxi revenue per mile: $0.30-$0.40.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Cost Structure

You're looking at the expense side of the ledger for Tesla, Inc. (TSLA) as of late 2025, and it's clear that growth demands serious capital. The cost structure is dominated by massive, forward-looking investments rather than just keeping the lights on for current sales.

Significant Capital Expenditure (CapEx)

Capital spending remains a huge drain, though the forecast has been adjusted downward from earlier expectations. Management now projects capital expenditures in 2025 to be around $9 billion, a reduction from previous guidance of over $10 billion, and below the average analyst estimate of $10.16 billion for the year. This spending is spread across developing and ramping new products, building or ramping manufacturing facilities on three continents, piloting new battery cell technologies, expanding the Supercharger network, and investing in autonomy and AI training products. For context, the company's CapEx for the period ending December 31, 2024, was $2.78 billion, showing the significant step-up planned for the current fiscal year. Still, some analyses projected CapEx to reach $10 billion in 2025 before a slight decrease. Here's the quick math on the recent CapEx trajectory:

Metric	Value/Projection	Source Context
Projected 2025 CapEx (Management)	Around $9 billion	Cybercab manufacturing, semi production, and AI infrastructure build-out
Previous 2025 CapEx Guidance	Over $10 billion	Before July 2025 revision
Analyst Estimate for 2025 CapEx	$10.16 billion	Average estimate
CapEx for Period Ending Dec 31, 2024	$2.78 billion	Reflecting prior investment levels

High Cost of Goods Sold (COGS)

The cost of making the vehicles and energy products is under pressure, largely due to raw materials. The cost of sales for vehicles spiked 61% Year-over-Year (YoY), which translated to an increase of nearly $5 billion in the third quarter of a recent year, driven by rising commodity costs. Battery cell procurement is a major component here; key raw materials like cobalt, lithium, and nickel represent about a third of the total costs of a battery cell. To counter this, Tesla is heavily investing in its own battery production, such as the joint battery cell manufacturing plant with Panasonic, a $4 billion project that faced cost increases. The shift in cathode material chemistry, for example, from NCA to NCM, is partly driven by the fact that manganese is significantly cheaper than aluminum-almost incomparable.

Operating Expenses and Compensation

Operating expenses reflect the intense focus on future technology, which compresses current profitability. In the third quarter of fiscal 2025, the operating margin was down 5 percentage points YoY to 5.8%. This compression stems from several areas:

• Increased restructuring costs.
• Significant spending on AI chip design efforts.
• Rising legal expenses.
• Increasing compensation packages.

Stock-based compensation is a notable line item; one analyst noted that Tesla dilutes its shareholders at about 3.6% per year, a rate not offset by share buybacks. Furthermore, the potential cost associated with the CEO's new performance award, if all targets are met, is an unprecedented potential liability, aiming for nearly $7.5 trillion in shareholder value creation over the vesting period, though this is tied to massive future performance milestones.

Continuous Investment in Expansion and Efficiency

The CapEx figures directly fund the continuous push for scale and efficiency. The investment supports the expansion of Gigafactories across three continents, which is essential for meeting global demand and ultimately reducing per-unit production costs. The goal is to improve supply chain efficiency through vertical integration, especially in battery manufacturing. For instance, one key battery plant is projected to increase US production capacity by 60 percent by March 2027. This aggressive build-out is intended to stabilize COGS by 2026 as new production technologies come online.

Supercharger Network Costs

Costs associated with the Supercharger network are factored into the overall capital spending plans. This includes the capital outlay for the build-out of new charging locations globally, as well as ongoing maintenance expenses to keep the network operational and reliable for the growing fleet. Specific 2025 dollar amounts allocated solely to the Supercharger network build-out and maintenance are typically bundled within the broader CapEx guidance.

Finance: draft 13-week cash view by Friday.

Tesla, Inc. (TSLA) - Canvas Business Model: Revenue Streams

The Revenue Streams component of Tesla, Inc.'s Business Model Canvas is built upon several distinct, yet increasingly interconnected, sources of income as of late 2025. The core remains vehicle sales, but the growth trajectory is heavily influenced by energy products and software monetization.

The primary revenue components for Tesla, Inc. in the third quarter of 2025 were:

• Automotive sales revenue, totaling $20.36 billion in Q3 2025
• Energy Generation and Storage sales, reaching $3.42 billion in Q3 2025
• Services and Other revenue (Supercharging, maintenance, insurance) at $3.48 billion in Q3 2025
• Sales of Automotive Regulatory Credits, which were $417 million in Q3 2025

The Full Self-Driving (FSD) software component represents a critical, high-margin revenue opportunity, though its reported quarterly revenue recognition can fluctuate based on prior period sales and subscription adoption rates.

Here's a quick look at the key revenue figures from the third quarter of 2025, showing the relative scale of each segment:

Revenue Stream	Q3 2025 Amount
Automotive Sales Revenue	$20.36 billion
Energy Generation and Storage Sales	$3.42 billion
Services and Other Revenue	$3.48 billion
Automotive Regulatory Credits Sales	$417 million

Focusing specifically on the software monetization aspect, the Full Self-Driving (FSD) stream is characterized by its pricing structure and user base metrics:

• Tesla reported over 1.2 million active FSD subscriptions in Q3 2025.
• Only about 12% of the existing fleet are paid FSD customers as of the Q3 2025 earnings call.
• The one-time purchase price for FSD (Supervised) in the US market is $8,000.
• The monthly subscription option for FSD is priced at $99 per month.
• FSD-related revenue for Q3 2025 was reported to be lower than the $326 million recognized in the same period of 2024.

The Energy Generation and Storage segment showed significant year-over-year growth, with its revenue surging approximately 44% compared to Q3 2024, driven by record deployments of energy storage products like Megapack and Powerwall.