Entravision Communications Corporation (EVC): History, Ownership, Mission, How It Works & Makes Money

When you look at Entravision Communications Corporation (EVC), are you seeing a traditional media company or a global AdTech powerhouse? The reality is a high-stakes pivot, where the company's trailing twelve-month revenue of over $420 million is fueled by a massive shift: its Advertising Technology & Services (ATS) segment revenue surged by 104% in Q3 2025, even as its legacy Media business declined by 26%. This means the company you thought you knew-the largest affiliate group of Univision and UniMás-is defintely now a dual-threat entity, leveraging programmatic advertising (automated, real-time ad buying) to target audiences globally, not just the U.S. Latino market. We need to understand the mechanics of this transformation, because the risk and opportunity profile has changed completely.

Entravision Communications Corporation (EVC) History

You're looking for the foundation of Entravision Communications Corporation, and the story is a classic pivot from traditional media to ad-tech. The direct takeaway is that Entravision started in 1996 as a Spanish-language broadcaster, but its true transformation-and its current financial strength-comes from its aggressive shift into digital and programmatic advertising, highlighted by the 104% revenue surge in its Advertising Technology & Services (ATS) segment in the third quarter of 2025.

Given Company's Founding Timeline

Year established

The company was established in 1996 as a limited partnership.

Original location

Entravision was originally headquartered in Santa Monica, California, before moving its principal executive offices to Burbank, California.

Founding team members

The company was founded by two media veterans: Walter F. Ulloa, who served as Chairman and CEO, and Philip C. Wilkinson, who became President and COO.

Initial capital/funding

While the initial capital for the limited partnership is not public, the company's first major capital injection came from its Initial Public Offering (IPO) in 2000, which raised $814 million to fund rapid expansion.

Given Company's Evolution Milestones

Given Company's Transformative Moments

The company's trajectory has been defined by a clear, sometimes painful, transition from a U.S. Hispanic broadcast-centric model to a global advertising technology powerhouse. Honestly, this required shedding older assets to focus on the future.

The biggest shift came in the mid-to-late 2010s, recognizing that the traditional media segment was facing secular decline. This led to a series of strategic divestitures and a massive investment in digital capabilities.

• The 2018 acquisition of Smadex, a Barcelona-based demand-side platform (DSP), was the defintely most critical move, giving Entravision proprietary technology to compete globally in programmatic advertising.
• In the first quarter of 2025, the company incurred non-cash charges of $48.9 million as part of this strategic clean-up, which included selling two television stations in Mexico and vacating its former Santa Monica headquarters.
• The current financial picture shows the strategy working: the Advertising Technology & Services (ATS) segment is the growth engine, with its operating profit soaring 296% in Q1 2025 and 378% in Q3 2025 year-over-year, while the Media segment faced operating losses.

Here's the quick math on the current scale: Entravision's trailing 12-month revenue, as of September 30, 2025, hit $420.18 million, demonstrating a successful, albeit mixed, transition that favors digital over broadcast. You can dive deeper into who is betting on this pivot by Exploring Entravision Communications Corporation (EVC) Investor Profile: Who's Buying and Why?

Entravision Communications Corporation (EVC) Ownership Structure

Entravision Communications Corporation (EVC) is a publicly-traded company primarily controlled by institutional investors, though a significant portion remains in the hands of insiders, reflecting its founding history.

The company's governance is driven by a mix of long-term strategic funds and a key family trust, meaning decisions balance Wall Street's short-term demands with the original founders' interests. This dual focus can create interesting dynamics in capital allocation, so you need to watch their strategic announcements closely.

Given Company's Current Status

Entravision Communications Corporation is a public company, trading its Class A common stock on the New York Stock Exchange (NYSE) under the ticker symbol EVC. Its market capitalization (market cap), a measure of its total value, was approximately $259.7 million as of November 2025.

The stock's liquidity is generally adequate, but the concentration of institutional and insider ownership means large block trades can move the price. For instance, the company reported a negative earnings per share (EPS) of ($0.11) in the third quarter of 2025, yet it maintains a forward dividend yield of around 7.0%, a clear signal of management's commitment to shareholder returns despite recent headwinds.

Given Company's Ownership Breakdown

The ownership structure of Entravision is heavily weighted toward institutional investors, which is typical for a mid-cap public company, but the insider stake is also substantial, giving key executives and family trusts considerable influence.

Here's the quick math on who holds the shares, based on filings closest to the 2025 fiscal year end:

The high insider ownership, especially the Seros family trusts, means that a small group of people can defintely influence the outcome of shareholder votes and strategic direction. You should always read the Schedule 13D filings to track their buying and selling activity, as they've been actively selling shares in November 2025 for asset diversification.

Given Company's Leadership

The company is steered by an experienced leadership team, with an average management tenure of 3.3 years and an average board tenure of 4.5 years, ensuring a blend of fresh perspective and institutional knowledge.

The key executive team, as of November 2025, is focused on navigating the shift toward digital advertising and services, which generated $76.1 million in revenue in Q3 2025-a 104% increase year-over-year in that segment. The core leadership includes:

• Michael Christenson: Chief Executive Officer (CEO). He joined in July 2023 and has been driving the strategic shift.
• Jeffery A. Liberman: President and Chief Operating Officer (COO). He oversees the day-to-day operations.
• Mark Boelke: Chief Financial Officer (CFO) and Treasurer. He was appointed in May 2024, bringing decades of legal and financial experience within the company.
• Juan Navarro: Chief Revenue Officer (CRO). He is critical for integrating the company's media and ad-tech platforms to maximize sales.
• Jeff DeMartino: General Counsel and Secretary.

The leadership's compensation structure, with the CEO's total yearly compensation at $957,671 in 2024, shows a commitment to retaining top talent to execute on their strategy. To understand the long-term vision guiding these leaders, you can review the Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).

Entravision Communications Corporation (EVC) Mission and Values

Entravision Communications Corporation's core purpose centers on connecting diverse, influential audiences-primarily the U.S. Latino community-with brands through a dual strategy of traditional media and cutting-edge advertising technology (AdTech). This focus is underpinned by a commitment to providing trusted, culturally relevant content and driving significant growth in their digital segment.

Entravision Communications Corporation's Core Purpose

You're looking beyond the stock ticker, EVC, to understand the cultural DNA of the company. Entravision's mission and vision are less about a single, static quote and more about their strategic actions, especially as they pivot toward a global AdTech powerhouse. Their purpose is to bridge the gap between brands and the fast-growing, diverse consumer base they serve.

Official Mission Statement

While Entravision Communications Corporation does not publish a single, formal mission statement, their operating philosophy is clear. It's a mission of deep market connection, originally rooted in the U.S. Hispanic market by founder Walter Ulloa. The company's actions in 2025 show a mission focused on two core deliverables:

• Connect communities through impactful content and innovative solutions.
• Deliver effective advertising opportunities across innovative, multi-platform media solutions.
• Serve audiences as a trusted provider of news, information, and entertainment.

This commitment to content and sales is why their Advertising Technology & Services (ATS) segment saw revenue skyrocket by 104% to $76.1 million in Q3 2025, compared to the prior year. That's a powerful statement of purpose.

Vision Statement

The company's vision is clearly articulated through its strategic investments-it's about global, data-driven leadership. They are actively positioning themselves to be more than just a U.S. media company; they want to be a leading provider of innovative, data-driven advertising and marketing solutions worldwide.

• Be the leading global media and marketing solutions company.
• Leverage technology and AI capabilities to enhance media and advertising.
• Create value for shareholders through strategic investments and operational excellence.

Here's the quick math: the AdTech segment's operating profit grew an incredible 378% in Q3 2025, reaching nearly $10 million. That enormous leap shows the vision is not just aspirational, but a tangible reality in the making. What this estimate hides is the simultaneous challenge in the Media segment, which is why they are driving cost efficiencies to reduce annual operating expenses by about $5 million in that area.

Entravision Communications Corporation Slogan/Tagline

Entravision Communications Corporation does not currently use a widely published, succinct slogan, but their brand identity is best summarized by their focus on cultural relevance and global reach. Their most descriptive phrase is a concise, action-oriented statement that captures their dual nature.

• A culturally inspired media & marketing company specializing in connecting brands to the influential Hispanic community.

To be fair, the company is defintely a global performance and programmatic powerhouse, which is a big part of their identity now. You can dive deeper into these guiding principles here: Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).

Entravision Communications Corporation (EVC) How It Works

Entravision Communications Corporation operates as a dual-engine media and advertising technology company, balancing its traditional U.S. Hispanic media assets with a fast-growing, globally-focused programmatic advertising technology platform. The company's value creation hinges on leveraging its proprietary AdTech to drive global digital revenue while maintaining its critical position in the U.S. Latino media market.

Entravision Communications Corporation's Product/Service Portfolio

Entravision Communications Corporation's Operational Framework

The operational framework is centered on a strategic pivot toward digital, with the Advertising Technology & Services (ATS) segment acting as the primary growth engine, offsetting declines in the traditional Media segment. Consolidated net revenue increased by a strong 24% to $120 million in the third quarter of 2025, driven almost entirely by this digital shift.

• Fueling Digital Growth: The ATS segment's revenue more than doubled, increasing by 104% in Q3 2025, by attracting more monthly active customers and achieving higher revenue per customer.
• Technology Investment: Entravision is continually investing in its engineering team to enhance its proprietary technology platform and build more powerful Artificial Intelligence (AI) capabilities directly into the AdTech system.
• Media Segment Optimization: Despite the Media segment's Q3 2025 revenue decline of 26%, the company is expanding its local sales capacity and integrating digital marketing solutions with its television and radio offerings to create a comprehensive, multi-channel solution for advertisers.
• Financial Discipline: The company is focused on accelerating debt reduction, increasing scheduled quarterly term loan payments to $5 million from $2.5 million following a voluntary prepayment of $10 million in Q2 2025. This provides operational and financial flexibility.

Honesty, the digital side is where the real money is being made right now; the legacy media is a cash flow challenge they're managing.

Entravision Communications Corporation's Strategic Advantages

Entravision's market success is built on a hybrid model that combines deep cultural reach with cutting-edge global technology, a pairing that few competitors can match easily. They are defintely a unique player in the ad world.

• Unrivaled U.S. Hispanic Media Position: The Media segment is the largest affiliate group of the Univision and UniMás television networks, giving it a critical, established connection to the U.S. Latino audience, especially in key political markets in the Southwest.
• Global Programmatic Scale: The ATS segment provides programmatic advertising services on a global basis, giving the company a diversified geographic and product revenue base that is not dependent solely on the U.S. market.
• AI-Powered AdTech: The integration of AI into their proprietary technology platform is a key competitive differentiator, enhancing their programmatic advertising capabilities and driving the significant revenue growth seen in the ATS segment.
• Financial Stability for Investment: The strong balance sheet, with over $66 million in cash and marketable securities as of the end of Q3 2025, allows the company to continue investing in technology and sales expansion, which is crucial for long-term growth.

You can learn more about the company's long-term direction by reviewing their Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).

Entravision Communications Corporation (EVC) How It Makes Money

Entravision Communications Corporation generates revenue primarily by selling advertising inventory across its diverse media properties and, increasingly, through its global advertising technology platform. The company's financial engine is now dominated by its high-growth digital segment, which provides programmatic advertising and mobile growth solutions to global clients.

Entravision Communications Corporation's Revenue Breakdown

The business is formally split into two distinct segments: Media and Advertising Technology & Services (ATS). The shift in revenue dominance is clear when looking at the third quarter of 2025 (Q3 2025) results, where the digital-focused ATS segment drove the majority of the company's consolidated revenue of $120.6 million.

Business Economics

You're looking at a company in a major transition, moving from a traditional, cyclical media model to a scalable, global ad-tech model. The economics of each segment are fundamentally different, and that's the key to understanding Entravision Communications Corporation's current valuation.

• Media Segment: This business relies on selling ad time and space on its U.S. Spanish-language television and radio stations, plus retransmission consent fees from cable/satellite providers. Revenue here is cyclical and subject to market volatility. The Q3 2025 decline was largely due to lower political advertising revenue compared to the prior year's cycle, plus weaker national television and radio ad spending. Political ad spend is a high-margin, but inconsistent, revenue source.
• ATS Segment: This is a performance-based, programmatic advertising model. Their platforms, like Smadex (programmatic ad purchasing) and Adwake (mobile growth solutions), charge clients based on volume and performance metrics, such as cost-per-install (CPI) or cost-per-mille (CPM), which is cost per thousand impressions. This model scales globally without the high fixed costs of broadcast infrastructure. Growth here is driven by expanding sales capacity and the integration of artificial intelligence (AI) capabilities into the platform, which increases the revenue per monthly active advertiser. It's a volume game, and they are winning it.
• Margin Divergence: In Q3 2025, the ATS segment delivered an operating profit of $9.8 million, while the Media segment posted an operating loss of $3.5 million. This stark contrast shows the ATS segment is subsidizing the traditional media business, making it the defintely more valuable economic engine.

Entravision Communications Corporation's Financial Performance

The Q3 2025 results, released in November 2025, clearly illustrate the company's strategic pivot and the financial strain on the legacy business. Consolidated net revenue increased by 24% year-over-year to $120.6 million, but this growth was entirely fueled by the ATS segment.

• Net Loss: The company reported a net loss of $9.66 million for Q3 2025, or a basic loss per share of $0.11. What this estimate hides is a $9 million charge for restructuring costs and impairment, meaning the operating loss was essentially breakeven before those one-time items.
• Operating Profit: Consolidated segment operating profit was $6.2 million, a 55% decrease from the prior year, directly attributable to the Media segment's operating loss. Here's the quick math: ATS operating profit of $9.8 million minus Media operating loss of $3.5 million equals the $6.3 million segment operating profit (close to the reported $6.2 million).
• Balance Sheet Health: As of September 30, 2025, the company held $66.4 million in cash and marketable securities. They are committed to reducing debt, having repaid $5 million on their bank term loan in Q3 2025, bringing the total reduction to $15 million so far for the year.
• Shareholder Return: The Board approved a quarterly cash dividend of $0.05 per share, payable in December 2025, demonstrating a commitment to returning capital despite the net loss.

To understand the players betting on this digital transformation, you should read Exploring Entravision Communications Corporation (EVC) Investor Profile: Who's Buying and Why?

Entravision Communications Corporation (EVC) Market Position & Future Outlook

Entravision Communications Corporation is navigating a complex media transition by aggressively shifting its focus toward high-growth Advertising Technology & Services (ATS) to offset the secular decline in its traditional Media segment. The company's trajectory hinges on scaling its digital platforms globally, a strategy that drove its Trailing Twelve Month (TTM) revenue as of September 30, 2025, to approximately $420.18 Million. This dual-segment structure positions Entravision as a unique, trend-aware player in both the U.S. Spanish-language market and the global programmatic advertising space.

Competitive Landscape

Entravision operates in two distinct arenas: the highly fragmented U.S. local media market, where it targets the fast-growing Latino audience, and the intensely competitive global ad-tech space. When you look at the total U.S. media landscape, Entravision is a niche player, but it's a leader in its chosen demographics and a growing challenger in technology. Here's how it stacks up against key rivals, keeping in mind that the market share figures are relative to their specific operational segments.

Here's the quick math: Nexstar Media Group's TTM revenue is over 12 times Entravision's $420.18 Million (Nexstar's TTM revenue is about $5.31 Billion), which tells you Entravision isn't competing on pure scale. Instead, it's competing on audience specificity and programmatic efficiency, which is defintely a smarter way to play the game.

Opportunities & Challenges

Your action plan should be focused on how Entravision is capitalizing on its digital momentum while mitigating the risks inherent in its legacy business. The Q2 2025 results showed the ATS segment revenue surged by 66% year-over-year, while the Media segment dropped 8%. That divergence is the whole story.

The biggest opportunity is the integration of artificial intelligence (AI) into its proprietary ad-tech platform, Smadex, which should enhance client spend per user and improve profitability. Still, the Media segment's continued decline-Q2 2025 revenue was only $45.4 Million-means management must keep a tight lid on operating expenses.

Industry Position

Entravision Communications Corporation holds a dual-pronged position in the market: it is a foundational media company for the U.S. Latino audience and a growing global advertising technology provider. The company is the largest affiliate group for the Univision and UniMás television networks, giving it a powerful, defensible position in a key demographic. To solidify this, they have doubled local news production, seeing it as a critical strategic initiative to serve their audience and maintain their local broadcaster advantage.

• Digital-First Pivot: The ATS segment, which includes programmatic advertising, is the primary growth engine, with Q2 2025 revenue hitting $55.3 Million.
• Financial Stability: A strategic amendment to the credit agreement in July 2025 increased quarterly term loan payments to $5 million, signaling a commitment to accelerated debt reduction and lower financial risk.
• Global Footprint: The company's operations span Latin America, Europe, the U.S., Asia, and Africa, providing a diversified revenue base against regional economic headwinds.

Your takeaway here is that the future of Entravision is less about its traditional broadcast towers and more about its server farms and algorithms. If you want a deeper dive into the company's guiding principles, you can review its Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).