Entravision Communications Corporation (EVC): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how a media company can connect with the Hispanic community through television, radio, and digital platforms? Entravision Communications Corporation does just that, standing as the largest affiliate group of Univision and UniMás television networks. But how exactly did Entravision become a key player in the media and advertising technology landscape, and what strategies drive its success in reaching and engaging U.S. Latinos?

Dive in to explore the history, ownership structure, and mission that define Entravision, uncovering how it leverages a diverse portfolio of media and advertising technology services to generate revenue and maintain its market position. With over 100 TV and Radio US broadcast stations, Entravision operates a digital audio network in Latin America and maintains commercial partnerships with industry leaders, such as Meta, Twitter, Spotify, and TikTok.

Entravision Communications Corporation (EVC) History

Entravision Communications Corporation Founding Timeline

Year established

Entravision Communications Corporation was established in 1996.

Original location

The company is headquartered in Santa Monica, California.

Founding team members

The specific names of the original founders are not widely publicized in available resources. However, key executives and figures have played significant roles in its establishment and growth.

Initial capital/funding

Information regarding the precise initial capital or funding for Entravision's launch is not readily available in the provided search results.

Entravision Communications Corporation Evolution Milestones

Entravision Communications Corporation Transformative Moments

• Strategic Acquisitions: Entravision has grown significantly through strategic acquisitions, such as Pulpo Media and 365 Digital, which have expanded its capabilities in digital advertising and marketing services.
• Digital Transformation: Recognizing the shift in media consumption habits, Entravision has invested heavily in digital transformation, focusing on building its digital media and advertising solutions.
• Geographic Expansion: The company has expanded its reach beyond the U.S. Hispanic market, establishing a presence in Latin America and Asia-Pacific through partnerships and acquisitions.
• Diversification of Services: Entravision has diversified its revenue streams by offering a range of services, including television, radio, digital media, and advertising solutions, catering to the evolving needs of advertisers and consumers.

For more in-depth information about Entravision's investors and their motivations, check out this detailed profile: Exploring Entravision Communications Corporation (EVC) Investor Profile: Who’s Buying and Why?

Entravision Communications Corporation (EVC) Ownership Structure

Entravision Communications Corporation features a mixed ownership structure, encompassing public shareholders, institutional investors, and potentially private stakeholders. This blend influences the company's governance and strategic direction.

Entravision Communications Corporation's Current Status

Entravision Communications Corporation is a public company, trading on the New York Stock Exchange (NYSE) under the ticker symbol EVC. As a publicly-traded entity, it is subject to regulatory oversight and reporting requirements, offering transparency to investors and stakeholders.

Entravision Communications Corporation's Ownership Breakdown

The ownership of Entravision Communications Corporation is distributed among various types of shareholders. Here's a general overview, but note that precise percentages can fluctuate:

Entravision Communications Corporation's Leadership

Entravision Communications Corporation's leadership team guides the company's strategic initiatives and operational execution. As of April 2025, key figures include:

• Chairman and CEO: As of the most recent information available, the Chairman and CEO is Walter F. Ulloa. He plays a pivotal role in shaping the company's vision and overseeing its overall performance.
• Chief Financial Officer: The CFO is responsible for managing the company's financial operations, including financial planning, reporting, and investor relations.
• Board of Directors: The Board includes individuals with diverse backgrounds and expertise, providing oversight and guidance to the management team.

For more insights into the company's core values and strategic objectives, explore: Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).

Entravision Communications Corporation (EVC) Mission and Values

Entravision Communications Corporation aims to connect communities through impactful content and innovative solutions, driven by a commitment to diversity, integrity, and excellence. These values guide the company's operations and strategic decisions.

Entravision's Core Purpose

Official mission statement

Entravision Communications Corporation does not have a singular, official, published mission statement. However, through analysis of their business activities and public statements, their mission can be inferred as:

• To connect with and inform Latino communities through diverse media platforms.
• To deliver effective marketing solutions to advertisers seeking to reach the U.S. Latino market.
• To drive growth and innovation in the digital media landscape, particularly targeting Latino audiences.

Vision statement

Entravision Communications Corporation does not have a singular, official, published vision statement. However, their vision can be understood through their strategic goals and public communications:

• To be the leading global media and marketing solutions company connecting brands with Latino consumers.
• To leverage technology and innovation to enhance their media offerings and advertising capabilities.
• To create value for shareholders through strategic investments and operational excellence.

Company slogan/tagline

Entravision Communications Corporation does not have a widely publicized official slogan or tagline. Instead, they emphasize their capabilities and market position through descriptive language:

• Focus on being a leading media company targeting the U.S. Latino market.
• Highlighting their integrated media solutions, including television, radio, and digital platforms.
• Emphasizing their ability to connect brands with Latino consumers effectively.

For more in-depth information, you can explore: Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).

Entravision Communications Corporation (EVC) How It Works

Entravision Communications Corporation operates as a global advertising, media and technology company, connecting businesses to consumers, primarily focusing on the growing multicultural audiences.

Entravision's Product/Service Portfolio

Entravision's Operational Framework

Entravision operates through three main segments:

• Digital: This segment focuses on providing digital advertising solutions through display, video, mobile, and programmatic advertising. It leverages data and analytics to target specific audiences and optimize campaign performance.
• Television: Entravision owns and operates television stations affiliated with Univision and UniMás. These stations broadcast Spanish-language programming, including news, sports, and entertainment, targeting the U.S. Hispanic market.
• Audio: The audio segment operates a network of Spanish-language radio stations, offering a mix of music, news, and talk formats. This network serves the U.S. Latino audience.

Entravision generates revenue primarily through the sale of advertising time and space across its television, radio, and digital platforms. The company's sales teams work with advertisers to develop and execute campaigns that reach their target audiences effectively. The company also focuses on developing and acquiring digital technologies to enhance its advertising capabilities and expand its reach.

Entravision's Strategic Advantages

• Focus on Multicultural Audiences: Entravision has a strong focus on serving multicultural audiences, particularly the U.S. Latino market, which is one of the fastest-growing demographic groups in the United States.
• Diversified Media Platforms: The company operates across multiple media platforms, including television, radio, and digital, providing advertisers with a range of options to reach their target audiences.
• Strategic Partnerships: Entravision has established partnerships with major media companies such as Univision, which enhances its programming and distribution capabilities.
• Technology and Innovation: Entravision invests in technology and innovation to improve its advertising solutions and stay ahead of the competition. For example, LADRONE® enables the delivery of programmatic advertising solutions to reach Latino audiences in the US.

To delve deeper into the company's guiding principles, explore Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).

Entravision Communications Corporation (EVC) How It Makes Money

Entravision Communications Corporation primarily generates revenue through advertising sales across its various media platforms, including television, radio, and digital properties. The company focuses on serving the U.S. Latino market, offering advertisers a targeted reach to this demographic. For a deeper dive into the investors behind the company, check out this link: Exploring Entravision Communications Corporation (EVC) Investor Profile: Who’s Buying and Why?

[Company's] Revenue Breakdown

Entravision's revenue streams can be broken down into several key areas, reflecting its diverse media portfolio. The following table provides an overview of these streams, their contribution to the total revenue, and their growth trends.

[Company's] Business Economics

Entravision operates within the media and advertising industry, where economic factors significantly influence its performance. Here are some key aspects of its business economics:

• Pricing Strategies: Entravision employs various pricing models for its advertising services, including cost-per-impression (CPM), cost-per-click (CPC), and fixed-rate agreements. The pricing varies based on the platform (TV, radio, digital), audience reach, and advertising demand.
• Economic Fundamentals: The overall health of the U.S. economy and the advertising market directly impacts Entravision's revenue. Economic upturns typically lead to increased advertising spending, while downturns can result in budget cuts from advertisers.
• Target Market: The company focuses on the U.S. Latino market, a demographic with substantial purchasing power. This targeted approach allows Entravision to command premium advertising rates from companies seeking to reach this audience.

[Company's] Financial Performance

Entravision's financial performance can be assessed through several key metrics that reflect its operational efficiency and profitability:

• Revenue Trends: In recent years, Entravision has seen growth in its digital media segment, which now accounts for over 50% of its total revenue. However, traditional media segments like radio have faced challenges.
• Profit Margins: The company's gross profit margin typically ranges between 30% and 40%, influenced by factors such as advertising rates, operating costs, and investments in digital infrastructure.
• Key Financial Metrics (based on 2024 fiscal year data):
  • Total Revenue: Approximately $1.2 billion
  • Gross Profit: Approximately $400 million
  • Operating Income: Approximately $100 million
• Investments and Acquisitions: Entravision strategically invests in digital media companies and technologies to enhance its service offerings and expand its market presence. These investments play a crucial role in driving future growth and maintaining a competitive edge.

Entravision Communications Corporation (EVC) Market Position & Future Outlook

Entravision Communications Corporation is strategically positioned to leverage its multimedia assets and digital capabilities to capture growth in the evolving media landscape. The company's future outlook hinges on its ability to adapt to changing consumer preferences, technological advancements, and competitive pressures.

Competitive Landscape

Opportunities & Challenges

Industry Position

Entravision Communications Corporation holds a significant position within the U.S. Hispanic media market, leveraging a diversified portfolio of television, radio, and digital assets. While not the largest player, Entravision differentiates itself through targeted content and advertising solutions aimed at specific segments within the Hispanic community. The company's industry standing can be further understood through these points:

• Entravision focuses on a multi-platform approach, integrating traditional media with digital to maximize reach.
• The company actively seeks to innovate in digital advertising, utilizing data and technology to deliver effective campaigns.
• Entravision's radio stations maintain a strong local presence, catering to the specific needs and interests of their communities.

To gain more insight into the company's foundational principles, explore the Mission Statement, Vision, & Core Values of Entravision Communications Corporation (EVC).