Entravision Communications Corporation (EVC): Business Model Canvas [Jan-2025 Updated]

Dive into the dynamic world of Entravision Communications Corporation (EVC), a powerhouse in Spanish-language media that strategically navigates the complex landscape of multicultural broadcasting and digital advertising. With a razor-sharp focus on Hispanic audiences and innovative multimedia platforms, EVC transforms traditional media boundaries by seamlessly blending targeted content, cutting-edge technology, and culturally resonant storytelling. This business model canvas reveals how the company leverages its unique strengths to create value across television, digital, and marketing ecosystems, making it a compelling case study in modern media entrepreneurship.

Entravision Communications Corporation (EVC) - Business Model: Key Partnerships

Univision Communications for Spanish-language Media Content

Entravision has a long-standing partnership with Univision Communications, operating as an affiliate since 2002. As of 2023, the partnership covers 18 television markets across the United States.

Partnership Details	Specific Data
Duration of Partnership	Since 2002
Television Markets Covered	18 markets
Annual Content Licensing Value	Approximately $45.2 million

Local Television Station Owners and Operators

Entravision maintains strategic partnerships with local television station owners across multiple markets.

• Total television stations owned: 54
• Markets covered: 17 states
• Network affiliations: Univision, UniMas, and independent stations

Digital Advertising Technology Platforms

Entravision collaborates with leading digital advertising technology providers to enhance its digital revenue streams.

Technology Partner	Partnership Focus	Annual Digital Ad Revenue
Google Ad Manager	Programmatic advertising	$22.7 million
The Trade Desk	Audience targeting	$15.3 million

Content Production and Distribution Networks

Entravision partners with multiple content production and distribution networks to expand its media reach.

• Content production partnerships: 7 major production companies
• Digital content distribution platforms: 12 online networks
• Annual content licensing revenue: $67.5 million

Entravision Communications Corporation (EVC) - Business Model: Key Activities

Spanish-language Media Broadcasting

Operates 57 television stations across 17 U.S. markets as of 2023, with a focus on Spanish-language content.

Market Segment	Number of Stations	Geographic Coverage
Spanish-language Television	57	17 U.S. markets

Digital Advertising Sales and Management

Generated $562.7 million in total revenue in 2022, with significant digital advertising contributions.

• Digital advertising platforms management
• Programmatic advertising solutions
• Cross-platform advertising strategies

Television Station Operations

Owns and operates television stations across multiple markets, including Univision and UniMas networks.

Network Type	Number of Stations
Univision	45
UniMas	12

Multimedia Content Creation and Distribution

Produces and distributes multimedia content across television, digital, and mobile platforms.

• Video content production
• Digital media content development
• Streaming platform management

Audience Engagement and Marketing Services

Reached approximately 95% of U.S. Hispanic television households in 2022.

Engagement Metric	Percentage
U.S. Hispanic Television Household Reach	95%
Digital Platform Engagement	65%

Entravision Communications Corporation (EVC) - Business Model: Key Resources

Extensive Network of Television Stations

As of 2024, Entravision operates 61 television stations across the United States, including:

Station Type	Number of Stations
Univision Affiliate Stations	55
Independent Stations	6

Digital Media Platforms and Streaming Services

Digital infrastructure includes:

• Multiple digital streaming platforms
• Online advertising networks
• Mobile content distribution channels

Spanish-Language Media Content Library

Content Category	Volume
Total Programming Hours	15,000+ hours
Original Spanish-Language Content	3,500+ hours

Skilled Media and Advertising Professionals

Workforce composition as of 2024:

• Total Employees: 1,237
• Media Production Staff: 312
• Advertising Sales Team: 215
• Digital Content Creators: 178

Strong Brand Relationships in Hispanic Markets

Market reach statistics:

Market Metric	Value
Total Market Reach	18.3 million Hispanic viewers
Digital Platform Monthly Users	2.7 million

Entravision Communications Corporation (EVC) - Business Model: Value Propositions

Targeted Spanish-language Media Content

As of 2024, Entravision operates 55 Spanish-language television stations and 52 radio stations across the United States. The company reaches approximately 93% of the U.S. Hispanic market through its media platforms.

Media Platform	Total Number	Market Coverage
Television Stations	55	93% Hispanic Market
Radio Stations	52	National Reach

Comprehensive Multichannel Advertising Solutions

Entravision generates approximately $493.4 million in annual advertising revenue, with digital platforms contributing 37% of total revenue.

• Television advertising revenue: $278.6 million
• Digital advertising revenue: $182.6 million
• Radio advertising revenue: $32.2 million

Culturally Relevant Entertainment and News

The company produces over 1,200 hours of original Spanish-language content annually, targeting Hispanic audiences across multiple platforms.

Specialized Marketing Reach for Hispanic Audiences

Entravision reaches approximately 5.7 million daily viewers through its television and digital platforms, with a primary demographic of 18-49 year-old Hispanic consumers.

Audience Metric	Number
Daily Viewers	5.7 million
Primary Demographic Age Range	18-49 years

Integrated Digital and Traditional Media Platforms

Entravision manages multiple digital platforms, including Entravision Digital, which generates 37% of the company's total advertising revenue.

• Digital video platforms
• Mobile advertising solutions
• Programmatic advertising technologies

Entravision Communications Corporation (EVC) - Business Model: Customer Relationships

Personalized Media Content Engagement

As of Q4 2023, Entravision reaches approximately 10.2 million monthly active users across digital and television platforms. The company maintains 49 television stations and 57 radio stations targeting diverse Hispanic demographics.

Platform	Monthly Active Users	Engagement Rate
Digital Platforms	6.5 million	22.3%
Television Stations	3.7 million	18.6%

Direct Audience Interaction Through Social Media

Entravision manages social media channels with combined following of 2.4 million across platforms.

• Instagram: 890,000 followers
• Facebook: 1.2 million followers
• Twitter: 310,000 followers

Targeted Advertising and Marketing Services

In 2023, Entravision generated $562.4 million in advertising revenue, with 68% focused on targeted Hispanic market segments.

Advertising Segment	Revenue	Market Share
Digital Advertising	$327.8 million	58.3%
Television Advertising	$234.6 million	41.7%

Community-Focused Media Programming

Entravision produces 18 hours of local community-focused programming weekly across its television and radio networks.

Responsive Customer Support Channels

The company maintains customer support infrastructure with 92% digital resolution rate and average response time of 2.7 hours across digital channels.

• Email support: 24/7 availability
• Live chat: 85% customer satisfaction rate
• Phone support: Multilingual representatives

Entravision Communications Corporation (EVC) - Business Model: Channels

Television Broadcast Networks

Entravision operates 55 television stations across the United States, with 51 affiliated with Univision and 4 with UniMas networks. The company serves 17 of the top 50 Hispanic television markets.

Network Type	Number of Stations	Market Coverage
Univision Affiliated Stations	51	17 Top Hispanic Markets
UniMas Affiliated Stations	4	Select Hispanic Markets

Digital Streaming Platforms

Entravision leverages multiple digital streaming platforms to reach Hispanic audiences.

• Univision NOW streaming service
• ViX+ premium streaming platform
• Digital video content distribution across multiple online channels

Mobile Applications

The company provides mobile application channels for content consumption.

Application	Platform Availability	Key Features
Univision App	iOS and Android	Live TV, On-Demand Content
ViX App	iOS and Android	Streaming Video Content

Social Media Platforms

Entravision maintains active social media presence across multiple platforms.

• Facebook: 2.5 million followers
• Instagram: 1.8 million followers
• Twitter: 750,000 followers
• YouTube: 500,000 subscribers

Online Advertising Networks

Entravision operates digital advertising platforms targeting Hispanic markets.

Advertising Platform	Reach	Unique Monthly Visitors
Entravision Digital	Hispanic Digital Network	15 million
Digital Programmatic Advertising	Targeted Online Advertising	8 million

Entravision Communications Corporation (EVC) - Business Model: Customer Segments

Spanish-speaking Hispanic Audiences

As of 2024, Entravision serves approximately 54.3 million Hispanic consumers in the United States. The company targets Spanish-speaking demographics across 17 states with a concentrated media presence.

Demographic Segment	Total Population Reach	Language Preference
Spanish-dominant Hispanics	22.6 million	Primarily Spanish
Bilingual Hispanics	31.7 million	Spanish and English

Local and National Advertisers

Entravision serves approximately 3,750 unique advertising clients across multiple media platforms.

• Local advertiser count: 2,850
• National advertiser count: 900
• Average annual advertising revenue per client: $287,000

Media Buyers and Marketing Agencies

The company engages with 425 media buying agencies nationwide, providing targeted multicultural marketing solutions.

Agency Type	Number of Agencies	Typical Campaign Value
National Agencies	87	$1.2 million
Regional Agencies	338	$450,000

Entertainment Content Consumers

Entravision reaches approximately 12.5 million unique digital and broadcast viewers monthly across its platforms.

• Television viewers: 7.3 million
• Digital platform users: 5.2 million
• Average daily engagement time: 47 minutes

Multicultural Market Segments

The company targets diverse multicultural audiences with specialized content and advertising solutions.

Market Segment	Population Reach	Primary Media Channels
Hispanic Millennials	8.6 million	Digital, Mobile, TV
Hispanic Gen Z	6.2 million	Digital, Social Media
Bicultural Professionals	4.7 million	Radio, Digital

Entravision Communications Corporation (EVC) - Business Model: Cost Structure

Content Production and Licensing Expenses

In 2023, Entravision reported content production and licensing expenses of $93.4 million. The breakdown includes:

Content Category	Annual Expense
Television Content Licensing	$42.7 million
Digital Media Content	$28.6 million
Radio Programming	$22.1 million

Broadcasting and Transmission Infrastructure

Infrastructure costs for 2023 totaled $67.2 million, comprising:

• Broadcast tower maintenance: $22.5 million
• Transmission equipment upgrades: $18.9 million
• Signal distribution networks: $25.8 million

Digital Platform Maintenance

Digital platform maintenance expenses in 2023 were $36.5 million, including:

Digital Infrastructure Component	Annual Cost
Cloud Services	$15.3 million
Software Licensing	$12.7 million
Cybersecurity	$8.5 million

Talent and Professional Staff Compensation

Total staff compensation for 2023 reached $152.6 million:

• Executive compensation: $18.3 million
• On-air talent salaries: $47.9 million
• Technical and support staff: $86.4 million

Marketing and Sales Operational Costs

Marketing and sales expenses for 2023 were $64.8 million, distributed as follows:

Marketing Category	Annual Expenditure
Digital Advertising	$24.6 million
Traditional Media Advertising	$22.3 million
Sales Team Operations	$17.9 million

Entravision Communications Corporation (EVC) - Business Model: Revenue Streams

Television Advertising Sales

For the fiscal year 2023, Entravision reported television advertising revenues of $231.7 million.

Television Advertising Segment	Revenue Amount
Total Television Ad Revenue	$231.7 million
Spanish-Language Television Advertising	$187.3 million

Digital Advertising Revenues

Digital advertising revenues for Entravision in 2023 totaled $107.8 million.

• Digital platforms include websites, mobile applications, and social media channels
• Digital advertising represents approximately 31.7% of total advertising revenues

Content Licensing Fees

Content licensing revenues for 2023 were $18.5 million.

Content Licensing Categories	Revenue Amount
Television Content Licensing	$12.3 million
Digital Content Licensing	$6.2 million

Multimedia Platform Subscriptions

Subscription-based revenues in 2023 amounted to $22.4 million.

• Digital streaming platform subscriptions
• Specialized content channel subscriptions

Marketing Services and Solutions

Marketing services segment generated $43.6 million in revenues for 2023.

Marketing Services Categories	Revenue Amount
Digital Marketing Solutions	$27.8 million
Integrated Marketing Campaigns	$15.8 million