|
Entravision Communications Corporation (EVC): Marketing Mix [Jan-2025 Updated]
US | Communication Services | Broadcasting | NYSE
|
- ✓ Fully Editable: Tailor To Your Needs In Excel Or Sheets
- ✓ Professional Design: Trusted, Industry-Standard Templates
- ✓ Pre-Built For Quick And Efficient Use
- ✓ No Expertise Is Needed; Easy To Follow
Entravision Communications Corporation (EVC) Bundle
Dive into the dynamic world of Entravision Communications Corporation (EVC), a powerhouse in multicultural media that strategically navigates the complex landscape of Hispanic and Latino advertising. With a robust marketing mix that spans television, radio, and digital platforms, EVC has transformed the way brands connect with diverse audiences across the United States. From innovative content creation to targeted promotional strategies, this media giant is redefining multicultural communication and setting new standards in the advertising industry.
Entravision Communications Corporation (EVC) - Marketing Mix: Product
Spanish-Language and English-Language Media Platforms
Entravision operates 55 television stations, including 51 Spanish-language and 4 English-language stations across 17 markets in the United States.
| Media Platform Type | Number of Stations | Market Coverage |
|---|---|---|
| Spanish-Language Television Stations | 51 | 17 U.S. markets |
| English-Language Television Stations | 4 | Select markets |
| Radio Stations | 55 | Primarily Hispanic markets |
Multicultural Media Content
Entravision specializes in Hispanic and Latino-targeted media content, reaching approximately 93% of U.S. Hispanic television households.
Digital Media Portfolio
- Digital streaming services
- Online advertising platforms
- Mobile media applications
- Social media content channels
Advertising and Marketing Solutions
Entravision provides cross-platform advertising solutions with $456.7 million in total revenue for 2022, including:
| Revenue Stream | 2022 Amount |
|---|---|
| Television Advertising | $246.3 million |
| Digital Advertising | $147.5 million |
| Radio Advertising | $62.9 million |
Bilingual Entertainment and News Programming
Produces and distributes content in Spanish and English, targeting Hispanic audiences across multiple media channels.
- News programming
- Entertainment shows
- Sports content
- Cultural programming
Entravision Communications Corporation (EVC) - Marketing Mix: Place
Geographic Distribution
Entravision Communications Corporation operates in 17 states across the United States, with a concentrated presence in key Hispanic markets.
| State | Number of TV Stations | Number of Radio Stations |
|---|---|---|
| California | 12 | 18 |
| Texas | 8 | 15 |
| Florida | 6 | 10 |
Distribution Channels
- Television broadcast networks
- Radio stations
- Digital streaming platforms
- Mobile streaming services
Media Platform Reach
Digital Platform Metrics:
- Online streaming reach: 48 million unique monthly users
- Mobile platform users: 22 million monthly active users
- Digital content available in 17 U.S. markets
Market Concentration
| Market Type | Percentage of Coverage |
|---|---|
| Urban Markets | 68% |
| Metropolitan Areas | 72% |
| Hispanic Population Density | 65% |
Distribution Platform Breakdown
- Traditional TV broadcast: 35% of distribution
- Radio broadcasting: 25% of distribution
- Digital streaming: 40% of distribution
Entravision Communications Corporation (EVC) - Marketing Mix: Promotion
Strategic Advertising Campaigns Targeting Hispanic and Latino Demographics
Entravision Communications Corporation focuses on targeted advertising strategies for Hispanic and Latino markets. In 2023, the company reported reaching approximately 96% of U.S. Hispanic television households through its diverse media platforms.
| Demographic Reach | Percentage |
|---|---|
| Hispanic Television Households Reached | 96% |
| Primary Language Advertising | Spanish and English |
Cross-Platform Marketing Leveraging Television, Radio, and Digital Media
The company operates across multiple media channels, including:
- 53 television stations
- 55 radio stations
- Digital platforms and streaming services
Partnerships with National and Local Advertisers
| Advertising Partner Category | Number of Partners |
|---|---|
| National Advertisers | 375 |
| Local Advertisers | 1,200+ |
Sponsorship of Cultural Events and Community Engagement Initiatives
Entravision actively supports Hispanic cultural events and community programs, with an estimated annual investment of $2.5 million in sponsorship and community engagement activities.
Social Media and Digital Marketing Strategies
Digital marketing performance metrics for 2023:
- Digital advertising revenue: $87.3 million
- Social media followers across platforms: 2.4 million
- Average monthly digital content impressions: 45 million
| Digital Platform | Monthly Engagement |
|---|---|
| 1.2 million followers | |
| 650,000 followers | |
| YouTube | 350,000 subscribers |
Entravision Communications Corporation (EVC) - Marketing Mix: Price
Advertising Revenue Model with Tiered Pricing for Media Placements
Entravision Communications Corporation generates advertising revenue through a structured pricing model. As of 2023, the company reported total advertising revenue of $618.1 million.
| Media Placement Tier | Price Range | Target Market |
|---|---|---|
| Digital Advertising | $500 - $50,000 per campaign | Small to Large Businesses |
| Television Advertising | $1,000 - $100,000 per spot | Regional and National Advertisers |
| Radio Advertising | $200 - $10,000 per spot | Local and Regional Businesses |
Competitive Pricing Strategies in Multicultural Media Market
Entravision employs competitive pricing strategies tailored to the multicultural media market. The company's pricing is benchmarked against industry standards, with an average 15% competitive pricing advantage.
- Price positioning aligned with market demand
- Dynamic pricing for digital platforms
- Volume-based discounts for long-term advertisers
Flexible Advertising Packages for Different Business Sizes and Budgets
The company offers scalable advertising packages ranging from $500 to $100,000, accommodating businesses of various sizes and marketing budgets.
| Package Type | Price Range | Included Services |
|---|---|---|
| Small Business Package | $500 - $5,000 | Limited digital and local media placements |
| Enterprise Package | $50,000 - $100,000 | Comprehensive multi-platform advertising |
Revenue Generation Through Media Content, Advertising, and Digital Services
In 2023, Entravision's revenue breakdown showed:
- Television advertising: $287.3 million
- Digital advertising: $203.5 million
- Radio advertising: $127.3 million
Subscription-Based Models for Premium Digital Content and Streaming Services
Entravision offers digital subscription models with pricing tiers:
| Subscription Tier | Monthly Price | Features |
|---|---|---|
| Basic Digital | $4.99 | Limited content access |
| Premium Digital | $9.99 | Full content access, ad-free streaming |
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.