Entravision Communications Corporation (EVC): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at Entravision Communications Corporation (EVC) right now, and honestly, the story isn't about holding onto old TV and radio anymore; it's a stark, financial pivot that demands your attention. As someone who's watched media shifts for two decades, I can tell you the numbers from late 2025 are crystal clear: the future is programmatic. While the traditional U.S. Media segment saw revenue drop by 26% in Q3 2025, the Advertising Technology & Services (ATS) side exploded, driving 104% revenue growth that helped push consolidated net revenue up 24% year-over-year to $120.6 million. So, if you want to know exactly how Entravision Communications Corporation (EVC) is playing the Product, Place, Promotion, and Price game to manage this critical shift from broadcast to ad-tech dominance, you need to see the specific moves they are making right now.

Entravision Communications Corporation (EVC) - Marketing Mix: Product

You're looking at the core offerings of Entravision Communications Corporation as of late 2025. The product element here isn't just one thing; it's a blend of traditional Spanish-language media and high-growth advertising technology platforms.

The technology side, which includes programmatic ad purchasing via Smadex and mobile growth solutions through Adwake, is clearly the engine right now. This segment, Advertising Technology & Services (ATS), is where the real momentum is, showing a 104% year-over-year revenue increase in the third quarter of 2025. Honestly, that growth rate changes how you look at the whole company.

The U.S. Media product portfolio is centered on Spanish-language television and radio content, designed specifically to reach and engage the Latino audience. This is the foundation, but it's facing headwinds, with Media segment net revenue declining 26% in Q3 2025 compared to the prior year.

Entravision Communications Corporation is actively integrating these two worlds. They are focused on strengthening their digital marketing solutions and weaving them into the television and radio offerings to give advertisers a true multi-channel campaign experience. This integration effort is key to bridging the gap between the declining traditional revenue and the soaring tech revenue.

Here's a quick look at how the two main product segments performed in Q3 2025:

The content production for the Media segment is also seeing strategic investment, particularly at the local level. Management has made a point to double down on local relevance.

Key product features and focus areas include:

• Programmatic ad purchasing via Smadex.
• Mobile growth solutions through Adwake.
• Spanish-language television and radio content.
• Digital marketing solutions integrated with broadcast.
• Local news production, which has been doubled over the past year.

For context on the financial health supporting these product investments, the company reported cash and marketable securities of $61.8 million as of September 30, 2025. That gives them some runway to keep pushing the ATS segment forward.

Even with the Media segment showing a loss of $3.5 million in operating profit for the quarter, the ATS segment delivered a profit of $9.8 million, representing a 378% increase in operating profit year-over-year. The product strategy is clearly leaning into the tech side.

Entravision Communications Corporation (EVC) - Marketing Mix: Place

You're looking at how Entravision Communications Corporation (EVC) gets its media and tech services to the people who buy them. Place, or distribution, is about making sure their product-whether it's ad inventory or programmatic access-is where the advertiser needs it, when they need it. For their traditional media side, distribution is deeply tied to their core broadcast relationships.

U.S. Media distribution is anchored by Entravision Communications Corporation being the largest affiliate group of the Univision and UniMás television networks. This affiliation dictates the primary channel for delivering their video and audio content to the U.S. Hispanic market. Looking at the revenue generated through these channels, the Media segment brought in $44.5 million in net revenue for the third quarter ending September 30, 2025. This contrasts with the $45.4 million reported for the second quarter ending June 30, 2025.

The global footprint for the Advertising Technology & Services (ATS) segment is far more distributed, relying on digital infrastructure rather than fixed broadcast towers. This segment serves advertisers and app developers across Latin America, Europe, Asia, and Africa. Adwake, which is central to these tech-driven services, draws upon expertise developed across 100+ markets. The success of this global digital placement is evident in the ATS segment's net revenue, which reached $76.1 million in the third quarter of 2025.

The physical locations supporting this distribution strategy show a clear split between media operations and technology leadership. The corporate headquarters for Entravision Communications Corporation is located in Burbank, CA. However, the tech-driven services, particularly those led by Adwake, are managed from Barcelona, Spain, which serves as Adwake's headquarters. This setup helps them manage their global programmatic reach effectively.

Operationally, Entravision Communications Corporation has been focused on optimizing its physical presence to improve the bottom line. Management has emphasized an operational shift, including facility consolidation, to drive cost efficiencies. They funded some of their strategic investments, like expanding sales capacity, in part by improving the efficiency and reducing costs in non-revenue-generating operations. Still, maintaining tight control of operating expenses remains a focus area for profitability.

Digital platforms are a critical, non-traditional distribution channel. AudioEngage is a key digital asset, operating as an audio network. While the specific number of publishers isn't in the latest reports, the platform is designed to help clients reach a precise audience and deliver scale through premium publishers. This digital reach complements their traditional broadcast distribution.

You can see the dual nature of their distribution strategy clearly here. It's a mix of established, high-profile U.S. media partnerships and a sprawling, tech-enabled global digital footprint. Here's the quick math on the segment revenue split for Q3 2025:

• Media Segment Net Revenue: $44.5 million
• Advertising Technology & Services Net Revenue: $76.1 million
• Digital Audio Network Platform: AudioEngage
• Global Reach Footprint: Latin America, Europe, Asia, and Africa
• Operational Efficiency Focus: Cost reduction in non-revenue operations

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Marketing Mix: Promotion

You're looking at how Entravision Communications Corporation communicates its value proposition to advertisers right now, late in 2025. The promotion strategy is clearly leaning hard into digital performance, which is where the real growth is happening.

Heavy investment in AI capabilities for the proprietary ad-tech platform to enhance sales potential is definitely the main story. The Advertising Technology & Services (ATS) segment is seeing explosive results directly tied to this. For instance, in the third quarter of 2025, the ATS segment net revenue jumped 104% year-over-year. That success is attributed to the integration of AI capabilities into their proprietary technology platform, which helped increase both monthly active advertisers and the revenue generated per advertiser. To put that investment into perspective, the ATS segment operating profit soared 378% in Q3 2025 compared to the third quarter of 2024. Even looking back to the first quarter of 2025, the ATS operating profit had already increased 296% year-over-year. This digital engine is driving the overall consolidated revenue growth, which hit $120.6 million in Q3 2025, a 24% increase over Q3 2024. It's a clear pivot in promotional focus.

The company backed this up with structural changes, specifically the strategic expansion of sales capacity by hiring additional local salespeople and digital specialists. Management noted making these investments in late 2024 and early 2025 to drive local and digital advertising sales. This expanded sales force is clearly working in tandem with the tech upgrades, as the growth in ATS is credited to both the AI integration and the increased sales capacity.

The traditional side, which involves leveraging content like local news to build audience trust, is facing headwinds. Entravision is the largest 'Univision' affiliate group in the U.S., controlling 49 local TV stations and providing video, audio, and digital marketing services primarily targeting Latino audiences. However, the Media segment net revenue declined 26% in Q3 2025 year-over-year. The local media operations themselves showed some stability, with average monthly advertisers and revenue per average monthly advertiser being flat year-over-year in Q3 2025. Still, the broader Media segment decline was driven by lower broadcast advertising and retransmission consent revenue.

This performance difference highlights the positioning as a comprehensive, multi-channel solution for advertisers. You can see the split clearly in the Q3 2025 results:

Regarding the cyclical sales driver, the expectation for strong political advertising revenue in 2026 is a key consideration, though the immediate data shows a recent dip. The Media segment's Q3 2025 revenue decline was explicitly attributed to lower political revenue compared to the prior year. This contrasts with the fourth quarter of 2024, which saw revenue growth fueled by record political advertising revenue. Historically, ahead of the 2024 election cycle, traditional media like TV was expected to capture more than 70% of outlays, with spending climbing by more than 30% from the 2020 election.

The promotional spend and resource allocation are clearly favoring the digital side, which is showing massive returns:

• ATS Segment Net Revenue Growth (Q3 2025 Y/Y): 104%
• ATS Segment Operating Profit Growth (Q3 2025 Y/Y): 378%
• Consolidated Net Revenue (Q3 2025): $120.6 million
• Quarterly Dividend Maintained (Q3 2025): $0.05 per share
• Total Debt Reduction Year-to-Date (as of Q3 2025): $15 million

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Marketing Mix: Price

You're looking at how Entravision Communications Corporation structures the money customers pay for its services, which is the core of the Price element. This isn't just about a sticker price; it's about the entire structure of what clients pay across their different offerings, especially as the business mix shifts dramatically.

The top-line number for the third quarter of 2025 shows strong overall revenue performance, driven by one segment compensating for weakness in the other. Entravision Communications Corporation's Q3 2025 consolidated net revenue was $120.6 million, which represents a 24% increase year-over-year from the $97.2 million reported in Q3 2024. This growth reflects a significant change in where the money is coming from.

Pricing power is definitely shifting within Entravision Communications Corporation. The Media segment, which relies on traditional broadcast advertising and retransmission consent fees, saw its net revenue decline by 26% in Q3 2025 compared to the prior year period. Conversely, the Advertising Technology & Services (ATS) segment demonstrated robust pricing leverage, with its net revenue surging by 104% in the same quarter.

Here is the breakdown of how the pricing realization looked across the two main segments for Q3 2025:

The pricing model for Entravision Communications Corporation is clearly bifurcated based on these segments. For the Media segment, the pricing realization is tied to traditional models, which are under pressure. For the ATS segment, the pricing structure is clearly benefiting from increased client spend.

The specific pricing components driving these results include:

• Broadcast advertising revenue (part of Media segment) is facing pressure, contributing to the 26% revenue decrease for the segment.
• Retransmission consent revenue (part of Media segment) is noted as declining.
• Programmatic ad spend per client (part of ATS segment) is increasing, directly supporting the 104% ATS revenue growth.

On the cost side, which directly impacts net pricing realization, Entravision Communications Corporation is actively managing expenses. Management is focused on cost management, expecting to reduce Media segment operating expense by approximately $5 million annually as part of an ongoing organization design plan implemented in Q3 2025. This restructuring charge was $3.2 million in the quarter itself. The company also made a $5 million scheduled debt payment in Q3 2025.

To maintain shareholder return despite the operational shifts, the board approved a quarterly cash dividend of $0.05 per share on the company's Class A and Class U common stock, payable on December 31, 2025, to shareholders of record as of December 16, 2025. This signals a commitment to a consistent shareholder payout, even while the underlying revenue streams are rebalancing. The total dividend paid in Q3 2025 was $4.5 million.