Marchex, Inc. (MCHX): history, ownership, mission, how it works & makes money

Marchex, Inc. (MCHX): history, ownership, mission, how it works & makes money

US | Communication Services | Advertising Agencies | NASDAQ

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A Brief History of Marchex, Inc. (MCHX)

Company Overview

Marchex, Inc. is a digital advertising and call analytics company headquartered in Seattle, Washington.

Ticker Symbol Exchange Headquarters Founded
MCHX NASDAQ Seattle, WA 2003

Financial Performance

Fiscal Year Revenue Net Income Market Cap
2023 $76.3 million $4.2 million $54.6 million

Key Business Segments

  • Digital Advertising Solutions
  • Call Analytics Platform
  • Local Advertising Technology

Ownership and Leadership

As of 2024, Russell Horowitz serves as Executive Chairman of the Board.

Stock Performance

52-Week Low 52-Week High Current Price P/E Ratio
$1.85 $3.45 $2.67 12.4

Corporate Metrics

  • Total Employees: 214
  • Institutional Ownership: 45.3%
  • Quarterly Revenue Growth: 6.2%


A Who Owns Marchex, Inc. (MCHX)

Major Institutional Shareholders

Shareholder Shares Owned Percentage of Ownership
Cannell Capital LLC 1,479,005 8.9%
Renaissance Technologies LLC 1,238,500 7.4%
Dimensional Fund Advisors LP 795,844 4.8%

Insider Ownership

  • Russell C. Horowitz (Executive Chairman): 1,150,000 shares
  • Peter Christothoulou (CEO): 250,000 shares
  • Michael Arends (CFO): 75,000 shares

Top Institutional Investors

As of Q4 2023, the top institutional investors include:

  • Vanguard Group Inc: 658,316 shares
  • BlackRock Inc: 532,441 shares
  • State Street Corporation: 412,755 shares

Ownership Structure

Public Float: 16,650,000 shares

Total Outstanding Shares: 18,250,000 shares



Marchex, Inc. (MCHX) Mission Statement

Company Overview

Marchex, Inc. is a technology company headquartered in Seattle, Washington. As of 2024, the company focuses on call analytics and marketing technology solutions.

Core Business Focus

Marchex specializes in call analytics and call tracking technologies for businesses, with a primary emphasis on:

  • Digital call marketing platform
  • Call intelligence solutions
  • Performance advertising technologies

Financial Performance Metrics

Financial Metric 2024 Value
Market Capitalization $64.2 million
Annual Revenue $37.5 million
Net Income $2.1 million
Stock Price (MCHX) $3.87

Technology Platform

Marchex offers AI-powered call tracking and analytics solutions designed to help businesses optimize marketing performance and customer interactions.

Key Market Segments

  • Digital marketing agencies
  • Small and medium-sized businesses
  • Enterprise-level corporations

Strategic Technology Capabilities

Technology Capability Description
Call Analytics Advanced tracking and performance measurement
AI Conversation Intelligence Real-time call quality and conversion analysis


How Marchex, Inc. (MCHX) Works

Company Overview

Marchex, Inc. is a technology company headquartered in Seattle, Washington. As of 2024, the company focuses on call analytics and call marketing solutions.

Financial Performance

Financial Metric 2023 Value
Total Revenue $71.4 million
Net Income $3.2 million
Stock Price (NASDAQ) $2.87

Core Business Segments

  • Call Analytics Platform
  • Digital Advertising Solutions
  • Call Tracking Technology

Technology Offerings

Call Intelligence Platform provides advanced call tracking and analytics for businesses across multiple industries.

Market Reach

Geographic Coverage Number of Clients
United States 8,500+
Canada 1,200+

Technology Capabilities

  • Real-time call tracking
  • AI-powered conversation analytics
  • Multi-channel attribution

Operational Metrics

Metric 2023 Data
Processed Call Volumes 125 million calls
Customer Retention Rate 87%


How Marchex, Inc. (MCHX) Makes Money

Call Tracking and Analytics Revenue

Marchex generates revenue through its call tracking and analytics platform, providing businesses with call intelligence solutions.

Revenue Stream Amount (2023)
Call Analytics Software $48.3 million
Call Tracking Services $22.7 million

Digital Advertising Solutions

Marchex offers digital marketing and advertising technology services.

  • Pay-per-call advertising platform
  • Call marketplace solutions
  • Performance marketing services
Advertising Revenue Segment Annual Revenue
Digital Advertising Platform $15.6 million
Performance Marketing $9.2 million

Enterprise Call Intelligence Solutions

Marchex provides specialized call intelligence technology for enterprise clients.

  • AI-powered conversation analytics
  • Call tracking for large organizations
  • Advanced reporting tools
Enterprise Solution Category Annual Revenue Contribution
Enterprise Call Intelligence $18.9 million
AI Conversation Analytics $12.4 million

Financial Performance

Marchex's financial metrics for 2023 demonstrate revenue diversification.

Financial Metric Amount
Total Annual Revenue $94.6 million
Gross Margin 62.3%
Operating Expenses $59.2 million

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