Similarweb Ltd. (SMWB): History, Ownership, Mission, How It Works & Makes Money

Do you really know how the digital world's competitive landscape is shifting, or are you still relying on stale website traffic reports? Similarweb Ltd. (SMWB), the leading digital data and web analytics company, is the answer, projecting full-year 2025 revenue between $285.0 million and $288.0 million, a clear sign of its market traction in providing actionable Digital Data. The company, founded in 2007 by Or Offer, is now powering over 6,000 customers with insights, with its Remaining Performance Obligations (RPO) up a strong 26% year-over-year as of Q3 2025, which defintely underscores the demand for their subscription-based platform. We need to understand how this firm, which just raised its non-GAAP operating profit guidance to between $8.5 million and $9.5 million for 2025, is translating its mission-to create the most accurate and comprehensive digital data-into concrete financial performance and a strategic advantage for your business.

Similarweb Ltd. (SMWB) History

Given Company's Founding Timeline

Year established

Similarweb Ltd. was established in 2007, initially focusing on a browser extension that helped users find similar websites.

Original location

The company started in Tel Aviv, Israel, which remains a core operational hub, though it now has a global presence with its headquarters also listed in New York City, U.S.

Founding team members

The company was founded by Or Offer, who serves as the Co-Founder and CEO, and Nir Cohen, who is also cited as a co-founder.

Initial capital/funding

The initial capital came from the founders themselves, as the company was self-funded in its earliest stages. Seed funding was later secured from angel investors, followed by a Series A round in 2011 that raised $2.5 million. The company went on to raise a total of $240 million across nine funding rounds before its Initial Public Offering (IPO).

Given Company's Evolution Milestones

Given Company's Transformative Moments

The company's journey is marked by a few defintely transformative decisions that moved it from a small startup to a public digital intelligence firm.

The first major shift was around 2011, when the company moved away from its original browser extension model. This pivot to a subscription-based, B2B digital market analysis platform was the start of its enterprise focus. That was the moment they stopped just showing you similar sites and started selling competitive intelligence.

The 2021 IPO was, of course, a massive moment, valuing the company at $1.6 billion and giving them the currency for a string of strategic acquisitions. This capital allowed them to rapidly expand their data coverage and product suite through purchases like RankRanger in 2022 and Admetricks and 42matters in 2024. The 2025 acquisition of The Search Monitor further enhanced their paid search and affiliate marketing solutions.

Most recently, the focus on Generative AI has been a clear strategic shift. The 2025 product updates, including the Gen AI Intelligence module, are now a significant revenue stream. The financial results for 2025 show this strategy is working, with the company raising its full-year Non-GAAP operating profit guidance to between $8.5 million and $9.5 million, a strong signal of operational efficiency and demand for their data.

• Secured Enterprise Trust: Customer count grew 15% year-over-year to over 6,100 customers by Q3 2025, showing sustained demand for their proprietary Digital Data.
• Achieved Cash Flow Stability: Reported its eighth consecutive quarter of positive free cash flow in Q3 2025, demonstrating financial discipline.
• Targeted Growth: Full-year 2025 revenue is estimated to be between $285.0 million and $288.0 million, representing approximately 15% growth at the midpoint.

If you want to dive deeper into the current strategy, you should check out the Mission Statement, Vision, & Core Values of Similarweb Ltd. (SMWB).

Similarweb Ltd. (SMWB) Ownership Structure

Similarweb Ltd. (SMWB) is a publicly traded company on the New York Stock Exchange, and its ownership structure is heavily weighted toward institutional investors, which gives them substantial influence over governance and strategy.

Similarweb Ltd.'s Current Status

Similarweb Ltd. is a public company, trading under the ticker SMWB on the New York Stock Exchange (NYSE). This public status subjects the organization to rigorous regulatory oversight and reporting requirements, but also allows it to access public capital markets for funding. As of late 2025, the company had approximately 86.28 million shares outstanding. The governance structure is a mixed model, where the co-founder and CEO still holds a significant stake, but institutional power is the dominant force.

Similarweb Ltd.'s Ownership Breakdown

The company's ownership is a classic mix for a growth-focused tech firm: a high percentage of institutional money, a solid insider stake, and a smaller but important retail investor base. The institutional ownership is the key driver here, with their collective holdings exceeding half the company. For example, the institutional stake was reported at 57.59% as of November 2025. This means a small number of large players defintely control the majority of the voting power. You can learn more about who these players are at Exploring Similarweb Ltd. (SMWB) Investor Profile: Who's Buying and Why?

Similarweb Ltd.'s Leadership

The company is steered by its Co-Founder, who sets the long-term vision, supported by a seasoned executive team focused on product, technology, and revenue growth. This is a common structure where the founder remains central while professionalizing the C-suite. The estimated total revenue for fiscal year 2025 is between $285.0 million and $288.0 million, which shows the scale this team is managing. Their focus is on achieving non-GAAP operating profit, which is estimated to be between $5.0 million and $7.0 million for the same period.

• Or Offer: Co-Founder, Chief Executive Officer (CEO), and Director.
• Benjamin Seror: Co-Founder and Chief Product Officer (CPO).
• Ran Vered: Chief Financial Officer (CFO), appointed following the planned departure of Jason Schwartz in late 2025.
• Ron Asher: Chief Technology Officer (CTO).
• Susan Dunn: Chief Revenue Officer (CRO), overseeing the global sales organization.
• Naama Kushnir: Chief People Officer, leading global people strategy.

The next concrete step for you is to cross-reference these ownership percentages with the recent performance metrics-like the Q3 2025 revenue of $71.0 million-to see if the institutional confidence is warranted.

Similarweb Ltd. (SMWB) Mission and Values

Similarweb Ltd. (SMWB) is driven by a clear, data-centric mission: to equip every business with the digital intelligence it needs to win its market. This purpose is its cultural DNA, translating into a relentless focus on data accuracy, customer empowerment, and innovation, which is defintely reflected in their ambitious 2025 growth targets.

You're not just buying a software platform; you're investing in a company whose entire existence is about turning the messy, vast digital world into clear, actionable strategy for its clients.

Similarweb's Core Purpose

Official mission statement

The company's mission is direct and powerful, focusing on the quality and utility of its core product-Digital Data. It's less about selling a subscription and more about delivering a competitive edge.

• Mission: To create the most accurate, comprehensive, and actionable Digital Data, so every business can win their market.
• Actionable Focus: This means transforming raw web and app data into insights that help users discover business opportunities, identify competitive threats, and optimize their strategy.
• Market Impact: The mission is directly tied to customer success, evidenced by the customer base growing by 19% year-over-year by March 31, 2025, reaching over 5,700 total customers.

Vision statement

Similarweb's vision is a global one, aiming to be the definitive source of digital truth for decision-makers worldwide. They see a future where their data powers every critical business decision.

• Vision: We are committed to powering businesses around the globe with the best digital data.
• Core Values (Implicit): The vision is built on foundational values like data excellence and customer success. The company's continued investment in Artificial Intelligence (AI) solutions, including Generative AI data, shows its commitment to staying at the forefront of digital intelligence.
• Strategic Growth: This vision supports the company's financial outlook, which projects full year 2025 total revenue to be between $285.0 million and $288.0 million.

For a deeper dive into external factors influencing this vision, read Exploring Similarweb Ltd. (SMWB) Investor Profile: Who's Buying and Why?

Similarweb slogan/tagline

The company uses a few taglines that boil down its value proposition into a simple, memorable statement. They cut straight to the benefit: market leadership.

• Built to win your market.
• Similarweb powers businesses to win their markets with Digital Data.

Honesty, that last one is the clearest summary of what they sell. It's not data; it's power.

Similarweb Ltd. (SMWB) How It Works

Similarweb Ltd. operates by collecting and processing billions of digital signals-web traffic, app usage, and transaction data-to generate a real-time, comprehensive view of the entire digital world. This proprietary Digital Data is then fed into AI-powered analytics tools, allowing businesses to benchmark performance, discover opportunities, and make defintely data-driven decisions.

Similarweb Ltd.'s Product/Service Portfolio

Similarweb Ltd.'s Operational Framework

The core of Similarweb's operation is a massive, multi-faceted data collection system that aggregates digital interactions from millions of websites and apps globally. This raw data is cleaned, normalized, and processed using proprietary algorithms and machine learning (ML) models to create the Digital Data set, which is the foundational asset for all products.

Value creation happens when this data is structured into actionable insights and delivered through a Software-as-a-Service (SaaS) platform or via Data-as-a-Service (DaaS) APIs. The company is focused on operational efficiency, which helped raise its non-GAAP operating profit guidance for fiscal year 2025 to between $8.5 million and $9.5 million.

• Collect billions of digital signals daily from diverse sources.
• Apply proprietary ML to filter, verify, and model the data for accuracy and scale.
• Integrate data into AI agents and customer workflows for real-time decision support.
• Maintain financial discipline, marking the eighth consecutive quarter of positive free cash flow in Q3 2025.

Similarweb Ltd.'s Strategic Advantages

Similarweb's primary advantage is the sheer scale and timeliness of its Digital Data, which is hard to replicate. This data coverage is extensive, with Ad Intelligence, for instance, now covering 230 countries and 50 times more publishers.

The company has successfully mapped its data to emerging technology, specifically Generative AI. By offering Gen AI Intelligence, Similarweb is capturing a new, fast-growing revenue stream by providing the data foundation for Large Language Model (LLM) training and AI-powered applications. This focus on AI-driven analytics is a key differentiator, especially as digital discovery shifts away from traditional search. You can see more on the investor perspective here: Exploring Similarweb Ltd. (SMWB) Investor Profile: Who's Buying and Why?

• Scale of Digital Data: Unmatched breadth across web, mobile app, and e-commerce transactions globally.
• Generative AI Focus: Early and deep integration of AI-powered products like Gen AI Intelligence, positioning the company for the next wave of digital consumption.
• Financial Trajectory: Strong growth in Remaining Performance Obligations (RPO), which increased 26% year-over-year to $267.6 million as of Q3 2025, signaling future revenue stability and customer commitment.
• Enterprise Adoption: Customer base grew to 6,127 annual recurring revenue accounts, a 15% increase, showing strong enterprise demand for comprehensive digital intelligence.

Similarweb Ltd. (SMWB) How It Makes Money

Similarweb Ltd. (SMWB) generates nearly all its revenue by selling digital data and market intelligence, primarily through a subscription-as-a-service (SaaS) model. They monetize their massive data sets-collected from a global panel of devices and direct measurement-by packaging them into distinct, high-value intelligence products for enterprise customers, like competitive analysis, shopper behavior, and, increasingly, data for training Generative AI models.

Similarweb's Revenue Breakdown

The company's revenue engine is heavily weighted toward its core subscription platform, but a newer, high-growth stream is starting to move the needle. Based on the fiscal year 2025 data, we see two clear segments, with the Gen AI component accelerating quickly.

The core business, which includes products like Web Intelligence and Sales Intelligence, makes up the vast majority of sales, estimated at about 92% of revenue based on Q2 2025 figures. The remaining, and fastest-growing, stream is Generative AI data and solutions, which accounted for approximately 8% of Q2 2025 revenue. This Gen AI revenue is a mix of one-time fees from companies licensing data for large language model (LLM) training and new recurring contracts for AI-focused data solutions. It's defintely a key area to watch, as management calls it one of their fastest-growing streams.

Business Economics

Similarweb's economic fundamentals show a classic enterprise-focused SaaS profile: high customer value, solid recurring revenue, and a clear path to profitability driven by operational discipline. The entire business model hinges on the quality and breadth of their proprietary data set. It's a very high barrier-to-entry business.

• Customer Concentration: The enterprise segment is the financial backbone. Customers generating over $100,000 in Annual Recurring Revenue (ARR) grew to 447 accounts in Q3 2025, and this cohort contributes a massive 63% of the total ARR.
• Retention and Expansion: Overall Net Revenue Retention (NRR) for all customers in Q3 2025 was 98%, meaning the average customer is nearly stable year-over-year. However, the NRR for their most valuable customers (those over $100k ARR) is a strong 105%, indicating they are successfully upselling and cross-selling to their core enterprise base.
• Revenue Durability: The business has high visibility into future revenue, with Remaining Performance Obligations (RPO) hitting $267.6 million as of September 30, 2025, a 26% increase year-over-year. Plus, 58% of their overall ARR is locked in under multi-year contracts, which is a great sign of customer commitment.

Similarweb's Financial Performance

The company is in a phase of balancing growth with profitability, a move that is paying off in cash flow. For the full fiscal year 2025, Similarweb is guiding for total revenue between $285.0 million and $288.0 million, representing approximately 15% year-over-year growth at the midpoint.

• Profitability Shift: While the company reported a GAAP net loss of $4.3 million in Q3 2025, they achieved a non-GAAP net income of $4.4 million in the same quarter, showing strong operating leverage when stock-based compensation and other non-cash items are excluded.
• Cash Flow Strength: Similarweb has delivered eight consecutive quarters of positive free cash flow, a huge milestone for a growth-focused tech company. Normalized free cash flow for Q3 2025 was $3.0 million.
• Profit Guidance: Management is focused on disciplined execution, raising their non-GAAP operating profit guidance for the full year 2025 to a range of $8.5 million to $9.5 million. This focus on margin expansion is a key driver for investor confidence.

If you want to dig deeper into who is buying into this model, read Exploring Similarweb Ltd. (SMWB) Investor Profile: Who's Buying and Why?

Similarweb Ltd. (SMWB) Market Position & Future Outlook

Similarweb is solidifying its position as the leading Digital Market Intelligence platform, leveraging its proprietary data to capture significant growth in the rapidly expanding Generative AI (Gen AI) market. The company is on track to deliver full-year 2025 revenue between $285.0 million and $288.0 million, representing approximately 15% year-over-year growth at the midpoint, while also raising its non-GAAP operating profit guidance to between $8.5 million and $9.5 million based on operational efficiency gains.

This trajectory is supported by a robust pipeline; Remaining Performance Obligations (RPO) stood at $267.6 million as of Q3 2025, a 26% increase year-over-year, which provides strong visibility into 2026 revenue.

Competitive Landscape

Similarweb operates in the broader competitive intelligence and digital marketing software market, but it carves out a distinct niche by focusing on market-level traffic and audience intelligence, contrasting with competitors who primarily focus on SEO execution.

Opportunities & Challenges

The company's strategic focus on Generative AI is its clearest near-term opportunity, but it must manage the perennial challenge of balancing growth investment with profitability and customer retention metrics.

Industry Position

Similarweb's core strength is its proprietary, comprehensive Digital Data, covering over 100 million websites and 4 million mobile apps, which is a key differentiator against SEO-centric tools.

• Dominant in the Digital Market Intelligence sub-segment, particularly for executive-level, cross-channel strategy and competitive benchmarking.
• Gen AI is a massive tailwind; the Fall 2025 update specifically targets Gen AI Brand Visibility, allowing brands to track estimated traffic from LLMs like ChatGPT and Gemini.
• The company's focus is shifting from pure web analytics to providing actionable, AI-driven insights across the entire digital ecosystem, including shopper and sales intelligence.
• While smaller than some rivals in the total number of paying customers, its enterprise focus is strong, with 63% of its total ARR coming from large accounts.
• The market is rewarding this focus with a 'Moderate Buy' consensus rating from Wall Street analysts, with an average 12-month price target of $13.38.

To be fair, the decline in overall NRR is a signal that the entry-level customer base is still a defintely a challenge to monetize at scale, so retention needs to improve. You can find more detail on the company's long-term vision in the Mission Statement, Vision, & Core Values of Similarweb Ltd. (SMWB).