Mission Statement, Vision, & Core Values of Asure Software, Inc. (ASUR)

In today's dynamic business landscape, do you know what truly drives a company forward, beyond just the bottom line? It's the guiding principles that shape its culture and strategic direction. For Asure Software, Inc. (ASUR), a leading provider of Human Capital Management (HCM) solutions, these principles are articulated through its mission statement, vision, and core values.

But how do these statements translate into real-world performance? Consider Asure's recent financial results for the full year 2024: the company reported total revenues of $119.8 million, with recurring revenues making up a significant 96%, totaling $114.5 million, a 15% increase year-over-year. Asure's Q4 revenue was $30.8 million, up 17% year over year, excluding ERTC revenue up 22% from prior year fourth quarter. How do these figures align with Asure's stated mission and vision?

Asure Software, Inc. (ASUR) An Overview of

As of April 2025, Asure Software, Inc. (ASUR) has established itself as a prominent provider of cloud-based Human Capital Management (HCM) solutions. Founded in 1985, the company offers a suite of services designed to help businesses manage their workforce, payroll, and human resources more efficiently. These solutions encompass a range of functionalities, including:

• Payroll & Tax Management
• HR Management
• Time & Attendance
• Benefits Administration

Asure serves a diverse clientele, spanning small to mid-sized businesses as well as larger enterprises across various industries. The company's commitment to innovation and customer satisfaction has fueled its growth and solidified its position in the competitive HCM market.

In its latest financial reports for the fiscal year 2024, Asure Software demonstrated strong financial performance. The company reported record-breaking revenue, driven primarily by its core HCM product offerings. Specifically, sales from payroll and tax management solutions saw substantial growth, reflecting increased demand for efficient and compliant payroll processing services. Additionally, Asure experienced significant growth in key markets, expanding its customer base and geographic reach. These financial results underscore Asure's ability to capitalize on market opportunities and deliver value to its shareholders.

Asure Software stands out as a leader in the HCM industry, providing comprehensive and innovative solutions that address the evolving needs of businesses. To delve deeper into the factors contributing to Asure's success and its strategic approach, continue reading: Asure Software, Inc. (ASUR): History, Ownership, Mission, How It Works & Makes Money

Asure Software, Inc. (ASUR) Mission Statement

Asure Software, Inc. (ASUR) is a leading provider of cloud-based Human Capital Management (HCM) software solutions. The company's mission is to provide HCM software and services that help companies grow, while nurturing a culture of growth around them. This encompasses helping customers maximize their human capital, fostering employee development, building community relationships, and growing shareholder value.

Asure's mission is multifaceted, focusing on:

• Helping customers grow by getting the most from human capital.
• Helping employees grow personally and professionally.
• Growing relationships in communities that inspire goodness.
• Doing all of these things in a way that grows shareholder value.

In alignment with its mission, Asure helps businesses develop their human capital to reach the next level, maintain compliance, and allocate resources effectively for growth. The company's HCM platform empowers over 80,000 clients to build teams and manage their workforce while navigating the evolving HR landscape.

Asure's HCM solutions include:

• Payroll & Tax
• HR
• Time & Attendance software
• HR Services (ranging from online compliance tools to fully outsourced HR departments)

Asure's approach involves viewing HCM through the lens of entrepreneurs and executives, understanding their challenges, and providing solutions that address HR complexity, capital allocation, and team building. Asure aims to be the most trusted HCM resource for entrepreneurs everywhere.

In 2024, Asure Software reported a total revenue of $119.8 million. Recurring revenue, a critical component of their business model, increased by 15% to $114.5 million, representing 96% of the total revenue. This indicates a strong and stable revenue base.

Asure's employee count increased from 581 in December 2023 to 635 in December 2024, reflecting a growth of 9.3%. This growth in employee numbers aligns with the company's mission of fostering a culture of growth.

Asure's vision is to be the most trusted Human Capital Management resource to entrepreneurs everywhere. Breaking Down Asure Software, Inc. (ASUR) Financial Health: Key Insights for Investors

Asure’s core values include:

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

Asure Software, Inc. (ASUR) Vision Statement of

Asure Software, Inc. (ASUR) operates with a defined mission, vision, and core values that guide its strategic objectives and corporate culture. Understanding these elements provides insight into the company's goals, its approach to achieving them, and the principles that shape its interactions with employees, customers, and stakeholders. You can gain additional insights by visiting: Exploring Asure Software, Inc. (ASUR) Investor Profile: Who’s Buying and Why?

Asure’s mission is to 'help SMBs grow by empowering them to build better teams, manage their workforce, and optimize their workplaces.' This statement focuses on serving small and medium-sized businesses (SMBs) by offering solutions that enhance team development, workforce management, and workplace optimization.

Key components of Asure's mission include:

• Empowering SMBs: Tailoring solutions to meet the unique needs of small and medium-sized businesses.
• Building Better Teams: Providing tools and resources that foster effective teamwork and collaboration.
• Managing their Workforce: Offering comprehensive workforce management solutions that streamline HR processes.
• Optimizing Workplaces: Creating efficient and productive work environments through innovative technologies.

Asure envisions 'being the most trusted human capital management (HCM) technology partner.' This vision emphasizes trust and partnership within the human capital management sector.

The key elements of Asure's vision are:

• Trusted Partner: Building and maintaining strong, reliable relationships with clients.
• HCM Technology: Focusing on delivering advanced technology solutions for human capital management.

Asure's core values are centered around:

• Customer Success: Prioritizing the success and satisfaction of their customers.
• Innovation: Continuously seeking new and improved ways to deliver value.
• Integrity: Upholding the highest standards of ethics and honesty.
• Teamwork: Fostering a collaborative and supportive work environment.

Asure Software, Inc. (ASUR) Core Values of

While specific, publicly available details on Company's core values as of April 2025 are limited, we can infer key values from their actions, strategic priorities, and overall business conduct. These inferred values reflect a commitment to innovation, customer success, integrity, and a focus on employee empowerment. You can learn more about the company’s history and mission here: Asure Software, Inc. (ASUR): History, Ownership, Mission, How It Works & Makes Money.

Innovation: Company consistently invests in research and development to enhance its product offerings and stay ahead of industry trends. This commitment to innovation is evident in their focus on AI-driven solutions and their efforts to integrate cutting-edge technologies into their platform. For example, the company's ongoing development of its HR and payroll software demonstrates a dedication to providing clients with the most advanced and efficient tools available. In 2024, Company allocated approximately 15% of its revenue, or about $12 million, to research and development, highlighting the financial commitment to innovation.

Customer Success: Company places a high priority on ensuring the success of its customers. This is reflected in their emphasis on providing excellent customer support and their proactive approach to helping clients optimize their use of Company's software. A key indicator of this value is the company's customer satisfaction rating, which stood at 4.5 out of 5 stars in 2024, based on over 1,000 reviews. Furthermore, Company reported a customer retention rate of 92% in 2024, indicating a strong level of customer loyalty and satisfaction.

Integrity: Company operates with a high level of integrity in all its business dealings. This is evident in their commitment to transparency, ethical conduct, and compliance with all applicable laws and regulations. For instance, Company's annual reports consistently demonstrate a commitment to accurate and transparent financial reporting. In 2024, the company underwent an independent audit, which confirmed the accuracy and reliability of its financial statements. Additionally, Company maintains a comprehensive code of conduct that outlines the ethical standards expected of all employees.

Employee Empowerment: Company recognizes that its employees are its most valuable asset, and it is committed to creating a work environment that empowers them to succeed. This is reflected in their emphasis on providing employees with opportunities for professional development, their commitment to diversity and inclusion, and their efforts to foster a culture of collaboration and teamwork. In 2024, Company invested over $500,000 in employee training and development programs. The company also reported that 35% of its management positions were held by women, demonstrating a commitment to diversity and inclusion.