Mission Statement, Vision, & Core Values of BigCommerce Holdings, Inc. (BIGC)

The Mission Statement, Vision, and Core Values of BigCommerce Holdings, Inc. (BIGC) are the operational compass that defintely drove their updated full-year 2025 revenue guidance of up to $345.6 million.

You're looking for the conviction behind those numbers, and the core principles are what allowed them to significantly exceed profitability expectations, projecting a 2025 non-GAAP operating income (adjusted operating profit) midpoint of $27.2 million.

Can a mission focused on empowering merchants sustain an Annual Revenue Run-rate (ARR) of $356 million in a competitive market, and how should you map their values to their continued investment in B2B and composable commerce?

BigCommerce Holdings, Inc. (BIGC) Overview

You're looking for a clear, no-nonsense view of BigCommerce Holdings, Inc. (BIGC)-a key player in the e-commerce platform space. The direct takeaway is this: BigCommerce is an Open SaaS (Software as a Service) provider that has successfully shifted its focus to the higher-value enterprise market, generating an Annual Revenue Run-rate (ARR) of over $355 million in late 2025, even as it navigates a challenging macro environment.

Founded in Sydney, Australia, in 2009 by Eddie Machaalani and Mitchell Harper, BigCommerce quickly established its US headquarters in Austin, Texas. It went public on the NASDAQ in August 2020. The company's core mission is to help merchants sell more at every stage of growth, from small businesses to large enterprises. They provide a comprehensive, flexible platform for building and scaling online stores, covering everything from hosting and security to marketing and checkout.

The company's product portfolio is now a suite of three core offerings, which is defintely a smart move for market segmentation:

• BigCommerce: The flagship, open SaaS commerce platform.
• Feedonomics: An AI-based platform for managing and syndicating product data feeds.
• Makeswift: A visual editor and site builder for brand and commerce sites.

This multi-product strategy is central to their push into the enterprise and B2B (business-to-business) sectors, which is where the real money is right now. As of the end of the third quarter of 2025, the company's total Annual Revenue Run-rate (ARR) stood at approximately $355.7 million.

Latest Financial Performance: Q3 2025 Highlights

Honesty, the third quarter of 2025 showed BigCommerce delivering on profitability improvements, which is more important than pure growth in this market cycle. Total revenue for the quarter ending September 30, 2025, reached $86.0 million, a solid 3% increase year-over-year. Here's the quick math on their main revenue driver: Subscription solutions revenue-the core platform product sales-is estimated at approximately $65.0 million for Q3 2025, calculated by subtracting their partner and services revenue of just over $21 million from the total revenue.

The real story is the focus on larger clients. The Annual Revenue Run-rate from Enterprise Accounts (Enterprise ARR) grew 5% year-over-year to $269.2 million, and these accounts now represent a substantial 76% of the total ARR. That enterprise growth shows their strategy is working, even if overall revenue growth is modest. Plus, they significantly beat profitability expectations, with Non-GAAP operating income hitting $8 million for the quarter. What this estimate hides, still, is the full impact of macroeconomic uncertainty, which is why their full-year 2025 revenue guidance is cautiously set between $340.6 million and $345.6 million.

BigCommerce's Position as an Industry Leader

Look, the e-commerce platform market is crowded, but BigCommerce is not just another competitor; they are positioned as a leader in the Open SaaS and composable commerce space. Their recent recognition as a 'Challenger' in the 2025 Gartner® Magic Quadrant™ for Digital Commerce Platforms, announced in November 2025, confirms their strong standing with enterprise-level brands.

They are actively shaping the future by focusing on AI and 'agentic' commerce, which means using AI to automate and personalize the entire customer journey. Strategic partnerships with major players like PayPal, Microsoft, and Google are helping them drive this innovation. This focus on B2B and enterprise-grade flexibility is why they are maintaining a strong Enterprise ARR, with the average revenue per enterprise account reaching $46,806 in Q3 2025-a 7% increase from the prior year. If you want to dig into the institutional conviction behind these numbers, you should check out Exploring BigCommerce Holdings, Inc. (BIGC) Investor Profile: Who's Buying and Why?

BigCommerce Holdings, Inc. (BIGC) Mission Statement

You're looking for the core DNA of BigCommerce Holdings, Inc., and it boils down to a single, powerful directive: merchant enablement. The mission statement isn't corporate fluff; it's the operational blueprint guiding every investment decision, especially as the company navigates the competitive open Software-as-a-Service (SaaS) market.

The official mission is straightforward: To help merchants sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises. This commitment to merchant success is what drives the company's strategic focus, particularly its push into the higher-value enterprise segment, which you can see reflected in the financials. For example, the company's full-year 2025 revenue projection sits between $335.1 million and $351.1 million, a range directly tied to their ability to deliver on this mission across all merchant tiers.

This mission isn't just a poster on the wall; it's a filter for resource allocation. It means prioritizing platform flexibility (open SaaS) and composability (building with modular components) so merchants aren't locked into rigid systems. If you want to dive deeper into the financial mechanics behind this strategy, you should read Breaking Down BigCommerce Holdings, Inc. (BIGC) Financial Health: Key Insights for Investors.

Component 1: Empower Merchants to Sell More (Customer Compass)

The first core component is the unwavering focus on the merchant's bottom line-helping them simply sell more. This aligns directly with the 'Customer Compass' core value: guiding every decision by how it can better empower and support customer success. The company understands that its revenue is a direct function of the total value it creates for its customers, so its platform must deliver measurable results.

We see this commitment in their financial performance and product development. In the first quarter of 2025, BigCommerce reported a GAAP gross margin of 79%, an increase from 77% in the prior year, which shows the efficiency and value delivered by the platform. This efficiency translates into tangible results for merchants, particularly in high-growth areas like omnichannel commerce.

• Orders via social channels rose 18% for customers.
• Buy Now, Pay Later (BNPL) purchases increased 10% during Cyber Week 2024.

Here's the quick math: higher conversion and new sales channels mean more Gross Merchandise Volume (GMV) for the merchant, which ultimately validates the platform's value proposition. It's a win-win model, defintely.

Component 2: Innovate and Build (Open SaaS and Composable Architecture)

The second pillar is innovation, specifically through its open SaaS (Software as a Service) and composable architecture. The mission to 'build, innovate, and grow' requires a platform that can quickly adopt new technologies like Artificial Intelligence (AI) and integrate with a vast ecosystem of partners. This is how they future-proof their merchants' businesses.

BigCommerce's strategic investment in its platform is evident in its B2B enhancements and new product launches. For example, the company was named a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Commerce Platforms, a recognition of both its ability to execute and the completeness of its vision. This focus on innovation is what allows the platform to handle increasingly complex use cases without creating technical debt for the merchant.

Recent product rollouts underscore this focus:

• Catalyst: A composable storefront framework leveraging AI for enhanced customer experience.
• BigAI Tools: Including BigAI Copywriter and BigAI Predictive Analytics to boost SEO and forecast customer value.

This is not just about cool tech; it's about giving merchants the most advanced tools to compete in a global e-commerce market projected to surpass $3.6 trillion in 2025.

Component 3: Scale at Every Stage of Growth (Enterprise Focus)

The third crucial component is the commitment to serving merchants 'at every stage of growth,' which highlights their successful pivot to the high-value enterprise market. This aligns with the 'Own It to Win It' core value, which emphasizes taking accountability and grounding decisions in data to own results. The data clearly points to the enterprise segment as the primary growth engine.

The financial results for 2025 clearly show this strategy paying off. Enterprise Annual Revenue Run-rate (ARR) reached $269.2 million as of the third quarter of 2025, marking a 5% increase year-over-year. This enterprise segment now accounts for approximately 75% of the company's total ARR. That's a huge concentration of value.

The average revenue per account (ARPA) for these enterprise clients also grew to $45,290 in Q1 2025, representing a 9% increase compared to the prior year. This growth in ARPA is a direct indicator that larger, more complex B2C and B2B brands are not just adopting the platform but are expanding their use of its premium features and services. They are relying on BigCommerce to handle their scale, and the company is delivering.

BigCommerce Holdings, Inc. (BIGC) Vision Statement

You're looking at the foundational documents of BigCommerce Holdings, Inc. (BIGC), now operating under the parent brand Commerce, and the takeaway is clear: the company is laser-focused on moving from a pure-play platform to an open, intelligent ecosystem. This strategic pivot, driven by an AI-first vision, is what's supporting their full-year 2025 revenue guidance of up to $345.6 million.

The core message is simple: they want to be the flexible, data-rich backbone for any size merchant, and their financial results show this focus is paying off in profitability, even with modest growth. The shift to the parent company 'Commerce' in 2025 unifies their offerings-BigCommerce, Feedonomics, and Makeswift-to power this next era of agentic commerce.

The Mission: Empowering Merchants to Grow

The mission of BigCommerce Holdings, Inc. is to empower merchants to build, innovate, and grow their online businesses. It's a merchant-centric purpose that spans the entire market, from small startups to large enterprises. This isn't just a feel-good statement; it's the driver behind their Enterprise Annual Revenue Run-rate (ARR) growth.

As of September 30, 2025, Enterprise ARR hit $269.2 million, making up 76% of their total ARR of $355.7 million. Here's the quick math: that enterprise focus is where the most stable, high-value revenue is coming from. The goal is to help you sell more, which in turn means they collect more in subscription and partner revenue share. It's a mutually beneficial, defintely scalable model.

For a deeper dive into how this translates to their balance sheet, you should read Breaking Down BigCommerce Holdings, Inc. (BIGC) Financial Health: Key Insights for Investors.

Vision: The Open, AI-Driven Commerce Ecosystem

The company's vision is to provide an open, AI-driven commerce ecosystem that empowers businesses to unlock data potential and deliver seamless, personalized experiences at scale. This is the future roadmap, and it's all about flexibility and intelligence.

The 'open' part means leveraging their composable commerce solutions, like the Catalyst storefront framework, to let merchants choose the best tools without being locked into a rigid system. The 'AI-driven' part is where the strategic investment is going, with a focus on using AI to power personalization, automation, and predictive insights across the commerce lifecycle.

This vision is directly tied to their improved operational efficiency. The company exceeded profitability expectations in Q3 2025, posting non-GAAP operating income of $8 million, significantly above the high end of their guidance.

Core Values in Action: The Customer Compass

The core values are the cultural guardrails for executing that vision. The most important one for you as a decision-maker is 'Customer Compass,' which states that every decision is guided by how they can better empower and support customers' success.

This value is why they maintained a non-GAAP gross margin of 79% in Q3 2025, even while reinvesting in product development. They're not just cutting costs; they're spending money to make the platform better for you. It's a human-centered approach in an agentic (AI-driven) era.

• Stronger Together: Uniting diverse perspectives to unlock possibilities.
• Keep It Real, Always: Building a community on trust and authenticity.
• Customer Compass: Guiding every decision by customer success.

Core Values in Action: Own It to Win It

The value 'Own It to Win It' is the financial analyst's favorite, because it means taking accountability and grounding decisions in data to own the results. This is a trend-aware realist's mindset.

For the full year 2025, the company is guiding for non-GAAP operating income between $24.7 million and $29.7 million, a significant increase from prior guidance, showing they are owning their execution and adapting to market conditions. They are delivering on their promise of profitable, high-quality growth by expanding their share of wallet within the installed base.

They take accountability by maintaining a strong balance sheet, closing Q3 2025 with approximately $143 million in cash, cash equivalents, and marketable securities. That cash position gives them the flexibility to invest strategically in AI and B2B capabilities, which is the clear next step for their long-term vision.

BigCommerce Holdings, Inc. (BIGC) Core Values

You're looking past the ticker-which, by the way, officially changed from BIGC to CMRC for Commerce.com, Inc. around August 1, 2025-to the foundational principles that actually drive the business. That's smart. The company's core values aren't just posters on a wall; they are the operational blueprint that maps directly to their 2025 strategic pivot and financial outlook.

The entire organization is focused on a clear purpose: helping businesses adapt, grow, and thrive. This is supported by four core values that explain how they execute, especially as they project full-year 2025 revenue between $335.1 million and $351.1 million.

Customer Compass

This value means every decision, from product roadmap to support, is guided by empowering and supporting the customer's success. For a SaaS platform, this is defintely the most critical value. If your customers aren't growing, your Annual Recurring Revenue (ARR) stalls.

The company demonstrated this commitment in 2025 by doubling down on their Enterprise Accounts, the larger B2C and B2B clients, where the platform's composability really shines. Enterprise ARR grew 6% year-over-year to $269.3 million in Q2 2025, representing a significant portion of the total ARR. That growth confirms their focus on high-value, complex merchant needs is paying off.

• Prioritize enterprise merchant success.
• Guide all product and service decisions.
• Focus on B2B and B2C needs.

Own It to Win It

This is about accountability and using data to drive results-no excuses, just adaptation. In 2025, this value was the engine behind the company's push for operational efficiency and profitability, a key concern for investors. Here's the quick math: the company projected full-year 2025 Non-GAAP Operating Income to be between $16 million and $28 million.

Achieving that income range in a competitive market requires leadership to own the P&L (Profit and Loss) and make tough, data-driven calls. The company's transformation efforts, including key leadership hires in early 2025 like a new Chief Revenue Officer and Chief Marketing Officer, were all about owning the go-to-market strategy to deliver those specific financial results. You can see the full financial picture in Exploring BigCommerce Holdings, Inc. (BIGC) Investor Profile: Who's Buying and Why?

Stronger Together

The value of 'Stronger Together' is about uniting diverse perspectives to innovate as one. The most concrete example of this in 2025 was the strategic decision to unify the core brands-BigCommerce, Feedonomics, and Makeswift-under the new parent brand, Commerce.com, Inc.. This isn't just a name change; it's an operational commitment to integrate their offerings: the core platform, the AI-based product data feed management (Feedonomics), and the visual site builder (Makeswift).

This unification is critical for delivering a seamless, AI-driven ecosystem. The company is leveraging partnerships with AI leaders like Perplexity and Google Cloud, which requires a highly collaborative, single-mission team to execute the complex integrations and product enhancements. It's a clear signal that silos are out, and unified innovation is in.

Keep It Real, Always

This value champions honesty, transparency, and building a community without egos or silos. In the financial world, this translates to clear communication with the market, especially when navigating a major strategic shift like a rebrand and an AI focus. When the company reported Q2 2025 revenue of $84.43 million, they were transparent about the mixed results, even as other metrics like Enterprise ARR showed strength.

This realism also shows up in product development. Instead of promising a silver bullet, the company focuses on leveraging AI where it delivers real, measurable results-like powering personalization and automation across the commerce lifecycle. They are not chasing every fad; they are building a platform trusted by teams that value speed and scalability, empowering innovation without constraint.