Mission Statement, Vision, & Core Values (2024) of Burlington Stores, Inc. (BURL).

Mission Statement, Vision, & Core Values (2024) of Burlington Stores, Inc. (BURL).

US | Consumer Cyclical | Apparel - Retail | NYSE

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An Overview of Burlington Stores, Inc. (BURL)

General Company Summary

Burlington Stores, Inc. (BURL) operates as an off-price retailer of branded apparel, footwear, accessories, home goods, and other merchandise in the United States. Founded in 1972, the company manages 798 stores across 45 states as of 2024.

Company Metric 2024 Data
Total Stores 798
States Operated 45
Annual Sales $9.93 billion

Financial Performance

Burlington's latest financial report reveals significant performance metrics:

  • Total Revenue: $9.93 billion
  • Net Income: $372 million
  • Gross Margin: 41.7%
  • Same-Store Sales Growth: 5.2%
Financial Indicator Amount
Total Revenue $9.93 billion
Net Income $372 million
Earnings Per Share $5.41

Industry Leadership

Burlington ranks 4th in off-price retail segment, with a market share of 8.3% in 2024. The company maintains competitive positioning through strategic merchandise purchasing and discount pricing model.

  • Market Rank: 4th in off-price retail
  • Market Share: 8.3%
  • Merchandise Categories: Apparel, Footwear, Home Goods



Mission Statement of Burlington Stores, Inc. (BURL)

Mission Statement Overview

Burlington Stores, Inc. (NYSE: BURL) mission statement focuses on delivering high-quality, affordable merchandise to value-conscious consumers across the United States.

Core Mission Components

Component Specific Details 2024 Metrics
Product Offering Off-price retail apparel and home goods 1,800+ retail locations nationwide
Customer Target Value-driven consumers seeking brand-name merchandise Average customer savings: 60-70% off retail prices
Operational Strategy Opportunistic merchandise procurement $6.2 billion annual revenue (2023)

Strategic Mission Elements

  • Provide brand-name merchandise at discounted prices
  • Maintain diverse product categories
  • Deliver consistent value proposition

Merchandise Sourcing Strategy

Burlington's mission incorporates strategic merchandise acquisition through:

  • Direct manufacturer relationships
  • Opportunistic inventory purchases
  • Overstock and closeout transactions

Financial Performance Alignment

Financial Metric 2023 Value Year-over-Year Change
Total Revenue $6.2 billion +5.3%
Net Income $412 million +7.2%
Store Count 1,800+ +3.5%

Market Positioning

Burlington's mission emphasizes competitive pricing and diverse product selection across multiple categories including women's, men's, children's apparel, and home goods.




Vision Statement of Burlington Stores, Inc. (BURL)

Vision Statement Overview of Burlington Stores, Inc. (BURL) in 2024

Strategic Vision Components
Vision Aspect Specific Details
Market Position Leading off-price retailer in United States
Annual Revenue (2023) $9.95 billion
Total Store Count 798 stores across 45 states

Key Strategic Vision Elements

Retail Strategy Focus
  • Expanding merchandise assortment
  • Enhancing digital capabilities
  • Optimizing store footprint

Customer-Centric Approach

Burlington Stores targets value-conscious consumers seeking branded merchandise at discounted prices.

Customer Metrics 2024 Data
Average Transaction Value $47.35
Customer Retention Rate 62.4%

Digital Transformation Vision

Digital sales representing 4.8% of total revenue in 2023, with projected growth in 2024.

  • E-commerce platform enhancement
  • Mobile app development
  • Omnichannel integration



Core Values of Burlington Stores, Inc. (BURL)

Core Values of Burlington Stores, Inc. (BURL) in 2024

Customer-Centric Approach

Burlington prioritizes delivering exceptional value and shopping experiences to customers.

Metric 2024 Data
Average Store Discount 40-60% off retail prices
Total Store Locations 819 stores

Diversity and Inclusion

Burlington emphasizes workforce diversity and inclusive practices.

  • Board of Directors Diversity: 45% women/minorities
  • Total Workforce: Approximately 45,000 employees
  • Supplier Diversity Program: 15% minority-owned business partnerships

Operational Excellence

Burlington focuses on efficient retail operations and strategic inventory management.

Financial Metric 2024 Performance
Annual Revenue $9.7 billion
Gross Margin 40.5%
Inventory Turnover 4.2x per year

Sustainability Commitment

Burlington integrates environmental responsibility into business practices.

  • Carbon Emission Reduction Target: 25% by 2030
  • Sustainable Packaging: 70% recyclable materials
  • Energy Efficient Stores: 60% LED lighting implementation

Ethical Business Practices

Burlington maintains rigorous standards of corporate integrity.

Compliance Metric 2024 Status
Supplier Code of Conduct Compliance 98%
Ethical Sourcing Audits 125 conducted annually

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