Mission Statement, Vision, & Core Values of GitLab Inc. (GTLB)

What drives a company that empowers over 100,000 organizations with its DevOps platform? GitLab Inc. (GTLB), a leading provider of DevSecOps solutions, operates with a clear mission, vision, and set of core values that shape its culture and strategic direction.

Have you ever wondered what makes GitLab tick, beyond just the code? With a mission to change all creative work from read-only to read-write so that everyone can contribute, GitLab reported a very strong fourth quarter for fiscal year 2025 highlighted by 29% year-over-year revenue growth and meaningful operating margin expansion. Let's explore the principles that guide this all-remote company and how they translate into GitLab's impressive performance and market position.

GitLab Inc. (GTLB) An Overview of

GitLab Inc. is a comprehensive DevOps platform that brings together development, operations, security, and business teams to deliver software faster and more efficiently. Founded in 2011, GitLab has grown from a simple Git repository management tool to a complete platform offering features like CI/CD, security scanning, and release automation. As of April 2025, GitLab continues to serve a wide range of customers, from individual developers to large enterprises, offering both a self-managed and a SaaS version of its platform. The company's mission is to empower everyone to contribute, and its platform reflects this by providing tools that enhance collaboration and streamline the software development lifecycle.

GitLab's revenue streams primarily come from subscriptions to its platform, which are tiered based on the features and level of support required. While specific, real-time sales figures for April 2025 are not available, GitLab consistently reports its financial performance on a quarterly and annual basis. These reports typically highlight key metrics such as revenue growth, customer acquisition, and net retention rate. For example, in their latest financial reports, GitLab often showcases record-breaking revenue figures driven by the increasing adoption of its platform across various industries.

GitLab's financial performance in its latest reporting period demonstrates robust growth. In the fourth quarter of fiscal year 2024, GitLab reported revenue of $163.8 million, marking a 29% increase year-over-year. Subscription revenue specifically grew to $152.4 million, a 30% increase from the previous year. The company's remaining performance obligations (RPO) reached $513 million, up 25% year-over-year, indicating strong future revenue visibility. GitLab's net loss per share was $0.22 on a non-GAAP basis. For the full fiscal year 2024, GitLab's total revenue was $580.9 million, a 32% increase compared to the previous fiscal year. These figures highlight GitLab's continued expansion and market penetration.

GitLab's growth is further underscored by its success in various markets. The company has seen significant adoption of its platform among both small and large organizations. Key highlights often include:

• Expansion of its customer base with annual recurring revenue (ARR) exceeding $5,000.
• Increased adoption of its Ultimate tier, which offers advanced security and compliance features.
• Strategic partnerships and integrations that enhance the platform's capabilities and reach.

These factors collectively contribute to GitLab's strong financial performance and position in the DevOps market.

GitLab stands out as a leader in the DevOps platform space, driving innovation and efficiency in software development. To delve deeper into GitLab's journey, strategic vision, and operational framework, explore: GitLab Inc. (GTLB): History, Ownership, Mission, How It Works & Makes Money.

GitLab Inc. (GTLB) Mission Statement

GitLab's mission is to enable everyone to contribute to and co-create the software that powers our world.

This statement reflects a commitment to inclusivity and collaboration in software development. GitLab aims to provide a platform where individuals and organizations can work together to build and improve software.

Core Components of the Mission Statement

GitLab's mission statement can be broken down into three core components:

• Enable Everyone:

This highlights GitLab's commitment to making its platform accessible to all, regardless of their background or skill level. This aligns with GitLab's belief in diversity and inclusion, fostering an environment where everyone feels welcome and can contribute their best.

• Contribute To:

GitLab encourages users to contribute their expertise and ideas to the platform itself. This collaborative approach allows GitLab to continuously evolve and improve, meeting the changing needs of its users. GitLab believes that by involving the community in the development process, it can create a more robust and user-friendly platform.

• Co-create the Software that Powers our World:

This emphasizes GitLab's vision of being a key player in shaping the future of software development. By providing a comprehensive DevSecOps platform, GitLab empowers teams to build and deploy software faster, more efficiently, and more securely.

Financial Performance

GitLab's commitment to its mission has translated into strong financial performance. In the second quarter of fiscal year 2025, which ended on July 31, 2024, GitLab reported total revenue of $182.6 million, a 31% increase year-over-year. The number of customers with more than $100,000 of ARR (Annual Recurring Revenue) reached 1,076, representing a 33% year-over-year increase. The dollar-based net retention rate was 126%. Total RPO (Remaining Performance Obligations) grew 51% year-over-year to $747.9 million, while cRPO (current RPO) grew 42% to $475.0 million.

Vision Statement

GitLab's vision is to create a world where all digital products are open to contributions, from legal documents to movie scripts, websites, and chip designs. This vision reflects a belief in the power of open source and collaboration to drive innovation and create better products.

Core Values

GitLab's six core values, which spell out CREDIT, are:

• Collaboration: Prioritizing effective teamwork, assuming positive intent, and providing timely feedback.
• Results: Operating with urgency and a bias for action, focusing on customer success.
• Efficiency: Striving for fast progress by choosing boring solutions and documenting everything.
• Diversity, Inclusion & Belonging: Ensuring GitLab is a place where everyone feels welcome and can thrive.
• Iteration: Aiming to release the smallest viable and valuable product quickly for feedback.
• Transparency: Making everything public by default, from the company handbook to issue trackers.

These values guide GitLab's culture and decision-making, shaping how the company operates and interacts with its employees, customers, and the broader community.

Related: Exploring GitLab Inc. (GTLB) Investor Profile: Who’s Buying and Why?

GitLab Inc. (GTLB) Vision Statement

GitLab Inc.'s vision is to be the platform that empowers everyone to contribute to all digital transformation. This vision reflects a commitment to inclusivity, collaboration, and innovation in the realm of software development and digital transformation.

GitLab's mission is to empower everyone to contribute to all digital transformation, aligning directly with its vision. This involves providing tools and a platform that enable individuals and organizations to enhance their software development processes and achieve broader digital transformation goals. The core values underpin how GitLab operates and pursues its mission and vision.

GitLab's core values are:

• Collaboration
• Results
• Efficiency
• Diversity, Inclusion & Belonging
• Iteration
• Transparency

These values guide the company's actions and decisions, shaping its culture and approach to business.

Empowering Everyone to Contribute

GitLab's commitment to empowering everyone is evident in its platform's design and accessibility. The company actively promotes open-source principles and provides tools that lower the barrier to entry for software development and collaboration. This approach democratizes the development process, allowing a broader range of individuals and organizations to participate and contribute to digital transformation.

GitLab believes that everyone can contribute, and its tools are designed to facilitate this:

• Providing educational resources and documentation to help users of all skill levels learn and use the platform effectively.
• Offering community support and forums where users can ask questions, share knowledge, and collaborate on projects.

Platform for Digital Transformation

GitLab's vision extends beyond just software development; it aims to be a comprehensive platform for digital transformation. This involves providing a range of tools and capabilities that support organizations in their broader digital initiatives, such as:

• Automating and streamlining software development processes.
• Improving collaboration and communication among teams.
• Enhancing security and compliance.
• Driving innovation and accelerating time to market.

By offering a unified platform that addresses these needs, GitLab helps organizations achieve their digital transformation goals more effectively.

Financial Performance and Market Position

In the fiscal year 2024, GitLab reported total revenue of $580.6 million, representing a 33% increase year-over-year. The company's remaining performance obligations (RPO) reached $833 million, up 24% year-over-year, indicating sustained customer demand and future revenue visibility. These figures demonstrate GitLab's strong growth trajectory and market position as a leading DevOps platform.

GitLab's focus on remote work and open-source principles has also contributed to its success, attracting a global community of users and contributors. This distributed model enables the company to tap into a diverse talent pool and foster innovation from around the world.

Strategic Alignment with Vision

GitLab's strategic initiatives are closely aligned with its vision and mission. The company continues to invest in platform enhancements, new features, and integrations to better serve its customers and expand its market reach. Additionally, GitLab is focused on fostering a strong company culture that embodies its core values, promoting collaboration, transparency, and inclusivity.

GitLab's commitment to these principles is reflected in its business practices and community engagement, reinforcing its position as a leader in the DevOps space. As GitLab continues to execute its strategic plan, it is well-positioned to achieve its vision of empowering everyone to contribute to all digital transformation.

To gain more insights into GitLab's investor profile, you can explore: Exploring GitLab Inc. (GTLB) Investor Profile: Who’s Buying and Why?

GitLab Inc. (GTLB) Core Values of

At Company, core values are more than just words; they are the guiding principles that shape the company's culture, decisions, and interactions. These values reflect Company's commitment to its mission and vision, influencing how it operates internally and engages with the broader community. Here’s an exploration of these values, enriched with examples demonstrating their practical application within Company.

Collaboration

Collaboration is at the heart of Company's ethos. Company believes that working together, both internally and with the wider community, leads to better outcomes. This value is not just about teamwork; it's about creating an environment where everyone feels empowered to contribute their ideas and expertise.

Examples of Collaboration in Action:

• Open Source Contributions: Company actively encourages its employees to contribute to open source projects. This not only benefits the open source community but also enhances Company's reputation as a collaborative and innovative organization.
• Cross-functional Teams: Company organizes its teams to include members from different departments, fostering a holistic approach to problem-solving. This ensures that various perspectives are considered, leading to more robust and effective solutions.

Results

Company places a high premium on achieving tangible results. This value is about focusing on outcomes and ensuring that efforts translate into measurable improvements. It's about accountability and a commitment to delivering on promises.

Examples of Results in Action:

• Key Performance Indicators (KPIs): Company uses KPIs to track progress and measure success. These metrics help teams stay focused on their goals and make data-driven decisions.
• Regular Performance Reviews: Company conducts regular performance reviews to assess individual and team performance. These reviews provide an opportunity to celebrate successes and identify areas for improvement.

Efficiency

Efficiency is a core value that drives Company to optimize processes and eliminate waste. This value is about making the most of available resources and finding innovative ways to streamline operations.

Examples of Efficiency in Action:

• Automation: Company leverages automation to reduce manual tasks and improve productivity. This includes automating software testing, deployment, and other routine processes.
• Lean Principles: Company applies lean principles to identify and eliminate waste in its workflows. This helps teams focus on value-added activities and deliver results more quickly.

Diversity, Inclusion & Belonging

Company is committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and respected. This value is about recognizing the importance of different perspectives and experiences in driving innovation and success.

Examples of Diversity, Inclusion & Belonging in Action:

• Employee Resource Groups (ERGs): Company supports ERGs that provide a platform for employees from diverse backgrounds to connect, share experiences, and advocate for inclusion.
• Inclusive Hiring Practices: Company implements inclusive hiring practices to ensure that its workforce reflects the diversity of the communities it serves. This includes targeted outreach to underrepresented groups and unconscious bias training for hiring managers.

Iteration

Company embraces iteration as a way to continuously improve its products, services, and processes. This value is about learning from experience and making incremental changes to achieve better outcomes.

Examples of Iteration in Action:

• Agile Development: Company uses agile development methodologies to break down projects into smaller, manageable iterations. This allows teams to gather feedback and make adjustments along the way.
• A/B Testing: Company uses A/B testing to experiment with different features and designs. This helps teams identify what works best and make data-driven decisions about product development.

Transparency

Transparency is a guiding principle at Company, fostering trust and open communication both internally and externally. By sharing information openly, Company empowers its team members, customers, and the wider community to understand its decisions and contribute to its ongoing development.

Examples of Transparency in Action:

• Open Handbook: Company maintains a comprehensive online handbook that is accessible to anyone. This handbook contains information about Company's policies, procedures, and strategies.
• Public Roadmaps: Company publishes public roadmaps for its products, allowing users to see what features are planned for future releases. This helps build trust and encourages community involvement.

Customer Success

Company prioritizes customer success, recognizing that its own success is directly linked to the success of its customers. This value is about going above and beyond to meet customer needs and ensuring they achieve their goals.

Examples of Customer Success in Action:

• Customer Support: Company provides comprehensive customer support to help users resolve issues and get the most out of its products. This includes online documentation, forums, and direct support channels.
• Customer Feedback: Company actively solicits customer feedback and uses it to improve its products and services. This includes surveys, user interviews, and community forums.

For more insights into Company, explore: GitLab Inc. (GTLB): History, Ownership, Mission, How It Works & Makes Money