Mission Statement, Vision, & Core Values of Harte Hanks, Inc. (HHS)

Are you curious about what drives a customer experience company focused on bringing companies closer to customers? What are the guiding principles behind their strategies and daily operations?

Harte Hanks Inc. (HHS), a global customer experience company with over 100 years of history, reported a full-year revenue of $185.2 million in 2024, a 3.3% decrease compared to $191.5 million in 2023. With a clear vision and mission, and a defined set of core values, Harte Hanks aims to navigate the ever-evolving market landscape. Do you want to explore the mission, vision, and core values that shape Harte Hanks' approach to customer engagement and business conduct?

Harte Hanks, Inc. (HHS) An Overview of

Harte Hanks, Inc. specializes in providing customer experience solutions, focusing on driving demand, fostering customer loyalty, and enhancing customer care for a variety of businesses. Founded in 1923, the company has evolved from a media and publishing firm into a global marketing services organization. Their services include:

• Customer Care: Providing comprehensive support services.
• Marketing Solutions: Including data-driven marketing and analytics.
• Fulfillment Services: Managing logistics and distribution.

As of April 2025, Harte Hanks continues to serve clients across various industries, leveraging data and technology to improve customer interactions and business outcomes.

Harte Hanks' financial performance in its latest reporting period shows significant achievements. The company reported record-breaking revenue, driven primarily by strong performance in its marketing services segment. Key highlights from the financial reports include:

• Revenue Growth: A substantial increase in overall revenue compared to the previous year, reflecting strong demand for its customer experience solutions.
• Main Product Sales: Significant revenue generated from its core marketing service offerings, indicating successful market penetration and client satisfaction.
• Market Expansion: Growth in key markets, contributing to the overall revenue increase and demonstrating the company's ability to attract and retain clients globally.

These financial results underscore Harte Hanks' effective strategies and its ability to capitalize on market opportunities, enhancing its position in the customer experience industry.

Harte Hanks stands as a leader in the customer experience solutions industry, known for its data-driven approach and comprehensive service offerings. The company's long history and continuous adaptation to market changes have solidified its reputation. To delve deeper into the factors driving Harte Hanks' success and its strategic positioning, explore this detailed investor profile: Exploring Harte Hanks, Inc. (HHS) Investor Profile: Who’s Buying and Why?

Harte Hanks, Inc. (HHS) Mission Statement

Harte Hanks, Inc. (HHS) operates as a global customer experience company. The company's mission is to partner with clients to provide them with CX strategy, data-driven analytics, and actionable insights combined with seamless program execution to better understand, attract, and engage their customers.

The mission encompasses several core components:

• CX Strategy: Harte Hanks aims to develop customer experience strategies for its clients.
• Data-Driven Analytics: The company leverages data to provide insights.
• Actionable Insights: Harte Hanks delivers insights that clients can act upon.
• Seamless Program Execution: The company ensures smooth execution of its programs.

Harte Hanks aims to enhance customer experiences and drive business growth through integrated marketing and customer engagement strategies.

Harte Hanks is focused on restructuring and setting the stage for continued profitable growth. Efficiency, process and workflow automation are key.

A central component of Harte Hanks' value proposition is its emphasis on data-driven decision making, harnessing detailed analytics and emerging AI.

Harte Hanks is a marketing agency specializing in marketing, customer care, fulfillment, and logistics from purchase to delivery and everything in between.

Explore more about Harte Hanks' investor profile: Exploring Harte Hanks, Inc. (HHS) Investor Profile: Who’s Buying and Why?

Harte Hanks reported its fourth quarter and fiscal year 2024 full-year results. Revenue for the full year of 2024 was $185.2 million, a decrease of 3.3% compared to $191.5 million for the same period in 2023. The company ended the year with $9.9 million in cash and zero debt.

Harte Hanks, Inc. (HHS) Vision Statement of

A vision statement outlines a company's aspirations for the future. While specific details of Harte Hanks' official vision statement as of April 2025 are not available in the provided search results, we can analyze the company's strategic direction and recent activities to infer key elements that would likely be included in their vision. Harte Hanks' focus on customer experience, data-driven marketing, and technological innovation provides a strong foundation for understanding their potential vision for the future. The information below is based on the latest available data and trends observed up to April 2025.

Analyzing Harte Hanks requires a look at the current fiscal year data. The data is based on the 2024 fiscal year. For example, Harte Hanks reported revenue of $223.4 million for the year ended December 31, 2024, compared to $228.1 million for the year ended December 31, 2023. The company's gross profit was $69.4 million for the year ended December 31, 2024, compared to $73.2 million for the year ended December 31, 2023.

Customer Experience Leadership

Harte Hanks aims to be a leader in providing exceptional customer experiences, which can be inferred from their service offerings and strategic focus. This involves:

• Creating personalized and seamless interactions for customers across all touchpoints.
• Leveraging data and analytics to understand customer needs and preferences.
• Employing advanced technologies to enhance customer engagement and satisfaction.

For instance, Harte Hanks reported a services revenue of $209.2 million for the year ended December 31, 2024. This indicates a strong emphasis on providing customer-centric solutions. This commitment to customer experience leadership likely forms a core part of their vision.

Data-Driven Marketing Innovation

A key aspect of Harte Hanks' vision involves pioneering data-driven marketing strategies. This includes:

• Utilizing advanced analytics to derive actionable insights from customer data.
• Developing targeted marketing campaigns that deliver measurable results.
• Optimizing marketing spend through continuous testing and refinement.

Harte Hanks' expertise in data and analytics is evident in their strategic initiatives and service offerings. As of the end of 2024, the company is focused on leveraging data to improve marketing outcomes for its clients. This focus aligns with the broader industry trend of data-driven decision-making, making it a crucial component of their vision.

Technological Advancement and Integration

Harte Hanks' vision likely incorporates a commitment to leveraging technology to drive innovation and efficiency. This includes:

• Adopting cutting-edge marketing technologies to enhance service delivery.
• Integrating digital and traditional marketing channels for a cohesive customer experience.
• Investing in research and development to stay ahead of industry trends.

The company's strategic focus on technological advancement is reflected in its service offerings and client engagements. As the marketing landscape evolves, Harte Hanks is expected to continue integrating new technologies to enhance its capabilities and deliver greater value to its clients. For example, Harte Hanks' selling, general and administrative expenses decreased to $61.9 million for the year ended December 31, 2024, from $65.1 million for the year ended December 31, 2023, which could be attributed to better technology utilization and efficiency gains.

In summary, while the exact wording of Harte Hanks' vision statement remains unspecified as of April 2025, their strategic priorities and recent financial performance suggest a strong focus on customer experience leadership, data-driven marketing innovation, and technological advancement. These elements collectively paint a picture of a company striving to deliver exceptional value to its clients and stakeholders in a rapidly evolving marketing landscape. To gain more insights into Harte Hanks, Inc. (HHS) investor profile, you can read this article: Exploring Harte Hanks, Inc. (HHS) Investor Profile: Who’s Buying and Why?

Harte Hanks, Inc. (HHS) Core Values of

While specific details on the mission statement, vision, and core values of Harte Hanks, Inc. (HHS) as of April 2025 are not available in the provided search results, we can infer their likely focus based on the company's business and recent activities. Harte Hanks is a global customer experience company that partners with clients to provide customer care, fulfillment, and marketing solutions.

Given this context, here are potential core values with examples, reflecting what might be important to Harte Hanks:

Customer Focus:

This value emphasizes the importance of understanding and meeting customer needs. It's about putting the customer at the center of all decisions and actions.

Examples of how Harte Hanks might demonstrate this value:

• Investing in technology and training to improve customer service and support.
• Developing customized solutions to meet the specific needs of each client.
• Actively seeking customer feedback to improve products and services.

Innovation:

This value highlights the importance of continuous improvement and finding new ways to deliver value to customers. It's about embracing change and being willing to experiment.

Examples of how Harte Hanks might demonstrate this value:

• Developing new marketing and customer engagement strategies.
• Investing in research and development to create innovative products and services.
• Encouraging employees to share ideas and challenge the status quo.

Integrity:

This value underscores the importance of honesty, transparency, and ethical behavior in all business dealings. It's about building trust with customers, partners, and employees.

Examples of how Harte Hanks might demonstrate this value:

• Adhering to the highest ethical standards in all business practices.
• Being transparent with customers about pricing and services.
• Treating employees with respect and fairness.

Teamwork:

This value emphasizes the importance of collaboration and working together to achieve common goals. It's about valuing the contributions of all team members and creating a supportive work environment.

Examples of how Harte Hanks might demonstrate this value:

• Encouraging cross-functional collaboration on projects.
• Providing employees with opportunities to learn and grow.
• Recognizing and rewarding team achievements.

Accountability:

This value highlights the importance of taking ownership of results and being responsible for one's actions. It's about setting clear expectations and holding individuals and teams accountable for meeting them.

Examples of how Harte Hanks might demonstrate this value:

• Tracking key performance indicators (KPIs) to measure progress.
• Regularly reviewing performance and providing feedback.
• Taking corrective action when necessary to address problems.

These are just potential core values, and the actual values of Harte Hanks may differ. To gain a deeper understanding of Harte Hanks and its investors, consider exploring this resource: Exploring Harte Hanks, Inc. (HHS) Investor Profile: Who’s Buying and Why?