Mission Statement, Vision, & Core Values of Harte Hanks, Inc. (HHS)

When a company like Harte Hanks, Inc. faces a tough market, its Mission Statement, Vision, and Core Values aren't just HR boilerplate; they're the operating manual for a turnaround. You see the pressure in the numbers: year-to-date 2025 revenue is down 13.3% to $119.7 million as of September 30, 2025, which is a clear signal that the strategic compass needs checking. How do you align a global customer experience company-whose mission is to bring the human back to marketing-when the bottom line is shrinking, and you're banking on $16.0 million in Project Elevate restructuring savings to stabilize the ship? Does their foundational philosophy truly map to the current market reality, and more importantly, is it a vision you can invest in?

Harte Hanks, Inc. (HHS) Overview

You're looking for the hard numbers and the real story behind Harte Hanks, Inc. (HHS), and the data from late 2025 gives us a clear, albeit mixed, picture of a company in transition. Harte Hanks is a seasoned player in the customer experience (CX) space, a global company with a history stretching back over a century to its founding in 1923. They've successfully pivoted from traditional media to a modern, data-driven service model, but the market is still challenging.

The company's core business is built on three pillars that help clients understand, attract, and engage their customers. They are a customer experience powerhouse. Here's the quick math on where their sales are coming from in the latest reporting period:

• Fulfillment & Logistics Services: Handles physical and digital distribution.
• Customer Care Services: Provides outsourced customer service and support.
• Marketing Services: Offers CX strategy, data analytics, and creative services.

For the trailing twelve months leading up to the end of Q3 2025, Harte Hanks' total revenue stood at approximately $166.84 million. That is a -11.07% decline year-over-year, so we defintely need to look closer at the segment performance to see where the opportunities lie.

Q3 2025 Financial Performance: A Segmented View

The latest quarterly report, covering Q3 2025 (ending September 30, 2025), showed total revenue of $39.5 million, a significant drop of 17.0% compared to the same quarter in 2024. This contraction, which management attributes to the timing of programs and transitions in legacy customer contracts, resulted in a net loss of $2.3 million for the quarter, or $0.31 per diluted share.

What this estimate hides is the varied performance across their business segments. Fulfillment & Logistics Services was the largest contributor, bringing in $19.1 million in Q3 2025, representing nearly 49% of total revenue. This segment is showing resilience, even with a year-over-year decrease.

The other segments faced steeper headwinds:

• Customer Care Services generated $11.6 million in Q3 2025.
• Marketing Services, which includes the high-value data analytics work, contributed $8.8 million.

Still, the company is focused on operational discipline, with operating expenses down 14.7% year-over-year to $39.0 million in Q3 2025, and they have zero debt, with $6.5 million in cash and equivalents. That balance sheet strength is a crucial factor in navigating this downturn.

Harte Hanks' Position as a Customer Experience Leader

Despite the revenue pressure in the first three quarters of 2025, Harte Hanks remains a leading global customer experience company, leveraging its deep expertise in data-driven analytics and program execution. The company is actively executing a strategic realignment, exemplified by a new partnership with Samsung Electronics America. This new engagement, serviced through a new facility in Greenville, South Carolina, is a tangible sign of their focus on higher-value, strategic client relationships in the Customer Care segment.

Their century-long experience gives them a unique advantage at the intersection of data science and customer engagement, especially as the market shifts toward AI-driven solutions. They are a pioneer in this space, not a follower. Harte Hanks has secured significant new client wins in 2025 across key verticals like healthcare, technology, and automotive services, which are expected to fuel future growth. To understand the institutional conviction behind these strategic moves, you should read more about the company's investor landscape: Exploring Harte Hanks, Inc. (HHS) Investor Profile: Who's Buying and Why?

Harte Hanks, Inc. (HHS) Mission Statement

You're looking for the bedrock of a company's strategy-that one statement that guides every dollar spent and every client decision. For Harte Hanks, Inc. (HHS), that foundation is clear: their mission is to partner with clients to provide them with customer experience (CX) strategy, data-driven analytics, and actionable insights combined with seamless program execution to better understand, attract, and engage their customers. This isn't just corporate fluff; it's the operational map for a company that generated $119.7 million in revenue in the first nine months of 2025, even while navigating a tough market.

A mission statement's significance is simple: it dictates long-term goals and resource allocation. When Harte Hanks secured new client engagements in early 2025 across key verticals like healthcare and technology, they weren't just chasing revenue; they were executing this mission. The company is focused on its core strengths, which is defintely the right move when facing a $2.3 million net loss in Q3 2025. You need to know where the focus is, so let's break down the three core components of their mission.

For a deeper dive into how these numbers impact the stock, you can check out Breaking Down Harte Hanks, Inc. (HHS) Financial Health: Key Insights for Investors.

1. CX Strategy and Partnership: Building Client-Centric Roadmaps

The first core component is the commitment to a true CX strategy and partnership. This means Harte Hanks positions itself as an extension of the client's team, not just a vendor. They aim to deliver a robust customer experience strategy (CX strategy), which is the blueprint for how a company interacts with its customers at every touchpoint. This is about being proactive, not reactive.

For example, the Customer Care segment, which is a direct execution of this partnership model, saw a revenue increase of 4.5% to $13.0 million in Q1 2025. This growth shows that clients are valuing the higher-touch, strategic support. Harte Hanks recently highlighted a new partnership with Samsung, which exemplifies the kind of higher-value, strategic engagements they are targeting. It's a clear signal: they are shifting to deeper, more embedded client relationships.

• Focus on long-term client relationships.
• Co-create the customer interaction blueprint.
• Prioritize strategic, not transactional, work.

Here's the quick math: strategic partnerships smooth out the volatility that comes from one-off projects.

2. Data-Driven Analytics and Actionable Insights

The second component is where the rubber meets the road for a data-centric firm: 'data-driven analytics and actionable insights.' In a world drowning in data, the value isn't the volume-it's the signal you pull from the noise. Harte Hanks' proprietary, opted-in health data licensing agreement, secured in early 2025, is a perfect illustration.

This isn't just reporting on what happened; it's providing a clear, next-step action item (an actionable insight) that directly impacts the client's bottom line. The company's focus on data-driven solutions is critical, especially as their Marketing Services segment saw a significant revenue decline of 35.3% in Q1 2025, largely due to reduced project work in financial services. This massive drop tells you the market is punishing generic marketing services, so the move to high-value data and analytics-like their new data licensing agreements-is a necessary pivot. You must translate data into a clear plan.

3. Seamless Program Execution to Attract and Engage Customers

Finally, there's the execution: 'seamless program execution to better understand, attract and engage their customers.' A brilliant strategy is worthless without flawless delivery. This component covers the physical and digital infrastructure needed to turn a plan into a reality, from call centers to logistics.

The Fulfillment & Logistics Services segment, which handles much of this execution, showed resilience with a 1.8% revenue increase to $19.8 million in Q1 2025. This stability in logistics-a segment that requires high operational quality-supports the idea that Harte Hanks can deliver on its promise of seamless execution. The company is also leveraging its Amazon Connect cloud-based platform to explore growth in the Customer Care segment, providing more technical support as clients migrate to advanced contact center platforms. This investment in modern, cloud-based tools is a concrete action that backs up the mission's commitment to high-quality, seamless delivery. If the execution falters, the whole strategy collapses.

Harte Hanks, Inc. (HHS) Vision Statement

You're looking for the bedrock of Harte Hanks, Inc. (HHS)-the principles that guide their strategy and, more importantly, their capital allocation. The direct takeaway is this: Harte Hanks' strategic documents map a clear pivot from a traditional marketing firm to a financially stable, data-driven customer experience (CX) partner, which is the real vision. Their near-term focus is on cost discipline and segment-specific growth to achieve financial resilience.

The company's vision isn't just a poster on the wall; it's directly tied to their goal of delivering positive EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) each quarter in the 2025 fiscal year. That's a measurable, actionable vision. Here's the quick math: through the third quarter of 2025, the company had already booked a year-to-date revenue of $119.7 million, but still reported a Q3 net loss of $2.3 million, so the focus on profitability is defintely critical. [cite: 3 from first search]

The Mission: Reconnecting Brands and Customers

The mission statement for Harte Hanks is all about bridging the gap between brands and their audiences. It's a commitment to being a global customer experience company that partners with clients to deliver measurable results in both sales and customer loyalty. They aren't just selling services; they're aiming to change the game of customer engagement, bringing the human element back to marketing.

This mission is executed through three core segments: Customer Care, Fulfillment & Logistics Services, and Marketing Services. In the first quarter of 2025, for instance, Customer Care saw a 4.5% revenue increase, and Fulfillment & Logistics Services grew by 1.8%, which shows the mission is gaining traction in their service-oriented segments. [cite: 7 from first search] Still, the Marketing Services segment faced a significant revenue drop of 35.3% in Q1 2025, largely due to reduced project work, highlighting a near-term challenge in their legacy business line. [cite: 7 from first search]

• Partner with clients for CX strategy.
• Use data-driven analytics for insights.
• Drive measurable sales and loyalty results.

The Vision: Financial Resilience and Premier Partnership

The Harte Hanks vision, as interpreted from their long-term strategy and financial filings, is to be the premier, financially resilient global customer experience partner. This isn't abstract; it's grounded in their current operational turnaround, Project Elevate. This restructuring program is targeting a substantial $16.0 million in total reorganization savings across the 2024-2026 period. [cite: 3, 4 from first search] That's a huge number that directly supports the vision of financial stability.

The company's strong balance sheet, with cash and equivalents of $6.5 million as of September 30, 2025, and an available borrowing capacity of $24.0 million on their credit facility, gives them the runway to execute this vision. [cite: 3 from first search] They have no outstanding debt, which is a key advantage in a capital-intensive service business. One clean one-liner: A healthy balance sheet buys you time to execute a turnaround. This financial health allows them to pursue strategic client wins in key verticals like healthcare, technology, and automotive services, which is the growth engine for the long-term vision. [cite: 2, 5 from first search]

Core Values: Interpreted from Action and Culture

While a formal, bulleted list of core values isn't always public, a seasoned analyst looks at what a company does and what its culture emphasizes. For Harte Hanks, the values are evident in their operational focus: Data-Driven Innovation, Client Partnership, and Collaborative Growth.

The emphasis on data-driven analytics and strategy in their mission points directly to Data-Driven Innovation. They are a team of 'creative thinkers and data-driven strategists,' which is the core of their value proposition. Their success in securing new client engagements in 2025 across diverse sectors like healthcare and technology shows that their integrated, full-service approach-combining analytics with fulfillment-is resonating with the market. This is the practical application of the Client Partnership value.

Finally, the internal focus on a 'collaborative culture' with 'open communication and feedback,' plus opportunities for 'professional development and continuous learning,' underpins the Collaborative Growth value. This focus on people is crucial because, in a service business, your employees are your product. If you want to dive deeper into the numbers behind these strategic moves, you should check out Breaking Down Harte Hanks, Inc. (HHS) Financial Health: Key Insights for Investors.

Harte Hanks, Inc. (HHS) Core Values

You're looking at Harte Hanks, Inc. (HHS) and trying to map their public statements to their financial performance. That's smart. As a veteran analyst, I know the real core values often show up in the budget and the quarterly report, not just the website. Since the company doesn't publish a neat list of values, we'll look at what their actions and 2025 numbers defintely tell us they prioritize.

Harte Hanks' mission is clear: to partner with clients to provide them with customer experience (CX) strategy, data-driven analytics, and actionable insights combined with seamless program execution. That mission is the lens through which we'll see their operating principles, especially as they navigate a challenging market, evidenced by Q1 2025 total revenue declining 8.6% to $41.6 million.

Here's the quick math: their core values are the strategies that kept their Customer Care and Fulfillment segments growing, even as Marketing Services struggled.

Customer-Centric Execution

This value is the engine of their business, focusing on delivering the customer experience (CX) solutions they promise. When a company is over 100 years old, execution is the only thing that keeps the lights on. It's about being the reliable partner.

The proof is in the segment results for the first quarter of 2025. While overall revenue was down, their Customer Care segment actually grew 4.5%, bringing in $13.0 million in revenue. Fulfillment & Logistics Services also saw a modest increase of 1.8%, totaling $19.8 million. This growth in service-heavy segments shows clients trust Harte Hanks to handle their most sensitive customer interactions and supply chain needs, which is the ultimate test of execution.

• Customer Care revenue grew 4.5% in Q1 2025.
• Secured new engagements in healthcare and technology in early 2025.
• Execution is why clients stick around.

Data-Driven Precision

The second core value is baked right into their mission: using data to create 'actionable insights.' In a world drowning in data, precision is the competitive edge. Harte Hanks is a global customer experience company, and their value proposition hinges on turning raw information into predictable results for clients.

Their commitment to this value is demonstrated by the strategic wins secured in early 2025, which included a data licensing agreement with a real estate rental client to improve the quality and conversion of customer leads. They're not just running campaigns; they're selling the intelligence behind the campaign. To be fair, the Marketing Services segment, which relies heavily on high-margin project work, saw a sharp decline of 35.3% to $8.8 million in Q1 2025, which suggests a necessary pivot is underway to align marketing services more closely with their core data strengths.

Transformation & Growth

You can't stay relevant for over a century without a commitment to change. This value is best represented by the company's internal initiative, 'Project Elevate.' This is their formal transformation program, designed to optimize operations and invest in technology and sales capabilities.

The financial commitment to this transformation is significant: Harte Hanks expects to realize $16 million in reorganization savings from Project Elevate between 2024 and 2026. This isn't just cost-cutting; it's a strategic investment in future growth, like securing a national fulfillment program for a leading healthcare provider and a national logistics partnership supporting an automotive platform in 2025. They're actively shifting resources to higher-growth verticals like healthcare and technology, which is a clear, actionable growth strategy. For more on how these shifts impact their business structure, you can check out Harte Hanks, Inc. (HHS): History, Ownership, Mission, How It Works & Makes Money.

Financial Discipline & Stewardship

A strong balance sheet is a core value in disguise, especially for a company navigating a difficult market. It shows a commitment to long-term stewardship for shareholders and employees. Harte Hanks has maintained a remarkably solid financial foundation as of March 31, 2025.

The key metric here is liquidity and debt. Harte Hanks ended Q1 2025 with a cash balance of $9.0 million and, critically, no outstanding debt. This financial discipline gives them the flexibility to fund Project Elevate and pursue new client wins without the pressure of debt service. The company is actively focused on strengthening its sales pipeline and improving deal conversions, with the stated goal of delivering positive earnings before interest, taxes, depreciation, and amortization (EBITDA) each quarter in 2025. Their Q1 2025 EBITDA was $1.0 million, down from $1.4 million year-over-year, but still positive, showing they are managing costs tightly.

• Cash balance of $9.0 million as of March 31, 2025.
• Zero outstanding debt, providing strategic flexibility.
• Aiming for positive EBITDA every quarter in 2025.

That level of financial health in a transformation year is a powerful statement of value.