Mission Statement, Vision, & Core Values of Jones Lang LaSalle Incorporated (JLL)

What drives a global leader in real estate like Jones Lang LaSalle Incorporated (JLL)? With a presence in over 80 countries and a workforce of more than 106,000, JLL's success isn't accidental. Have you ever wondered how such a vast organization maintains its focus and direction? The answer lies in its clearly defined mission statement, vision, and core values, which not only shape its internal culture but also guide its interactions with clients and the broader market, contributing to a revenue of $20.8 billion in 2024. Let's explore the foundational principles that steer JLL's strategic path and uphold its reputation as a trusted advisor in the real estate world.

Jones Lang LaSalle Incorporated (JLL) An Overview of

Jones Lang LaSalle Incorporated (JLL) is a global professional services firm specializing in real estate and investment management. Founded in the United Kingdom, the company has grown to operate in over 80 countries with a global workforce of more than 106,000 employees as of April 2025. JLL provides a range of services including property management, leasing, capital markets, valuation, and advisory services. These services cater to a diverse client base, including corporations, institutions, and individual investors seeking to maximize the value of their real estate assets.

JLL's operations encompass a variety of real estate sectors, such as office, industrial, retail, residential, and hospitality. The firm advises clients on strategies to optimize their real estate portfolios, manage facilities, and navigate complex transactions. With a history spanning over 200 years, JLL has established itself as a leader in the real estate industry, adapting to market changes and technological advancements to meet the evolving needs of its clients. To delve deeper into the company's background, explore: Jones Lang LaSalle Incorporated (JLL): History, Ownership, Mission, How It Works & Makes Money

In 2024, JLL demonstrated robust financial performance. The company reported a record revenue of $20.8 billion, marking a 7% increase compared to the previous year. This growth was primarily driven by strong performance in its Work Dynamics and Capital Markets businesses. Work Dynamics, which provides integrated facilities management services, saw revenue increase by 12%, reflecting the growing demand for outsourcing in corporate real estate management. Capital Markets, which advises on property sales, acquisitions, and financing, experienced a revenue surge of 15%, fueled by increased investment activity in commercial real estate. These figures underscore JLL's strong market position and its ability to capitalize on favorable trends in the real estate industry.

JLL stands as a preeminent leader in the global real estate services sector, distinguished by its comprehensive suite of services and extensive global reach. The company's success is rooted in its ability to deliver tailored solutions that meet the unique needs of its diverse clientele. JLL's commitment to innovation and sustainability further solidifies its position as a trusted advisor and partner in the real estate industry. To understand why JLL is successful, explore more about their mission, vision and core values below.

Jones Lang LaSalle Incorporated (JLL) Mission Statement

Jones Lang LaSalle Incorporated (JLL) operates with a mission to deliver exceptional value to clients, shareholders, and its people. The company aims to provide outstanding commercial real estate and investment management services, enabling clients to achieve their business objectives and maximize their real estate assets. JLL is committed to innovation, superior performance, and unparalleled value, while maintaining the highest standards of integrity, professionalism, and ethical conduct. This commitment drives continuous improvement and innovation, ensuring JLL remains at the forefront of industry trends and anticipates client needs.

JLL's mission statement encompasses several core components:

• Client Value: Providing services and solutions that directly contribute to the success of clients.
• Shareholder Returns: Ensuring sustainable growth and profitability for investors.
• Employee Development: Fostering an environment where employees can thrive and contribute to their fullest potential.

A key aspect of JLL's mission is its dedication to sustainability and social responsibility. The company integrates these values into its operations, striving to make a positive impact on the environment and communities it serves. JLL's global sustainability program focuses on:

• Climate action for sustainable real estate.
• Healthy spaces for all people.
• Inclusive places for thriving communities.

These initiatives reflect JLL's commitment to shaping the future of real estate for a better world. For example, JLL Thailand is committed to reducing its absolute scope 1, 2, and 3 emissions by 95% by 2040, aligning with the SBTi Net-Zero Standard.

JLL's mission influences its operations by driving a client-centric approach and a commitment to excellence. The company's dedication to providing real value in a changing world is evident in its efforts to:

• Create value for clients and shareholders.
• Hold itself accountable for the social, environmental, and economic impact of its operations.
• Empower its people with the skills and opportunities to reduce the environmental impact of real estate.

In line with its mission, JLL has demonstrated strong financial performance in 2024. The company's revenue for 2024 was $23.433 billion, a 12.87% increase from 2023. This growth is attributed to an acceleration in transactional activity and sustained growth in resilient revenues. The company's focus on operating efficiency has also driven significant margin expansion and free cash flow generation.

JLL's Vision is to be the leading global real estate services firm, transforming how people work, live, and invest in real estate by embracing sustainability and technological advancements. The company is dedicated to innovation, constantly seeking new ways to improve its services and stay ahead of industry trends.

The core values of JLL are:

• Integrity: Conducting business with honesty, transparency, and ethical behavior, building trust with clients and stakeholders.
• Excellence: Committing to delivering the highest quality of service and exceeding client expectations.
• Teamwork: Sharing knowledge and experience to achieve common goals and mutual successes.
• Innovation: Striving to be at the forefront of industry trends and technologies, constantly seeking new ways to improve services.

These values underpin JLL's commitment to its clients, communities, and each other, providing direction for everything the company does. JLL has been recognized as one of the World's Most Ethical Companies for 13 consecutive years, demonstrating its commitment to ethical business practices.

JLL's commitment to sustainability is further demonstrated through its investments in technology solutions that help clients decarbonize their buildings, reduce energy consumption, and achieve their sustainability goals. Some of these investments include:

• Carbon Pathfinder: A proprietary tool that enables clients to identify and prioritize energy savings opportunities within their real estate portfolios.
• JLL Canopy: A sustainability platform that helps clients collect, measure, manage, and report on the environmental performance of their buildings.
• Turntide Motors: Technology that provides significant energy savings for HVAC systems and other building equipment.
• ecoworks: A company specializing in serial renovation that can bring a very inefficient building to carbon neutrality in just a few weeks.

JLL's efforts to integrate ESG (Environmental, Social, and Governance) principles into its operations have been recognized by its clients and the industry. In July 2024, IBM and JLL announced a sustainability solution powered by IBM Envizi technology and delivered by JLL's sustainability services team. This solution is designed to help organizations in the commercial real estate sector capture and manage data across real estate portfolios for decision-making and public reporting.

In conclusion, JLL's mission statement, vision, and core values reflect its commitment to delivering exceptional value, driving sustainable growth, and making a positive impact on the world. The company's strong financial performance, dedication to innovation, and focus on sustainability position it well for future success in the real estate industry.

For more insights into JLL's financial health, you can explore: Breaking Down Jones Lang LaSalle Incorporated (JLL) Financial Health: Key Insights for Investors

Jones Lang LaSalle Incorporated (JLL) Vision Statement

Jones Lang LaSalle Incorporated (JLL) operates with a clearly defined mission, vision, and a set of core values that guide its operations and strategic decisions. These elements collectively shape the company's culture, influence its approach to the market, and drive its pursuit of long-term success. As of April 2025, understanding these guiding principles provides valuable insight into JLL's objectives and how it aims to achieve them.

Mission Statement: JLL shapes the future of real estate for a better world by using the most advanced technology, seamless data, and the most human intelligence.

Vision: To reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions.

Core Values: JLL's core values are Teamwork, Ethics, and Excellence. These values underpin the company's commitment to collaboration, integrity, and high-quality service.

Reimagining the World of Real Estate

JLL's vision centers on 'reimagining the world of real estate,' indicating a forward-thinking and innovative approach to the industry. This involves:

• Embracing Innovation: JLL commits to adopting new technologies and strategies to improve real estate practices and outcomes.
• Anticipating Future Trends: The company focuses on identifying and adapting to emerging trends in real estate to stay ahead of the curve.
• Driving Change: JLL seeks to lead transformative changes within the industry, setting new standards for how real estate is managed and utilized.

Creating Rewarding Opportunities

Creating 'rewarding opportunities' is a key component of JLL's vision, highlighting the company's dedication to delivering value to its clients, employees, and stakeholders. This includes:

• Client Success: JLL aims to provide solutions that help clients achieve their business objectives and maximize the value of their real estate assets.
• Employee Growth: The company is committed to fostering a supportive and inclusive environment where employees can develop their skills and advance their careers.
• Shareholder Value: JLL strives to deliver strong financial performance and create long-term value for its shareholders.

Amazing Spaces for Achieving Ambitions

The focus on 'amazing spaces where people can achieve their ambitions' underscores JLL's commitment to creating environments that enhance productivity, well-being, and overall success. This involves:

• Optimizing Workspaces: JLL designs and manages spaces that promote collaboration, innovation, and efficiency.
• Enhancing User Experience: The company focuses on creating positive experiences for people who use the spaces, whether they are employees, tenants, or visitors.
• Supporting Business Goals: JLL ensures that the real estate solutions it provides align with and support the strategic goals of its clients.

JLL reported revenue of $20.8 billion and fee revenue of $7.8 billion in 2024. Strategic acquisitions, such as that of Metropolitan Valuation Services, further enhanced its service offerings. These financial activities and strategic expansions reflect JLL's commitment to growth and innovation in alignment with its vision.

In summary, JLL's mission, vision, and core values provide a comprehensive framework for its operations and strategic direction. By shaping the future of real estate, creating rewarding opportunities, and delivering amazing spaces, JLL aims to make a positive impact on the world while achieving its business objectives. For more insights into JLL's financial performance, you might find this resource helpful: Breaking Down Jones Lang LaSalle Incorporated (JLL) Financial Health: Key Insights for Investors

Jones Lang LaSalle Incorporated (JLL) Core Values

Company's core values are not explicitly detailed in a single, readily available document. However, through analysis of Company's actions, communications, and industry presence, key values can be inferred. These include a commitment to clients, teamwork, ethical practices, and innovation. These values guide Company's operations and contribute to its standing in the real estate services sector.

Commitment to Clients:

Company emphasizes client satisfaction and long-term partnerships. This commitment is evident in its tailored services and client-centric approach. For instance, Company provides customized real estate solutions that align with each client's unique needs and goals. This dedication is reflected in Company's consistent performance and client retention rates.

Examples of Company's commitment to clients include:

• Providing integrated services: Company offers a full suite of services, including property management, leasing, and investment management, to meet diverse client needs.
• Focusing on client outcomes: Company measures success by its clients' achievements, ensuring that its strategies align with their objectives.

Teamwork:

Teamwork is essential to Company's success, fostering collaboration and knowledge sharing across departments and regions. Company promotes a culture of mutual respect and support, enabling employees to work together effectively. This collaborative environment drives innovation and enhances service delivery.

Examples of Company's teamwork include:

• Cross-functional teams: Company assembles teams with diverse expertise to address complex client challenges.
• Knowledge sharing platforms: Company uses internal platforms to share insights and best practices, promoting continuous learning and improvement.

Ethical Practices:

Company is committed to maintaining the highest standards of integrity and ethical conduct in all its operations. This commitment is reflected in its corporate governance policies and compliance programs. Company ensures transparency and accountability in its dealings with clients, employees, and stakeholders.

Examples of Company's ethical practices include:

• Code of conduct: Company has a comprehensive code of conduct that outlines ethical expectations for all employees.
• Compliance training: Company provides regular training to ensure employees understand and adhere to ethical standards and legal requirements.

Innovation:

Company embraces innovation to improve its services and stay ahead of industry trends. This includes investing in technology, data analytics, and new business models. Company encourages employees to explore new ideas and develop innovative solutions that benefit clients and stakeholders.

Examples of Company's innovation include:

• Technology investments: Company invests in cutting-edge technologies to enhance its service offerings and improve efficiency.
• Data analytics: Company uses data analytics to provide clients with insights and inform strategic decisions.

Company's dedication to these core values underscores its position as a leader in the real estate services industry. By prioritizing clients, fostering teamwork, upholding ethical standards, and driving innovation, Company continues to deliver value and build lasting relationships.