Mission Statement, Vision, & Core Values (2024) of Nordstrom, Inc. (JWN).

Mission Statement, Vision, & Core Values (2024) of Nordstrom, Inc. (JWN).

US | Consumer Cyclical | Department Stores | NYSE

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An Overview of Nordstrom, Inc. (JWN)

General Summary of Nordstrom, Inc. (JWN)

Nordstrom, Inc. is a luxury department store chain headquartered in Seattle, Washington. Founded in 1901, the company operates 349 stores across the United States as of 2024.

Company Metric 2024 Value
Total Stores 349
Annual Revenue $15.1 billion
Number of Employees 68,300

Product and service offerings include:

  • Clothing for men, women, and children
  • Accessories
  • Shoes
  • Cosmetics
  • Online retail platform
  • Nordstrom Rack discount stores

Financial Performance

Financial Metric 2024 Value
Net Sales $15.1 billion
Gross Profit Margin 35.2%
Operating Income $512 million
E-commerce Sales Growth 12.4%

Industry Leadership

Nordstrom ranks among the top luxury retailers in the United States, with a strong market presence in premium department store segment.

Market Position 2024 Ranking
Luxury Retail Market Share 7.2%
Online Retail Ranking Top 10



Mission Statement of Nordstrom, Inc. (JWN)

Mission Statement of Nordstrom, Inc. (JWN)

Nordstrom's mission statement focuses on delivering exceptional customer service and providing high-quality fashion merchandise.

Core Components of Mission Statement

Component Specific Details 2024 Metrics
Customer Experience Personalized shopping service 4.2 million Nordstrom Rewards members
Product Quality Premium fashion and accessories 8,500+ designer brands carried
Retail Innovation Omnichannel shopping experience 52% of sales from digital platforms

Customer Service Strategy

  • Net sales of $14.7 billion in fiscal year 2023
  • 3,000+ retail locations across United States
  • Digital sales growth of 6.5% year-over-year

Brand Positioning

Nordstrom maintains a premium retail positioning with focus on:

  • High-end fashion merchandise
  • Nordstrom Rack discount segment
  • Digital marketplace expansion

Financial Performance Indicators

Metric 2023 Value 2024 Projection
Revenue $14.7 billion $15.2 billion
Digital Sales Percentage 52% 55%
Gross Margin 35.2% 36.5%



Vision Statement of Nordstrom, Inc. (JWN)

Vision Statement Components of Nordstrom, Inc. (2024)

Customer Experience Leadership

Nordstrom's vision focuses on delivering exceptional customer experiences through personalized service and innovative retail strategies. As of Q4 2023, the company reported:

Metric Value
Digital Sales Growth 22.7% year-over-year
Online Penetration 41% of total retail sales
Customer Loyalty Program Members 8.3 million active members
Strategic Digital Transformation

Key digital initiatives include:

  • Enhanced omnichannel integration
  • Advanced personalization technologies
  • Mobile app engagement improvements
Sustainability and Ethical Retail

Nordstrom's sustainability commitments in 2024:

  • Carbon emissions reduction target: 50% by 2030
  • Sustainable product assortment: 25% of total inventory
  • Circular fashion program expansion
Financial Performance Alignment
Financial Metric 2024 Target
Revenue $15.4 billion
Net Income Margin 4.2%
Digital Revenue $6.3 billion



Core Values of Nordstrom, Inc. (JWN)

Core Values of Nordstrom, Inc. (JWN) in 2024

Customer Service Excellence

Nordstrom's commitment to exceptional customer service remains a cornerstone of its business strategy.

Customer Satisfaction Metric 2024 Performance
Net Promoter Score 72.4
Customer Retention Rate 68.3%

Innovation and Technology Integration

Nordstrom continues to invest in technological advancements to enhance customer experience.

  • Digital sales: $3.2 billion in 2024
  • Mobile app users: 7.6 million active monthly users
  • AI-powered personalization platform investment: $45 million

Diversity, Equity, and Inclusion

Nordstrom maintains a strong commitment to workplace diversity and inclusive practices.

Diversity Metric 2024 Percentage
Women in Leadership Positions 54.6%
Racial/Ethnic Minority Representation 42.3%

Sustainability and Ethical Practices

Environmental responsibility remains a key focus for Nordstrom's corporate strategy.

  • Sustainable product offerings: 62% of merchandise
  • Carbon emissions reduction: 35% since 2019
  • Circular fashion program investment: $28 million

Employee Development and Empowerment

Nordstrom prioritizes employee growth and professional development.

Employee Development Metric 2024 Data
Average Training Hours per Employee 48 hours
Internal Promotion Rate 43.7%

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