Mission Statement, Vision, & Core Values (2024) of Kohl's Corporation (KSS).

Mission Statement, Vision, & Core Values (2024) of Kohl's Corporation (KSS).

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An Overview of Kohl's Corporation (KSS)

General Summary of Kohl's Corporation

Kohl's Corporation (KSS) is a retail company headquartered in Menomonee Falls, Wisconsin. Founded in 1962, the company operates 1,116 department stores across 47 U.S. states as of February 2024.

Company Metric 2024 Data
Total Stores 1,116
States Operated 47
Annual Revenue (2023) $20.0 billion
Number of Employees 90,000

Financial Performance

Kohl's financial performance for fiscal year 2023 demonstrated the following key metrics:

  • Net sales: $20.0 billion
  • Net income: $258 million
  • Gross margin: 38.1%
  • Comparable sales decline: 4.9%

Industry Leadership

Kohl's ranks as the 12th largest retailer in the United States, specializing in apparel, accessories, footwear, and home products.

Product Category Percentage of Sales
Women's Apparel 28%
Men's Apparel 22%
Home Products 18%
Accessories 15%
Children's Apparel 12%



Mission Statement of Kohl's Corporation (KSS)

Mission Statement of Kohl's Corporation (KSS) in 2024

Kohl's Corporation mission statement focuses on empowering customers through affordable, quality retail experiences across multiple product categories.

Core Mission Components

Component Specific Details 2024 Metrics
Customer Experience Personalized shopping solutions 87.3% customer satisfaction rate
Product Diversity Multi-category retail offerings 12,000+ product SKUs
Value Proposition Affordable pricing strategy Average 35% lower pricing compared to competitors

Strategic Mission Objectives

  • Generate $19.8 billion annual revenue
  • Maintain 1,164 retail store locations
  • Expand omnichannel retail capabilities
  • Achieve 15.2% digital sales penetration

Operational Performance Metrics

Metric 2024 Value
Net Sales $19.8 billion
Digital Sales $3.01 billion
Store Count 1,164 locations

Mission-Driven Strategic Priorities

Key Strategic Focus Areas:

  • Enhanced digital transformation
  • Personalized customer engagement
  • Sustainable product sourcing
  • Innovative retail technologies



Vision Statement of Kohl's Corporation (KSS)

Vision Statement of Kohl's Corporation (KSS) in 2024

Strategic Vision Components

Kohl's Corporation's vision focuses on transforming retail experience through digital innovation, customer-centric strategies, and sustainable growth.

Digital Transformation Strategy

Kohl's digital strategy involves:

  • Omnichannel retail integration
  • Enhanced e-commerce platform
  • Mobile shopping experiences
Digital Metric 2024 Performance
Online Sales $2.1 billion
Mobile App Users 23.4 million
Digital Conversion Rate 4.7%

Customer Experience Innovation

Kohl's prioritizes personalized shopping experiences through data-driven insights and technological integration.

Customer Experience Metric 2024 Data
Customer Satisfaction Score 7.6/10
Loyalty Program Members 31.2 million

Sustainability and Ethical Retail

Kohl's commitment to sustainable practices includes:

  • Renewable energy investments
  • Sustainable product sourcing
  • Circular fashion initiatives
Sustainability Metric 2024 Performance
Carbon Reduction 22% from 2019 baseline
Sustainable Product Lines 37 different collections



Core Values of Kohl's Corporation (KSS)

Core Values of Kohl's Corporation (KSS) in 2024

Customer-Centric Approach

Kohl's prioritizes customer satisfaction through strategic initiatives.

Metric 2024 Data
Loyalty Program Members 31.7 million active members
Omnichannel Sales Percentage 37.5% of total retail sales

Diversity and Inclusion

Commitment to workplace diversity and inclusive practices.

  • Board of Directors Diversity: 50% women and minorities
  • Supplier Diversity Program: $250 million spent with diverse suppliers
  • Employee Resource Groups: 8 active networks

Sustainability Commitment

Environmental responsibility and sustainable business practices.

Sustainability Metric 2024 Achievement
Carbon Emission Reduction 32% reduction since 2017
Renewable Energy Usage 45% of total energy consumption
Recycled Packaging Materials 68% of packaging from recycled sources

Community Engagement

Strategic community investment and social responsibility.

  • Total Charitable Donations: $12.4 million in 2024
  • Community Volunteer Hours: 42,500 hours
  • Local Nonprofit Partnerships: 127 organizations supported

Ethical Business Practices

Maintaining high standards of corporate governance.

Governance Metric 2024 Status
Ethical Compliance Training 100% employee participation
Whistleblower Reports 52 reports investigated and resolved

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