Mission Statement, Vision, & Core Values (2024) of Lloyds Banking Group plc (LYG)

Mission Statement, Vision, & Core Values (2024) of Lloyds Banking Group plc (LYG)

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An Overview of Lloyds Banking Group plc (LYG)

General Summary of Lloyds Banking Group plc

Lloyds Banking Group plc is a financial services company headquartered in London, United Kingdom. Founded in 2009 through the merger of Lloyds TSB and HBOS, the company provides a wide range of banking and financial services.

  • Total assets: £764.7 billion (as of December 31, 2023)
  • Number of employees: 65,000
  • Market capitalization: £36.2 billion

Primary business segments include:

  • Retail Banking
  • Commercial Banking
  • Insurance and Wealth Management

Financial Performance in Latest Reporting Period

Financial Metric 2023 Value
Total Revenue £18.4 billion
Net Profit £7.9 billion
Cost/Income Ratio 52.1%
Return on Tangible Equity 16.1%

Industry Leadership Position

Lloyds Banking Group is the largest retail bank in the United Kingdom, with:

  • Market share in current accounts: 25.3%
  • Mortgage lending market share: 17.8%
  • Small and medium enterprise (SME) banking market share: 20.5%

Key competitive advantages include extensive branch network, digital banking capabilities, and strong customer base of 26 million retail and commercial customers.




Mission Statement of Lloyds Banking Group plc (LYG)

Mission Statement of Lloyds Banking Group plc (LYG)

Lloyds Banking Group's mission statement focuses on helping Britain prosper by supporting customers, colleagues, and communities.

Core Mission Components

Customer-Centric Approach

Key customer engagement metrics for Lloyds Banking Group in 2024:

Metric Value
Total Customer Accounts 26.4 million
Digital Banking Users 19.3 million
Mobile Banking Users 15.7 million

Strategic Priorities

  • Sustainable Banking
  • Digital Innovation
  • Financial Inclusion
  • Community Support

Financial Performance Indicators

Financial Metric 2024 Value
Total Assets £767.8 billion
Net Income £6.9 billion
Return on Equity 11.2%

Sustainability Commitment

Sustainability metrics for Lloyds Banking Group in 2024:

  • Green Financing Commitment: £100 billion
  • Carbon Reduction Target: 50% reduction by 2030
  • Renewable Energy Investments: £3.2 billion



Vision Statement of Lloyds Banking Group plc (LYG)

Vision Statement Overview

Lloyds Banking Group plc Vision Statement for 2024 focuses on key strategic priorities and objectives.

Customer-Centric Approach

Lloyds Banking Group aims to be the best bank for customers, with specific targets:

  • Net Promoter Score target: +20 by 2024
  • Digital banking users: 20 million active customers
  • Customer satisfaction rating: 85% across all service channels

Financial Performance Objectives

Financial Metric 2024 Target
Return on Tangible Equity 12-14%
Cost/Income Ratio Below 55%
Common Equity Tier 1 Ratio 14-15%

Sustainability and ESG Commitment

Sustainability targets for 2024:

  • £100 billion in sustainable financing and investment
  • Carbon emissions reduction: 50% from 2019 baseline
  • Net-zero operational emissions by 2025

Digital Transformation Goals

Digital Initiative 2024 Target
Mobile Banking Users 15 million active users
Digital Transaction Volume 80% of total transactions
AI and Automation Investment £500 million



Core Values of Lloyds Banking Group plc (LYG)

Core Values of Lloyds Banking Group plc (LYG)

Responsible Banking

Lloyds Banking Group committed £100 billion in sustainable financing and investment by 2030. As of 2024, the group has already allocated £44.3 billion towards sustainable finance initiatives.

Sustainable Finance Metric 2024 Value
Total Sustainable Financing Commitment £100 billion by 2030
Current Sustainable Finance Allocation £44.3 billion

Customer-Centric Approach

Lloyds Banking Group serves 26 million customers across the United Kingdom.

  • Digital banking users: 18.4 million
  • Mobile banking users: 15.7 million
  • Customer satisfaction rating: 82.5%

Diversity and Inclusion

Diversity Metric 2024 Percentage
Women in Senior Leadership Roles 40.2%
Ethnic Minority Representation 13.6%

Digital Innovation

Investment in digital transformation: £4.2 billion between 2020-2024.

  • AI and machine learning initiatives: £620 million
  • Cybersecurity investments: £340 million
  • Digital banking platform upgrades: £1.1 billion

Ethical Business Practices

Total compliance and ethics training investment in 2024: £47.3 million.

Compliance Metric 2024 Value
Employee Ethics Training Hours 276,000 hours
Compliance Violation Reduction 37% decrease from 2023

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