Mission Statement, Vision, & Core Values of My Size, Inc. (MYSZ)

When you look at a company's Mission Statement, Vision, and Core Values, you're not just reading corporate fluff; you're mapping the strategic DNA that drives the numbers, and for My Size, Inc. (MYSZ), that means understanding the AI-driven push to profitability.

Their focus on transforming the retail experience is critical, especially when you see their Q3 2025 revenue hit $2.6 million, a 26% sequential jump, but still chasing the projected 2025 annual revenue target of $15 million. How does a company's core philosophy translate into a 14% reduction in return rates for its clients, and what does that mean for your investment thesis?

My Size, Inc. (MYSZ) Overview

You're looking for the real story behind My Size, Inc. (MYSZ), not just the ticker symbol, and honestly, it's a compelling play on the future of e-commerce. The company is a global fashion-tech firm that tackles the biggest headache in online apparel: sizing and returns. Founded in 2014 by Ronen Luzon, the core idea was simple: use a smartphone to get accurate body measurements and end the size-guessing game for good.

My Size, Inc. has built a multi-faceted platform that goes far beyond a single app. They operate in two main segments: their proprietary AI-driven measurement solutions and their e-commerce/resale platforms. This roll-up strategy is smart, creating multiple revenue streams that feed into one another.

• AI Sizing Solutions: MySizeID, Naiz Fit, and the recently integrated ShoeSize.Me offer fit-tech for apparel and footwear.
• E-commerce Platforms: Orgad is their omnichannel e-commerce platform, and Percentil is their secondhand marketplace, operating across Spain, Italy, Germany, and France.

For the full year 2025, the company has a projected revenue target of $15 million, though the current focus is on sequential growth and narrowing losses as they scale up their recent acquisitions.

Q3 2025 Financial Momentum and Core Product Sales

Let's talk numbers, because that's where the rubber meets the road. The third quarter of 2025, which ended September 30, 2025, showed clear operational progress. My Size, Inc. reported revenue of $2.6 million, which is a solid 26% sequential jump from the second quarter. That sequential growth is defintely the number to watch, as it shows their strategy is gaining traction.

The company also saw gross profit hit $1.0 million, marking a 27% increase year-over-year. Here's the quick math: higher revenue plus better gross margin equals a narrowing loss, which is exactly what happened. Their net loss for the quarter improved significantly to $2.8 million, down from $3.4 million in the prior year. They are getting closer to cash-flow breakeven, which is critical for any growth-stage technology company.

The main product sales, particularly from the Software as a Service (SaaS) side, are driving this momentum. Naiz Fit, one of their key sizing platforms, has reported over 25% year-to-date SaaS revenue growth. Plus, the Percentil marketplace is expanding rapidly across four major European markets, a strategic move that capitalizes on new European Union (EU) circular fashion regulations. As of September 30, 2025, the company held $4.5 million in cash and equivalents, a near-term liquidity metric that gives them runway.

A Leader in AI-Driven Retail Technology

My Size, Inc. isn't just another tech vendor; they are positioning themselves as an innovative leader in omnichannel e-commerce platforms and AI-driven sizing solutions. Their patented technology and strategic acquisitions, like the integration of ShoeSize.Me with Naiz Fit, are creating a unified sizing intelligence engine that serves both apparel and footwear clients globally. This consolidation of fragmented sizing solutions is a big deal, aiming to set an industry standard.

The company is leveraging AI and big data to solve a massive pain point for retailers: the 70% of online apparel returns attributed to size issues. By cutting that return rate and increasing conversion, their solutions deliver a measurable impact for brands. They are at the forefront of the retail technology revolution, blending fit-tech with the circular economy through Percentil. To understand the institutional interest and the drivers behind their market valuation, you should check out Exploring My Size, Inc. (MYSZ) Investor Profile: Who's Buying and Why?

My Size, Inc. (MYSZ) Mission Statement

You're looking for the bedrock of My Size, Inc.'s strategy-that clear, guiding statement that tells you where they are going and why. The company hasn't published a single, flowery mission statement in the classic sense. Instead, their mission is a pragmatic, three-part mandate derived directly from their financial reporting and product strategy: to lead the fashion and e-commerce retail revolution by providing AI-driven measurement solutions that optimize operations, enhance customer experience, and champion a sustainable, circular economy.

This mission isn't just a poster on the wall; it's the engine driving their capital allocation. When you look at the Q3 2025 results, you see the mission in action: a sequential revenue growth of 26% from Q2 2025, totaling $2.6 million, which directly validates their focus on scalable, AI-based solutions like Naiz Fit and the newly acquired Percentil platform.

Core Component 1: Operational Optimization and Value Creation

The first core pillar is simple: help their clients make more money and waste less. In my two decades, I've learned that a mission is only credible if it maps to a clear ROI. For My Size, Inc., this means using their technology to create a measurable financial impact for retailers.

Here's the quick math on their flagship AI-driven sizing solution, Naiz Fit: it has consistently demonstrated a 14% reduction in return rates for its partners. That's a massive saving, considering apparel returns cost the industry billions. Also, the technology has driven a 5.7x increase in conversion rates, which is a powerful lever for top-line growth. This focus on operational efficiency is why the company's Q3 2025 gross profit rose to $1.0 million, a 27% year-over-year increase, signaling incremental operational leverage across their platforms.

• Reduce operational costs through AI.
• Drive client revenue growth via conversion.
• Improve logistics efficiency (like Orgad's FBA model).

Core Component 2: Enhancing the Customer Experience

Honestly, no one likes buying clothes online only to have them not fit. It's frustrating, and it kills brand loyalty. The second component of the mission is about solving this core pain point, translating into a better experience for the end-user.

My Size, Inc.'s AI solutions have delivered over 42 million personalized size recommendations across more than 18 countries. That's a huge number of people who likely avoided a sizing mistake. This commitment to precision is what builds trust, which is the real currency in e-commerce. You need to give the customer confidence to click 'buy.' The integration of ShoeSize.Me with Naiz Fit and MySizeID is defintely advancing this, creating a unified sizing intelligence engine for both apparel and footwear.

A better fit means a happier customer, and fewer headaches for the retailer. It's a win-win. For more context on the company's journey, you can check out My Size, Inc. (MYSZ): History, Ownership, Mission, How It Works & Makes Money.

Core Component 3: Championing a Circular Fashion Economy

This is the trend-aware, realist part of the mission. The apparel industry is being reshaped by new EU legislation mandating sustainability, so My Size, Inc. is moving to lead the charge, not just follow it. This is where their strategic acquisition of Percentil, a secondhand marketplace, comes in.

The Percentil platform is designed to help brands comply with new standards for durability, repairability, and recyclability. Since its May 2025 acquisition, Percentil contributed $180,000 in revenue by the end of Q2 2025, and it's a key part of the company's expected ongoing sequential growth in Q4 2025. This strategic move positions My Size, Inc. as a consolidator in the fashion-tech landscape, combining their scalable AI with the operational execution needed for circular commerce. They held $4.5 million in cash and equivalents as of September 30, 2025, which gives them the liquidity to continue this roll-up strategy.

My Size, Inc. (MYSZ) Vision Statement

You're looking at My Size, Inc. (MYSZ) and trying to figure out if their strategic narrative-the vision and mission-actually maps to their financial reality. The direct takeaway is this: My Size is pivoting from a single-product sizing company to a Retail Intelligence Engine, aiming to be the essential data layer for the entire fashion lifecycle. This vision is grounded in their recent acquisitions and their projected 2025 revenue of $15 million, a significant jump from prior years, but you still need to watch the cash burn.

The company's vision is not a single, static sentence; it's a three-part platform strategy built on AI, Logistics, and the Circular Economy. This is smart because it addresses the three biggest headaches in modern retail: fit-related returns, supply chain complexity, and the push for sustainability.

The Retail Intelligence Engine: AI-Driven Fit-Tech

The core of the My Size vision is to eliminate the guesswork in online shopping, which is why they call themselves an AI-powered retail solutions company. They are building a unified sizing intelligence engine by integrating platforms like MySizeID, Naiz Fit, and the recently acquired ShoeSize.Me. This isn't just a nice-to-have feature; it's a direct attack on the cost of returns.

The data shows this strategy is working on the ground: Naiz Fit's SaaS (Software as a Service) revenue has seen over 25% year-to-date growth in 2025. Better fit means fewer returns, which translates to a direct increase in your client's bottom line. For example, their solutions have demonstrated a 14% reduction in return rates and a 5.7x conversion lift for brands using the technology. That's defintely a compelling value proposition.

Operational Efficiency and Omnichannel Scale

A vision is useless without the infrastructure to execute it, and that's where the Orgad platform comes in. My Size is focused on creating operational efficiency by managing the logistics and e-commerce side of the business, essentially acting as an omnichannel partner for brands. This is how they turn their sizing data into a full-service offering.

In the third quarter of 2025, the company reported a sequential revenue growth of 26%, reaching $2.6 million. Here's the quick math: that revenue growth, plus a year-over-year gross profit increase of 27% to $1.0 million in Q3 2025, shows that the integration of their business units is starting to pay off with stronger margins. Still, the net loss for Q3 2025 was $2.8 million, so they have a ways to go before reaching their target of profitability in 2026.

Sustainability and The Circular Economy Mandate

The final, and most forward-looking, pillar of their vision is the commitment to the circular fashion economy, driven by the acquisition of Percentil. This is a strategic move that aligns My Size with emerging European regulations that are pushing brands toward greater sustainability.

This part of the vision is an opportunity to monetize overstock and returns through a resale infrastructure, making the entire product lifecycle more intelligent. Percentil is actively expanding its wholesale and direct-to-consumer activities across key European markets like Spain, Italy, Germany, and France. What this estimate hides is the potential regulatory tailwind; if the EU mandates stricter compliance, My Size is already positioned to help brands manage their inventory sustainably. You can read more about how this fits into their history and business model here: My Size, Inc. (MYSZ): History, Ownership, Mission, How It Works & Makes Money.

Core Values: The Guiding Principles

Though not explicitly listed on a wall plaque, the company's actions in 2025 point to three clear operating principles that serve as their core values:

• AI-First Innovation: Use proprietary AI to solve complex retail problems.
• Operational Discipline: Narrowing losses (Q3 2025 net loss of $2.8 million was down from $3.4 million prior year) while maintaining a cash position of $4.5 million as of September 30, 2025.
• Strategic Integration: Creating exponential value by rolling up and integrating complementary assets like Naiz Fit, Orgad, and Percentil.

The near-term risk remains liquidity and market sentiment. While the company has a strong financial runway through 2027 based on current plans, the stock is in a wide and falling trend, and you have to be mindful of that. The action item for you is to monitor Q4 2025 results closely for continued sequential revenue growth and further reduction in operating loss, which will validate the execution of this three-part vision.

My Size, Inc. (MYSZ) Core Values

You're looking for the bedrock of My Size, Inc. (MYSZ), the principles that drive their growth strategy. The company doesn't use a standard, three-word list of values, but their 2025 actions and financial results clearly map to three core commitments: Technological Innovation, Sustainable Commerce, and Customer/Partner Efficiency. These aren't just buzzwords; they are the engine behind the projected $15 million in revenue for 2025, a significant jump from the prior year.

Here's the quick math on why these values matter: their AI-driven solutions directly reduce the costs that kill retail margins, so their values are intrinsically linked to their financial performance.

Technological Innovation (AI-First Approach)

Innovation is the lifeblood of any tech company, but for My Size, Inc., it means constantly pushing the boundaries of artificial intelligence (AI) to solve the fundamental problem of fit. This commitment isn't abstract; it's about continuously advancing their proprietary AI-driven sizing solutions like Naiz Fit and MySizeID. They are focused on being the global leader in AI-driven sizing solutions, footwear fit-tech, and retail innovation.

You saw this value in action throughout 2025. In September, the company expanded its Naiz Fit platform by acquiring ShoeSize.Me, adding AI-powered footwear sizing to their fashion tech roll-up strategy. Plus, in July, they launched NaizGPT, a Conversational AI Assistant designed to help retail teams optimize their operations. This focus on AI is what allows their core product, Naiz Fit, to deliver over 42 million personalized size recommendations across more than 18 countries.

• Acquired ShoeSize.Me to add footwear AI sizing.
• Launched NaizGPT for retail team optimization.
• Delivered over 42 million size recommendations.

Sustainable Commerce (Circular Fashion Leadership)

The second core value is a forward-looking commitment to the circular economy, which is especially critical given the new European Union (EU) legislation mandating durability and recyclability in apparel. My Size, Inc. has positioned itself as a leader in Europe's rapidly evolving circular fashion economy.

This commitment became tangible in May 2025 with the acquisition of Percentil, a secondhand marketplace. This wasn't a small side project; Percentil is now a key part of their strategy, operating across Spain, Italy, Germany, and France. Since its acquisition, Percentil contributed $180,000 in revenue by the end of Q2 2025, proving that sustainability can be a significant revenue driver. This move helps brands comply with new sustainability standards and unlocks a new growth vertical for My Size, Inc. You can read more about this strategic shift here: My Size, Inc. (MYSZ): History, Ownership, Mission, How It Works & Makes Money.

Customer/Partner Efficiency (Driving Financial Results)

At the end of the day, a technology must deliver measurable financial results. My Size, Inc.'s third core value is a relentless focus on driving efficiency and maximizing financial outcomes for their retail partners. This is how they build long-term value, which is crucial when you are still narrowing a net loss, which was down to $2.8 million in Q3 2025.

The proof is in the performance metrics of their Naiz Fit solution. By giving consumers the right size the first time, the technology achieves a 5.7x increase in conversion rates for retailers. This is a massive boost to the top line. But the real game-changer for the bottom line is the reduction in returns, which stands at an average of 14%. Here's the other side of the efficiency coin: the solution also boosts the average order value (AOV) by 27%. That's a triple win for their retail partners: higher conversion, lower returns, and bigger baskets. They defintely focus on the money-making metrics.

• Increased conversion rates by 5.7x.
• Reduced return rates by 14%.
• Boosted average order value (AOV) by 27%.

Finance: Review the Q3 2025 report and model how a 14% reduction in returns would impact our own logistics costs by Friday.