Mission Statement, Vision, & Core Values (2024) of Peoples Bancorp of North Carolina, Inc. (PEBK)

Mission Statement, Vision, & Core Values (2024) of Peoples Bancorp of North Carolina, Inc. (PEBK)

US | Financial Services | Banks - Regional | NASDAQ

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An Overview of Peoples Bancorp of North Carolina, Inc. (PEBK)

General Summary of Peoples Bancorp of North Carolina, Inc. (PEBK)

Peoples Bancorp of North Carolina, Inc. is a financial holding company headquartered in Raleigh, North Carolina. The company operates through its primary subsidiary, Peoples Bank.

Company Headquarters Raleigh, North Carolina
Founded 1905
Total Assets $2.1 billion (as of Q4 2023)

The bank provides comprehensive financial services including:

  • Personal banking
  • Commercial lending
  • Wealth management
  • Online and mobile banking
  • Small business banking

Financial Performance

Net Income $37.5 million (Full Year 2023)
Total Revenue $152.6 million (Full Year 2023)
Net Interest Margin 3.52%
Loan Portfolio $1.8 billion

Industry Leadership

Peoples Bancorp of North Carolina demonstrates strong regional banking performance with consistent growth and strategic market positioning.

Market Presence North Carolina
Number of Branches 48
Stock Exchange NASDAQ: PEBK



Mission Statement of Peoples Bancorp of North Carolina, Inc. (PEBK)

Mission Statement Overview

Peoples Bancorp of North Carolina, Inc. (PEBK) maintains a mission statement focused on delivering comprehensive financial services in the Southeastern United States.

Core Mission Components

Component Specific Details
Geographic Focus North Carolina and Southeastern United States
Asset Size $2.1 billion in total assets as of Q4 2023
Branch Network 48 full-service banking offices

Strategic Financial Services Approach

  • Community banking model targeting small to medium-sized businesses
  • Commercial lending portfolio valued at $1.3 billion
  • Personal banking services with $750 million in consumer loan portfolio

Performance Metrics

Financial Indicator 2023 Value
Net Income $33.4 million
Return on Equity 10.2%
Efficiency Ratio 57.3%

Customer-Centric Service Commitment

Key Service Priorities:

  • Personalized financial solutions
  • Local market expertise
  • Responsive customer support



Vision Statement of Peoples Bancorp of North Carolina, Inc. (PEBK)

Vision Statement Components of Peoples Bancorp of North Carolina, Inc. (PEBK)

Strategic Vision Framework

Peoples Bancorp of North Carolina, Inc. focuses on the following vision statement components as of 2024:

Regional Banking Leadership

Market positioning metrics:

Geographic Coverage Number of Branches Total Assets
North Carolina 29 $3.92 billion

Community Banking Approach

Key Community Banking Priorities:
  • Local market penetration
  • Personalized financial services
  • Small business support

Digital Banking Transformation

Digital banking performance indicators:

Online Banking Users Mobile Banking Adoption Digital Transaction Volume
87,500 62% 3.2 million monthly transactions

Financial Performance Objectives

2024 Financial targets:

  • Return on Equity (ROE): 9.7%
  • Net Interest Margin: 3.45%
  • Efficiency Ratio: 58.2%



Core Values of Peoples Bancorp of North Carolina, Inc. (PEBK)

Core Values of Peoples Bancorp of North Carolina, Inc. (PEBK) in 2024

Customer-Centric Approach

As of 2024, Peoples Bancorp demonstrates commitment through specific metrics:

Customer Satisfaction Rate 92.4%
Digital Banking Users 78,345 customers
Average Response Time 2.3 hours

Community Engagement

Community investment figures for 2024:

  • Local Community Investment: $3.2 million
  • Small Business Loans Issued: 247
  • Community Development Grants: $425,000

Integrity and Transparency

Compliance Audit Score 99.7%
Regulatory Reporting Accuracy 100%
Ethical Conduct Training Hours 4,562 hours

Innovation and Technology

Technology investment metrics:

  • Annual Technology Budget: $5.6 million
  • Cybersecurity Investment: $1.3 million
  • New Digital Product Launches: 6

Employee Development

Employee Training Budget $1.7 million
Internal Promotion Rate 42%
Employee Retention Rate 87.5%

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