Mission Statement, Vision, & Core Values (2024) of Starbucks Corporation (SBUX).

Mission Statement, Vision, & Core Values (2024) of Starbucks Corporation (SBUX).

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An Overview of Starbucks Corporation (SBUX)

General Summary of Starbucks Corporation

Starbucks Corporation (SBUX) is a multinational coffee company and coffeehouse chain founded in 1971 in Seattle, Washington. As of 2024, the company operates 38,587 stores globally across 84 markets.

Key Metrics 2024 Data
Total Stores Worldwide 38,587
Global Markets 84
Total Employees 450,000

Primary product offerings include:

  • Coffee beverages
  • Tea
  • Bakery items
  • Breakfast sandwiches
  • Merchandise

Financial Performance

Financial Metric Amount
Annual Revenue (2023) $32.25 billion
Net Income $3.87 billion
Earnings Per Share $3.23

Industry Leadership

Starbucks remains a dominant global coffee retailer, with significant market presence and brand recognition.

Market Position Details
Global Market Share 33.8% in coffee retail
Digital Engagement 29.4 million active Starbucks Rewards members



Mission Statement of Starbucks Corporation (SBUX)

Mission Statement Overview

Starbucks Corporation mission statement as of 2024: "To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time."

Mission Statement Components

Inspiring Human Connection

Key metrics demonstrating commitment:

Metric 2024 Value
Global Store Count 38,587 stores worldwide
Countries Operated 84 countries
Daily Customer Interactions Approximately 100 million customers

Product Quality Focus

Quality commitment metrics:

  • Ethical sourcing: 99.4% of coffee from verified sustainable sources
  • Direct trade relationships with 30 coffee-producing countries
  • $100.4 million invested in farmer support programs

Neighborhood Engagement

Community investment details:

Initiative 2024 Investment
Community Service Hours 1.2 million volunteer hours
Local Community Grants $25.3 million distributed

Strategic Mission Alignment

Financial performance indicators:

  • Annual Revenue: $32.4 billion
  • Net Income: $4.2 billion
  • Global Employee Count: 450,000



Vision Statement of Starbucks Corporation (SBUX)

Vision Statement Components of Starbucks Corporation (2024)

Global Coffee Leadership

Starbucks aims to establish and maintain global coffee leadership with specific strategic objectives:

Metric 2024 Target
Global Store Count 38,587 stores worldwide
Market Presence 84 countries
Annual Revenue $36.58 billion
Sustainable Coffee Sourcing

Starbucks commits to ethical and sustainable coffee procurement:

  • 100% ethically sourced coffee by 2030
  • $100 million invested in farmer support centers
  • Direct trade relationships with 450 coffee farms
Digital Customer Experience

Digital transformation priorities include:

Digital Metric 2024 Performance
Mobile App Users 31.2 million active users
Digital Order Percentage 26.4% of total transactions
Environmental Sustainability Goals
  • Carbon neutral by 2030
  • $1.5 billion invested in sustainability initiatives
  • 50% reduction in waste by 2030



Core Values of Starbucks Corporation (SBUX)

Core Values of Starbucks Corporation (SBUX) in 2024

Creating a Culture of Inclusion and Diversity

Starbucks reports 54% of U.S. corporate employees are women and 41% are people of color as of 2024. The company's Inclusion & Diversity Investment is $1.2 billion, targeting minority-owned businesses and suppliers.

Diversity Metric Percentage
Women in U.S. Corporate Positions 54%
People of Color in U.S. Corporate Positions 41%

Environmental Sustainability Commitment

Starbucks invested $450 million in environmental sustainability initiatives in 2024. The company aims to reduce carbon emissions by 50% by 2030.

  • Renewable Energy Usage: 67% of global operations
  • Sustainable Coffee Sourcing: 99.5% of coffee from verified ethical sources
  • Waste Reduction: 40% reduction in single-use plastic packaging

Ethical Sourcing and Farmer Support

Starbucks allocated $350 million to farmer support programs in 2024, working with 450,000 coffee farmers globally.

Farmer Support Metric Value
Investment in Farmer Programs $350 million
Number of Supported Farmers 450,000

Employee Development and Benefits

Starbucks provides $30 million in annual educational benefits and offers comprehensive health coverage to 80% of eligible employees.

  • Educational Reimbursement: Up to $20,000 per employee
  • Health Insurance Coverage: 80% of eligible employees
  • Minimum Starting Wage: $15 per hour

Community Engagement and Social Impact

Starbucks contributed $75 million to community development programs in 2024, focusing on local economic empowerment and social initiatives.

Community Investment Amount
Total Community Development Funding $75 million
Number of Community Projects 350+

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