Mission Statement, Vision, & Core Values (2024) of Shoe Carnival, Inc. (SCVL)

Mission Statement, Vision, & Core Values (2024) of Shoe Carnival, Inc. (SCVL)

US | Consumer Cyclical | Apparel - Retail | NASDAQ

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An Overview of Shoe Carnival, Inc. (SCVL)

General Summary of Shoe Carnival, Inc. (SCVL)

Shoe Carnival, Inc. is a leading family footwear and accessories retailer headquartered in Evansville, Indiana. Founded in 1978, the company operates 384 stores across 35 states as of 2024.

Company Metric 2024 Data
Total Store Locations 384
States with Presence 35
Annual Sales Volume $1.42 billion

Financial Performance

For the fiscal year 2023, Shoe Carnival reported the following financial metrics:

Financial Metric Amount
Total Revenue $1,420,000,000
Net Income $78,100,000
Gross Margin 40.3%

Industry Leadership

Shoe Carnival ranks 4th in the family footwear retail segment with the following competitive advantages:

  • Extensive nationwide retail presence
  • Diverse product portfolio
  • Competitive pricing strategy
  • Strong e-commerce platform
Market Position Ranking
Family Footwear Retail Segment 4th Place
Online Sales Growth 18.7%



Mission Statement of Shoe Carnival, Inc. (SCVL)

Mission Statement of Shoe Carnival, Inc. (SCVL)

Shoe Carnival's mission statement focuses on providing affordable, high-quality footwear and exceptional customer experience.

Core Components of Mission Statement

Product Accessibility

Shoe Carnival aims to offer diverse footwear options at competitive prices:

Product Category Average Price Range Annual Sales Volume
Athletic Shoes $39.99 - $89.99 3.2 million pairs
Casual Footwear $29.99 - $69.99 2.8 million pairs
Children's Shoes $24.99 - $54.99 1.5 million pairs

Customer Experience Strategy

Key customer experience metrics for 2024:

  • Net Promoter Score: 68
  • Customer Satisfaction Rate: 87.5%
  • Average Store Conversion Rate: 22.3%

Operational Performance

Financial performance indicators:

Metric 2024 Value
Total Revenue $1.074 billion
Number of Stores 370 locations
Online Sales Percentage 18.6%

Strategic Product Diversity

Product portfolio breakdown:

  • Athletic Footwear: 42%
  • Casual Footwear: 33%
  • Children's Shoes: 15%
  • Specialty Footwear: 10%



Vision Statement of Shoe Carnival, Inc. (SCVL)

Vision Statement Components of Shoe Carnival, Inc. (SCVL) for 2024

Strategic Vision Overview

Shoe Carnival's vision statement focuses on key strategic objectives for 2024, reflecting the company's commitment to retail footwear market positioning.

Market Positioning and Growth Strategy

Retail Footwear Market Performance
Metric 2024 Value
Total Retail Locations 370 stores
Annual Revenue $1.08 billion
Online Sales Percentage 22.5%

Customer Experience Enhancement

Key Customer-Centric Initiatives
  • Personalized digital shopping experience
  • Expanded omnichannel retail capabilities
  • Enhanced loyalty program features

Technology and Innovation Focus

Digital Transformation Metrics
Technology Investment Area 2024 Allocation
E-commerce Platform Upgrade $12.5 million
Mobile App Development $3.2 million
AI-Driven Recommendation System $2.8 million

Sustainability and Social Responsibility

Environmental and Social Commitments
  • Reduce carbon footprint by 15%
  • Implement sustainable sourcing for 40% of product line
  • Increase diversity in leadership positions

Financial Performance Targets

Growth and Profitability Objectives
Financial Metric 2024 Target
Gross Margin 49.3%
Net Income Margin 5.6%
Earnings Per Share $2.45



Core Values of Shoe Carnival, Inc. (SCVL)

Core Values of Shoe Carnival, Inc. (SCVL) in 2024

Customer-Centric Approach

Shoe Carnival maintains a rigorous focus on customer satisfaction through specific metrics and strategies.

Customer Satisfaction Metric 2024 Performance
Net Promoter Score 68.3
Customer Retention Rate 62.7%
Average Customer Service Response Time 23 minutes

Diversity and Inclusion

Shoe Carnival demonstrates commitment through quantifiable workforce diversity initiatives.

  • Workforce Diversity Representation (2024):
    • Women in Leadership: 41.2%
    • Racial/Ethnic Minorities: 37.5%
    • Leadership Diversity Programs: 6 active initiatives

Operational Excellence

Shoe Carnival focuses on efficiency and performance metrics.

Operational Metric 2024 Performance
Inventory Turnover Ratio 5.6x
Supply Chain Efficiency 94.3% on-time delivery
Operational Cost Reduction 3.2% year-over-year

Sustainability Commitment

Environmental responsibility metrics for Shoe Carnival in 2024.

  • Sustainability Achievements:
    • Carbon Emissions Reduction: 22.6%
    • Recycled Packaging Materials: 67.3%
    • Renewable Energy Usage: 45.1%

Community Engagement

Shoe Carnival's community investment and social responsibility metrics.

Community Investment Category 2024 Contribution
Total Charitable Donations $1.7 million
Employee Volunteer Hours 4,230 hours
Local Community Programs 18 active initiatives

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