Mission Statement, Vision, & Core Values of Stanley Black & Decker, Inc. (SWK)

Ever wonder what drives a global leader in tools and outdoor products like Stanley Black & Decker? With 2024 revenues of $15.4 billion, down 3% versus the prior year, understanding the company's core values, mission, and vision provides insight into its strategic direction.

What exactly does Stanley Black & Decker stand for, and how do these principles translate into their business practices? How do these statements align with their financial goals and commitment to social responsibility?

Dive in to explore the mission, vision, and core values that shape Stanley Black & Decker's identity and strategic objectives, and discover how these elements contribute to their performance and global impact.

Stanley Black & Decker, Inc. (SWK) An Overview of

Stanley Black & Decker, Inc. (SWK) has a rich history dating back to 1843. Initially known for hardware and tools, the company has evolved into a global leader in various sectors. As of April 2025, Stanley Black & Decker offers a diverse range of products and services, including power tools, hand tools, outdoor equipment, and engineered fastening systems. These products cater to professionals, industrial users, and consumers alike.

Stanley Black & Decker's financial performance in recent years reflects its strong market position and strategic initiatives. In the fiscal year 2024, the company reported a revenue of $14.4 billion. Despite facing headwinds such as decreased sales volumes, the company has focused on cost-cutting measures and inventory reduction to improve profitability. The company's outdoor products and tools & storage segments remain key revenue drivers, demonstrating sustained demand and market leadership.

Stanley Black & Decker stands as a prominent player in the tools and storage industry, known for its innovation, quality, and brand recognition. The company's commitment to sustainability and technological advancement further solidifies its position as a leader. To gain a deeper understanding of the company's financial stability and investment potential, explore Breaking Down Stanley Black & Decker, Inc. (SWK) Financial Health: Key Insights for Investors.

Stanley Black & Decker, Inc. (SWK) Mission Statement

The mission statement of Stanley Black & Decker is 'For Those Who Make The World.' This statement reflects the company's dedication to supporting the makers, creators, and builders who contribute to society. It encapsulates the company's purpose of providing the tools and solutions necessary for professionals and consumers to bring their ideas to life and construct a better world.

Here's an analysis of the core components of the mission statement:

1. 'For Those': This emphasizes the company's focus on serving a specific group of people—the individuals and professionals who actively engage in creating, building, and problem-solving. It reflects a customer-centric approach, highlighting that the company's efforts are directed towards meeting the needs and aspirations of its target audience.

2. 'Who Make': This part underscores the active role of the company's customers. It acknowledges and celebrates the act of creation and construction. 'Make' implies not just physical building but also innovation, problem-solving, and the realization of ideas. This component connects the company to the tangible outcomes and achievements of its customers.

3. 'The World': This broadens the scope of the mission to encompass a global impact. It suggests that the efforts of Stanley Black & Decker's customers contribute to the betterment of the world at large. This can refer to building infrastructure, creating products, or developing solutions that improve lives and communities. It conveys a sense of purpose and social responsibility.

Stanley Black & Decker's commitment is reflected in its financial performance and investments. For example, in the fiscal year 2024, the company reported revenues of $14.4 billion, with a significant portion allocated to research and development to foster innovation in its product offerings. The company's dedication to sustainability is also evident, with initiatives aimed at reducing its environmental footprint and promoting responsible manufacturing practices. In 2024, Stanley Black & Decker aimed to achieve carbon neutrality in its global operations by 2030, and a 35% reduction in Scope 1 and 2 emissions by 2030 compared to a 2015 baseline. These efforts align with the 'The World' component of their mission statement, reflecting a commitment to broader societal well-being.

The company's mission also aligns with its strategic goals, focusing on innovation, operational excellence, and customer-centricity. By providing high-quality tools and solutions, Stanley Black & Decker empowers its customers to 'make the world,' driving both customer success and the company's growth.

Additional information can be found at: Stanley Black & Decker, Inc. (SWK): History, Ownership, Mission, How It Works & Makes Money

Stanley Black & Decker, Inc. (SWK) Vision Statement

Stanley Black & Decker, Inc. aims to achieve sustainable success through innovation, operational excellence, and a commitment to social responsibility. Their vision encompasses leadership in their industries, delivering superior value to customers, and fostering a culture of high performance and ethical conduct. Understanding the mission, vision, and core values provides insight into the strategic direction of the company. For additional background, you might find this resource helpful: Stanley Black & Decker, Inc. (SWK): History, Ownership, Mission, How It Works & Makes Money.

Innovation

Innovation is central to Stanley Black & Decker's vision. The company invests in research and development to create new products and services that meet the evolving needs of its customers. This commitment to innovation is reflected in their financial performance. For example, in 2024, Stanley Black & Decker allocated a significant portion of its revenue, approximately $700 million, to research and development activities aimed at fostering technological advancements and expanding their product portfolio.

• New product development
• Technological advancement
• Meeting customer needs

The company's focus on innovation extends beyond just creating new products. It also involves finding new ways to improve existing products and processes. This can lead to increased efficiency, reduced costs, and improved customer satisfaction. They also heavily rely on customer feedback to drive innovation, ensuring that new products and services are aligned with market demands.

Operational Excellence

Operational excellence is another key component of Stanley Black & Decker's vision. The company strives to optimize its operations to improve efficiency, reduce costs, and enhance customer service. In fiscal year 2024, operational excellence initiatives resulted in cost savings of approximately $200 million, which were reinvested into strategic growth areas. These efforts include:

• Supply chain optimization
• Lean manufacturing principles
• Digital transformation

Stanley Black & Decker's commitment to operational excellence is evident in its adoption of lean manufacturing principles across its facilities. By streamlining processes and eliminating waste, the company has been able to reduce lead times, improve quality, and lower costs. Furthermore, the company is investing in digital technologies to automate tasks, improve decision-making, and enhance collaboration across its global operations.

Social Responsibility

Social responsibility is an integral part of Stanley Black & Decker's vision. The company is committed to operating in an ethical and sustainable manner, and to making a positive impact on the communities in which it operates. In 2024, Stanley Black & Decker invested over $15 million in various social responsibility initiatives, focusing on:

• Environmental sustainability
• Community engagement
• Ethical business practices

The company has set ambitious goals for reducing its environmental footprint, including decreasing greenhouse gas emissions and water consumption. They actively engage with local communities through philanthropic activities and volunteer programs, supporting education, workforce development, and disaster relief efforts. Stanley Black & Decker also prioritizes ethical business practices, ensuring compliance with all applicable laws and regulations, and promoting transparency and accountability in its operations.

Stanley Black & Decker, Inc. (SWK) Core Values of

At Company, a commitment to core values drives their actions and shapes their culture. These values are not just words on a page; they are the guiding principles that influence every decision, program, and initiative across the organization. Company's dedication to these values ensures they remain a leader in their industry, fostering innovation, sustainability, and a strong sense of community. More information on Company's history can be found at: Stanley Black & Decker, Inc. (SWK): History, Ownership, Mission, How It Works & Makes Money

Innovation

Innovation is a cornerstone of Company’s identity. It's more than just developing new products; it's about creating solutions that anticipate and meet the evolving needs of their customers. Company invests heavily in research and development to stay ahead of the curve, fostering a culture where creativity and experimentation are encouraged. This commitment to innovation is evident in their diverse portfolio of products and services, designed to enhance efficiency and productivity across various industries.

Examples of Company's commitment to innovation include:

• Investing $745.2 million in research and development in fiscal year 2024.
• Generating approximately 33% of its revenue from new products launched in the last three years.
• Holding over 13,000 patents worldwide, reflecting its dedication to protecting its innovative solutions.

Sustainability

Company recognizes the importance of environmental stewardship and is committed to operating sustainably. This commitment extends beyond reducing their environmental footprint to creating products and solutions that enable their customers to be more sustainable as well. Company's sustainability efforts are integrated into every aspect of their business, from sourcing materials to manufacturing processes and product design.

Initiatives demonstrating Company's dedication to sustainability include:

• Reducing greenhouse gas emissions from operations by 35% since 2015.
• Committing to using 100% renewable energy in its global operations by 2030.
• Designing products with a focus on durability, recyclability, and energy efficiency.

Community

Company believes in giving back to the communities where they operate. They support various initiatives focused on education, workforce development, and disaster relief. Company encourages its employees to volunteer their time and resources to make a positive impact on society. This commitment to community involvement strengthens their relationships with stakeholders and fosters a culture of social responsibility.

Examples of Company's community engagement include:

• Donating over $25 million to charitable organizations in 2024.
• Providing scholarships and educational programs to support students in STEM fields.
• Partnering with local organizations to provide job training and employment opportunities.

Integrity

Integrity is at the heart of everything Company does. They conduct business with the highest ethical standards, ensuring transparency and accountability in all their interactions. Company's commitment to integrity builds trust with customers, employees, and shareholders, fostering long-term relationships based on mutual respect and ethical conduct.

Company demonstrates integrity through:

• Adhering to a strict code of conduct that governs all business activities.
• Providing ongoing ethics training to employees to ensure they understand and uphold the company's values.
• Maintaining a confidential reporting system for employees to raise concerns about potential ethical violations.

Performance

Company is driven by a passion for excellence and a commitment to delivering superior results. They set ambitious goals and strive to exceed expectations in all areas of their business. Company fosters a culture of continuous improvement, empowering employees to take ownership and drive performance. This dedication to performance ensures they remain competitive and create value for their shareholders.

Key aspects of Company's performance-driven culture include:

• Achieving a return on invested capital (ROIC) of 12.5% in fiscal year 2024.
• Generating $14.4 billion in revenue in fiscal year 2024.
• Implementing lean manufacturing principles to improve efficiency and reduce costs.