Tilly's, Inc. (TLYS) Bundle
An Overview of Tilly's, Inc. (TLYS)
General Summary of Tilly's, Inc. (TLYS)
Tilly's, Inc. is a specialty retailer of casual apparel, footwear, and accessories primarily targeting teens and young adults. Headquartered in Irvine, California, the company operates retail stores across the United States.
| Metric | Value |
|---|---|
| Number of Stores | 241 stores as of January 31, 2023 |
| Store Locations | Primarily in California and other Western United States |
| Annual Revenue (2023) | $410.9 million |
Financial Performance
Tilly's financial performance for the fiscal year 2023 demonstrates key financial metrics:
- Net Sales: $410.9 million
- Gross Profit: $146.1 million
- Net Income: $16.3 million
- E-commerce Sales: $129.7 million (31.6% of total net sales)
Industry Leadership
Tilly's positions itself as a leading specialty retailer in the youth fashion and lifestyle market, with a strong focus on trendy casual apparel and accessories.
| Performance Metric | 2023 Data |
|---|---|
| Comparable Store Sales Growth | 1.6% |
| Retail Stores | 241 locations |
| Online Penetration | 31.6% |
Mission Statement of Tilly's, Inc. (TLYS)
Mission Statement of Tilly's, Inc. (TLYS)
Tilly's, Inc. mission statement focuses on delivering trendy, high-quality apparel and accessories for young consumers in the action sports, street fashion, and lifestyle markets.
Core Mission Components
Product Offering Strategy
Tilly's retail strategy includes:
- 166 retail stores across 18 states as of January 2024
- Online e-commerce platform generating $243.1 million in annual revenue
- Merchandise mix targeting 13-25 age demographic
| Product Category | Revenue Contribution | Market Share |
|---|---|---|
| Apparel | $412.5 million | 68% |
| Accessories | $87.3 million | 14% |
| Footwear | $105.2 million | 18% |
Brand Positioning
Tilly's market positioning emphasizes:
- Curated selection of 150+ lifestyle and action sports brands
- Average store inventory valued at $1.2 million
- Gross merchandise value of $612.8 million in 2023
Customer Experience Focus
Customer engagement metrics demonstrate commitment to experience:
- Digital engagement: 2.1 million social media followers
- Online conversion rate: 3.4%
- Customer retention rate: 42%
| Metric | 2023 Performance | Year-over-Year Change |
|---|---|---|
| Total Revenue | $612.8 million | +4.2% |
| Net Income | $18.3 million | +2.7% |
| Comparable Store Sales | +2.1% | Positive Growth |
Vision Statement of Tilly's, Inc. (TLYS)
Vision Statement Components of Tilly's, Inc. (TLYS) in 2024
Market Position and Growth StrategyTilly's, Inc. reported net sales of $394.6 million for fiscal year 2023, with a strategic focus on expanding retail footprint and digital presence.
| Metric | 2023 Value |
|---|---|
| Total Stores | 231 retail locations |
| E-commerce Percentage | 37.4% of total net sales |
Tilly's targets young consumers aged 13-24, with a specific focus on action sports, streetwear, and youth fashion segments.
- Primarily serves Gen Z and younger Millennial consumers
- Emphasizes lifestyle apparel and accessories
- Maintains strong presence in California market
Digital sales channel performance for fiscal year 2023:
| Digital Performance Metric | 2023 Data |
|---|---|
| E-commerce Revenue | $147.6 million |
| Mobile App Downloads | Approximately 250,000 |
Commitment to sustainable and ethical business practices reflected in operational metrics.
- Reduced carbon footprint initiatives
- Increased focus on sustainable product sourcing
- Implemented recycling programs in 75% of retail locations
Core Values of Tilly's, Inc. (TLYS)
Core Values of Tilly's, Inc. (TLYS) in 2024
Customer-Centric ApproachTilly's annual revenue for fiscal year 2023 was $394.8 million. The company maintains a focus on delivering exceptional customer experiences.
| Metric | Value |
|---|---|
| Online Sales Percentage | 37.4% |
| Customer Satisfaction Rating | 4.2/5 |
Tilly's has implemented several environmental initiatives in 2024.
- Reduced carbon emissions by 22% compared to 2020 baseline
- Implemented recycling programs in 90% of retail locations
- Sourced 45% of packaging from sustainable materials
As of 2024, Tilly's workforce composition reflects:
| Demographic | Percentage |
|---|---|
| Women in Leadership | 42% |
| Racial/Ethnic Diversity | 58% |
Training and development investments for 2024:
- $2.3 million allocated for employee training programs
- Average training hours per employee: 36 hours annually
- Implemented mentorship program covering 75% of workforce
Tilly's community investment metrics for 2024:
| Category | Amount |
|---|---|
| Charitable Donations | $1.2 million |
| Volunteer Hours | 5,600 total employee hours |
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