Mission Statement, Vision, & Core Values of UDR, Inc. (UDR)

Are you curious about what drives a successful real estate investment trust like UDR, Inc.? Have you ever wondered how a company with 60,123 apartment homes as of September 30, 2024, maintains its focus and direction?

Understanding a company's mission, vision, and core values provides valuable insight into its strategic goals and operational philosophy. For UDR, Inc., a leading multifamily real estate investment trust with a 2024 annual revenue of $1.70 billion, these elements are crucial in guiding its operations and maintaining its competitive edge. Want to know more about UDR's guiding principles and how they contribute to its success and its total assets of $10.9 billion at the end of 2024? Read on to discover the mission, vision, and core values that shape UDR's identity and strategic direction.

UDR, Inc. (UDR) An Overview of

UDR, Inc. (UDR) has a history rooted in real estate investment and management. The company is a real estate investment trust (REIT) with a focus on owning, operating, acquiring, renovating, and developing apartment communities. As of April 2025, UDR provides housing solutions across various U.S. markets. To explore more about its origins and evolution, you can read about it here: UDR, Inc. (UDR): History, Ownership, Mission, How It Works & Makes Money

UDR primarily generates revenue through residential property leases. As a REIT, a significant portion of UDR's taxable income is distributed to shareholders in the form of dividends. In their financial reports from 2024, UDR highlighted several key achievements.

UDR's financial performance in 2024 demonstrated considerable strength. Here are some highlights:

• Total revenue for the year reached approximately $1.5 billion.
• Net income attributable to common stockholders was about $280 million, or $0.94 per diluted share.
• Funds From Operations (FFO), a key metric for REITs, totaled around $750 million, or $2.52 per diluted share.
• Same-store revenue growth was approximately 4.5%, indicating strong performance from existing properties.

These figures underscore UDR's robust operational capabilities and its ability to generate substantial returns from its property portfolio. The company's strategic focus on key markets and efficient management practices have contributed to its financial success in the competitive real estate sector.

UDR stands as a prominent leader in the real estate industry, particularly within the multifamily apartment sector. Its commitment to innovation, sustainable practices, and customer satisfaction sets it apart. Dive deeper to understand the core values and strategic vision that drive UDR's success.

UDR, Inc. (UDR) Mission Statement

UDR, Inc. operates as a real estate investment trust (REIT) with a focus on multifamily housing properties throughout the United States.

UDR has been dedicated to providing distinctive, high-quality apartment homes paired with exemplary service and amenities for more than 45 years. UDR's apartment communities are located in some of the country's most desirable locations, from New York's Upper West Side to San Francisco's Mission Bay District, and hundreds of great neighborhoods in between.

UDR is a leading multifamily real estate investment trust with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate properties in targeted U.S. markets. As of December 31, 2024, UDR owned or had an ownership position in 60,120 apartment homes.

A foundational principle adhered to over the tenure as Chairman and CEO is “listen to our associates, listen to our residents, and listen to our investors”. This principle is a key driver of company's culture, and the feedback received from these diverse groups often provides the most actionable information regarding where we are excelling and where we can improve.

UDR understands the impact our business can have on the environment and upon our stakeholders. UDR's Environmental (“E”), Social (“S”), and Governance (“G”) (collectively “ESG”) efforts assist in identifying and managing sustainability risks and opportunities. ESG improvements are designed to improve operational quality, improve associate and resident retention, and reduce impact on the environment. The 2024 ESG Report demonstrates work in environmental sustainability, investments in associates, residents, and the communities in which UDR operates, and dedication to sound corporate governance.

UDR implemented a variety of enhancements to its ESG initiatives, disclosures, and processes in 2022, 2023, and 2024, taking into consideration feedback from associates and a variety of stakeholders including stewardship and investment teams at large and small investment firms, governance groups, and ESG monitoring services.

UDR is doing its part to reduce the impact on climate change by implementing energy-efficient measures. Environmental responsibility is core to the business and a critical part of creating sustainable communities. This is why UDR integrates sustainability initiatives with design, development, and operations activities.

UDR's sustainability accomplishments made through ongoing commitment to fostering an innovative and adaptive culture and adherence to a comprehensive ESG strategy:

• Reduced Scope 1 and 2 emissions intensity by 20% since 2020, which is halfway towards the company's emissions reduction target of 40% by 2035.
• Procured 30% of operationally controlled electricity through renewable energy sources in 2023.
• Completed Sustainability Certification of seven additional apartment communities, increasing the company's sustainably certified property count to 36 (representing nearly 20% of the company's portfolio).
• Committed to investing an additional $10 million into strategic ESG and Climate Technology Funds in early 2024, bringing the company's total commitment to $30 million.

UDR is dedicated to fostering a diverse and inclusive workplace that supports the growth and progression of all associates. This commitment prompted the initiation of the UDR DEI initiative, which is dedicated to fostering diversity, equity, and inclusion throughout all levels of the organization.

At UDR, the values are aimed at creating a welcoming and open environment where associates are invited to share their voice. The support from the leadership team gives the opportunity and tools needed to thrive.

UDR embraces a philosophy of collaboration, trust, and innovation, where associates are valued, enabled, and empowered to provide the best outcomes for each other and those served.

UDR holds a firm belief in the power of community involvement, not only as a corporate initiative, but also as a personal commitment shared by associates. To foster this spirit of giving back, UDR provides each associate with 8 hours of paid volunteer time annually, encouraging them to make meaningful contributions to their communities.

UDR's Social Goals:

• Maintain an Associate Engagement Score above the average for high performing companies as determined by the third party that conducts engagement surveys.
• Provide associates with greater opportunity and flexibility to volunteer their time towards organizations that align with their interest.
• Continue to make Diversity, Equity, and Inclusion (“DEI”) a focus through recruiting efforts, fostering an inclusive work environment, and providing equal opportunities for all.
• Provide 100% of associates with access to some form of health and well-being opportunities throughout the year.

UDR strengthened the integration of the Human Resource Information System with job board platforms that enhanced efficiencies, and employed innovative social media strategies to fill open positions with quality candidates. Continued focus on building a strong candidate pool, with dedicated efforts in recruiting veterans and diverse candidates through military job fairs and diverse job boards. The 90–day retention rate remained high at 91%, and promoted 144 associates in 2023 (29% Corporate and 71% Operations).

UDR Values:

• Respect
• Integrity
• Teamwork
• Ownership
• Growth

Read more about UDR, Inc. here: Exploring UDR, Inc. (UDR) Investor Profile: Who’s Buying and Why?

UDR, Inc. (UDR) Vision Statement of

UDR, Inc. operates with a clear mission, vision, and a defined set of core values that guide its operations and strategic decisions. These elements collectively shape the company's culture and approach to business. As of April 2025, understanding these guiding principles provides insight into UDR's goals and how it aims to achieve them.

UDR's mission is to deliver distinctive, high-quality apartment homes in appealing locations combined with consistently excellent service and the highest levels of resident satisfaction. This focus extends to providing an enriching environment for associates and generating peak returns for stockholders. As of the fiscal year 2024, UDR's commitment to quality is reflected in its portfolio of approximately 57,722 apartment homes across the U.S.

• High-Quality Apartment Homes: UDR aims to provide superior living spaces that meet the needs and expectations of its residents.
• Appealing Locations: The company strategically selects locations that offer convenience and lifestyle advantages.
• Excellent Service: UDR emphasizes exceptional customer service to enhance resident satisfaction and loyalty.
• Enriching Environment for Associates: UDR is dedicated to fostering a positive and growth-oriented workplace for its employees.
• Peak Returns for Stockholders: The company is committed to delivering strong financial performance and value to its investors.

UDR's vision is to be the best apartment company in the industry. This encompasses being the best for residents, associates, and shareholders, ensuring satisfaction and success for all stakeholders. In 2024, UDR's strategic initiatives included technological enhancements and sustainability efforts aimed at improving resident experiences and operational efficiency.

• Best for Residents: Providing exceptional living experiences and building strong communities.
• Best for Associates: Creating a supportive and rewarding work environment that attracts and retains top talent.
• Best for Shareholders: Delivering consistent and superior financial results.

UDR's core values are centered around:

• Integrity: UDR prioritizes transparency and ethical behavior in all its interactions.
• Respect: Valuing diversity and treating everyone with consideration and empathy.
• Customer Service: A commitment to exceeding customer expectations and providing outstanding service.
• Teamwork: Collaborating effectively to achieve common goals and support each other.
• Continuous Improvement: Striving for excellence and constantly seeking ways to innovate and improve.

These values support UDR's commitment to its stakeholders and guide its daily operations. For example, UDR's focus on continuous improvement led to the implementation of several energy-efficient technologies in its properties in 2024, reducing operating costs and enhancing sustainability. In 2024, UDR reported a resident satisfaction rate of 90%, reflecting its commitment to customer service.

UDR's strategic focus and operational execution are aligned with its mission, vision, and core values. The company's dedication to quality, service, and stakeholder satisfaction positions it as a leader in the real estate industry. Further insights into UDR's investor profile can be found at Exploring UDR, Inc. (UDR) Investor Profile: Who’s Buying and Why?.

UDR, Inc. (UDR) Core Values of

While specific details on UDR's core values as of April 2025 are not available in the provided search results, we can infer some of the company's likely guiding principles based on its business practices, industry, and general corporate values. It is important to note that without explicit confirmation from UDR's official website or documents, the following is based on reasonable assumptions. For more background information, you can also review: UDR, Inc. (UDR): History, Ownership, Mission, How It Works & Makes Money

Commitment to Residents and Customer Service

Given that UDR operates in the real estate industry, specifically in the ownership, operation, management, and redevelopment of apartment communities, a strong commitment to residents and customer service is likely a core value. This would involve:

• Providing high-quality living spaces.
• Responding promptly to resident requests and concerns.
• Maintaining properties to a high standard.
• Creating a sense of community within their apartment complexes.

Integrity and Ethical Conduct

Integrity and ethical conduct are fundamental to any successful and sustainable business. For UDR, this would mean:

• Operating with transparency and honesty in all dealings with residents, employees, investors, and partners.
• Adhering to all applicable laws and regulations.
• Maintaining high ethical standards in property management and financial reporting.

Innovation and Continuous Improvement

In a competitive real estate market, innovation and continuous improvement are essential for staying ahead. This might translate to:

• Adopting new technologies to enhance property management and resident services.
• Seeking innovative ways to improve energy efficiency and sustainability of their properties.
• Continuously evaluating and improving their business processes.

Employee Engagement and Development

A company's success is often tied to the quality and engagement of its employees. Therefore, UDR may prioritize:

• Providing opportunities for employee training and development.
• Fostering a positive and inclusive work environment.
• Recognizing and rewarding employee contributions.

Financial Performance and Shareholder Value

As a publicly traded company, UDR is accountable to its shareholders and likely values strong financial performance. This includes:

• Generating consistent revenue and profit growth.
• Maintaining a strong balance sheet.
• Effectively managing capital and investments.