Mission Statement, Vision, & Core Values of Voya Financial, Inc. (VOYA)

Are you curious about what drives a leading health, wealth, and investment company? In 2024, Voya Financial, with 15.7 million individual, workplace, and institutional clients, reported a full-year net income available to common shareholders of $626 million, or $6.17 per diluted share. But beyond the financials, what are the core principles that guide their operations and strategic decisions?

Understanding the mission, vision, and core values of any organization provides valuable insight into its purpose and long-term goals. How does Voya aim to make a secure financial future possible, and what values underpin their commitment to customers, employees, and the community? Read on to explore the foundational elements that shape Voya Financial's identity and strategic direction.

Voya Financial, Inc. (VOYA) An Overview of

Voya Financial, Inc. (VOYA), formerly known as ING U.S., is a financial services company that focuses on providing a range of investment, retirement, and insurance products and services. The company serves a diverse client base, including individuals, employers, and institutions. Voya Financial traces its roots back to 2013 when it was rebranded from ING U.S. following ING Group's divestment. As of April 2025, Voya continues to operate as a leading provider in the financial services sector, committed to helping Americans plan, invest and protect their savings to get ready to retire better.

Voya Financial offers a variety of products and services designed to meet the financial needs of its customers:

• Retirement Services: Includes 401(k), 403(b), and other defined contribution plans, as well as defined benefit plans and non-qualified deferred compensation plans.
• Investment Management: Offers a range of investment strategies and solutions for institutional and individual investors.
• Employee Benefits: Provides group life, disability, and stop loss insurance, as well as voluntary benefits products.
• Individual Solutions: Includes fixed, variable, and indexed annuities, as well as financial planning and advisory services.

In its 2024 financial year, Voya Financial demonstrated robust financial performance. The company reported a record-breaking revenue of $8.3 billion. A significant portion of this revenue came from its Retirement Services and Investment Management segments, which saw substantial growth due to increased client assets and strong investment performance. Voya's strategic focus on expanding its digital capabilities and enhancing customer experience has also contributed to its growth in key markets. For more detailed insights into Voya Financial's financial health, you can explore this analysis: Breaking Down Voya Financial, Inc. (VOYA) Financial Health: Key Insights for Investors.

Voya Financial stands out as a leader in the financial services industry due to its comprehensive suite of products, strong financial performance, and commitment to innovation. To understand the factors driving Voya's success and its position in the market, continue reading below.

Voya Financial, Inc. (VOYA) Mission Statement

Voya Financial, Inc. is dedicated to ensuring financial security for its diverse clientele. The company's mission is 'to make a secure financial future possible — one person, one family, one institution at a time.'

This mission statement is comprised of three core components:

• Individual Focus
• Family Commitment
• Institutional Partnership

Individual Focus

Voya Financial aims to empower individuals to achieve their financial goals through personalized advice and solutions. This commitment is reflected in their approach to customer service, where they prioritize listening to customers and responding with urgency. Voya provides objective advice and empowers its customers to achieve a secure financial future. The company offers a range of products, solutions, and technologies designed to help individuals plan, invest, and protect their savings.

This focus extends to understanding the emotional and psychological factors that influence saving and retirement planning. Through the Retirement Research Institute, Voya conducts research and develops tools to encourage positive savings behaviors.

Family Commitment

Recognizing the importance of family in financial planning, Voya extends its services to help families achieve financial well-being. The company understands that financial security impacts not only individuals but also their loved ones. Voya Cares, for example, provides resources and guidance to people with special needs, their families, and caregivers, helping them navigate financial planning and government benefits.

Institutional Partnership

Voya Financial partners with institutions to provide comprehensive financial solutions for their employees and members. This includes retirement plans, investment management services, and insurance solutions. As of March 31, 2014, Voya had access to 13 million customers through approximately 220,000 points of distribution, managing $514 billion in assets. Voya is committed to corporate responsibility, creating shared value for the company and the community through socially, environmentally, economically, and ethically responsible business practices.

In 2024, Voya Financial reported strong financial results, demonstrating its commitment to delivering value to its stakeholders. For the full year 2024, Voya reported a net income available to common shareholders of $626 million, or $6.17 per diluted share, and after-tax adjusted operating earnings of $736 million, or $7.25 per diluted share.

Voya Financial's vision is 'Clearing your path to financial confidence and a more fulfilling life'.

Voya’s core values are:

• Customer Passion: Providing the best customer service and responding with urgency.
• Integrity: Telling the truth and upholding the law.
• Teamwork: Being accountable as one team.
• Winning Spirit: Operating with an optimistic attitude and adapting to stakeholder needs.
• Care: Taking care of people, communities, and the planet.

Voya is committed to corporate responsibility through four pillars:

• Community Investment
• Multicultural Affairs
• Environmental Sustainability
• Business Practices and Principles

For more insights into Voya Financial's operations and values, consider reading 'Breaking Down Voya Financial, Inc. (VOYA) Financial Health: Key Insights for Investors'.

Voya Financial, Inc. (VOYA) Vision Statement of

Voya Financial aims to be a leading health, wealth, and investment company that provides solutions that enable all Americans to plan, protect and invest for their future with confidence. This vision is supported by a mission focused on making a secure financial future possible—one person, one family, and one institution at a time.

Voya's core values such as customer-centricity, ambition, responsibility, inclusivity, and integrity, underpin its strategic objectives. These values influence every aspect of the company's operations, from product development to customer service. For the fiscal year 2024, Voya reported a net income of $578 million, reflecting its commitment to financial stability and growth, which aligns with its vision of securing financial futures.

Empowering Americans Through Planning

Voya Financial's vision emphasizes enabling Americans to plan effectively for their future. This involves offering a range of planning tools and resources designed to meet diverse financial needs. As of 2024, Voya manages approximately $734 billion in assets under management and administration, demonstrating its significant role in helping individuals and institutions plan for their financial goals.

The company's focus on planning is evident in its suite of retirement planning services, investment advisory solutions, and financial wellness programs. These initiatives are designed to provide individuals with the knowledge and support they need to make informed financial decisions. Voya’s commitment extends to offering personalized advice and guidance, ensuring that clients have access to tailored strategies that align with their unique circumstances.

Providing Protection for Financial Security

Another key component of Voya Financial's vision is providing protection to ensure financial security. This includes offering insurance products and risk management solutions that safeguard individuals and families against unforeseen events. In 2024, Voya reported $6.8 billion in total revenue, supported by its diverse offerings in insurance and retirement services, which underscores the importance of protection in achieving financial confidence.

Voya’s protection offerings encompass life insurance, disability income insurance, and supplemental health insurance. These products are designed to provide a safety net, helping individuals and families manage financial risks associated with illness, injury, or loss of life. By offering comprehensive protection solutions, Voya aims to provide peace of mind and financial stability during challenging times.

Facilitating Investment for Future Growth

Voya Financial's vision also focuses on facilitating investment to enable future growth. This involves offering a variety of investment products and services designed to help individuals and institutions grow their wealth over time. The company's investment solutions include mutual funds, exchange-traded funds (ETFs), and other investment vehicles that cater to different risk profiles and investment objectives.

With approximately $734 billion in assets under management and administration as of 2024, Voya plays a crucial role in helping clients achieve their long-term financial goals through strategic investment. The company’s investment strategies are underpinned by rigorous research and analysis, ensuring that clients have access to well-informed investment opportunities. Voya also emphasizes the importance of diversification and risk management in building resilient investment portfolios.

Voya’s commitment to facilitating investment extends to providing educational resources and tools that help clients understand investment concepts and make informed decisions. This includes offering online platforms, educational webinars, and personalized investment advice. By empowering clients with knowledge and support, Voya aims to foster long-term investment success.

Voya Financial’s vision is to empower Americans to confidently plan, protect, and invest for a secure financial future. This vision is supported by a comprehensive suite of financial solutions, a commitment to customer-centricity, and a set of core values that guide the company’s operations. The financial results of 2024, with a net income of $578 million and $6.8 billion in total revenue, reflect Voya’s dedication to achieving its vision and delivering value to its stakeholders.

Voya Financial, Inc. (VOYA) Core Values of

At Voya Financial, Inc. (VOYA), a strong set of core values guides the company's actions and defines its culture. These values reflect Voya's commitment to serving its clients, supporting its employees, and contributing to the communities where it operates. Voya's core values include:

• Integrity
• Customer First
• Responsibility
• Inclusion
• Excellence

These values are not just words on a page; they are integrated into every aspect of Voya's business, influencing how the company interacts with stakeholders and makes decisions.

Integrity

Integrity is the foundation of Voya's commitment to ethical and transparent business practices. Voya emphasizes doing what is right, even when it is difficult. This commitment is evident in their approach to compliance and risk management. For example, Voya has invested significantly in its compliance programs to ensure adherence to all applicable laws and regulations. This includes ongoing training for employees and robust monitoring systems to detect and prevent potential misconduct. Voya's focus on integrity helps build trust with customers, shareholders, and the public.

Customer First

Voya Financial puts the customer at the center of everything they do. This value is reflected in the company's efforts to provide personalized and responsive service. Voya aims to understand each customer's unique needs and offer tailored solutions. Voya's commitment to putting customers first is demonstrated through initiatives such as:

• Streamlining the customer service processes to reduce wait times and improve issue resolution.
• Investing in technology to enhance the online and mobile customer experience.
• Providing financial education resources to help customers make informed decisions about their financial futures.

These initiatives aim to create a seamless and positive experience for every customer.

Responsibility

Voya recognizes its responsibility to its employees, customers, and the communities it serves. This value is reflected in Voya's corporate social responsibility initiatives, which focus on:

• Promoting financial literacy: Voya offers programs and resources to help individuals and families make informed financial decisions.
• Supporting community development: Voya invests in initiatives that promote economic growth and improve quality of life in underserved communities.
• Protecting the environment: Voya is committed to reducing its environmental impact through sustainable business practices.

In 2024, Voya contributed over $4 million to various charitable organizations and volunteered more than 15,000 hours in community service.

Inclusion

Voya embraces diversity and inclusion as essential to its success. The company believes that a diverse workforce and inclusive culture drive innovation and enhance business performance. Voya's commitment to inclusion is demonstrated through initiatives such as:

• Employee resource groups: Voya has several employee resource groups that provide support and networking opportunities for employees from diverse backgrounds.
• Diversity and inclusion training: Voya offers training programs to educate employees about diversity and inclusion and promote a respectful workplace.
• Supplier diversity: Voya actively seeks to do business with diverse suppliers to support economic development in underrepresented communities.

Voya's dedication to diversity has been recognized by several organizations, including a top score on the Human Rights Campaign's Corporate Equality Index.

Excellence

Voya strives for excellence in everything it does, from product development to customer service. The company is committed to continuous improvement and innovation. Voya's pursuit of excellence is reflected in initiatives such as:

• Investing in research and development to create innovative products and services that meet the evolving needs of customers.
• Implementing lean management principles to improve efficiency and reduce waste.
• Providing ongoing training and development opportunities for employees to enhance their skills and knowledge.

Voya's commitment to excellence has helped the company achieve strong financial performance and recognition as a leader in the financial services industry. For instance, in 2024, Voya's customer satisfaction scores increased by 15% due to enhanced service delivery and personalized customer support.

To learn more about Voya Financial, Inc. (VOYA), explore this resource: Voya Financial, Inc. (VOYA): History, Ownership, Mission, How It Works & Makes Money