Mission Statement, Vision, & Core Values of ZoomInfo Technologies Inc. (ZI)

You're looking past the quarterly noise-like the Q3 2025 GAAP Revenue of $318.0 million and the impressive 37% Adjusted Operating Income Margin-to understand the real, long-term engine of ZoomInfo Technologies Inc. (ZI) as it pivots toward its Upmarket segment.

What drives a company that's guiding for a full-year 2025 revenue of up to $1.24 billion, and more importantly, how do their foundational principles translate into the indispensable intelligence you use to accelerate your own growth?

A mission statement is defintely more than a plaque on the wall; it's the strategic blueprint, so let's unpack how their stated vision and core values map directly to their focus on AI-first solutions and their goal of equipping you with the data to grow faster.

ZoomInfo Technologies Inc. (ZI) Overview

You need a clear picture of ZoomInfo Technologies Inc. (ZI), and the takeaway is simple: they are the dominant force in Go-To-Market (GTM) intelligence, successfully pivoting toward higher-value enterprise customers and AI-driven solutions. Their financial health, especially in the back half of 2025, shows a strong focus on profitability and a resilient platform business.

ZoomInfo Technologies, founded in 2007 by Henry L. Schuck and Kirk N. Brown, established itself by providing a cloud-based platform that offers deep, actionable information on organizations and professionals for sales, marketing, and recruiting teams. The core product is their Go-To-Market Intelligence Platform, which essentially gives sales and marketing teams a complete, real-time view of their potential customers. They now serve more than 35,000 companies worldwide.

The company made a notable shift in May 2025, replacing its Nasdaq trading symbol 'ZI' with 'GTM,' which better reflects its core mission and product focus. A key product launch this year was the Go-To-Market Studio, a command center designed to unify first- and third-party data, helping revenue teams orchestrate creative GTM plays across sales and marketing. This focus on integrated, AI-ready insights is defintely where the market is headed.

2025 Fiscal Year Financial Momentum

The company's latest financial reports confirm a strategic shift toward higher-value customers is paying off, even in a challenging macro environment. For the third quarter of 2025, ZoomInfo Technologies reported GAAP revenue of $318.00 million, a 4.74% increase over the prior year, validating their strategic focus.

Here's the quick math on their full-year outlook: management raised its full-year 2025 guidance, now expecting GAAP revenue to land between $1.237 billion and $1.240 billion. That's a strong signal of confidence. Also, profitability remains robust, with the Adjusted Operating Income margin hitting 37% in Q3 2025, and full-year Adjusted Operating Income expected to be in the range of $440 million to $443 million.

The market growth story is all about the 'Upmarket' segment-customers with an Annual Contract Value (ACV) of over $100,000. This segment now represents 72% of the company's total ACV, and the customer count here reached 1,887 as of September 30, 2025, an increase of 78 year-over-year. This focus on larger customers is driving better retention, with the Net Revenue Retention rate at 90% in Q3 2025.

• Q3 2025 Revenue: $318.00 million
• FY 2025 Revenue Guidance: $1.237 billion to $1.240 billion
• Customers with >$100K ACV: 1,887
• Q3 2025 Adjusted Operating Income Margin: 37%

A Leader in Go-To-Market Intelligence

ZoomInfo Technologies is not just a player; it's a recognized leader in the Go-To-Market Intelligence space, which is why their financial stability is so compelling. They're consistently recognized by independent analysts and, more importantly, by customers. In the G2 Winter 2025 Reports, the company secured an impressive 138 No. 1 rankings, underscoring strong customer satisfaction and market presence.

This leadership position is also evident in their focus on data quality and compliance, being a recognized leader in data privacy, including GDPR and CCPA compliance. To be fair, in this industry, trust in data is the ultimate product. The company was also named a Customers' Choice in the 2025 Gartner® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms. If you want to dive deeper into the nuts and bolts of their balance sheet and cash flow, you should check out Breaking Down ZoomInfo Technologies Inc. (ZI) Financial Health: Key Insights for Investors.

ZoomInfo Technologies Inc. (ZI) Mission Statement

You're looking for the bedrock of a company's strategy-the mission statement-and for ZoomInfo Technologies Inc. (ZI), it's about more than just data; it's about becoming the essential engine for revenue growth. Their mission is clear: to unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system. This isn't corporate fluff; it's a direct response to the market's need for a unified go-to-market (GTM) platform that actually drives sales, marketing, and recruiting success.

A mission statement guides capital allocation, product development, and hiring. When a company like ZoomInfo is guiding for full-year 2025 GAAP revenue in the range of $1.237 billion to $1.240 billion, you need to know what they are spending that money to achieve. The mission acts as the filter for every investment decision, ensuring they stay focused on the high-value, upmarket customer base that now represents 72% of their Annual Contract Value (ACV).

Component 1: Indispensable Intelligence and AI-Ready Insights

The core promise is providing 'indispensable intelligence.' This means the data isn't just a nice-to-have list; it must be essential to a business's daily operations. Today, that translates to a focus on AI-ready insights, trusted data, and advanced automation.

Here's the quick math: if your sales team is spending time compiling data, they aren't selling. ZoomInfo's platform, which includes tools like Copilot, is designed to automate administrative tasks, saving sellers an average of 10 hours per week. That's a massive efficiency gain you can map directly to the bottom line, and it's why their Net Revenue Retention (NRR) is holding strong at 90% as of Q3 2025. The data is so good, it's stickier than ever.

• Save 10 hours/week per seller with automated workflows.
• Achieve 100% user satisfaction for core products like Sales Intelligence.
• Drive a 54% increase in marketing pipeline ROI.

Component 2: Customers, Prospects, and Markets (The GTM Focus)

ZoomInfo's mission explicitly targets the three critical pillars of revenue generation: customers, prospects, and markets. This is the 'Go-To-Market Intelligence Platform' part of their identity. They're not just a contact database (a business intelligence platform); they are a comprehensive GTM system.

This commitment is visible in their product strategy, like the launch of Go-To-Market Studio (GTM Studio) in 2025, which unifies first- and third-party data to orchestrate creative GTM plays. This focus on the enterprise (upmarket) is working, too. They now have 1,887 customers paying over $100,000 in ACV, a clear indicator that large, sophisticated organizations view the platform as a foundational system, not just a tool. You can read more about their strategic shift here: ZoomInfo Technologies Inc. (ZI): History, Ownership, Mission, How It Works & Makes Money.

Component 3: Grow Faster and The Pursuit of Excellence

The ultimate goal, 'so they can grow faster,' is the action-oriented outcome of the mission. This is where the company's internal core values-the operational philosophy-come into play to ensure execution matches the promise. Specifically, the values Define New Possibles (Innovation), Get Stuff Done (Execution), and Our Bar is High (Excellence) are the engine for this growth.

To be fair, the market is competitive, but ZoomInfo's commitment to quality is validated by external research. In G2's Spring 2025 Reports, the company secured 150 No. 1 rankings, achieving a perfect 100% user satisfaction score for categories like Sales Intelligence and Account Data Management. That kind of performance is not accidental; it's a direct result of the 'Our Bar is High' value, which drives them to deliver a product that consistently outperforms the competition. This relentless pursuit of excellence is what translates into an expected Adjusted Operating Income (AOI) for 2025 in the range of $440 million to $443 million, a strong margin that demonstrates efficient growth.

ZoomInfo Technologies Inc. (ZI) Vision Statement

You're looking for the definitive view on ZoomInfo Technologies Inc.'s strategic direction, and honestly, the company's formal vision is less a static plaque on a wall and more a living, breathing blueprint for the future of enterprise sales. The core takeaway is clear: ZoomInfo is aggressively pivoting to become the AI-powered, unified Go-To-Market (GTM) platform for the enterprise, moving far beyond its roots as just a data provider.

This shift is visible in their financials and their product roadmap. For the full fiscal year 2025, they're guiding to a GAAP revenue midpoint of about $1.22 billion, with a strong adjusted operating income margin of 36%. That kind of profitability, even with revenue growth slowing to around 0.5% at the midpoint, shows a firm control over their business model while they execute this major strategic pivot. It's a classic move: trade some top-line growth for higher-margin, stickier enterprise business. If you want to dive deeper into the market's reaction, you should check out Exploring ZoomInfo Technologies Inc. (ZI) Investor Profile: Who's Buying and Why?.

Connecting Indispensable Intelligence

The first pillar of their strategy is doubling down on 'indispensable intelligence,' which is the heart of their mission. This isn't just about having a big database; it's about having the right data that drives a decision. The company's platform, which includes SalesOS, MarketingOS, and RecruitingOS, is built on providing a living, breathing view of who's in market and why.

This intelligence is the fuel for the AI engine. For instance, in the third quarter of 2025, they closed with 1,887 customers paying $100,000 or greater in annual contract value (ACV). That number is up by 78 year-over-year. That cohort doesn't buy basic contact lists; they buy integrated, high-quality data to power their most critical revenue motions. The quality of the data has to be there, or those large, high-value customers walk.

Automation and Execution in One System

The next component is the move to a unified system for 'automation and execution.' This is why they changed their ticker symbol from 'ZI' to 'GTM' in May 2025-it says everything about their intent. They want to be the core software platform for go-to-market teams, just like Workday is for HR.

The launch of ZoomInfo GTM Workspace is the concrete example here. It's an AI-powered execution engine that moves revenue teams from being reactive to proactive, managing their entire workflow in one place. This is a crucial step to improve their net revenue retention rate, which, while improving sequentially, was still at 90% in Q3 2025. You want that number closer to 100% or above, so they need to make the platform so integral that ripping it out becomes unthinkable.

• Launch GTM Workspace, a unified command center.
• Integrate AI agents for proactive workflow management.
• Drive higher customer retention with platform stickiness.

Focus on the Enterprise and AI-Powered Future

The final, and most important, part of the vision is the strategic shift to the 'Upmarket' segment and the prioritization of AI. The CEO's quote about serving 'AI agents' is a defintely a look into the future. They are building a platform not just for human sellers, but for the automated systems that will augment or replace them.

The numbers show this strategy is working, but it's a tightrope walk. Upmarket business now represents 73% of their total ACV, and that segment grew by 6% year-over-year in Q3 2025. That growth is accelerating, but the downmarket segment is still declining, which is the main drag on overall revenue growth. Here's the quick math: the higher-margin enterprise business is fueling the impressive Q3 2025 adjusted operating income margin of 37%, which is what you want to see. This focus is a clear action: shift resources and product development entirely to the large, complex, and high-value enterprise customer, even if it means letting the smaller, lower-margin business churn.

ZoomInfo Technologies Inc. (ZI) Core Values

You're looking for the bedrock of ZoomInfo Technologies Inc.'s (ZI) strategy, the principles that translate into their financial performance. It's not just about the $1.240 billion revenue guidance for the full year 2025; it's about how they execute. The company's core values are the blueprint for their aggressive shift upmarket and their focus on AI-driven Go-To-Market (GTM) Intelligence.

As a seasoned analyst, I see these values-inferred from their actions and public statements-as direct drivers of their 36% adjusted operating income margin target for 2025. They don't just talk about culture; they fund it. Honestly, a company's values are only as good as the decisions they make when things get tough, and ZI has shown its hand this year.

Define New Possibles (Innovation)

This value is all about rejecting the status quo and building the future of go-to-market (GTM) intelligence. It means taking inspiration and mixing it with innovation to improve the organization. For ZI, this isn't just a poster on the wall; it's the reason they changed their NASDAQ trading symbol from ZI to GTM in May 2025, cementing their commitment to being the core software platform for the entire revenue engine.

Their investment in AI-first solutions is the clearest example of defining new possibles. They launched new ZoomInfo Copilot features in 2025, integrating sophisticated AI-powered applications to enhance customer revenue growth. The quick math here is that these tools are working: customers reported a 44% boost in confidence to hit pipeline goals and are saving an average of 10 hours per week through automated workflows. That's a huge efficiency gain that directly impacts a client's bottom line. If you want to dive deeper into what underpins these numbers, you should read Breaking Down ZoomInfo Technologies Inc. (ZI) Financial Health: Key Insights for Investors.

Our Bar is High (Excellence & Customer Focus)

The 'Our Bar is High' value is about passionate determination driving results and bringing unforgettable experiences to the customer. This translates directly into their strategic move upmarket, focusing on larger, more complex enterprise clients where data quality is paramount. This shift is a calculated risk, but it's paying off in customer commitment.

The proof is in their enterprise momentum. As of Q3 2025, ZI had 1,887 customers with an Annual Contract Value (ACV) greater than $100,000. This figure marks a sequential improvement for the fourth straight quarter, showing that the high-bar strategy is gaining traction. Furthermore, their commitment to excellence was validated by securing 150 No. 1 rankings in G2's Spring 2025 Reports, including 63 top-ranked Enterprise solutions. That's a strong signal of customer satisfaction and product leadership.

Get Stuff Done (Efficiency & Execution)

This is the realist's value: aim high, but execute, learn, adjust, and repeat. It's about making data-based decisions and not being paralyzed by endless analysis. In 2025, this value manifested in a tough, but strategically sound, restructuring to ensure durable and efficient growth.

In the second quarter of 2025, ZI announced a workforce reduction of approximately 6% of its employees. This action was explicitly taken to support the broader strategic effort to move upmarket. The estimated restructuring costs were between $4 million and $5 million, but the expected benefit is approximately $28 million in annual run-rate operating expense savings. Here's the quick math: a one-time cost of $5 million for a $28 million annual saving is a fast 5.6x return on a tough decision, which speaks volumes about their commitment to operational efficiency and their $440 million to $443 million Adjusted Operating Income goal for the year.

• Execute the upmarket shift.
• Cut cycles on bad processes.
• Drive efficient growth.