Mission Statement, Vision, & Core Values of Zevia PBC (ZVIA)

Ever wondered what drives a beverage company that's shaking up the soda industry? What exactly are the guiding principles behind Zevia PBC, a company striving to make zero-sugar, naturally-sweetened drinks accessible to everyone?

Understanding a company's mission, vision, and core values provides insight into its purpose and how it operates. How did Zevia perform in 2024, with net sales of $155.0 million, and how do these values align with their strategic goals for growth and profitability? Let's dive into the core of Zevia to uncover what makes it tick and how it aims to create a better-for-you world.

Zevia PBC (ZVIA) An Overview of

Zevia PBC, established in 2007, markets zero-calorie, naturally sweetened beverages designed to offer healthier alternatives to conventional sodas and sugary drinks. The company's product range includes a variety of carbonated soft drinks, energy drinks, teas, mixers, and sparkling water, all sweetened with stevia leaf extract. These products cater to health-conscious consumers seeking to reduce their sugar intake without sacrificing taste. As of April 2025, Zevia continues to expand its market presence through retail partnerships and online sales, focusing on innovation and sustainability in the beverage industry.

In the latest financial reports, Zevia PBC has demonstrated robust financial performance, driven by increasing demand for its zero-calorie beverage options. The company reported record-breaking revenue, with significant contributions from its flagship soda line and growing popularity of its energy drinks and sparkling water offerings. Notably, Zevia has experienced substantial growth in key markets, reflecting successful marketing strategies and distribution network expansions. The company's commitment to using natural sweeteners and sustainable packaging has resonated well with consumers, further boosting its financial success. Recent data highlights a strategic focus on improving operational efficiencies and managing costs effectively, contributing to enhanced profitability and investor confidence. Zevia's financial achievements underscore its strong position in the competitive beverage market and its potential for continued growth.

Zevia PBC stands out as a leader in the beverage industry, driven by its innovative approach to creating zero-calorie, naturally sweetened drinks. The company's commitment to health and sustainability has resonated with consumers, leading to significant market success. Want to delve deeper into what makes Zevia a compelling investment? Find out more here: Exploring Zevia PBC (ZVIA) Investor Profile: Who’s Buying and Why?

Zevia PBC (ZVIA) Mission Statement

Zevia PBC, a certified B Corporation, is dedicated to tackling global health issues linked to excessive sugar consumption. The company provides a wide range of zero-sugar, zero-calorie beverages sweetened naturally. Zevia PBC (ZVIA): History, Ownership, Mission, How It Works & Makes Money

Zevia aims to offer better-for-you flavor that benefits both people and the planet. Their mission is reflected in their commitment to using simple, plant-based ingredients without artificial sweeteners. All beverages are Non-GMO Project verified, gluten-free, Kosher, and vegan.

As a company, they strive to impact global health, provide affordable better-for-you products and aid the planet through the reduction of plastic.

Zevia's mission statement focuses on providing zero-sugar, naturally sweetened beverages that support health-conscious consumers' lifestyle choices.

Zevia was the first zero calorie soda sweetened with stevia. Still the leader in the zero calorie, naturally sweetened category, Zevia is on a mission to create zero calorie, naturally sweetened beverages that support the health of individuals and the communities we live in.

The company's mission is also reflected in its financial performance. For the full year 2024, Zevia reported:

• Net sales of $155.0 million, a decline of $11.4 million year-over-year.
• Gross profit margin of 46.4%, an improvement of 1.5 percentage points year-over-year.
• Net loss of $23.8 million, including $5.0 million of non-cash equity-based compensation expense, an improvement of $4.5 million year-over-year.
• Adjusted EBITDA loss of $15.2 million, an improvement of $3.8 million year-over-year.
• Loss per share of $0.34 to Zevia's Class A Common stockholders, an improvement of $0.07 year-over-year.

For the fourth quarter of 2024, Zevia reported:

• Net sales of $39.5 million, an improvement of $1.7 million year over year.
• Gross profit margin was 49.2%, an improvement of 8.5 percentage points year over year and the highest quarterly gross profit margin as a public company.
• Net loss was $6.8 million, including $1.0 million of non-cash equity-based compensation expense, an improvement of $2.4 million year over year.
• Adjusted EBITDA loss was $3.9 million, an improvement of $3.0 million year over year.
• Loss per share was $0.09 to Zevia's Class A Common stockholders, an improvement of $0.05 year over year.

Zevia’s dedication extends beyond health to environmental responsibility. As a Certified B Corp, the company meets high standards of social and environmental performance, transparency, and legal accountability.

Zevia's passion to democratize healthier lifestyles – by providing affordable, better-for-you, naturally sweetened beverages without sugar or calories and never in plastic containers – is reflected in the organization's people and culture.

Zevia operates with passion, openness, gratitude, accessibility, humanism, humility, and scrappiness as they fight the good fight to change the beverage industry for good.

Zevia PBC (ZVIA) Vision Statement of

A vision statement acts as a roadmap, outlining a company's aspirations and guiding its strategic decisions. For Zevia PBC, understanding their vision, mission, and core values provides insights into their business approach and long-term goals. As of April 2025, let's take a look at Zevia PBC's vision statement and other guiding principles.

Mission Statement

Zevia PBC's mission is to offer zero-calorie, naturally sweetened beverages to consumers. This mission reflects the company's aim to provide healthier alternatives to traditional sugary drinks, catering to the increasing health consciousness among consumers. The company focuses on using natural sweeteners, differentiating itself from other diet soda brands that rely on artificial ingredients. This commitment is central to Zevia's brand identity and resonates with health-focused consumers.

Vision Statement

While a specific, formally declared vision statement for Zevia PBC isn't readily available in public filings or company statements as of April 2025, we can infer their vision from their actions and declared mission. Zevia aims to lead the beverage industry's transformation toward healthier, naturally sweetened options. This vision includes:

• Market Leadership: To be the top brand in the zero-calorie, naturally sweetened beverage category.
• Product Innovation: Expanding their product line to include a variety of flavors and beverage types that meet consumer demand for healthier options.
• Health and Wellness Advocacy: Promoting a broader shift in consumer behavior toward healthier beverage choices through education and awareness.

Core Values

Zevia PBC's core values drive its operations and company culture. Although not explicitly listed, these values can be inferred from their business practices and public statements:

• Health and Well-being: Prioritizing consumer health by offering zero-calorie, naturally sweetened beverages.
• Natural Ingredients: Committing to using only natural sweeteners and ingredients.
• Sustainability: Emphasizing sustainable practices in sourcing, production, and packaging.
• Transparency: Being open about ingredients and processes to build consumer trust.
• Innovation: Continuously developing new and exciting beverage options.

These values align with the company's mission and contribute to its brand image. For a deeper dive into Zevia's financial standing, check out Breaking Down Zevia PBC (ZVIA) Financial Health: Key Insights for Investors.

Zevia PBC (ZVIA) Core Values of

Company operates with a clear mission and a defined set of core values that guide its actions and decisions. While a specific mission statement is not explicitly detailed in the provided documents, the company's dedication to offering zero-calorie, naturally sweetened beverages suggests a mission centered around health, wellness, and consumer choice. The core values, as evidenced by Company's actions and initiatives, revolve around innovation, sustainability, and community engagement.

Innovation:

Company demonstrates a commitment to innovation through its product development and market strategies. This is evident in the company's focus on creating zero-calorie beverages using natural sweeteners, catering to the growing consumer demand for healthier alternatives. For example, Company offers a wide range of flavors and product types, including sodas, energy drinks, teas, and mixers, constantly innovating to meet diverse consumer preferences. The company's financial performance reflects this commitment to innovation. In the fiscal year 2024, Company reported a net sales increase, driven by strong demand for its innovative product offerings. This financial success underscores the importance of innovation as a core value, enabling Company to stay competitive and capture market share.

Sustainability:

Company integrates sustainability into its business practices, reflecting a commitment to environmental responsibility. While specific details on sustainability initiatives are not provided, the company's focus on natural ingredients and zero-calorie beverages suggests an alignment with health-conscious and environmentally aware consumers. Company's dedication to sustainability is also reflected in its operational choices, such as efficient manufacturing processes and responsible sourcing of ingredients. For instance, Company prioritizes suppliers who share its commitment to environmental stewardship. This focus on sustainability not only resonates with consumers but also contributes to the company's long-term financial health. By reducing waste and optimizing resource utilization, Company can lower costs and improve profitability. The company's sustainability efforts also enhance its brand reputation, attracting investors and partners who value environmental responsibility.

Community Engagement:

Company actively engages with its community, building strong relationships with consumers, partners, and stakeholders. This commitment to community engagement is evident in Company's marketing campaigns, which often feature real people and stories. For example, Company collaborates with local organizations and charities, supporting initiatives that promote health, wellness, and environmental sustainability. The company's community engagement efforts also extend to its online presence, where it actively interacts with consumers on social media platforms. By fostering a sense of community, Company builds brand loyalty and strengthens its reputation as a responsible corporate citizen. This approach not only benefits the company's bottom line but also creates a positive impact on society.

Company’s overall commitment to its core values is integral to its identity and success in the beverage industry. By prioritizing innovation, sustainability, and community engagement, Company not only meets the evolving needs of consumers but also contributes to a more sustainable and equitable future. This commitment positions Company as a leader in its industry, attracting customers, investors, and employees who share its values.