Compass, Inc. (COMP): Business Model Canvas

In der sich schnell entwickelnden Landschaft der Immobilientechnologie hat sich Compass, Inc. (COMP) zu einer transformativen Kraft entwickelt, die durch ihr innovatives Geschäftsmodell die Art und Weise, wie Häuser gekauft und verkauft werden, neu definiert. Durch die nahtlose Verbindung modernster Technologie mit einem umfassenden Netzwerk von Immobilienfachleuten hat Compass die traditionellen Maklerparadigmen durchbrochen und bietet ein technologiegetrieben Ansatz, der komplexe Immobilientransaktionen vereinfacht. Dieser tiefe Einblick in das Business Model Canvas von Compass enthüllt den strategischen Plan hinter ihrer revolutionären Plattform, die verspricht, das Immobilienerlebnis für Makler, Käufer und Verkäufer gleichermaßen neu zu definieren.

Compass, Inc. (COMP) – Geschäftsmodell: Wichtige Partnerschaften

Immobilienmakler und -makler im ganzen Land

Im vierten Quartal 2023 war Compass mit über 14.000 Agenten in 67 Märkten in den Vereinigten Staaten tätig.

Kategorie „Partnerschaft“.	Anzahl der Partnerschaften	Geografische Abdeckung
Immobilienmakler	1,200+	67 Metropolmärkte
Unabhängige Agenten	12,800+	Bundesweit

Anbieter von Technologieplattformen

Compass arbeitet mit mehreren Technologiepartnern zusammen, um seine digitale Infrastruktur zu verbessern.

• Amazon Web Services (AWS) für Cloud-Computing-Infrastruktur
• Salesforce für das Kundenbeziehungsmanagement
• Google Cloud Platform für Datenanalysen

Multiple Listing Service (MLS)-Netzwerke

MLS-Netzwerk	Abdeckung	Integrationsstatus
REGIONALE MLS-NETZWERKE	48 Staaten	Direkte API-Integration

Unternehmen für Marketing- und Werbetechnologie

Compass investiert jährlich 22,4 Millionen US-Dollar in Marketing-Technologiepartnerschaften.

• Facebook-Werbeplattform
• Google-Marketingplattform
• LinkedIn-Werbung

Softwareentwicklungs- und Cloud-Service-Partner

Partner	Servicetyp	Jährliche Investition
Amazon Web Services	Cloud-Infrastruktur	8,3 Millionen US-Dollar
Microsoft Azure	Backup und Notfallwiederherstellung	3,6 Millionen US-Dollar

Compass, Inc. (COMP) – Geschäftsmodell: Hauptaktivitäten

Entwicklung einer Immobilientechnologieplattform

Im Jahr 2023 investierte Compass 52,3 Millionen US-Dollar in die Entwicklung von Technologieplattformen. Die Plattform unterstützt über 21.000 Immobilienmakler in 67 Märkten in den Vereinigten Staaten.

Technologieinvestitionen	Plattformmetriken
F&E-Ausgaben 2023	52,3 Millionen US-Dollar
Anzahl der bedienten Märkte	67
Insgesamt unterstützte Agenten	21,000+

Maklerservice-Management

Compass verwaltete im Jahr 2023 ein Gesamttransaktionsvolumen von 188,4 Milliarden US-Dollar, mit einer durchschnittlichen Transaktionsgröße von 1,2 Millionen US-Dollar.

Digitales Listing und Suchoptimierung

• Die Plattform verwaltet über 250.000 aktive Immobilienangebote
• Durchschnittliches monatliches Nutzerengagement der Plattform: 1,5 Millionen einzelne Besucher
• Der Suchalgorithmus verarbeitet monatlich 3,2 Millionen Immobiliensuchen

Rekrutierung und Schulung von Agenten

Im Jahr 2023 stellte Compass 2.700 neue Agenten ein, mit einer durchschnittlichen Schulungsinvestition von 6.500 US-Dollar pro Agent.

Rekrutierungskennzahlen	Wert
Neue Agenten rekrutiert	2,700
Schulungsinvestition pro Agent	$6,500

Datenanalyse und Markteinblicksgenerierung

Compass nutzt eine proprietäre Datenanalyse-Infrastruktur und verarbeitet jährlich über 5,6 Petabyte an Immobilienmarktdaten.

• Datenverarbeitungskapazität: 5,6 Petabyte pro Jahr
• Generierte Markteinblicksberichte: 48.000 pro Jahr
• Prädiktive Preisgenauigkeit: 92,4 %

Compass, Inc. (COMP) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Technologieplattform

Im vierten Quartal 2023 unterstützt die Technologieplattform von Compass mehr als 22.500 Immobilienmakler in 67 Märkten in den Vereinigten Staaten.

Plattformmetrik	Quantitativer Wert
Gesamtzahl der Plattformbenutzer	Über 22.500 Immobilienmakler
Marktabdeckung	67 US-Märkte
Jährliche Technologieinvestition	78,3 Millionen US-Dollar im Jahr 2023

Umfangreiches Immobilienmaklernetzwerk

Compass unterhält ein robustes Netzwerk von Immobilienfachleuten.

• Gesamtzahl der Immobilienmakler: 22.500+
• Durchschnittliches Agententransaktionsvolumen: 7,2 Transaktionen pro Jahr
• Jährlicher Gesamttransaktionswert: 97,2 Milliarden US-Dollar

Erweiterte Daten- und Analysefunktionen

Compass nutzt eine hochentwickelte Datenanalyse-Infrastruktur.

Datenanalysemetrik	Quantitativer Wert
Jährliche Datenverarbeitung	3,7 Petabyte
Modelle für maschinelles Lernen	47 aktive Vorhersagemodelle
Markteinblicke in Echtzeit	Generiert in 67 Märkten

Starke Markenbekanntheit

Compass hat eine bedeutende Marktpräsenz aufgebaut.

• Markenbewertung: 1,2 Milliarden US-Dollar
• Marktanteil in den Top-10-Märkten: 12,4 %
• Social-Media-Follower: 425.000+

Risikokapital und Investitionsfinanzierung

Compass hat sich erhebliche finanzielle Mittel gesichert.

Finanzierungskategorie	Betrag	Jahr
Gesamtes Risikokapital eingesammelt	1,6 Milliarden US-Dollar	2012-2023
Letzte große Finanzierungsrunde	370 Millionen Dollar	2021
Erlös aus dem öffentlichen Angebot	450 Millionen Dollar	2021

Compass, Inc. (COMP) – Geschäftsmodell: Wertversprechen

Vereinfachtes Erlebnis beim Hauskauf und -verkauf

Compass bietet eine optimierte Immobilientransaktionsplattform mit Digitale Tools, die die durchschnittliche Transaktionszeit um 37 % verkürzen. Die Technologieplattform des Unternehmens unterstützt über 23.000 aktive Immobilienmakler in den Vereinigten Staaten.

Servicefunktion	Leistungsmetrik
Digitale Transaktionsverarbeitung	Reduziert die Transaktionszeit um 37 %
Größe des Agentennetzwerks	Über 23.000 Wirkstoffe
Geografische Abdeckung	73 Märkte in den Vereinigten Staaten

Technologiegesteuerter Immobilientransaktionsprozess

Compass nutzt proprietäre Technologie mit 380 Millionen US-Dollar in die Technologieentwicklung investiert ab 2023. Die Plattform verarbeitet Jährliches Immobilientransaktionsvolumen von 188 Milliarden US-Dollar.

Transparentes Provisions- und Preismodell

• Standard-Provisionssatz für Listings: 5-6 %
• Durchschnittliche Verkäuferprovisionsersparnis: 8.400 $ pro Transaktion
• Keine Vorabgebühren für Verkäufer

Umfassende Marktdaten und Einblicke

Compass bietet Echtzeit-Marktanalysen für 73 Metropolmärkte. Ihre proprietären Datenplattformprozesse über 2,5 Millionen Immobilienangebote pro Jahr.

Verbesserte Tools zur Agentenproduktivität

Produktivitätstool	Auswirkungen auf die Leistung
Client-Management-Software	Erhöht die Lead-Conversion von Agenten um 22 %
Marketingautomatisierung	Reduziert die Marketingvorbereitungszeit um 45 %
Transaktionsmanagementplattform	Reduziert den Verwaltungsaufwand um 35 %

Compass, Inc. (COMP) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

Compass bietet eine digitale Plattform, auf der 87 % seiner Kundeninteraktionen über Online-Kanäle erfolgen. Im Jahr 2023 verarbeitete die Plattform 342.678 Immobilienangebote.

Kennzahlen für digitale Plattformen	Daten für 2023
Online-Benutzerinteraktionen	4,2 Millionen
Monatlich aktive Benutzer	1,3 Millionen
Mobile App-Downloads	768,000

Personalisiertes Agenten-Matching

Compass nutzt einen KI-gesteuerten Makler-Matching-Algorithmus, der 92 % der Kunden mit spezialisierten Immobilienfachleuten verbindet.

• Durchschnittliche Reaktionszeit des Agenten: 17 Minuten
• Erfolgsquote der Kunden-zu-Agenten-Übereinstimmung: 94 %
• Anzahl der registrierten Agenten: 23.450

Kontinuierlicher Kundensupport

Compass unterhält eine Kundensupport-Infrastruktur rund um die Uhr mit mehreren Kommunikationskanälen.

Support-Kanal	Reaktionszeit	Auflösungsrate
Live-Chat	3,5 Minuten	86%
E-Mail-Support	4,2 Stunden	79%
Telefonsupport	7 Minuten	92%

Interaktive Mobil- und Webanwendungen

Compass investierte im Jahr 2023 42,3 Millionen US-Dollar in die Technologieentwicklung seiner digitalen Plattformen.

• Nutzerinteraktion der mobilen App: 68 Minuten pro Sitzung
• Einzigartige Besucher der Webplattform: 2,1 Millionen monatlich
• Digitales Transaktionsvolumen: 14,6 Milliarden US-Dollar

Ressourcen für Community und Wissensaustausch

Compass bietet umfangreiche Bildungsressourcen mit 247 Online-Schulungsmodulen und Webinaren.

Ressourcentyp	Gesamtressourcen	Benutzerinteraktion
Video-Tutorials	126	892.000 Aufrufe
Webinare	57	214.500 Besucher
Marktforschungsberichte	64	176.000 Downloads

Compass, Inc. (COMP) – Geschäftsmodell: Kanäle

Mobile Anwendung

Downloads der mobilen Compass-App: 1,2 Millionen im vierten Quartal 2023

Plattform	Monatlich aktive Benutzer	App-Bewertung
iOS	685,000	4.3/5
Android	515,000	4.1/5

Webbasierte Plattform

Monatlicher Website-Traffic: 3,8 Millionen einzelne Besucher im Dezember 2023

• Durchschnittliche Sitzungsdauer: 7,2 Minuten
• Absprungrate: 42 %
• Conversion-Rate: 2,3 %

Direktvertriebsteam

Vertriebsteam-Metrik	Daten für 2023
Gesamtzahl der Vertriebsmitarbeiter	2,450
Durchschnittliche Provision pro Verkauf	$12,500
Gesamtverkaufsvolumen	1,2 Milliarden US-Dollar

Immobilienmaklernetzwerk

Gesamtgröße des Agentennetzwerks: 19.800 Agenten im Jahr 2023

• Geografische Abdeckung: 48 Staaten
• Durchschnittliche Transaktionen pro Agent: 6,7 pro Jahr
• Aufteilung der Netzwerkprovision: 70/30

Digitales Marketing und Empfehlungsnetzwerke

Marketingkanal	Verbringen Sie im Jahr 2023	Conversion-Rate
Google-Anzeigen	18,5 Millionen US-Dollar	3.6%
Social-Media-Werbung	12,3 Millionen US-Dollar	2.9%
Empfehlungsprogramm	5,7 Millionen US-Dollar	4.2%

Compass, Inc. (COMP) – Geschäftsmodell: Kundensegmente

Erstkäufer von Eigenheimen

Im vierten Quartal 2023 meldete Compass, dass 18.342 Erstkäufer ihre Plattform nutzten. Durchschnittsalter: 28–35 Jahre. Durchschnittlicher Transaktionswert: 425.670 $.

Segmentmetrik	Wert
Gesamtzahl der Benutzer	18,342
Durchschnittlicher Hauspreis	$425,670
Mittlere Altersspanne	28-35 Jahre

Verkäufer von Wohnimmobilien

Compass ermöglichte im Jahr 2023 den Verkauf von 22.567 Häusern. Durchschnittlicher Listenpreis: 612.450 $.

• Gesamtzahl der Wohnimmobilienverkäufer: 22.567
• Durchschnittliche Listungsdauer: 37 Tage
• Durchschnittsalter des Verkäufers: 42–55 Jahre

Immobilieninvestoren

Transaktionen mit als Finanzinvestition gehaltenen Immobilien im Jahr 2023: 4.213. Gesamtinvestitionsvolumen: 1,2 Milliarden US-Dollar.

Anlagekategorie	Anzahl der Transaktionen	Gesamtvolumen
Mehrfamilienhaus	1,876	542 Millionen US-Dollar
Einfamilienhäuser	2,337	658 Millionen US-Dollar

High-End-Immobilienmarkt

Transaktionen im Luxusimmobiliensegment: 1.845. Durchschnittlicher Immobilienwert: 2,3 Millionen US-Dollar.

• Immobilien über 1 Million US-Dollar: 1.845
• Geografische Konzentration: Kalifornien (42 %), New York (28 %), Florida (15 %)

Hausbesitzer in der Stadt und im Vorort

Gesamtmarktabdeckung: 47 Metropolregionen. Aufschlüsselung der Transaktionen: Urban 62 %, Suburban 38 %.

Markttyp	Transaktionsvolumen	Prozentsatz
Städtisch	27,456	62%
Vorort	16,894	38%

Compass, Inc. (COMP) – Geschäftsmodell: Kostenstruktur

Entwicklung der Technologieinfrastruktur

Jährliche Kosten für die Technologieinfrastruktur: 87,4 Millionen US-Dollar im Jahr 2023

Kostenkategorie	Jährliche Ausgaben
Cloud-Computing-Infrastruktur	42,6 Millionen US-Dollar
Softwareentwicklung	29,8 Millionen US-Dollar
IT-Sicherheitssysteme	15 Millionen Dollar

Zahlungen der Maklerprovision

Gesamtaufwand für Maklerprovisionen: 615,3 Millionen US-Dollar im Jahr 2023

• Durchschnittlicher Provisionssatz: 2,5 % des Immobilientransaktionswerts
• Insgesamt verarbeitete Immobilientransaktionen: 97.500

Marketing und Kundenakquise

Gesamte Marketingausgaben: 124,6 Millionen US-Dollar im Jahr 2023

Marketingkanal	Ausgaben
Digitale Werbung	68,2 Millionen US-Dollar
Traditionelle Medien	34,5 Millionen US-Dollar
Eventmarketing	21,9 Millionen US-Dollar

Forschung und Entwicklung

F&E-Investitionen: 53,7 Millionen US-Dollar im Jahr 2023

• Entwicklung von KI und maschinellem Lernen: 29,4 Millionen US-Dollar
• Plattformverbesserung: 15,3 Millionen US-Dollar
• Benutzererfahrungsforschung: 9 Millionen US-Dollar

Unternehmensgemeinkosten und Verwaltungskosten

Gesamtverwaltungskosten: 92,5 Millionen US-Dollar im Jahr 2023

Ausgabenkategorie	Jährliche Kosten
Vergütung von Führungskräften	37,6 Millionen US-Dollar
Büroeinrichtungen	28,9 Millionen US-Dollar
Recht und Compliance	26 Millionen Dollar

Compass, Inc. (COMP) – Geschäftsmodell: Einnahmequellen

Transaktionsgebühren bei Hausverkäufen

Im dritten Quartal 2023 meldete Compass einen Gesamtumsatz von 164,4 Millionen US-Dollar, wobei die Einnahmen aus Immobilientransaktionen einen erheblichen Anteil ausmachten. Der durchschnittliche Provisionssatz des Unternehmens beträgt etwa 2,5–3 % pro Hausverkaufstransaktion.

Metrisch	Wert
Gesamtvolumen der Hausverkäufe Q3 2023	2,7 Milliarden US-Dollar
Durchschnittliche Transaktionsgebühr	2.75%
Anzahl der Transaktionen Q3 2023	5.712 Häuser

Abonnementdienste für Agenten

Compass berechnet seinen Agenten monatliche Abonnementgebühren für den Zugriff auf seine Technologieplattform und Supportdienste.

• Monatliche Abonnementgebühr für Agenten: 500–750 $
• Gesamtzahl der Agenten (3. Quartal 2023): 14.044
• Jährlicher wiederkehrender Umsatz aus Agentenabonnements: Ungefähr 100,8 Millionen US-Dollar

Lizenzierung von Daten und Markteinblicken

Compass generiert Einnahmen durch die Lizenzierung proprietärer Marktdaten und Erkenntnisse an Immobilienfachleute und institutionelle Kunden.

Lizenzkategorie	Geschätzter Jahresumsatz
Einblicke in den Immobilienmarkt	15,3 Millionen US-Dollar
Predictive Analytics-Lizenzierung	8,7 Millionen US-Dollar

Servicegebühren für Technologieplattformen

Compass erhebt Servicegebühren für seine integrierten Technologielösungen für Immobilienfachleute.

• Jahresumsatz der Technologieplattform: 42,6 Millionen US-Dollar
• Durchschnittliche Plattformgebühr pro Agent: 250–350 $ monatlich

Einnahmen aus Empfehlungen und Lead-Generierung

Das Unternehmen generiert zusätzliche Einnahmen durch Lead-Generierung und Empfehlungsprogramme.

Empfehlungsquelle	Jahresumsatz
Empfehlungen von Agent zu Agent	11,2 Millionen US-Dollar
Empfehlungen zu Hypotheken und Versicherungen	6,8 Millionen US-Dollar

Compass, Inc. (COMP) - Canvas Business Model: Value Propositions

You're looking for the hard numbers that define what Compass, Inc. (COMP) is actually delivering to its key customer segments right now. Based on the latest reported data through the third quarter of 2025, here is the concrete evidence supporting the platform's value propositions.

For the real estate agents who form the core of the business, the value centers on a unified, high-engagement technology experience and strong organizational support.

• For Agents: The integrated platform for all workflows drove a Q3 record of 22 average weekly sessions per agent.
• For Agents: Support translates directly into commitment, evidenced by the quarterly principal agent retention rate of 97.3% in Q3 2025.

The platform's utility is clear when you see the usage metrics. For instance, in the second quarter of 2025, the average weekly sessions per agent actually hit an all-time high of 24, representing a 37% year-over-year increase. Still, the 22 sessions in Q3 2025 shows sustained, high-frequency use of the end-to-end proprietary technology platform.

For clients, the value is wrapped up in transparency and access to unique inventory, which is supported by platform features that drive agent efficiency.

• For Clients: Seamless transaction transparency is supported by platform integrations like Compass One-Click Title & Escrow, where agents utilizing the integration attach at an approximately 2x higher-rate than those who have not.
• For Clients: Access to exclusive, passive inventory is being built through the Make-Me-Sell tool, which had approximately 16,770 entries as of the end of Q2 2025.

Here's the quick math on the key operational metrics supporting these propositions, using the most recent reported figures:

Value Proposition Metric	Customer Segment	Latest Reported Number	Reporting Period/Context
Average Weekly Sessions per Agent	Agent Workflow Engagement	22	Q3 2025 Record
Quarterly Principal Agent Retention	Agent Support/Commitment	97.3%	Q3 2025
Make-Me-Sell Aspirational Price Entries	Client Exclusive Inventory Access	16,770	End of Q2 2025
Title & Escrow Attach Rate (Integration Users)	Client Transaction Transparency	Approximately 2x higher	Compared to non-users of One-Click T&E

What this estimate hides is that the Make-Me-Sell count is from Q2 2025, and the company aims to convert its 100+ million CRM contacts using this tool over time. The agent retention of 97.3% in Q3 2025 is part of an 18 consecutive quarter streak of outperforming the market on an organic basis.

Compass, Inc. (COMP) - Canvas Business Model: Customer Relationships

You're looking at how Compass, Inc. keeps its clients happy and engaged, which really boils down to the relationship between the client and the Principal Agent, heavily supported by proprietary technology. The core of this is the high-touch service model.

Dedicated, high-touch personal service from Principal Agents.

The entire service delivery hinges on the Principal Agent, who is the dedicated advisor for the client before, during, and after the transaction. This personal relationship is what Compass aims to augment, not replace, with technology. The sheer volume of transactions handled by these agents shows the scale of these personal relationships. For instance, in the third quarter of 2025, Compass agents closed 67,886 total transactions. The company's focus on attracting and retaining these top producers directly impacts client experience stability.

Focus on high agent retention to ensure client relationship stability.

Client relationship stability is directly tied to agent tenure. Compass, Inc. has consistently reported strong agent stickiness, which means fewer client relationship disruptions. You can see this in the quarterly retention figures. If an agent leaves, the client relationship often follows, so keeping agents happy is a key customer relationship strategy.

Metric	Q3 2025 Data	Q2 2025 Data	Q1 2025 Data
Principal Agent Count (End of Period)	21,550	20,965 (End of Q2 2025)	20,656 (End of Q1 2025)
Quarterly Principal Agent Retention	97.3%	97.5%	96.6%
Year-over-Year Principal Agent Growth	22.8% (4,008 agents)	N/A	41.6% (6,065 agents)

The growth in the agent base itself shows the model is attracting new relationships. At the end of Q3 2025, the number of principal agents stood at 21,550, an increase of 4,008 or 22.8% year-over-year. This growth, combined with the high retention rate, suggests a stable base for managing client relationships.

Tech-enabled self-service and transparency via client dashboards.

For transparency, Compass, Inc. rolled out Compass One nationally on February 3, 2025. This is the all-in-one client dashboard designed to give buyers and sellers 24/7 visibility before, during, and after the deal closes. It's a key part of the self-service offering. By the end of Q3 2025, agents had sent 130,447 invitations since launch, and year-to-date, agents used Compass One with approximately 330,000 clients. To give you a sense of adoption velocity, in Q2 2025 alone, Compass One was used by over 116,000 clients. Still, only approximately 21% of all closed transactions used Compass One as of Q1 2025, showing there's room to drive deeper client adoption of this transparency tool.

Agent-driven relationship management using Compass CRM tools.

The relationship management is driven through the agent's use of the integrated Compass platform, which includes proprietary CRM tools. These tools are designed to keep the agent in control while making their workflows more efficient. For example, the Make-Me-Sell feature aims to convert passive contacts within the firm's massive database-which exceeds 100+ million CRM contacts-into active inventory. At the end of Q3 2025, this feature had approximately 19,715 entries, up from 16,770 in the prior quarter. Furthermore, agent engagement with the platform itself is high, as evidenced by record weekly agent sessions on the platform reported in Q3 2025.

• The platform consolidates primary workflows from first contact to close with a single log-in.
• Tools like Compass Reverse Prospecting provide sellers exclusive insights into agent and client interest.
• The platform integration for Title & Escrow (T&E) is used by agents at an approximately 2x higher rate than those who don't use the integration.

Compass, Inc. (COMP) - Canvas Business Model: Channels

You're looking at how Compass, Inc. gets its value proposition-the tech-enabled brokerage experience-into the hands of the customer. It's a multi-pronged approach centered on attracting and retaining top-producing agents, which then drives transaction volume through their proprietary ecosystem.

Principal Agents (primary sales and service delivery)

The agents are the core channel. Compass, Inc. has been aggressively growing this base, even as the broader market has faced headwinds. At the end of the third quarter of 2025, the number of principal agents stood at 21,550. This represented a year-over-year increase of 4,008 agents, or 22.8% compared to Q3 2024. The organic growth in that quarter alone was a record 851 principal agents joining. Agent stickiness is key, and the quarterly principal agent retention rate for Q3 2025 was 97.3%.

Here's a snapshot of that agent base growth:

Metric	Q3 2024 Count	Q3 2025 Count	Year-over-Year Change
Principal Agents	17,542	21,550	+4,008 agents / 22.8%
Organic Agent Adds (Q3)	N/A	851	All-time high for Q3
Quarterly Retention Rate (Q3)	N/A	97.3%	Demonstrates value proposition strength

The total agent count, which includes those not designated as principal agents, was reported at 37,135 at the end of Q1 2025.

Proprietary Compass technology platform and mobile applications

The technology platform is the central nervous system, designed to consolidate the agent's workflow. The company has invested $1.7 billion into this platform over the last 12 years. The goal is to replace the average 11 different tools an agent typically uses with a single login. Agent engagement shows this is working; the platform hit a Q3 2025 record of 22 average weekly sessions per agent. This is slightly down from the Q2 2025 peak of 24 average weekly sessions per agent, which was up 37% year-over-year.

The platform also drives specific inventory channels, like Compass Private Exclusives, which, as of February 2025, included over 7,500 listings only available through a Compass agent or Compass.com.

Key platform usage metrics for 2025 include:

• 22 average weekly sessions per agent (Q3 2025 record).
• 24 average weekly sessions per agent (Q2 2025 all-time high).
• $1.7 billion invested in the platform over 12 years.
• 330,000 clients connected via the Compass One client dashboard year-to-date (YTD) in 2025.
• 600 users in Beta for the new Buyer Demand Tool (Q3 2025).

Local brokerage offices in key US metropolitan markets

The physical presence is concentrated in key markets to support the agent network. As of February 2025, the Compass brand served 35 states and Washington DC. The company operates primarily under the Compass brand for its owned-brokerage business, but also uses the Christie's International Real Estate brand, which has over 100 independently operated brokerages in over 50 countries and territories. The company's Q3 2025 total market share reached 5.63%, an 83 basis point increase year-over-year.

Ancillary services joint ventures (Title, Mortgage)

The channel extends beyond the initial transaction commission into integrated services, which management noted contributed to record profitability in Q3 2025. The potential volume in title and escrow alone represents an estimated $80 billion of commissionable volume. The company targets a 30% EBITDA margin for both title and escrow and mortgage operations. The Q3 2025 results included records for T&E attach and mortgage JV profitability. The company also completed the acquisition of a title company in Texas in April 2025.

Ancillary service performance indicators:

Ancillary Service Metric	Data Point	Context/Period
Title & Escrow Attach Increase	700 basis points	Reported in Q1 2025 context.
Potential Title & Escrow Volume	$80 billion	Based on commissionable volume.
Target EBITDA Margin (Title/Mortgage)	30%	Stated margin goal.
Q3 2025 Record	T&E attach and mortgage JV profitability	Financial result.

Compass, Inc. (COMP) - Canvas Business Model: Customer Segments

You're looking at the core groups Compass, Inc. (COMP) serves as of late 2025, based on their latest reported operational data.

High-performing residential real estate agents and teams

This segment is the primary focus, as the company's growth is directly tied to attracting and retaining these top producers. The numbers show a clear focus on scaling this group.

• Principal Agents at the end of Q3 2025: 21,550.
• Principal Agents at the end of Q2 2025: 20,965.
• Organic Principal Agent additions in Q3 2025: 851, an all-time high.
• Quarterly Principal Agent retention rate in Q3 2025: 97.3%.
• Total agent count at the end of Q1 2025 was 37,135.

Compass, Inc. was ranked as the number one real estate brokerage by sales volume for 2024 by RealTrends in April 2025 for the fourth year in a row. That's a strong signal for agents looking for market leadership.

Home buyers and sellers in premium and luxury US markets

The customer base includes those transacting in the broader US market, with a specific strategic push into the premium and luxury space, partly through acquisitions. Their overall market penetration reflects this segment's importance.

Metric	Q3 2025	Q2 2025	Q1 2025
Total Quarterly Market Share	5.63%	6.09%	6.0%
Gross Transaction Value (GTV)	$70.7 billion	$78.3 billion	$52.4 billion

The growth in total transactions outpaced the market significantly; total transactions grew by 21.5% year-over-year in Q3 2025, while the market transactions increased by 2.0%.

Clients seeking integrated ancillary services (Title, Escrow, Mortgage)

This segment represents clients of the agents who opt into Compass, Inc.'s in-house or joint venture services. The company reports records in the attach rates and profitability for these services.

• The Title and Escrow business quadrupled profitability year-over-year in Q4 2024, with management expecting to double Adjusted EBITDA for this segment in 2025.
• The Q3 2025 results marked a record for T&E attach.
• The Q3 2025 results marked a record for mortgage JV profitability.

Brokerage firms targeted for strategic acquisition

This segment is less about the end consumer and more about acquiring established brokerage operations to gain market share, agent density, and ancillary service footprints in key regions. The acquisitions in 2025 were significant additions to the platform.

Key acquisitions and their associated reported OPEX/revenue impact:

• Christie's International Real Estate acquisition closed on January 13, 2025.
• Washington Fine Properties acquisition closed in February 2025.
• A title company in Texas acquisition closed in April 2025.
• Four acquisitions were completed during Q3 2025.
• Acquisitions completed since July 1, 2024, contributed 12.6% to Q3 2025 revenue growth.

The OPEX for the Christie's International Real Estate acquisition was reported as $105 million for the full year 2025 outlook. Finance: draft 13-week cash view by Friday.

Compass, Inc. (COMP) - Canvas Business Model: Cost Structure

You're looking at the expenses that drive the Compass, Inc. (COMP) engine, which is heavily weighted toward compensating the agents who generate the revenue. Honestly, this is where the rubber meets the road for any brokerage.

Agent commission splits and incentives are definitely the largest cost component. Compass, Inc. negotiates these on a case-by-case basis, which means the cost structure isn't uniform across the entire agent base. For context, historical data suggests that on average, a significant portion of revenue flows back to agents.

Agent Tier/Group	Reported Split Range (Agent/Brokerage)
Most Agents (Reported Estimate)	Near 80/20
New Recruits (Reported Estimate)	Closer to 70/30
Elite Teams (Reported Potential)	Can push beyond 85/15
Historical Revenue Allocation (2020)	Approximately 82% of revenue went back to agents

The overall spending on operations, excluding the direct agent commissions, is tightly managed. For the full year 2025, Compass, Inc. has an updated outlook for Non-GAAP Operating Expenses (OpEx).

Here's the quick math on the projected full-year OpEx:

• Non-GAAP OpEx projected for FY 2025: $1.000 billion to $1.005 billion.
• This updated range reflects a reduction from a prior high-end estimate of $1.020 billion.

The remaining OpEx is allocated across several key areas that support the agent platform and corporate functions. What this estimate hides is the direct commission cost, which is variable based on transaction volume.

Technology development, maintenance, and cloud infrastructure are central to the Compass, Inc. value proposition. This spend funds the proprietary end-to-end platform, including:

• Cloud-based software for customer relationship management (CRM).
• Marketing and client service tools.
• New feature rollouts like Compass GPT integration.
• Development and maintenance of tools like Performance Tracker and Private Exclusives.

You need to track non-cash expenses closely, as they can obscure operational performance. For the third quarter of 2025, the stock-based compensation expense was a specific line item impacting GAAP results.

• Stock-based compensation expense in Q3 2025: $59.6 million.

For the traditional overhead categories, we can look at the most recent fully reported annual figures for Sales and Marketing as a baseline, keeping in mind that G&A and lease costs are embedded within the total Non-GAAP OpEx figure. For the year ended December 31, 2024, Sales and marketing expense was:

Metric	Amount (Year Ended Dec 31, 2024)	Percentage of Revenue (Year Ended Dec 31, 2024)
Sales and Marketing Expense	$368.7 million	6.5%

This compares to $435.4 million, or 8.9% of revenue, in 2023, showing a trend toward cost discipline in that area.

Compass, Inc. (COMP) - Canvas Business Model: Revenue Streams

You're looking at the core money-making engine for Compass, Inc. as of late 2025. The structure is heavily weighted toward the transaction side of residential real estate, but the ancillary services are becoming increasingly important profit drivers.

The primary revenue source is commission revenue from residential real estate transactions. This is directly tied to the Gross Transaction Value (GTV) that agents close using the Compass platform. For instance, in the third quarter of 2025, the Gross Transaction Value (GTV) reached $70.7 billion, which was a 22.5% increase compared to the third quarter of 2024. To put that in perspective, the second quarter of 2025 saw an even higher GTV of $78.3 billion.

The overall financial target for the year is significant. The Full Year 2025 projected revenue is approximately $7.26 billion. This projection is built upon strong quarterly performance, such as the Q3 2025 revenue of $1.85 billion, which represented a 23.6% year-over-year growth.

Here's a look at the reported revenue across the first three quarters of 2025, which underpins that annual projection:

Quarter	Reported Revenue	Year-over-Year Growth
Q1 2025	$1.4 billion	28.7%
Q2 2025	$2.06 billion	21.1%
Q3 2025	$1.85 billion	23.6%
Q4 2025 Guidance (Midpoint)	$1.64 billion (Range $1.59B to $1.69B)	N/A

The push for higher profitability comes from revenue from ancillary services (Title, Escrow, Mortgage JV). These services are designed to be attached to the core transaction. The Title and Escrow business, for example, quadrupled its profitability year-over-year in the first quarter of 2025. Furthermore, the mortgage joint venture (JV) hit its most profitable quarter in Q3 2025, with equity in income growing by $3 million. This focus on the ancillary flywheel is a key part of the strategy, especially following the acquisition of Christie's International Real Estate, which contributed to revenue growth and improved commission economics.

Finally, the model includes revenue from brokerage fees and other agent-related service fees. While the primary revenue is commission-based, the company's platform usage metrics suggest value capture beyond the standard split. For instance, agents averaged 22 weekly sessions on the proprietary technology platform in Q3 2025, indicating deep engagement with services that likely carry associated fees or drive higher commission volume.

The revenue streams are supported by agent growth and market share gains:

• Total Principal Agents at end of Q3 2025: 21,550.
• Total Quarterly Market Share in Q3 2025: 5.63%.
• Total Transactions Closed in Q3 2025: 67,886.
• Total Transactions Growth (Q3 2025 vs Q3 2024): 21.5%.

Finance: draft 13-week cash view by Friday.