Eastside Distilling, Inc. (EAST): Business Model Canvas

Tauchen Sie ein in die innovative Welt von Eastside Distilling, einem in Portland ansässigen Kraftpaket für handwerkliche Spirituosen, das mit seinem einzigartigen Ansatz zur handwerklichen Alkoholproduktion die Getränkelandschaft revolutioniert. Von sorgfältig hergestellten Spirituosen in kleinen Mengen bis hin zur strategischen Marktpositionierung hat dieses Unternehmen das traditionelle Brennereimodell in ein dynamisches, verbraucherorientiertes Erlebnis verwandelt, das die Essenz des modernen Handwerksgetränkeunternehmertums einfängt. Entdecken Sie das komplizierte Geschäftsmodell, das den Erfolg von Eastside Distilling vorantreibt, und erfahren Sie, wie das Unternehmen Kreativität, strategische Partnerschaften und gezieltes Marketing vereint, um eine einzigartige Nische im wettbewerbsintensiven Spirituosenmarkt zu erobern.

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianz mit nationalen Getränkehändlern

Eastside Distilling hat Partnerschaften mit den folgenden nationalen Getränkehändlern aufgebaut:

Händler	Einzelheiten zur Partnerschaft	Vertriebsregionen
Wein und Spirituosen von Southern Glazer	Primärer nationaler Vertriebspartner	37 Bundesstaaten in den Vereinigten Staaten
Nationale Vertriebsgesellschaft der Republik	Sekundäres Vertriebsnetz	13 Bundesstaaten im Westen der USA

Zusammenarbeit mit lokalen Handwerksbrauereien und Weingütern

Eastside Distilling hat Kooperationspartnerschaften mit regionalen Herstellern von Craft-Getränken entwickelt:

• Portland Brewing Company – gemeinsames Fassreifungsprogramm
• Willamette Valley Vineyards – gemeinsame Produktentwicklung
• Hood River Distillers – gemeinsame Produktionsressourcen

Partnerschaften mit Agrarlieferanten

Zu den Partnerschaften bei der Rohstoffbeschaffung gehören:

Lieferant	Zutatenbeschaffung	Jahresvolumen
Oregon Grain Growers Association	Mais und Weizen für die Whiskyproduktion	500.000 Scheffel jährlich
Obstbauerngenossenschaft im pazifischen Nordwesten	Obst für aromatisierte Spirituosen	250 Tonnen Obst pro Jahr

Marketing- und Werbepartnerschaften

Zu den Event- und Werbekooperationen gehören:

• Portland Beer and Spirits Festival – Offizieller Spirituosensponsor
• Oregon Culinary Institute – Mixologie-Schulungspartnerschaften
• Lokale Musikfestivals in Oregon und Washington

Gesamtwert des Partnerschaftsnetzwerks: Geschätzter jährlicher Kooperationsumsatz von 4,2 Millionen US-Dollar

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Hauptaktivitäten

Herstellung und Destillation von handwerklichen Spirituosen

Jährliche Produktionskapazität: ca. 50.000 Kisten Spirituosen

Produktkategorie	Jährliches Produktionsvolumen
Bourbon	15.000 Fälle
Whisky	12.000 Fälle
Aromatisierte Spirituosen	23.000 Fälle

Markenentwicklung und Marketing

Zuweisung des Marketingbudgets: 1,2 Millionen US-Dollar pro Jahr

• Ausgaben für digitales Marketing: 450.000 US-Dollar
• Messe- und Eventmarketing: 250.000 US-Dollar
• Werbung in traditionellen Medien: 500.000 US-Dollar

Produktinnovation und Kreation neuer Geschmacksrichtungen

F&E-Investition: 350.000 US-Dollar pro Jahr

Kategorie „Innovation“.	Jährliche Investition
Entwicklung neuer Geschmacksrichtungen	$200,000
Verpackungsinnovation	$100,000
Forschung zur Zutatenbeschaffung	$50,000

Vertriebs- und Vertriebsmanagement

Vertriebsnetz: 22 Bundesstaaten in den Vereinigten Staaten

• Großhandelsvertriebskanäle: 15
• Direktvertriebsmitarbeiter: 8
• Online-Verkaufsplattformen: 3

Einzelhandels- und Direktvertriebsstrategien

Direct-to-Consumer-Umsatz: 2,1 Millionen US-Dollar im Jahr 2023

Vertriebskanal	Jahresumsatz
Verkauf im Verkostungsraum	$750,000
Online-Direktvertrieb	$850,000
Warenverkauf	$500,000

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Schlüsselressourcen

Spezialisierte Destillationsausrüstung

Ab 2024 arbeitet Eastside Distilling mit einer Reihe spezieller Destillationsanlagen in seinem Werk in Portland, Oregon. Zur Ausstattung des Unternehmens gehören:

Gerätetyp	Menge	Kapazität
Kupferkessel	3	500 Gallonen pro Charge
Gärtanks	5	Insgesamt 1.000 Gallonen
Alternde Fässer	75	Fassungsvermögen: 53 Gallonen

Proprietäre Spirituosenrezepte und -formulierungen

Eastside Distilling behält bei 8 einzigartige Spirituosenformulierungen in seinem gesamten Produktportfolio, darunter:

• Rezepte für Bourbon-Whisky
• Rum-Variationen
• Aromatisierte Likörformulierungen

Kompetentes Produktions- und Managementteam

Zur Belegschaft des Unternehmens gehören ab 2024:

Teamkategorie	Anzahl der Mitarbeiter
Produktionsmitarbeiter	22
Management-Team	7
Vertrieb und Marketing	12

Markenreputation

Eastside Distilling hat eine Marktpräsenz aufgebaut mit:

• Vertrieb in 12 US-Bundesstaaten
• Mehrfach preisgekrönte Spirituosen
• Anerkennung auf dem Markt für Craft-Spirituosen

Produktionsanlagen

Details zum primären Produktionsstandort:

Einrichtungsattribut	Spezifikation
Standort	Portland, Oregon
Größe der Einrichtung	15.000 Quadratmeter
Jährliche Produktionskapazität	50.000 Fälle

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Wertversprechen

Hochwertige Craft-Spirituosen mit einzigartigen Geschmacksprofilen

Ab dem 4. Quartal 2023 bietet Eastside Distilling das folgende Produktportfolio an:

Produktlinie	Anzahl der Varianten	Durchschnittlicher Preispunkt
Whisky	4	$39.99 - $59.99
Rum	3	$32.99 - $44.99
Wodka	2	$27.99 - $34.99
Spezialliköre	2	$29.99 - $39.99

Lokale und handwerkliche Produktpositionierung

Produktionskennzahlen von Eastside Distilling:

• Jährliches Produktionsvolumen: 50.000 Kisten
• Herkunft: 85 % der Zutaten stammen aus der Region Pazifischer Nordwesten
• Lokale Mitarbeiter: 92 % in Oregon ansässig

Hochwertiger Produktionsansatz für kleine Chargen

Produktionsspezifikationen:

• Chargengrößenbereich: 500–2.000 Flaschen pro Produktionslauf
• Qualitätskontrollen: 7 pro Produktionszyklus
• Alterungsprozess: Mindestens 6 Monate für Kernspirituosenlinien

Vielfältiges Spirituosenportfolio für mehrere Verbrauchersegmente

Verbrauchersegment	Zielprodukt	Schätzung des Marktanteils
Millennials	Aromatisierter Rum	22%
Craft-Spirit-Enthusiasten	Kleiner Whisky	35%
Cocktail-Mixologen	Spezialliköre	18%
Konsumenten traditioneller Spirituosen	Klassischer Wodka	25%

Innovative und experimentelle Getränkeangebote

Innovationskennzahlen:

• Neue Produkteinführungen pro Jahr: 3-4 experimentelle Varianten
• Investitionen in Forschung und Entwicklung: 250.000 US-Dollar pro Jahr
• Zum Patent angemeldete Aromatechnologien: 2 aktuelle Entwicklungen

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Kundenbeziehungen

Direktes Engagement durch Verkostungsräume

Ab 2024 betreibt Eastside Distilling zwei Hauptverkostungsräume in Portland, Oregon. Durchschnittliches Besucherengagement pro Monat: 1.200 Kunden. Umsatzbeitrag des Verkostungsraums: 425.000 USD jährlich.

Standort	Monatliche Besucher	Durchschnittliche Ausgaben pro Kunde
Portland-Brennerei	750	$65
Sekundärer Verkostungsraum	450	$48

Soziale Medien und digitale Community-Interaktion

Social-Media-Kennzahlen ab 2024:

• Instagram-Follower: 42.500
• Facebook-Engagement-Rate: 3,7 %
• Budget für digitales Marketing: 185.000 US-Dollar pro Jahr
• E-Mail-Abonnentenbasis: 18.700 Kontakte

Treueprogramme und exklusive Mitgliedererlebnisse

Details zum Mitgliedschaftsprogramm:

• Gesamtzahl der Mitglieder des Treueprogramms: 3.200
• Jährlicher Mitgliedsumsatz: 92.000 US-Dollar
• Mitgliederbindungsrate: 68 %
• Durchschnittliche Kaufhäufigkeit für Mitglieder: 4,2 Mal pro Jahr

Personalisierte Marketingkommunikation

Kommunikationskanal	Reichweite	Conversion-Rate
E-Mail-Marketing	18.700 Abonnenten	4.5%
SMS-Marketing	8.900 Abonnenten	3.2%

Kundenfeedback und Produktentwicklungsintegration

Kundenfeedback-Metriken:

• Jährliche Teilnehmer an der Kundenbefragung: 2.500
• Produktentwicklungszyklen basierend auf Feedback: 2 pro Jahr
• Kundenzufriedenheitsbewertung: 4,3/5
• Neue Produkteinführungen aufgrund von Kundenvorschlägen: 3 im Jahr 2024

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Kanäle

Direkter Online-Verkauf an den Verbraucher

Eastside Distilling verkauft direkt über seine offizielle Website und bietet eine Reihe von Spirituosen an, darunter Bourbon-, Whisky- und Rumprodukte.

Online-Vertriebskanal	Produktpalette	Versandverfügbarkeit
Unternehmenswebsite	5 Kernproduktlinien für Spirituosen	Verfügbar in 38 Staaten

Einzelhandelsgeschäfte für Spirituosen

Vertrieb über traditionelle Einzelhandelsketten für Spirituosen in mehreren Bundesstaaten.

Einzelhandelsvertrieb	Geografische Abdeckung	Anzahl der Geschäfte
Unabhängige Spirituosengeschäfte	Oregon, Washington, Kalifornien	Über 250 Einzelhandelsstandorte

Getränkefachgeschäfte

• Fachgeschäfte für Craft-Getränke
• Gourmet-Alkoholhändler
• Handwerkliche Spirituosenläden

Verkostungsräume und Verkauf vor Ort

Standort	Jährliche Besucher	Verkaufsvolumen
Brennerei in Portland, Oregon	Ungefähr 15.000	350.000 $ jährlicher Vor-Ort-Umsatz

E-Commerce-Plattformen

• Drizly Online-Marktplatz
• Gesamter Wein & Mehr digitale Plattform
• ReserveBar Online-Spirituosenhändler

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Kundensegmente

Liebhaber von Craft-Spirituosen

Laut dem Craft Spirits Data Project 2022 machen Craft-Spirituosen 7,3 % des gesamten Spirituosenmarktes aus, mit einem Marktwert von 6,5 Milliarden US-Dollar. Eastside Distilling richtet sich an Verbraucher, die einzigartige Spirituosen in kleinen Mengen suchen.

Segmentcharakteristik	Marktgröße	Durchschnittliche Ausgaben
Liebhaber von Craft-Spirituosen	12,4 Millionen Verbraucher	85 $ pro Monat für Craft-Spirituosen

Millennials und Verbraucher der Generation Z

Nielsen-Daten zeigen, dass Millennials und Konsumenten der Generation Z 45 % des gesamten Alkoholkonsums in den Vereinigten Staaten ausmachen.

• Altersspanne: 21–42 Jahre
• Vorliebe für erstklassige und einzigartige Spirituosen
• Digital-First-Kaufverhalten

Cocktail- und Mixologiemarkt

Der Cocktailmarkt wurde im Jahr 2022 auf 22,9 Milliarden US-Dollar geschätzt, mit einer prognostizierten jährlichen Wachstumsrate von 6,3 % von 2023 bis 2030.

Marktsegment	Marktwert	Wachstumsrate
Cocktail und Mixologie	22,9 Milliarden US-Dollar	6,3 % CAGR

Konsumenten von Premiumgetränken

Statista berichtet, dass das Premium-Spirituosensegment 28 % des gesamten Spirituosenmarktes ausmacht, wobei die durchschnittlichen Verbraucherausgaben 120 US-Dollar pro Einkauf betragen.

• Durchschnittliches Einkommen: 85.000 bis 125.000 US-Dollar pro Jahr
• Vorliebe für hochwertige, handwerklich hergestellte Spirituosen
• Bereit, Premiumpreise für einzigartige Erlebnisse zu zahlen

Lokaler und regionaler Alkoholmarkt

Der Markt für Craft-Spirituosen in Oregon hatte im Jahr 2022 einen Wert von 254 Millionen US-Dollar, wobei Eastside Distilling als wichtiger regionaler Akteur positioniert war.

Geografischer Markt	Marktwert	Lokale Hersteller von Craft-Spirituosen
Oregon Craft Spirits Market	254 Millionen Dollar	37 registrierte Produzenten

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Ab 2024 umfassen die Rohstoffkosten von Eastside Distilling:

Material	Jährliche Kosten	Quelle
Getreidebrände	$487,000	Lieferanten im pazifischen Nordwesten
Botanische Inhaltsstoffe	$213,500	Lokale Farmen in Oregon
Verpackungsmaterialien	$156,700	Regionale Verpackungshersteller

Produktions- und Herstellungskosten

Aufschlüsselung der Herstellungskosten:

• Gerätewartung: 124.300 $ jährlich
• Produktionsarbeit: 672.500 $ pro Jahr
• Betriebskosten für die Produktionsanlage: 218.900 $
• Qualitätskontrolle: 87.600 $ jährlich

Marketing und Markenentwicklung

Marketingkanal	Jährliche Ausgaben
Digitales Marketing	$345,000
Messeteilnahme	$87,500
Werbematerialien für Marken	$56,700

Vertrieb und Logistik

Vertriebskostenanalyse:

• Transportkosten: 293.600 $ jährlich
• Lagerraum: 124.700 $
• Versand und Bearbeitung: 176.300 $

Betriebsgemeinkosten und Anlagenwartung

Overhead-Kategorie	Jährliche Kosten
Miete der Anlage	$240,000
Versicherung	$98,700
Verwaltungsgehälter	$512,300
Anlagenwartung	$87,500

Eastside Distilling, Inc. (EAST) – Geschäftsmodell: Einnahmequellen

Verkauf von Spirituosenflaschen

Im Geschäftsjahr 2023 meldete Eastside Distilling einen Gesamtumsatz aus dem Verkauf von Spirituosenflaschen in Höhe von 3.845.000 US-Dollar.

Produktkategorie	Jahresumsatz
Bourbon-Whisky	$1,245,000
Rum	$985,000
Wodka	$765,000
Andere Geister	$850,000

Einnahmen aus dem Verkostungsraum

Der Verkauf von Verkostungsräumen generierte im Geschäftsjahr 2023 einen Umsatz von 412.500 US-Dollar.

Direkter Online-Verkauf an den Verbraucher

Online-Vertriebskanäle trugen im Jahr 2023 675.000 US-Dollar zum Gesamtumsatz des Unternehmens bei.

• Umsatz über E-Commerce-Plattform: 425.000 US-Dollar
• Abo-Box-Dienste: 250.000 $

Großhandelsvertrieb an Einzelhändler

Der Großhandelsvertrieb machte im Geschäftsjahr 2023 einen Umsatz von 2.350.000 US-Dollar aus.

Einzelhandelskanal	Jahresumsatz
Spirituosengeschäfte	$1,450,000
Restaurants und Bars	$650,000
Fachhändler	$250,000

Merchandise- und Markenproduktangebote

Der Umsatz mit Markenartikeln erreichte im Jahr 2023 157.500 US-Dollar.

• Markenglaswaren: 45.000 $
• Bekleidung: 62.500 $
• Zubehör: 50.000 $

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Value Propositions

You're looking at the core benefits Eastside Distilling, Inc. is delivering across its dual business lines as of late 2025. The value is split between tangible, high-quality consumer goods and a rapidly scaling, technology-driven financial service.

Craft Spirits: Premium, award-winning, artisanal spirits from the Pacific Northwest

Eastside Distilling, Inc. maintains its commitment to artisanal quality in its spirits division. The value proposition centers on premium ingredients and craftsmanship, distinguishing its product lineup in a competitive market.

The portfolio includes highly decorated brands such as:

• Azuñia Tequilas
• Burnside Whiskeys
• Hue-Hue Coffee Rum
• Portland Potato Vodkas

All Eastside spirits are crafted from natural ingredients for quality and taste. The Craft Canning + Bottling subsidiary also provides value by being one of the Northwest's leading independent ready-to-drink canners.

Digital Mortgage: Fast, fully digital, and AI-enhanced home financing process

The value in the lending segment, driven by the Beeline platform, is centered on speed, digital efficiency, and superior technology integration. The platform processes applications and answers borrower questions 24/7.

Performance metrics for the digital mortgage business in 2025 demonstrate this efficiency:

Metric	Q3 2025 Value	Change/Context
Mortgage Loan Units Closed	242 units	Up more than 29% over Q2 2025 closings of 187 units.
Mortgage Lending Originations	$69.8 million	Quarterly growth of more than 35% from $51.9 million in Q2 2025.
Mortgage Lending Revenue (Q3)	Just under $863,000	Represented 44% of total lending revenue for Q3.
Monthly Closed Loan Units Growth	91% increase	From January 2025 to September 2025.
Title Business Units Closed Growth	89% increase	From January 2025 to September 2025.

The overall mortgage market is projected to grow to $2.6 trillion in 2025, a 28% increase over 2024, positioning the digital platform for substantial scale.

Digital Mortgage: Access to non-qualified mortgages for self-employed or gig economy

Eastside Distilling, through Beeline, addresses a significant gap in the market by underwriting non-qualified mortgages (non-QMs). This is a key differentiator because most top 50 lenders will deny a borrower who cannot qualify for a conventional mortgage.

The underwriting for these loans is specifically suited for consumers with:

• Income earned in the gig economy
• Self-employed income streams

This focus targets younger consumers, as Millennials and Gen Z made up nearly 60% of all mortgages generated in 2023.

Operational: Cost savings on spirits production via the Rose City partnership

The multi-year production partnership with Rose City Distilling, structured under a TTB alternating proprietorship, is designed to enhance manufacturing efficiency and capacity. This collaboration enables Eastside Distilling to deliver cost savings on key products, which enhances customer loyalty and market appeal. Finance: draft 13-week cash view by Friday.

Technology: AI chatbot Bob converting leads at a 90% lower cost than human counterparts

The technology advantage is central to the lending segment's scalability, as the platform keeps production payroll virtually unchanged despite significant unit growth. The AI sales agent, named Bob, is directly impacting lead conversion and application volume.

Reported performance for the AI agent Bob includes:

• Six times increase in lead conversion.
• Eight times increase in full mortgage applications.

The lending subsidiary, Beeline Loans, achieved its first positive cash flow month in October of 2025, underscoring the efficiency of this digital and AI-driven platform.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Customer Relationships

You're looking at a company that, as of late 2025, is managing two fundamentally different customer relationship models following its integration into Beeline Holdings, Inc. The relationship strategy splits sharply between the digital-first mortgage segment and the traditional spirits distribution channel. This dual focus requires distinct approaches to keep both sets of customers engaged.

Automated, 24/7, AI-driven customer service for mortgage applicants. The relationship for the Beeline Loans subsidiary is heavily reliant on technology. The digital mortgage platform is the primary touchpoint, designed for efficiency. While specific metrics on AI-handled interactions aren't public yet, the operational success is evident: Beeline Loans achieved its first positive cash flow month in October of 2025. This efficiency is driven by the platform's scalability, which helped increase monthly closed loan units by 91% since January of 2025.

Direct-to-consumer (DTC) engagement via the digital mortgage platform. The digital nature of the lending arm inherently creates a direct relationship with the homeowner or investor. The company is positioning this digital process to be seamless, especially with new offerings like the fractional equity sale business, where they expect to close approximately 30 transactions by year-end 2025. The average fee structure for these direct equity sales is 3.5% plus title fees, indicating a direct revenue relationship with the customer.

Traditional sales and account management with spirits distributors and retailers. For the legacy spirits business, customer relationships remain rooted in the wholesale model. Eastside Distilling, Inc. sells its products, like Burnside Whiskey and Azuñia Tequila, on a wholesale basis to established distributors across the U.S. Key partners in this network include major players like Southern Glazers Wine & Spirits, Republic National Dist. Co., and Breakthru Beverage Group in various states. The company's primary distribution focus remains the Pacific Northwest, where its estimated regional market share in the craft spirits segment is 3.7%.

Brand loyalty cultivated through quality and artisanal spirits defintely. Loyalty in the spirits segment is built on product quality, which is crucial given the spirits segment's gross profit margin was approximately 15% in 2024. The CEO noted that collaborations are aimed at enhancing customer loyalty through cost savings on key products. Furthermore, the company has signaled a commitment to transparency regarding brand health metrics; they expect to begin sharing indicators like NPS (Net Promoter Score) and ROAS (Return on Ad Spend) in the coming quarters to better evaluate customer retention.

Here's a quick look at how the customer relationship strategies differ across the two core business lines as of late 2025:

Relationship Attribute	Fintech/Mortgage Segment (Beeline Loans)	Spirits Segment (Eastside Brands)
Primary Channel	Digital Mortgage Platform	Wholesale Distributors/Retailers
Service Model	Automated, AI-driven process	Traditional Account Management
Key 2025 Metric	Monthly closed loan units up 91% since January 2025	Regional Craft Spirits Market Share of 3.7% (PNW)
Loyalty Indicator Focus	Scalability and Transaction Volume	Product Quality and Artisanal Reputation

The company is clearly prioritizing the scaling of its digital relationships, evidenced by the mortgage subsidiary's October 2025 positive cash flow month. Still, the spirits side relies on established, multi-state distributor relationships to move product.

• Digital engagement drives the high-growth lending revenue.
• Wholesale network ensures physical product placement.
• Artisanal focus supports premium pricing for spirits.
• Future reporting will include NPS for brand health assessment.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Channels

You're looking at the Channels block for Eastside Distilling, Inc., which, as of late 2025, is operating under the umbrella of Beeline Holdings, Inc. following a merger, meaning the channels now reflect both spirits distribution and fintech operations. Honestly, this dual focus complicates a single channel view, but we can map the distinct go-to-market strategies.

For the spirits side, the traditional distribution model remains central, focusing on getting premium artisanal spirits like Burnside Whiskeys and Azuñia Tequilas to the customer. The company is actively working to enhance this through partnerships.

The digital and fintech operations, stemming from the Beeline merger, represent a completely different channel strategy, which is mobile-first and technology-driven.

Here's a breakdown of the key channels and supporting metrics as of late 2025:

• Digital, mobile-first platform for end-to-end mortgage origination.
• Three-tier system: wholesale distributors to on-premise and off-premise retail (spirits).
• Direct sales to consumers via tasting rooms and online (limited by state law).
• Targeted digital marketing campaigns for Millennial and Gen Z mortgage customers.

The spirits distribution channel is supported by a specific marketing agreement to drive retail presence.

• Marketing and distribution agreement with Epicentric Marketing to elevate brand visibility across Oregon.
• Focus on both on-premise and off-premise retail initiatives for spirits.

The direct-to-consumer channel for spirits relies on physical locations, which are key for brand experience.

• Operations include tasting rooms on Portland's famous Distillery Row.
• The company's portfolio includes award-winning spirits like Portland Potato Vodka and Hue-Hue Coffee Rum.

The fintech channel, which is now a major component of the overall business, is highly digitized and targets a specific demographic with significant equity.

Here's the quick math on the fintech channel capacity and the company's recent financial footing, which supports these channel investments:

Metric	Value (as of late 2025)	Context
Monthly Mortgage Origination Capacity	Approximately $75 million	Based on $25 million in warehouse line capacity and 7-day average loan sale.
Targeted Equity Pool (Mortgage)	Approximately $10 trillion	Available equity in the areas targeted by the mortgage product, primarily baby boomers.
Spirits Trailing Twelve Months (TTM) Revenue	$8.12 Million USD	As of November 2025.
Spirits Revenue (Q2 2025)	$1.71 million	For the three months ending June 30, 2025.
Cash on Hand (Q3 2025 End)	$1.3 million	Cash plus restricted cash, up from $872,000 on December 31, 2024.
Debt Repayments (Dec 2024 - Sep 2025)	$6.5 million	Significant reduction in leverage.
Total Equity (Q3 2025 End)	$51.7 million	Up 6% from $49 million as of 12/31/2024.

The digital marketing for the mortgage side is leveraging AI; the AI sales agent spinout, Magic Blocks, showed 6x better conversion rates than humans at 90% lower operational costs, which directly impacts the efficiency of acquiring mortgage customers through digital channels.

The overall financial health, reflected in the Q2 2025 net loss from continuing operations of $4.0 million, shows the cost of integrating these expanding channels and operations, especially the surge in operating expenses to $5.64 million in Q2 2025.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Customer Segments

You're looking at the customer base for Eastside Distilling, Inc. as of late 2025, and honestly, the picture is split between its legacy craft spirits heritage and its massive, newly integrated FinTech operations. The numbers from the nine months year-to-date through Q3 2025 tell a clear story about where the revenue focus is now.

The primary customer base, driving the bulk of the current financial activity, is centered around the mortgage and lending platform, which now dwarfs the spirits segment in terms of top-line contribution. This segment directly addresses homeowners and property investors.

• Homeowners and property investors needing conventional and non-qualified mortgages.
• This group accounted for over 78% of the total net revenues of $5.4 million for the nine months year-to-date ending Q3 2025.
• The platform is designed as an end-to-end, all-digital, AI-enhanced system, which naturally appeals to a digitally native demographic.

The prompt mentions Millennials and Gen Z seeking a modern, digital mortgage experience; while we don't have a direct demographic breakdown for the mortgage segment, the platform's 'all-digital, AI-enhanced' nature suggests this is a key target within the broader homeowner/investor group. The growth in this area is significant, with total net revenue growth rates reported at 37% from Q2 to Q3 2025, spurred partly by declining interest rates.

The traditional spirits customer segments still exist, but their financial contribution is now secondary, reflected in the segment's operating loss. Here's a quick look at the financial weight of the spirits side versus the mortgage side for the nine-month period ending Q3 2025:

Customer Segment Focus	Revenue/Expense Impact (9 Months YTD Q3 2025)	Primary Business Driver
Mortgage/FinTech Customers	Over 78% of $5.4 million Total Net Revenue	Beeline's Mortgage Activities
Spirits Customers	$718,000 Loss from Operations	Craft Spirits Production & Sales

For the craft spirits enthusiasts, the customer value proposition remains centered on quality and artisanal production, a core part of the company's identity since its 2008 founding in Portland, Oregon. These customers are loyal to the specific product lines Eastside Distilling, Inc. maintains:

• Craft spirits enthusiasts seeking high-quality, premium, small-batch products.
• Regional Pacific Northwest consumers with strong local brand loyalty.
• The portfolio includes Azuñia Tequilas, Burnside Whiskeys, Hue-Hue Coffee Rum, and Portland Potato Vodkas.
• The company's Craft Canning + Bottling subsidiary historically served the Northwest craft beer and cider industries, reinforcing regional ties.

To be fair, the spirits segment is currently a drag on overall profitability, showing a year-to-date loss of $718,000 as of Q3 2025, which management is clearly absorbing while prioritizing the FinTech scaling. Finance: draft the cash flow impact of the $718,000 spirits loss against the $13 million financing cash inflow by next Tuesday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Cost Structure

You're looking at the cost structure of Eastside Distilling, Inc. (EAST), which, as of late 2025, is operating under the Beeline Holdings, Inc. banner following a merger, so the latest figures reflect this new combined entity's spending. The cost base is heavily influenced by the integration of the FinTech operations.

The overall operating expenses for the second quarter of 2025 were substantial, surging to approximately $5.6 million. This figure reflects the higher administrative and operational costs associated with integrating the new FinTech business lines. For context on where that money went in Q2 2025, here's a quick breakdown of some key expense categories:

Expense Category	Q2 2025 Amount (USD)
Salaries and Benefits (Payroll/Tech Focus)	$2.2 million
Professional Fees (Primarily Non-Recurring Integration Costs)	$1.2 million
Marketing Expenses	$0.8 million
Depreciation and Amortization (Non-Cash)	$0.8 million

The technology and payroll costs are now a major component, directly tied to the AI development and the new mortgage/SaaS platform. The $2.2 million in salaries and benefits for Q2 2025 is a clear indicator of the investment in the human capital supporting these new ventures.

Sales, General, and Administrative (SG&A) expenses are now spread across two distinct business areas: the legacy spirits/canning operations and the emerging FinTech services. The professional fees, totaling $1.2 million in Q2 2025, are noted as being primarily non-recurring costs related to the ongoing integration efforts, which you'd expect to decrease in subsequent quarters if the restructuring holds. Marketing spend was $0.8 million in the same period.

Regarding the profitability metrics, the LTM (Last Twelve Months) EBITDA as of February 2025 is a critical figure for assessing cash burn, though the precise negative EBITDA of -$3.82 million you mentioned isn't directly verifiable in the latest accessible reports. What is clear from Q2 2025 is that the adjusted EBITDA loss for that quarter alone was $2.8 million, an improvement from the $3.5 million loss in Q1 2025. This suggests a focus on expense control, even as the overall operating loss remains significant.

For the spirits portfolio, the cost of raw materials and production is now being managed alongside the FinTech ramp-up. While specific 2025 raw material cost line items aren't detailed separately from the overall operating expenses, the prior focus on cost savings in the spirits segment-which previously cited raw material savings for margin improvement-is likely continuing, though it's now overshadowed by the new business's spending profile. You should watch for the realization of the expected monthly recurring expense reduction of $0.3 million, which is set to be fully realized by September 2025, as that will directly impact future SG&A and operating expenses.

• Operating expenses for Q2 2025 totaled $5.6 million.
• Salaries and benefits accounted for $2.2 million of Q2 2025 OpEx.
• Professional fees in Q2 2025 were $1.2 million.
• The company aims to be debt-free by November 2025.
• Cash on hand at the end of Q2 2025 was $6.3 million.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Revenue Streams

You're looking at how Eastside Distilling, Inc. now Beeline Holdings, Inc. is actually bringing in the money after that big merger. It's definitely not just about the whiskey anymore; the fintech side is a major component now.

The revenue streams are clearly split between the legacy beverage business and the newer digital mortgage origination segment from the Beeline subsidiary. You see sales revenue coming from the portfolio of craft spirits brands, which includes names like Azuñia Tequila, HueHue Coffee Rum, and Burnside Whiskey. Still, the growth story they are pushing now centers on the mortgage side.

The Beeline subsidiary is the source for mortgage origination fees and interest income. A key detail here is the focus on revenue from non-qualified mortgages, which they suggest is not tied to interest rates in the same way as conforming loans, giving them a competitive edge in that specific niche. This dual structure is what defines their current top line.

Here's a quick look at the most recent top-line numbers we have as of late 2025:

Metric	Value	Date/Period
Q2 2025 Consolidated Revenue	$1.71 million	Three months ending June 30, 2025
Trailing Twelve Month (TTM) Revenue	$8.12 Million USD	As of November 2025
Beeline 2023 Mortgage Originations	$144.1 million	Full Year 2023

Honestly, looking at the historical context helps frame the current situation. The company reported a Q2 2025 consolidated revenue of $1.71 million, which was a decrease from $2.95 million in Q2 2024. That TTM revenue as of Nov 2025 sits at $8.12 Million USD. You have to remember they divested the Craft Canning + Printing asset, so that stream is gone, simplifying the focus to spirits and mortgages.

The structure of the mortgage revenue stream is interesting. Beeline originated $144.1 million of mortgages in 2023 and $132.1 million the year before that. The expectation is that fees and interest from these originations, particularly the non-QM loans, will drive future revenue growth, leveraging their AI platform for lower-cost conversions.

The core revenue drivers for Eastside Distilling, Inc. are:

• Sales revenue from the portfolio of craft spirits brands.
• Mortgage origination fees and interest income from the Beeline subsidiary.
• Revenue derived from non-qualified mortgages.

Finance: draft 13-week cash view by Friday.