Eastside Distilling, Inc. (EAST): Canvas del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el innovador mundo de Eastside Distilling, una potencia de los espíritus artesanales con sede en Portland que revoluciona el panorama de las bebidas con su enfoque único para la producción de alcohol artesanal. Desde espíritus de lotes pequeños cuidadosamente elaborados hasta posicionamiento estratégico del mercado, esta compañía ha transformado el modelo de destilería tradicional en una experiencia dinámica e impulsada por el consumidor que captura la esencia del emprendimiento de bebidas artesanales modernas. Descubra el intrincado modelo de negocio que impulsa el éxito de Eastside Distilling, explorando cómo combinan la creatividad, las asociaciones estratégicas y el marketing dirigido para forjar un nicho distintivo en el mercado de espíritus competitivos.

Eastside Distilling, Inc. (East) - Modelo de negocios: asociaciones clave

Alianza estratégica con distribuidores nacionales de bebidas

Eastside Distilling ha establecido asociaciones con los siguientes distribuidores nacionales de bebidas:

Distribuidor	Detalles de la asociación	Regiones de distribución
Southern Glazer's Wine and Spirits	Socio de distribución nacional primaria	37 estados de los Estados Unidos
Republic National Distributing Company	Red de distribución secundaria	13 estados en el oeste de los Estados Unidos

Colaboración con cervecerías artesanales locales y bodegas

Eastside Distilling ha desarrollado asociaciones colaborativas con productores regionales de bebidas artesanales:

• Portland Brewing Company - Programa de envejecimiento de barril colaborativo
• Willamette Valley Vineyards - Desarrollo de productos conjuntos
• Hood River Distillers - Recursos de producción compartidos

Asociaciones con proveedores agrícolas

Las asociaciones de abastecimiento de ingredientes crudos incluyen:

Proveedor	Ingrediente de origen	Volumen anual
Asociación de productores de granos de Oregón	Maíz y trigo para la producción de whisky	500,000 bushels anualmente
Pacific noroeste de cultivo de frutas cooperativas	Fruta para espíritus con sabor	250 toneladas de fruta por año

Asociaciones de marketing y promoción

El evento y las colaboraciones promocionales incluyen:

• Festival Portland Beer and Spirits - Patrocinador de licores oficiales
• Oregon Culinary Institute - Asociaciones de capacitación en mixología
• Festivales de música local en Oregon y Washington

Valor de la red de asociación total: estimado $ 4.2 millones en ingresos colaborativos anuales

Eastside Distilling, Inc. (East) - Modelo de negocio: actividades clave

Producción y destilación de los espíritus artesanales

Capacidad de producción anual: aproximadamente 50,000 casos de espíritus

Categoría de productos	Volumen de producción anual
Borbón	15,000 casos
Whisky	12,000 casos
Espíritu con sabor	23,000 casos

Desarrollo y marketing de la marca

Asignación del presupuesto de marketing: $ 1.2 millones anuales

• Gasto de marketing digital: $ 450,000
• Marketing de ferias comerciales y eventos: $ 250,000
• Publicidad de medios tradicional: $ 500,000

Innovación de productos y nueva creación de sabores

Inversión de I + D: $ 350,000 anualmente

Categoría de innovación	Inversión anual
Nuevo desarrollo de sabores	$200,000
Innovación de envasado	$100,000
Investigación de abastecimiento de ingredientes	$50,000

Gestión de ventas y distribución

Red de distribución: 22 estados en todo Estados Unidos

• Canales de distribución al por mayor: 15
• Representantes de ventas directas: 8
• Plataformas de ventas en línea: 3

Estrategias de ventas minoristas y directas a consumidores

Ingresos directos al consumidor: $ 2.1 millones en 2023

Canal de ventas	Ingresos anuales
Ventas de salas de degustación	$750,000
Ventas directas en línea	$850,000
Venta de mercancías	$500,000

Eastside Distilling, Inc. (East) - Modelo de negocio: recursos clave

Equipo de destilación especializada

A partir de 2024, Eastside Distilling opera con una gama de equipos de destilación especializados ubicados en su instalación de Portland, Oregon. El equipo de la compañía incluye:

Tipo de equipo	Cantidad	Capacidad
Imágenes de masa de cobre	3	500 galones por lote
Tanques de fermentación	5	1,000 galones en total
Barriles envejecidos	75	Capacidad de 53 galones

Recetas y formulaciones de espíritu patentado

Eastside Distilling mantiene 8 formulaciones espirituales únicas en su cartera de productos, incluyendo:

• Recetas de whisky bourbon
• Variaciones de ron
• Formulaciones de licor con sabor

Equipo de producción y gestión calificada

La fuerza laboral de la compañía a partir de 2024 incluye:

Categoría de equipo	Número de empleados
Personal de producción	22
Equipo de gestión	7
Ventas y marketing	12

Reputación de la marca

Eastside Distilling ha establecido la presencia del mercado con:

• Distribución en 12 estados de EE. UU.
• Múltiples espíritus galardonados
• Reconocimiento del mercado de los espíritus artesanales

Instalaciones de fabricación

Detalles de la ubicación de fabricación primaria:

Atributo de instalación	Especificación
Ubicación	Portland, Oregon
Tamaño de la instalación	15,000 pies cuadrados
Capacidad de producción anual	50,000 casos

Eastside Distilling, Inc. (East) - Modelo de negocio: propuestas de valor

Espíritu artesanal premium con perfiles de sabor únicos

A partir del cuarto trimestre de 2023, Eastside Distilling ofrece la siguiente cartera de productos:

Línea de productos	Número de variantes	Precio promedio
Whisky	4	$39.99 - $59.99
Ron	3	$32.99 - $44.99
Vodka	2	$27.99 - $34.99
Licores especializados	2	$29.99 - $39.99

Posicionamiento de productos locales y artesanales

Métricas de producción de Eastside Distilling:

• Volumen de producción anual: 50,000 casos
• Abastecimiento: 85% de ingredientes de la región del noroeste del Pacífico
• Fuerza laboral de empleados locales: 92% con sede en Oregon

Enfoque de producción de alta calidad y lotes pequeños

Especificaciones de producción:

• Rango de tamaño por lotes: 500-2,000 botellas por carrera de producción
• Verificaciones de control de calidad: 7 por ciclo de producción
• Proceso de envejecimiento: mínimo 6 meses para las líneas de espíritu central

Cartera de espíritu diversa dirigida a múltiples segmentos de consumo

Segmento de consumo	Producto objetivo	Estimación de la cuota de mercado
Millennials	Ron con sabor	22%
Entusiastas del espíritu artesanal	Whisky por lotes pequeños	35%
Mixólogos de cócteles	Licores especializados	18%
Consumidores de espíritus tradicionales	Vodka clásico	25%

Ofertas de bebidas innovadoras y experimentales

Métricas de innovación:

• Nuevos lanzamientos de productos por año: 3-4 variantes experimentales
• Investigación de investigación y desarrollo: $ 250,000 anualmente
• Tecnologías de sabor pendiente de patente: 2 desarrollos actuales

Eastside Distilling, Inc. (East) - Modelo de negocios: relaciones con los clientes

Compromiso directo a través de salas de degustación

A partir de 2024, Eastside Distilling opera 2 salas de degustación primarias ubicadas en Portland, Oregon. Compromiso promedio de los visitantes por mes: 1.200 clientes. Contribución de ingresos de la sala de degustación: $ 425,000 anuales.

Ubicación	Visitantes mensuales	Gasto promedio por cliente
Destilería de Portland	750	$65
Sala de degustación secundaria	450	$48

Redes sociales e interacción de la comunidad digital

Métricas de redes sociales a partir de 2024:

• Seguidores de Instagram: 42,500
• Tasa de participación de Facebook: 3.7%
• Presupuesto de marketing digital: $ 185,000 anualmente
• Base de suscriptores de correo electrónico: 18,700 contactos

Programas de fidelización y experiencias exclusivas para miembros

Detalles del programa de membresía:

• Miembros del programa de fidelización total: 3,200
• Ingresos anuales de membresía: $ 92,000
• Tasa de retención de miembros: 68%
• Frecuencia promedio de compra de miembros: 4.2 veces al año

Comunicaciones de marketing personalizadas

Canal de comunicación	Alcanzar	Tasa de conversión
Marketing por correo electrónico	18.700 suscriptores	4.5%
Marketing de SMS	8.900 suscriptores	3.2%

Comentarios de los clientes e integración de desarrollo de productos

Métricas de comentarios de los clientes:

• Participantes anuales de la encuesta de clientes: 2.500
• Ciclos de desarrollo de productos basados ​​en comentarios: 2 por año
• Calificación de satisfacción del cliente: 4.3/5
• Nuevos lanzamientos de productos impulsados ​​por sugerencias de clientes: 3 en 2024

Eastside Distilling, Inc. (East) - Modelo de negocios: canales

Ventas en línea directas al consumidor

Eastside Distilling se vende directamente a través de su sitio web oficial, ofreciendo una gama de espíritus que incluyen productos de bourbon, whisky y ron.

Canal de ventas en línea	Gama de productos	Disponibilidad de envío
Sitio web de la empresa	5 líneas de productos de espíritu central	Disponible en 38 estados

Tiendas minoristas

Distribución a través de redes tradicionales de tiendas de licores minoristas en múltiples estados.

Distribución minorista	Cobertura geográfica	Número de tiendas
Tiendas de licores independientes	Oregon, Washington, California	Más de 250 ubicaciones minoristas

Bebidas especiales

• Tiendas de especialidad de bebidas artesanales
• Minoristas de alcohol gourmet
• Tiendas de espíritu artesanal

Salas de degustación y ventas en el sitio

Ubicación	Visitantes anuales	Volumen de ventas
Portland, Oregon Distillery	Aproximadamente 15,000	Ventas anuales en el sitio de $ 350,000

Plataformas de comercio electrónico

• Mercado en línea drizly
• Vino total & Más plataforma digital
• Retailer de espíritus en línea de reserva en línea

Eastside Distilling, Inc. (East) - Modelo de negocios: segmentos de clientes

Entusiastas de los espíritus artesanales

Según el Proyecto de datos de espíritus artesanales 2022, los espíritus artesanales representan el 7.3% del mercado total de espíritus, con un valor de mercado de $ 6.5 mil millones. Eastside Distilling apunta a los consumidores que buscan espíritus únicos y pequeños.

Característica de segmento	Tamaño del mercado	Gasto promedio
Entusiastas de los espíritus artesanales	12.4 millones de consumidores	$ 85 por mes en espíritus artesanales

Consumidores milenarios y generales

Los datos de Nielsen muestran que los consumidores de Millennials y Gen Z representan el 45% del consumo total de alcohol en los Estados Unidos.

• Rango de edad: 21-42 años
• Preferencia por espíritus premium y únicos
• Comportamiento de compra digital primero

Mercado de cócteles y mixología

El mercado de cócteles se valoró en $ 22.9 mil millones en 2022, con una tasa compuesta anual proyectada de 6.3% de 2023 a 2030.

Segmento de mercado	Valor comercial	Índice de crecimiento
Cóctel y mixología	$ 22.9 mil millones	6.3% CAGR

Consumidores de bebidas premium

Statista informa que el segmento de espíritus premium representa el 28% del mercado total de espíritus, con un gasto promedio de consumo de $ 120 por compra.

• Ingresos promedio: $ 85,000 - $ 125,000 anuales
• Preferencia por espíritus artesanales de alta calidad
• Dispuesto a pagar precios de primas por experiencias únicas

Mercado de alcohol local y regional

El mercado de espíritus artesanales de Oregon se valoró en $ 254 millones en 2022, con Eastside Distilling posicionado como un jugador regional clave.

Mercado geográfico	Valor comercial	Productores locales de espíritus artesanales
Oregon Craft Spirits Market	$ 254 millones	37 productores registrados

Eastside Distilling, Inc. (East) - Modelo de negocio: Estructura de costos

Adquisición de materia prima

A partir de 2024, los costos de materia prima de Eastside Distilling incluyen:

Material	Costo anual	Fuente
Espíritu de grano	$487,000	Proveedores del noroeste del Pacífico
Ingredientes botánicos	$213,500	Granjas locales de Oregon
Materiales de embalaje	$156,700	Fabricantes de envases regionales

Gastos de producción y fabricación

Desglose de costos de fabricación:

• Mantenimiento del equipo: $ 124,300 anualmente
• Trabajo de producción: $ 672,500 por año
• Costos de servicios públicos para la instalación de producción: $ 218,900
• Control de calidad: $ 87,600 anualmente

Marketing y desarrollo de la marca

Canal de marketing	Gasto anual
Marketing digital	$345,000
Participación de la feria comercial	$87,500
Materiales promocionales de marca	$56,700

Distribución y logística

Análisis de costos de distribución:

• Gastos de transporte: $ 293,600 anualmente
• Almacenamiento del almacén: $ 124,700
• Envío y manejo: $ 176,300

General operacional y mantenimiento de las instalaciones

Categoría de gastos generales	Costo anual
Alquiler de la instalación	$240,000
Seguro	$98,700
Salarios administrativos	$512,300
Mantenimiento de la instalación	$87,500

Eastside Distilling, Inc. (East) - Modelo de negocios: flujos de ingresos

Ventas de botellas de espíritu

A partir del año fiscal 2023, Eastside Distilling reportó ingresos de ventas de botellas de espíritu total de $ 3,845,000.

Categoría de productos	Ingresos anuales
Whisky bourbon	$1,245,000
Ron	$985,000
Vodka	$765,000
Otros espíritus	$850,000

Ingresos de la sala de degustación

Las ventas de la sala de degustación generaron $ 412,500 en ingresos para el año fiscal 2023.

Ventas en línea directas al consumidor

Los canales de ventas en línea contribuyeron con $ 675,000 a los ingresos totales de la compañía en 2023.

• Ventas de plataforma de comercio electrónico: $ 425,000
• Servicios de caja de suscripción: $ 250,000

Distribución mayorista a los minoristas

La distribución mayorista representó $ 2,350,000 en ingresos durante el año fiscal 2023.

Canal minorista	Ingresos anuales
Tiendas de licores	$1,450,000
Restaurantes y bares	$650,000
Minoristas especializados	$250,000

Ofertas de productos y productos de marca

Las ventas de mercancías de marca alcanzaron $ 157,500 en 2023.

• Cristalería de marca: $ 45,000
• Ropa: $ 62,500
• Accesorios: $ 50,000

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Value Propositions

You're looking at the core benefits Eastside Distilling, Inc. is delivering across its dual business lines as of late 2025. The value is split between tangible, high-quality consumer goods and a rapidly scaling, technology-driven financial service.

Craft Spirits: Premium, award-winning, artisanal spirits from the Pacific Northwest

Eastside Distilling, Inc. maintains its commitment to artisanal quality in its spirits division. The value proposition centers on premium ingredients and craftsmanship, distinguishing its product lineup in a competitive market.

The portfolio includes highly decorated brands such as:

• Azuñia Tequilas
• Burnside Whiskeys
• Hue-Hue Coffee Rum
• Portland Potato Vodkas

All Eastside spirits are crafted from natural ingredients for quality and taste. The Craft Canning + Bottling subsidiary also provides value by being one of the Northwest's leading independent ready-to-drink canners.

Digital Mortgage: Fast, fully digital, and AI-enhanced home financing process

The value in the lending segment, driven by the Beeline platform, is centered on speed, digital efficiency, and superior technology integration. The platform processes applications and answers borrower questions 24/7.

Performance metrics for the digital mortgage business in 2025 demonstrate this efficiency:

Metric	Q3 2025 Value	Change/Context
Mortgage Loan Units Closed	242 units	Up more than 29% over Q2 2025 closings of 187 units.
Mortgage Lending Originations	$69.8 million	Quarterly growth of more than 35% from $51.9 million in Q2 2025.
Mortgage Lending Revenue (Q3)	Just under $863,000	Represented 44% of total lending revenue for Q3.
Monthly Closed Loan Units Growth	91% increase	From January 2025 to September 2025.
Title Business Units Closed Growth	89% increase	From January 2025 to September 2025.

The overall mortgage market is projected to grow to $2.6 trillion in 2025, a 28% increase over 2024, positioning the digital platform for substantial scale.

Digital Mortgage: Access to non-qualified mortgages for self-employed or gig economy

Eastside Distilling, through Beeline, addresses a significant gap in the market by underwriting non-qualified mortgages (non-QMs). This is a key differentiator because most top 50 lenders will deny a borrower who cannot qualify for a conventional mortgage.

The underwriting for these loans is specifically suited for consumers with:

• Income earned in the gig economy
• Self-employed income streams

This focus targets younger consumers, as Millennials and Gen Z made up nearly 60% of all mortgages generated in 2023.

Operational: Cost savings on spirits production via the Rose City partnership

The multi-year production partnership with Rose City Distilling, structured under a TTB alternating proprietorship, is designed to enhance manufacturing efficiency and capacity. This collaboration enables Eastside Distilling to deliver cost savings on key products, which enhances customer loyalty and market appeal. Finance: draft 13-week cash view by Friday.

Technology: AI chatbot Bob converting leads at a 90% lower cost than human counterparts

The technology advantage is central to the lending segment's scalability, as the platform keeps production payroll virtually unchanged despite significant unit growth. The AI sales agent, named Bob, is directly impacting lead conversion and application volume.

Reported performance for the AI agent Bob includes:

• Six times increase in lead conversion.
• Eight times increase in full mortgage applications.

The lending subsidiary, Beeline Loans, achieved its first positive cash flow month in October of 2025, underscoring the efficiency of this digital and AI-driven platform.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Customer Relationships

You're looking at a company that, as of late 2025, is managing two fundamentally different customer relationship models following its integration into Beeline Holdings, Inc. The relationship strategy splits sharply between the digital-first mortgage segment and the traditional spirits distribution channel. This dual focus requires distinct approaches to keep both sets of customers engaged.

Automated, 24/7, AI-driven customer service for mortgage applicants. The relationship for the Beeline Loans subsidiary is heavily reliant on technology. The digital mortgage platform is the primary touchpoint, designed for efficiency. While specific metrics on AI-handled interactions aren't public yet, the operational success is evident: Beeline Loans achieved its first positive cash flow month in October of 2025. This efficiency is driven by the platform's scalability, which helped increase monthly closed loan units by 91% since January of 2025.

Direct-to-consumer (DTC) engagement via the digital mortgage platform. The digital nature of the lending arm inherently creates a direct relationship with the homeowner or investor. The company is positioning this digital process to be seamless, especially with new offerings like the fractional equity sale business, where they expect to close approximately 30 transactions by year-end 2025. The average fee structure for these direct equity sales is 3.5% plus title fees, indicating a direct revenue relationship with the customer.

Traditional sales and account management with spirits distributors and retailers. For the legacy spirits business, customer relationships remain rooted in the wholesale model. Eastside Distilling, Inc. sells its products, like Burnside Whiskey and Azuñia Tequila, on a wholesale basis to established distributors across the U.S. Key partners in this network include major players like Southern Glazers Wine & Spirits, Republic National Dist. Co., and Breakthru Beverage Group in various states. The company's primary distribution focus remains the Pacific Northwest, where its estimated regional market share in the craft spirits segment is 3.7%.

Brand loyalty cultivated through quality and artisanal spirits defintely. Loyalty in the spirits segment is built on product quality, which is crucial given the spirits segment's gross profit margin was approximately 15% in 2024. The CEO noted that collaborations are aimed at enhancing customer loyalty through cost savings on key products. Furthermore, the company has signaled a commitment to transparency regarding brand health metrics; they expect to begin sharing indicators like NPS (Net Promoter Score) and ROAS (Return on Ad Spend) in the coming quarters to better evaluate customer retention.

Here's a quick look at how the customer relationship strategies differ across the two core business lines as of late 2025:

Relationship Attribute	Fintech/Mortgage Segment (Beeline Loans)	Spirits Segment (Eastside Brands)
Primary Channel	Digital Mortgage Platform	Wholesale Distributors/Retailers
Service Model	Automated, AI-driven process	Traditional Account Management
Key 2025 Metric	Monthly closed loan units up 91% since January 2025	Regional Craft Spirits Market Share of 3.7% (PNW)
Loyalty Indicator Focus	Scalability and Transaction Volume	Product Quality and Artisanal Reputation

The company is clearly prioritizing the scaling of its digital relationships, evidenced by the mortgage subsidiary's October 2025 positive cash flow month. Still, the spirits side relies on established, multi-state distributor relationships to move product.

• Digital engagement drives the high-growth lending revenue.
• Wholesale network ensures physical product placement.
• Artisanal focus supports premium pricing for spirits.
• Future reporting will include NPS for brand health assessment.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Channels

You're looking at the Channels block for Eastside Distilling, Inc., which, as of late 2025, is operating under the umbrella of Beeline Holdings, Inc. following a merger, meaning the channels now reflect both spirits distribution and fintech operations. Honestly, this dual focus complicates a single channel view, but we can map the distinct go-to-market strategies.

For the spirits side, the traditional distribution model remains central, focusing on getting premium artisanal spirits like Burnside Whiskeys and Azuñia Tequilas to the customer. The company is actively working to enhance this through partnerships.

The digital and fintech operations, stemming from the Beeline merger, represent a completely different channel strategy, which is mobile-first and technology-driven.

Here's a breakdown of the key channels and supporting metrics as of late 2025:

• Digital, mobile-first platform for end-to-end mortgage origination.
• Three-tier system: wholesale distributors to on-premise and off-premise retail (spirits).
• Direct sales to consumers via tasting rooms and online (limited by state law).
• Targeted digital marketing campaigns for Millennial and Gen Z mortgage customers.

The spirits distribution channel is supported by a specific marketing agreement to drive retail presence.

• Marketing and distribution agreement with Epicentric Marketing to elevate brand visibility across Oregon.
• Focus on both on-premise and off-premise retail initiatives for spirits.

The direct-to-consumer channel for spirits relies on physical locations, which are key for brand experience.

• Operations include tasting rooms on Portland's famous Distillery Row.
• The company's portfolio includes award-winning spirits like Portland Potato Vodka and Hue-Hue Coffee Rum.

The fintech channel, which is now a major component of the overall business, is highly digitized and targets a specific demographic with significant equity.

Here's the quick math on the fintech channel capacity and the company's recent financial footing, which supports these channel investments:

Metric	Value (as of late 2025)	Context
Monthly Mortgage Origination Capacity	Approximately $75 million	Based on $25 million in warehouse line capacity and 7-day average loan sale.
Targeted Equity Pool (Mortgage)	Approximately $10 trillion	Available equity in the areas targeted by the mortgage product, primarily baby boomers.
Spirits Trailing Twelve Months (TTM) Revenue	$8.12 Million USD	As of November 2025.
Spirits Revenue (Q2 2025)	$1.71 million	For the three months ending June 30, 2025.
Cash on Hand (Q3 2025 End)	$1.3 million	Cash plus restricted cash, up from $872,000 on December 31, 2024.
Debt Repayments (Dec 2024 - Sep 2025)	$6.5 million	Significant reduction in leverage.
Total Equity (Q3 2025 End)	$51.7 million	Up 6% from $49 million as of 12/31/2024.

The digital marketing for the mortgage side is leveraging AI; the AI sales agent spinout, Magic Blocks, showed 6x better conversion rates than humans at 90% lower operational costs, which directly impacts the efficiency of acquiring mortgage customers through digital channels.

The overall financial health, reflected in the Q2 2025 net loss from continuing operations of $4.0 million, shows the cost of integrating these expanding channels and operations, especially the surge in operating expenses to $5.64 million in Q2 2025.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Customer Segments

You're looking at the customer base for Eastside Distilling, Inc. as of late 2025, and honestly, the picture is split between its legacy craft spirits heritage and its massive, newly integrated FinTech operations. The numbers from the nine months year-to-date through Q3 2025 tell a clear story about where the revenue focus is now.

The primary customer base, driving the bulk of the current financial activity, is centered around the mortgage and lending platform, which now dwarfs the spirits segment in terms of top-line contribution. This segment directly addresses homeowners and property investors.

• Homeowners and property investors needing conventional and non-qualified mortgages.
• This group accounted for over 78% of the total net revenues of $5.4 million for the nine months year-to-date ending Q3 2025.
• The platform is designed as an end-to-end, all-digital, AI-enhanced system, which naturally appeals to a digitally native demographic.

The prompt mentions Millennials and Gen Z seeking a modern, digital mortgage experience; while we don't have a direct demographic breakdown for the mortgage segment, the platform's 'all-digital, AI-enhanced' nature suggests this is a key target within the broader homeowner/investor group. The growth in this area is significant, with total net revenue growth rates reported at 37% from Q2 to Q3 2025, spurred partly by declining interest rates.

The traditional spirits customer segments still exist, but their financial contribution is now secondary, reflected in the segment's operating loss. Here's a quick look at the financial weight of the spirits side versus the mortgage side for the nine-month period ending Q3 2025:

Customer Segment Focus	Revenue/Expense Impact (9 Months YTD Q3 2025)	Primary Business Driver
Mortgage/FinTech Customers	Over 78% of $5.4 million Total Net Revenue	Beeline's Mortgage Activities
Spirits Customers	$718,000 Loss from Operations	Craft Spirits Production & Sales

For the craft spirits enthusiasts, the customer value proposition remains centered on quality and artisanal production, a core part of the company's identity since its 2008 founding in Portland, Oregon. These customers are loyal to the specific product lines Eastside Distilling, Inc. maintains:

• Craft spirits enthusiasts seeking high-quality, premium, small-batch products.
• Regional Pacific Northwest consumers with strong local brand loyalty.
• The portfolio includes Azuñia Tequilas, Burnside Whiskeys, Hue-Hue Coffee Rum, and Portland Potato Vodkas.
• The company's Craft Canning + Bottling subsidiary historically served the Northwest craft beer and cider industries, reinforcing regional ties.

To be fair, the spirits segment is currently a drag on overall profitability, showing a year-to-date loss of $718,000 as of Q3 2025, which management is clearly absorbing while prioritizing the FinTech scaling. Finance: draft the cash flow impact of the $718,000 spirits loss against the $13 million financing cash inflow by next Tuesday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Cost Structure

You're looking at the cost structure of Eastside Distilling, Inc. (EAST), which, as of late 2025, is operating under the Beeline Holdings, Inc. banner following a merger, so the latest figures reflect this new combined entity's spending. The cost base is heavily influenced by the integration of the FinTech operations.

The overall operating expenses for the second quarter of 2025 were substantial, surging to approximately $5.6 million. This figure reflects the higher administrative and operational costs associated with integrating the new FinTech business lines. For context on where that money went in Q2 2025, here's a quick breakdown of some key expense categories:

Expense Category	Q2 2025 Amount (USD)
Salaries and Benefits (Payroll/Tech Focus)	$2.2 million
Professional Fees (Primarily Non-Recurring Integration Costs)	$1.2 million
Marketing Expenses	$0.8 million
Depreciation and Amortization (Non-Cash)	$0.8 million

The technology and payroll costs are now a major component, directly tied to the AI development and the new mortgage/SaaS platform. The $2.2 million in salaries and benefits for Q2 2025 is a clear indicator of the investment in the human capital supporting these new ventures.

Sales, General, and Administrative (SG&A) expenses are now spread across two distinct business areas: the legacy spirits/canning operations and the emerging FinTech services. The professional fees, totaling $1.2 million in Q2 2025, are noted as being primarily non-recurring costs related to the ongoing integration efforts, which you'd expect to decrease in subsequent quarters if the restructuring holds. Marketing spend was $0.8 million in the same period.

Regarding the profitability metrics, the LTM (Last Twelve Months) EBITDA as of February 2025 is a critical figure for assessing cash burn, though the precise negative EBITDA of -$3.82 million you mentioned isn't directly verifiable in the latest accessible reports. What is clear from Q2 2025 is that the adjusted EBITDA loss for that quarter alone was $2.8 million, an improvement from the $3.5 million loss in Q1 2025. This suggests a focus on expense control, even as the overall operating loss remains significant.

For the spirits portfolio, the cost of raw materials and production is now being managed alongside the FinTech ramp-up. While specific 2025 raw material cost line items aren't detailed separately from the overall operating expenses, the prior focus on cost savings in the spirits segment-which previously cited raw material savings for margin improvement-is likely continuing, though it's now overshadowed by the new business's spending profile. You should watch for the realization of the expected monthly recurring expense reduction of $0.3 million, which is set to be fully realized by September 2025, as that will directly impact future SG&A and operating expenses.

• Operating expenses for Q2 2025 totaled $5.6 million.
• Salaries and benefits accounted for $2.2 million of Q2 2025 OpEx.
• Professional fees in Q2 2025 were $1.2 million.
• The company aims to be debt-free by November 2025.
• Cash on hand at the end of Q2 2025 was $6.3 million.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Revenue Streams

You're looking at how Eastside Distilling, Inc. now Beeline Holdings, Inc. is actually bringing in the money after that big merger. It's definitely not just about the whiskey anymore; the fintech side is a major component now.

The revenue streams are clearly split between the legacy beverage business and the newer digital mortgage origination segment from the Beeline subsidiary. You see sales revenue coming from the portfolio of craft spirits brands, which includes names like Azuñia Tequila, HueHue Coffee Rum, and Burnside Whiskey. Still, the growth story they are pushing now centers on the mortgage side.

The Beeline subsidiary is the source for mortgage origination fees and interest income. A key detail here is the focus on revenue from non-qualified mortgages, which they suggest is not tied to interest rates in the same way as conforming loans, giving them a competitive edge in that specific niche. This dual structure is what defines their current top line.

Here's a quick look at the most recent top-line numbers we have as of late 2025:

Metric	Value	Date/Period
Q2 2025 Consolidated Revenue	$1.71 million	Three months ending June 30, 2025
Trailing Twelve Month (TTM) Revenue	$8.12 Million USD	As of November 2025
Beeline 2023 Mortgage Originations	$144.1 million	Full Year 2023

Honestly, looking at the historical context helps frame the current situation. The company reported a Q2 2025 consolidated revenue of $1.71 million, which was a decrease from $2.95 million in Q2 2024. That TTM revenue as of Nov 2025 sits at $8.12 Million USD. You have to remember they divested the Craft Canning + Printing asset, so that stream is gone, simplifying the focus to spirits and mortgages.

The structure of the mortgage revenue stream is interesting. Beeline originated $144.1 million of mortgages in 2023 and $132.1 million the year before that. The expectation is that fees and interest from these originations, particularly the non-QM loans, will drive future revenue growth, leveraging their AI platform for lower-cost conversions.

The core revenue drivers for Eastside Distilling, Inc. are:

• Sales revenue from the portfolio of craft spirits brands.
• Mortgage origination fees and interest income from the Beeline subsidiary.
• Revenue derived from non-qualified mortgages.

Finance: draft 13-week cash view by Friday.