Eastside Distilling, Inc. (East): Business Model Canvas [Jan-2025 Mis à jour]

Plongez dans le monde innovant de Eastside Distilling, une centrale artisanale basée à Portland qui révolutionne le paysage des boissons avec son approche unique de la production artisanale d'alcool. Des esprits de petit lots soigneusement conçus au positionnement stratégique du marché, cette entreprise a transformé le modèle de distillerie traditionnel en une expérience dynamique et axée sur les consommateurs qui capture l'essence de l'entrepreneuriat des boissons artisanales modernes. Découvrez le modèle commercial complexe qui propulse le succès de Eastside Distilling, explorant comment ils mélangent la créativité, les partenariats stratégiques et le marketing ciblé pour se tailler un créneau distinctif sur le marché des spiritueux compétitifs.

Eastside Distilling, Inc. (East) - Modèle d'entreprise: partenariats clés

Alliance stratégique avec les distributeurs de boissons nationales

Eastside Distilling a établi des partenariats avec les distributeurs nationaux de boissons suivants:

Distributeur	Détails du partenariat	Régions de distribution
Le vin et les esprits du Glazer du Sud	Partenaire de distribution national primaire	37 États aux États-Unis
Républic National Distributing Company	Réseau de distribution secondaire	13 États dans l'ouest des États-Unis

Collaboration avec les brasseries artisanales locales et les établissements vinicoles

Eastside Distilling a développé des partenariats collaboratifs avec les producteurs régionaux de boissons artisanales:

• Portland Brewing Company - Programme collaboratif de l'agence de barils
• Willamette Valley Vineyards - Développement conjoint des produits
• Hood River Distillers - Ressources de production partagées

Partenariats avec les fournisseurs agricoles

Les partenariats d'approvisionnement en ingrédients bruts comprennent:

Fournisseur	Ingrédient	Volume annuel
Oregon Grain Growers Association	Maïs et blé pour la production de whisky	500 000 boisseaux par an
Cooperative des producteurs de fruits du Nord-Ouest du Pacifique	Fruit pour spiritueux aromatisés	250 tonnes de fruits par an

Partenariats marketing et promotionnels

Les collaborations d'événements et de promotion comprennent:

• Festival de la bière et des spiritueux de Portland - sponsor officiel des esprits
• Institut culinaire de l'Oregon - Partenariats de formation en mixologie
• Festivals de musique locaux en Oregon et à Washington

Valeur totale du réseau de partenariat: 4,2 millions de dollars estimés en revenus collaboratifs annuels

Eastsside Distilling, Inc. (Est) - Modèle d'entreprise: Activités clés

Production et distillation des esprits artisanaux

Capacité de production annuelle: environ 50 000 cas de spiritueux

Catégorie de produits	Volume de production annuel
Bourbon	15 000 cas
Whisky	12 000 cas
Spiritueux aromatisés	23 000 cas

Développement et marketing de marque

Attribution du budget marketing: 1,2 million de dollars par an

• Dépenses en marketing numérique: 450 000 $
• Salon du commerce et marketing d'événements: 250 000 $
• Publicité médiatique traditionnelle: 500 000 $

Innovation de produit et création de nouvelles saveurs

Investissement en R&D: 350 000 $ par an

Catégorie d'innovation	Investissement annuel
Développement de nouvelles saveurs	$200,000
Innovation d'emballage	$100,000
Recherche d'approvisionnement en ingrédients	$50,000

Gestion des ventes et de la distribution

Réseau de distribution: 22 États à travers les États-Unis

• Channeaux de distribution en gros: 15
• Représentants des ventes directes: 8
• Plates-formes de vente en ligne: 3

Stratégies de vente de vente au détail et directe aux consommateurs

Revenus directs aux consommateurs: 2,1 millions de dollars en 2023

Canal de vente	Revenus annuels
Ventes de salle de dégustation	$750,000
Ventes directes en ligne	$850,000
Ventes de marchandises	$500,000

Eastside Distilling, Inc. (East) - Modèle d'entreprise: Ressources clés

Équipement de distillation spécialisé

En 2024, Eastside Distilling fonctionne avec une gamme d'équipements de distillation spécialisés situés dans son installation de Portland, Oregon. L'équipement de l'entreprise comprend:

Type d'équipement	Quantité	Capacité
Cuivre cuivre	3	500 gallons par lot
Réservoirs de fermentation	5	1 000 gallons au total
Tonneaux vieillissants	75	Capacité de 53 gallons

Recettes et formulations d'esprit propriétaires

La distillation d'Eastside maintient 8 formulations spirituelles uniques à travers son portefeuille de produits, notamment:

• Recettes de whisky bourbon
• Variations du rhum
• Formulations de liqueur aromatisées

Équipe de production et de gestion qualifiée

La main-d'œuvre de l'entreprise en 2024 comprend:

Catégorie d'équipe	Nombre d'employés
Personnel de production	22
Équipe de direction	7
Ventes et marketing	12

Réputation de la marque

La distillation d'Eastside a établi une présence sur le marché avec:

• Distribution dans 12 États américains
• Plusieurs esprits primés
• Reconnaissance du marché des spiritueux artisanaux

Installations de fabrication

Détails de l'emplacement de fabrication primaire:

Attribut de l'installation	Spécification
Emplacement	Portland, Oregon
Taille de l'installation	15 000 pieds carrés
Capacité de production annuelle	50 000 cas

Eastside Distilling, Inc. (East) - Modèle d'entreprise: propositions de valeur

Esprits artisanaux premium avec des profils de saveurs uniques

Au quatrième trimestre 2023, Eastside Distilling propose le portefeuille de produits suivant:

Gamme de produits	Nombre de variantes	Prix ​​moyen
Whisky	4	$39.99 - $59.99
Rhum	3	$32.99 - $44.99
Vodka	2	$27.99 - $34.99
Liqueurs de spécialité	2	$29.99 - $39.99

Positionnement local et artisanal des produits

Mesures de production de Distilling Eastside:

• Volume de production annuel: 50 000 cas
• Approvisionnement: 85% d'ingrédients de la région du Pacifique Nord-Ouest
• Travail des employés locaux: 92% d'Oregon

Approche de production de haute qualité et petit lots

Spécifications de production:

• Plage de taille par lots: 500 à 2 000 bouteilles par exécution
• Vérification du contrôle de la qualité: 7 par cycle de production
• Processus du vieillissement: minimum 6 mois pour les lignes de base spirituelles

Portfolio spirituel diversifié ciblant plusieurs segments de consommateurs

Segment des consommateurs	Produit cibler	Estimation de la part de marché
Milléniaux	Rhum aromatisé	22%
Antariens d'esprit artisanal	Whisky de petit lot	35%
Mixologues de cocktails	Liqueurs de spécialité	18%
Consommateurs d'esprits traditionnels	Vodka classique	25%

Offres de boissons innovantes et expérimentales

Métriques d'innovation:

• Lancements de nouveaux produits par an: 3-4 variantes expérimentales
• Investissement de recherche et développement: 250 000 $ par an
• Technologies de saveur en instance de brevet: 2 développements actuels

Eastside Distilling, Inc. (East) - Modèle d'entreprise: relations avec les clients

Engagement direct à travers les salles de dégustation

En 2024, Eastside Distilling exploite 2 salles de dégustation primaires situées à Portland, en Oregon. Engagement moyen des visiteurs par mois: 1 200 clients. Contribution des revenus de la salle de dégustation: 425 000 $ par an.

Emplacement	Visiteurs mensuels	Dépenses moyennes par client
Distillerie de Portland	750	$65
Salle de dégustation secondaire	450	$48

Interaction des médias sociaux et de la communauté numérique

Mesures sur les réseaux sociaux à partir de 2024:

• Followers Instagram: 42 500
• Taux d'engagement Facebook: 3,7%
• Budget de marketing numérique: 185 000 $ par an
• Courriel Base d'abonnés: 18 700 contacts

Programmes de fidélité et expériences exclusives des membres

Détails du programme d'adhésion:

• Membres du programme de fidélité totale: 3 200
• Revenus de membres annuels: 92 000 $
• Taux de rétention des membres: 68%
• Fréquence d'achat moyen des membres: 4,2 fois par an

Communications marketing personnalisées

Canal de communication	Atteindre	Taux de conversion
E-mail marketing	18 700 abonnés	4.5%
Marketing SMS	8 900 abonnés	3.2%

Commentaires des clients et intégration de développement de produits

Métriques des commentaires des clients:

• Participants annuels sur le sondage des clients: 2 500
• Cycles de développement de produits basés sur la rétroaction: 2 par an
• Évaluation de satisfaction du client: 4.3 / 5
• Les lancements de nouveaux produits sont entraînés par les suggestions de clients: 3 en 2024

Eastside Distilling, Inc. (East) - Modèle d'entreprise: Channeaux

Ventes en ligne directes aux consommateurs

Eastside Distilling se vend directement sur son site officiel, offrant une gamme de spiritueux, notamment le bourbon, le whisky et les produits de rhum.

Canal de vente en ligne	Gamme de produits	Disponibilité d'expédition
Site Web de l'entreprise	5 Lignes de produit Core Spirit	Disponible dans 38 États

Magasins d'alcools de vente au détail

Distribution via des réseaux traditionnels de magasins d'alcools de vente au détail dans plusieurs États.

Distribution de détail	Couverture géographique	Nombre de magasins
Magasins d'alcools indépendants	Oregon, Washington, Californie	Plus de 250 emplacements de vente au détail

Magasins de boissons spécialisées

• Craft Beverage Specialty Stores
• Détaillants d'alcool gastronomique
• Boutiques d'esprit artisanal

Salles de dégustation et ventes sur place

Emplacement	Visiteurs annuels	Volume des ventes
Portland, distillerie de l'Oregon	Environ 15 000	Ventes annuelles sur place de 350 000 $

Plates-formes de commerce électronique

• Market en ligne drizly
• Vin total & Plus de plate-forme numérique
• Rétablissement des spiritueux en ligne de barre de réserve

Eastside Distilling, Inc. (East) - Modèle d'entreprise: segments de clientèle

Craft des amateurs de spiritueux

Selon le Craft Spirits Data Project 2022, Craft Spirits représente 7,3% du marché total des spiritueux, avec une valeur marchande de 6,5 milliards de dollars. La distillation Eastside cible les consommateurs à la recherche de spiritueux uniques et petits.

Caractéristique du segment	Taille du marché	Dépenses moyennes
Craft des amateurs de spiritueux	12,4 millions de consommateurs	85 $ par mois sur les esprits artisanaux

Consommations du millénaire et de la génération Z

Les données de Nielsen montrent que les milléniaux et les consommateurs de la génération Z représentent 45% de la consommation totale d'alcool aux États-Unis.

• Tranche d'âge: 21 à 42 ans
• Préférence pour les esprits de qualité supérieure et uniques
• Digital d'abord du comportement d'achat

Marché des cocktails et de la mixologie

Le marché des cocktails était évalué à 22,9 milliards de dollars en 2022, avec un TCAC projeté de 6,3% de 2023 à 2030.

Segment de marché	Valeur marchande	Taux de croissance
Cocktail et mixologie	22,9 milliards de dollars	6,3% CAGR

Consommateurs de boissons premium

Statista rapporte que le segment des spiritueux premium représente 28% du marché total des spiritueux, avec une dépense de consommation moyenne de 120 $ par achat.

• Revenu moyen: 85 000 $ - 125 000 $ par an
• Préférence pour les esprits artisanaux de haute qualité
• Prêt à payer des prix premium pour des expériences uniques

Marché local et régional de l'alcool

Le marché des spiritueux de l'Oregon Craft était évalué à 254 millions de dollars en 2022, avec une distillation d'Eastside positionnée comme un acteur régional clé.

Marché géographique	Valeur marchande	Producteurs locaux de spiritueux artisanal
Marché des esprits de l'Oregon Craft	254 millions de dollars	37 producteurs enregistrés

Eastside Distilling, Inc. (East) - Modèle d'entreprise: Structure des coûts

Achat de matières premières

En 2024, les coûts des matières premières de distillation d'Eastside comprennent:

Matériel	Coût annuel	Source
Spiritueux	$487,000	Fournisseurs du Pacifique Nord-Ouest
Ingrédients botaniques	$213,500	Fermes locales de l'Oregon
Matériaux d'emballage	$156,700	Fabricants d'emballages régionaux

Dépenses de production et de fabrication

Répartition des coûts de fabrication:

• Entretien de l'équipement: 124 300 $ par an
• Travail de production: 672 500 $ par an
• Coûts des services publics pour l'installation de production: 218 900 $
• Contrôle de la qualité: 87 600 $ par an

Marketing et développement de marque

Canal de marketing	Dépenses annuelles
Marketing numérique	$345,000
Participation des salons commerciaux	$87,500
Matériel promotionnel de marque	$56,700

Distribution et logistique

Analyse des coûts de distribution:

• Frais de transport: 293 600 $ par an
• Stockage des entrepôts: 124 700 $
• Expédition et manutention: 176 300 $

Entretien opérationnel des frais généraux et des installations

Catégorie aérienne	Coût annuel
Loyer de l'installation	$240,000
Assurance	$98,700
Salaires administratifs	$512,300
Entretien d'installation	$87,500

Eastsside Distilling, Inc. (Est) - Modèle d'entreprise: Strots de revenus

Ventes de bouteilles spirituelles

Depuis l'exercice 2023, Eastside Distilling a déclaré un chiffre d'affaires total de ventes de bouteilles spirituels de 3 845 000 $.

Catégorie de produits	Revenus annuels
Whisky de bourbon	$1,245,000
Rhum	$985,000
Vodka	$765,000
Autres esprits	$850,000

Revenus de salle de dégustation

Les ventes de salles de dégustation ont généré 412 500 $ de revenus pour l'exercice 2023.

Ventes en ligne directes aux consommateurs

Les canaux de vente en ligne ont contribué 675 000 $ au chiffre d'affaires total de la société en 2023.

• Ventes de plate-forme de commerce électronique: 425 000 $
• Services de boîte d'abonnement: 250 000 $

Distribution de gros aux détaillants

La distribution en gros a représenté 2 350 000 $ de revenus au cours de l'exercice 2023.

Canal de vente au détail	Revenus annuels
Magasins d'alcools	$1,450,000
Restaurants et bars	$650,000
Détaillants spécialisés	$250,000

Marchandises et offres de produits de marque

Les ventes de marchandises de marque ont atteint 157 500 $ en 2023.

• Glasse de marque: 45 000 $
• Vêtements: 62 500 $
• Accessoires: 50 000 $

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Value Propositions

You're looking at the core benefits Eastside Distilling, Inc. is delivering across its dual business lines as of late 2025. The value is split between tangible, high-quality consumer goods and a rapidly scaling, technology-driven financial service.

Craft Spirits: Premium, award-winning, artisanal spirits from the Pacific Northwest

Eastside Distilling, Inc. maintains its commitment to artisanal quality in its spirits division. The value proposition centers on premium ingredients and craftsmanship, distinguishing its product lineup in a competitive market.

The portfolio includes highly decorated brands such as:

• Azuñia Tequilas
• Burnside Whiskeys
• Hue-Hue Coffee Rum
• Portland Potato Vodkas

All Eastside spirits are crafted from natural ingredients for quality and taste. The Craft Canning + Bottling subsidiary also provides value by being one of the Northwest's leading independent ready-to-drink canners.

Digital Mortgage: Fast, fully digital, and AI-enhanced home financing process

The value in the lending segment, driven by the Beeline platform, is centered on speed, digital efficiency, and superior technology integration. The platform processes applications and answers borrower questions 24/7.

Performance metrics for the digital mortgage business in 2025 demonstrate this efficiency:

Metric	Q3 2025 Value	Change/Context
Mortgage Loan Units Closed	242 units	Up more than 29% over Q2 2025 closings of 187 units.
Mortgage Lending Originations	$69.8 million	Quarterly growth of more than 35% from $51.9 million in Q2 2025.
Mortgage Lending Revenue (Q3)	Just under $863,000	Represented 44% of total lending revenue for Q3.
Monthly Closed Loan Units Growth	91% increase	From January 2025 to September 2025.
Title Business Units Closed Growth	89% increase	From January 2025 to September 2025.

The overall mortgage market is projected to grow to $2.6 trillion in 2025, a 28% increase over 2024, positioning the digital platform for substantial scale.

Digital Mortgage: Access to non-qualified mortgages for self-employed or gig economy

Eastside Distilling, through Beeline, addresses a significant gap in the market by underwriting non-qualified mortgages (non-QMs). This is a key differentiator because most top 50 lenders will deny a borrower who cannot qualify for a conventional mortgage.

The underwriting for these loans is specifically suited for consumers with:

• Income earned in the gig economy
• Self-employed income streams

This focus targets younger consumers, as Millennials and Gen Z made up nearly 60% of all mortgages generated in 2023.

Operational: Cost savings on spirits production via the Rose City partnership

The multi-year production partnership with Rose City Distilling, structured under a TTB alternating proprietorship, is designed to enhance manufacturing efficiency and capacity. This collaboration enables Eastside Distilling to deliver cost savings on key products, which enhances customer loyalty and market appeal. Finance: draft 13-week cash view by Friday.

Technology: AI chatbot Bob converting leads at a 90% lower cost than human counterparts

The technology advantage is central to the lending segment's scalability, as the platform keeps production payroll virtually unchanged despite significant unit growth. The AI sales agent, named Bob, is directly impacting lead conversion and application volume.

Reported performance for the AI agent Bob includes:

• Six times increase in lead conversion.
• Eight times increase in full mortgage applications.

The lending subsidiary, Beeline Loans, achieved its first positive cash flow month in October of 2025, underscoring the efficiency of this digital and AI-driven platform.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Customer Relationships

You're looking at a company that, as of late 2025, is managing two fundamentally different customer relationship models following its integration into Beeline Holdings, Inc. The relationship strategy splits sharply between the digital-first mortgage segment and the traditional spirits distribution channel. This dual focus requires distinct approaches to keep both sets of customers engaged.

Automated, 24/7, AI-driven customer service for mortgage applicants. The relationship for the Beeline Loans subsidiary is heavily reliant on technology. The digital mortgage platform is the primary touchpoint, designed for efficiency. While specific metrics on AI-handled interactions aren't public yet, the operational success is evident: Beeline Loans achieved its first positive cash flow month in October of 2025. This efficiency is driven by the platform's scalability, which helped increase monthly closed loan units by 91% since January of 2025.

Direct-to-consumer (DTC) engagement via the digital mortgage platform. The digital nature of the lending arm inherently creates a direct relationship with the homeowner or investor. The company is positioning this digital process to be seamless, especially with new offerings like the fractional equity sale business, where they expect to close approximately 30 transactions by year-end 2025. The average fee structure for these direct equity sales is 3.5% plus title fees, indicating a direct revenue relationship with the customer.

Traditional sales and account management with spirits distributors and retailers. For the legacy spirits business, customer relationships remain rooted in the wholesale model. Eastside Distilling, Inc. sells its products, like Burnside Whiskey and Azuñia Tequila, on a wholesale basis to established distributors across the U.S. Key partners in this network include major players like Southern Glazers Wine & Spirits, Republic National Dist. Co., and Breakthru Beverage Group in various states. The company's primary distribution focus remains the Pacific Northwest, where its estimated regional market share in the craft spirits segment is 3.7%.

Brand loyalty cultivated through quality and artisanal spirits defintely. Loyalty in the spirits segment is built on product quality, which is crucial given the spirits segment's gross profit margin was approximately 15% in 2024. The CEO noted that collaborations are aimed at enhancing customer loyalty through cost savings on key products. Furthermore, the company has signaled a commitment to transparency regarding brand health metrics; they expect to begin sharing indicators like NPS (Net Promoter Score) and ROAS (Return on Ad Spend) in the coming quarters to better evaluate customer retention.

Here's a quick look at how the customer relationship strategies differ across the two core business lines as of late 2025:

Relationship Attribute	Fintech/Mortgage Segment (Beeline Loans)	Spirits Segment (Eastside Brands)
Primary Channel	Digital Mortgage Platform	Wholesale Distributors/Retailers
Service Model	Automated, AI-driven process	Traditional Account Management
Key 2025 Metric	Monthly closed loan units up 91% since January 2025	Regional Craft Spirits Market Share of 3.7% (PNW)
Loyalty Indicator Focus	Scalability and Transaction Volume	Product Quality and Artisanal Reputation

The company is clearly prioritizing the scaling of its digital relationships, evidenced by the mortgage subsidiary's October 2025 positive cash flow month. Still, the spirits side relies on established, multi-state distributor relationships to move product.

• Digital engagement drives the high-growth lending revenue.
• Wholesale network ensures physical product placement.
• Artisanal focus supports premium pricing for spirits.
• Future reporting will include NPS for brand health assessment.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Channels

You're looking at the Channels block for Eastside Distilling, Inc., which, as of late 2025, is operating under the umbrella of Beeline Holdings, Inc. following a merger, meaning the channels now reflect both spirits distribution and fintech operations. Honestly, this dual focus complicates a single channel view, but we can map the distinct go-to-market strategies.

For the spirits side, the traditional distribution model remains central, focusing on getting premium artisanal spirits like Burnside Whiskeys and Azuñia Tequilas to the customer. The company is actively working to enhance this through partnerships.

The digital and fintech operations, stemming from the Beeline merger, represent a completely different channel strategy, which is mobile-first and technology-driven.

Here's a breakdown of the key channels and supporting metrics as of late 2025:

• Digital, mobile-first platform for end-to-end mortgage origination.
• Three-tier system: wholesale distributors to on-premise and off-premise retail (spirits).
• Direct sales to consumers via tasting rooms and online (limited by state law).
• Targeted digital marketing campaigns for Millennial and Gen Z mortgage customers.

The spirits distribution channel is supported by a specific marketing agreement to drive retail presence.

• Marketing and distribution agreement with Epicentric Marketing to elevate brand visibility across Oregon.
• Focus on both on-premise and off-premise retail initiatives for spirits.

The direct-to-consumer channel for spirits relies on physical locations, which are key for brand experience.

• Operations include tasting rooms on Portland's famous Distillery Row.
• The company's portfolio includes award-winning spirits like Portland Potato Vodka and Hue-Hue Coffee Rum.

The fintech channel, which is now a major component of the overall business, is highly digitized and targets a specific demographic with significant equity.

Here's the quick math on the fintech channel capacity and the company's recent financial footing, which supports these channel investments:

Metric	Value (as of late 2025)	Context
Monthly Mortgage Origination Capacity	Approximately $75 million	Based on $25 million in warehouse line capacity and 7-day average loan sale.
Targeted Equity Pool (Mortgage)	Approximately $10 trillion	Available equity in the areas targeted by the mortgage product, primarily baby boomers.
Spirits Trailing Twelve Months (TTM) Revenue	$8.12 Million USD	As of November 2025.
Spirits Revenue (Q2 2025)	$1.71 million	For the three months ending June 30, 2025.
Cash on Hand (Q3 2025 End)	$1.3 million	Cash plus restricted cash, up from $872,000 on December 31, 2024.
Debt Repayments (Dec 2024 - Sep 2025)	$6.5 million	Significant reduction in leverage.
Total Equity (Q3 2025 End)	$51.7 million	Up 6% from $49 million as of 12/31/2024.

The digital marketing for the mortgage side is leveraging AI; the AI sales agent spinout, Magic Blocks, showed 6x better conversion rates than humans at 90% lower operational costs, which directly impacts the efficiency of acquiring mortgage customers through digital channels.

The overall financial health, reflected in the Q2 2025 net loss from continuing operations of $4.0 million, shows the cost of integrating these expanding channels and operations, especially the surge in operating expenses to $5.64 million in Q2 2025.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Customer Segments

You're looking at the customer base for Eastside Distilling, Inc. as of late 2025, and honestly, the picture is split between its legacy craft spirits heritage and its massive, newly integrated FinTech operations. The numbers from the nine months year-to-date through Q3 2025 tell a clear story about where the revenue focus is now.

The primary customer base, driving the bulk of the current financial activity, is centered around the mortgage and lending platform, which now dwarfs the spirits segment in terms of top-line contribution. This segment directly addresses homeowners and property investors.

• Homeowners and property investors needing conventional and non-qualified mortgages.
• This group accounted for over 78% of the total net revenues of $5.4 million for the nine months year-to-date ending Q3 2025.
• The platform is designed as an end-to-end, all-digital, AI-enhanced system, which naturally appeals to a digitally native demographic.

The prompt mentions Millennials and Gen Z seeking a modern, digital mortgage experience; while we don't have a direct demographic breakdown for the mortgage segment, the platform's 'all-digital, AI-enhanced' nature suggests this is a key target within the broader homeowner/investor group. The growth in this area is significant, with total net revenue growth rates reported at 37% from Q2 to Q3 2025, spurred partly by declining interest rates.

The traditional spirits customer segments still exist, but their financial contribution is now secondary, reflected in the segment's operating loss. Here's a quick look at the financial weight of the spirits side versus the mortgage side for the nine-month period ending Q3 2025:

Customer Segment Focus	Revenue/Expense Impact (9 Months YTD Q3 2025)	Primary Business Driver
Mortgage/FinTech Customers	Over 78% of $5.4 million Total Net Revenue	Beeline's Mortgage Activities
Spirits Customers	$718,000 Loss from Operations	Craft Spirits Production & Sales

For the craft spirits enthusiasts, the customer value proposition remains centered on quality and artisanal production, a core part of the company's identity since its 2008 founding in Portland, Oregon. These customers are loyal to the specific product lines Eastside Distilling, Inc. maintains:

• Craft spirits enthusiasts seeking high-quality, premium, small-batch products.
• Regional Pacific Northwest consumers with strong local brand loyalty.
• The portfolio includes Azuñia Tequilas, Burnside Whiskeys, Hue-Hue Coffee Rum, and Portland Potato Vodkas.
• The company's Craft Canning + Bottling subsidiary historically served the Northwest craft beer and cider industries, reinforcing regional ties.

To be fair, the spirits segment is currently a drag on overall profitability, showing a year-to-date loss of $718,000 as of Q3 2025, which management is clearly absorbing while prioritizing the FinTech scaling. Finance: draft the cash flow impact of the $718,000 spirits loss against the $13 million financing cash inflow by next Tuesday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Cost Structure

You're looking at the cost structure of Eastside Distilling, Inc. (EAST), which, as of late 2025, is operating under the Beeline Holdings, Inc. banner following a merger, so the latest figures reflect this new combined entity's spending. The cost base is heavily influenced by the integration of the FinTech operations.

The overall operating expenses for the second quarter of 2025 were substantial, surging to approximately $5.6 million. This figure reflects the higher administrative and operational costs associated with integrating the new FinTech business lines. For context on where that money went in Q2 2025, here's a quick breakdown of some key expense categories:

Expense Category	Q2 2025 Amount (USD)
Salaries and Benefits (Payroll/Tech Focus)	$2.2 million
Professional Fees (Primarily Non-Recurring Integration Costs)	$1.2 million
Marketing Expenses	$0.8 million
Depreciation and Amortization (Non-Cash)	$0.8 million

The technology and payroll costs are now a major component, directly tied to the AI development and the new mortgage/SaaS platform. The $2.2 million in salaries and benefits for Q2 2025 is a clear indicator of the investment in the human capital supporting these new ventures.

Sales, General, and Administrative (SG&A) expenses are now spread across two distinct business areas: the legacy spirits/canning operations and the emerging FinTech services. The professional fees, totaling $1.2 million in Q2 2025, are noted as being primarily non-recurring costs related to the ongoing integration efforts, which you'd expect to decrease in subsequent quarters if the restructuring holds. Marketing spend was $0.8 million in the same period.

Regarding the profitability metrics, the LTM (Last Twelve Months) EBITDA as of February 2025 is a critical figure for assessing cash burn, though the precise negative EBITDA of -$3.82 million you mentioned isn't directly verifiable in the latest accessible reports. What is clear from Q2 2025 is that the adjusted EBITDA loss for that quarter alone was $2.8 million, an improvement from the $3.5 million loss in Q1 2025. This suggests a focus on expense control, even as the overall operating loss remains significant.

For the spirits portfolio, the cost of raw materials and production is now being managed alongside the FinTech ramp-up. While specific 2025 raw material cost line items aren't detailed separately from the overall operating expenses, the prior focus on cost savings in the spirits segment-which previously cited raw material savings for margin improvement-is likely continuing, though it's now overshadowed by the new business's spending profile. You should watch for the realization of the expected monthly recurring expense reduction of $0.3 million, which is set to be fully realized by September 2025, as that will directly impact future SG&A and operating expenses.

• Operating expenses for Q2 2025 totaled $5.6 million.
• Salaries and benefits accounted for $2.2 million of Q2 2025 OpEx.
• Professional fees in Q2 2025 were $1.2 million.
• The company aims to be debt-free by November 2025.
• Cash on hand at the end of Q2 2025 was $6.3 million.

Finance: draft 13-week cash view by Friday.

Eastside Distilling, Inc. (EAST) - Canvas Business Model: Revenue Streams

You're looking at how Eastside Distilling, Inc. now Beeline Holdings, Inc. is actually bringing in the money after that big merger. It's definitely not just about the whiskey anymore; the fintech side is a major component now.

The revenue streams are clearly split between the legacy beverage business and the newer digital mortgage origination segment from the Beeline subsidiary. You see sales revenue coming from the portfolio of craft spirits brands, which includes names like Azuñia Tequila, HueHue Coffee Rum, and Burnside Whiskey. Still, the growth story they are pushing now centers on the mortgage side.

The Beeline subsidiary is the source for mortgage origination fees and interest income. A key detail here is the focus on revenue from non-qualified mortgages, which they suggest is not tied to interest rates in the same way as conforming loans, giving them a competitive edge in that specific niche. This dual structure is what defines their current top line.

Here's a quick look at the most recent top-line numbers we have as of late 2025:

Metric	Value	Date/Period
Q2 2025 Consolidated Revenue	$1.71 million	Three months ending June 30, 2025
Trailing Twelve Month (TTM) Revenue	$8.12 Million USD	As of November 2025
Beeline 2023 Mortgage Originations	$144.1 million	Full Year 2023

Honestly, looking at the historical context helps frame the current situation. The company reported a Q2 2025 consolidated revenue of $1.71 million, which was a decrease from $2.95 million in Q2 2024. That TTM revenue as of Nov 2025 sits at $8.12 Million USD. You have to remember they divested the Craft Canning + Printing asset, so that stream is gone, simplifying the focus to spirits and mortgages.

The structure of the mortgage revenue stream is interesting. Beeline originated $144.1 million of mortgages in 2023 and $132.1 million the year before that. The expectation is that fees and interest from these originations, particularly the non-QM loans, will drive future revenue growth, leveraging their AI platform for lower-cost conversions.

The core revenue drivers for Eastside Distilling, Inc. are:

• Sales revenue from the portfolio of craft spirits brands.
• Mortgage origination fees and interest income from the Beeline subsidiary.
• Revenue derived from non-qualified mortgages.

Finance: draft 13-week cash view by Friday.