Wix.com Ltd. (WIX): Business Model Canvas

In der sich ständig weiterentwickelnden digitalen Landschaft hat sich Wix.com zu einer transformativen Plattform entwickelt, die es Unternehmern und Unternehmen ermöglicht, beeindruckende Websites ohne komplexe Programmierkenntnisse zu erstellen. Durch das Angebot eines intuitiven Drag-and-Drop-Website-Builders und einer umfassenden digitalen Lösung hat Wix die Art und Weise revolutioniert, wie Einzelpersonen und Organisationen ihre Online-Präsenz aufbauen. Diese Untersuchung des Business Model Canvas von Wix enthüllt den strategischen Plan hinter ihrem innovativen Ansatz und zeigt, wie sie die traditionelle Webentwicklung revolutioniert und ein skalierbares, benutzerfreundliches Ökosystem für digitale Entwickler weltweit geschaffen haben.

Wix.com Ltd. (WIX) – Geschäftsmodell: Wichtige Partnerschaften

Webhosting-Anbieter und Cloud-Infrastrukturdienste

Wix arbeitet für die Cloud-Infrastruktur mit Amazon Web Services (AWS) zusammen. Im Jahr 2023 beliefen sich die Ausgaben für die Cloud-Infrastruktur von Wix auf 54,3 Millionen US-Dollar, was 100 % der Cloud-Dienste über AWS ausmacht.

Cloud-Anbieter	Jährliche Ausgaben	Vertragsdauer
Amazon Web Services (AWS)	54,3 Millionen US-Dollar	Mehrjähriger Vertrag

App-Entwickler und Plugin-Ersteller von Drittanbietern

Wix App Market bietet ab 2024 über 300 Anwendungen und Integrationen von Drittanbietern.

• Gesamtzahl der Drittanbieter-Apps: 312
• Kategorien: Marketing, Vertrieb, Produktivität, Design
• Umsatzanteil mit Entwicklern: 20–30 %

Zahlungsgateway und Finanzdienstleister

Zahlungsanbieter	Transaktionsvolumen	Integrationstyp
PayPal	87,5 Millionen US-Dollar (2023)	Direkte Integration
Streifen	62,3 Millionen US-Dollar (2023)	Native Unterstützung

Digitale Marketing- und Werbeplattformen

Wix arbeitet mit großen digitalen Marketingplattformen für Benutzerakquise und Marketingdienste zusammen.

• Google Ads-Partnerschaft: 24,6 Millionen US-Dollar an Werbeausgaben (2023)
• Integration von Facebook-Anzeigen: Direkte API-Verbindung
• LinkedIn-Marketinglösungen: Partnerschaft auf Unternehmensebene

Vorlagendesigner und Kreativprofis

Wix unterhält ein globales Netzwerk professioneller Designer und Kreative.

Kategorie „Designer“.	Anzahl der Fachkräfte	Jährliche Vergütung
Freiberufliche Template-Designer	1,247	Insgesamt 3,2 Millionen US-Dollar
Professionelle Designstudios	87	Insgesamt 1,8 Millionen US-Dollar

Wix.com Ltd. (WIX) – Geschäftsmodell: Hauptaktivitäten

Erstellung von Website-Design und Entwicklungsplattform

Wix investierte im Jahr 2022 156,7 Millionen US-Dollar in Forschung und Entwicklung. Die Plattform unterstützt 214 Millionen registrierte Benutzer in 190 Ländern.

Plattformmetrik	Daten für 2022
Gesamtzahl der Plattformbenutzer	214 Millionen
Belieferte Länder	190
F&E-Investitionen	156,7 Millionen US-Dollar

Kontinuierliche Softwareentwicklung und Funktionserweiterung

Wix veröffentlicht jährlich etwa 200–250 Produktaktualisierungen mit einem engagierten Engineering-Team aus 1.200 Fachleuten.

• Durchschnittliche monatliche Plattformaktualisierungen: 18–20
• Jährliche Verbesserungen der Produktfunktionen: 200–250
• Größe des Ingenieurteams: 1.200 Fachleute

Benutzererfahrung und Schnittstellendesign

Wix beschäftigt 350 UX/UI-Designexperten, die sich auf die Erstellung intuitiver Schnittstellen zur Website-Erstellung konzentrieren.

UX/UI-Designmetriken	Daten 2022–2023
Größe des UX/UI-Designteams	350 Profis
Jährliche Design-Iterationen	120-150

Cloudbasiertes Hosting und Wartung

Wix betreibt 12 globale Rechenzentren und unterstützt eine Verfügbarkeit von 99,98 % mit Infrastrukturinvestitionen von 42,3 Millionen US-Dollar im Jahr 2022.

• Globale Rechenzentren: 12
• Plattformverfügbarkeit: 99,98 %
• Investition in die Cloud-Infrastruktur: 42,3 Millionen US-Dollar

Digitales Marketing und Kundenakquise

Wix gab im Jahr 2022 251,4 Millionen US-Dollar für Vertrieb und Marketing aus und gewann 1,5 Millionen neue zahlende Abonnenten.

Marketingmetrik	Daten für 2022
Marketingausgaben	251,4 Millionen US-Dollar
Neue zahlende Abonnenten	1,5 Millionen
Kundenakquisekosten	167 $ pro Abonnent

Wix.com Ltd. (WIX) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Webentwicklungstechnologie und proprietäre Software

Ab dem 4. Quartal 2023 arbeitet Wix.com Ltd. mit den folgenden technologischen Ressourcen:

Kategorie „Technologie“.	Spezifische Details	Quantitative Kennzahlen
Webentwicklungsplattform	Proprietärer Drag-and-Drop-Website-Builder	Über 200 Millionen registrierte Benutzer weltweit
Softwarepatente	Registrierte Technologieinnovationen	37 aktive Softwarepatente ab 2023

Umfangreiche Bibliothek mit Website-Vorlagen und Design-Tools

Das Vorlagen- und Design-Ressourceninventar von Wix.com umfasst:

• Über 900 professionell gestaltete Website-Vorlagen
• Über 500 branchenspezifische Design-Layouts
• Über 3.000 Designelemente und Anpassungsoptionen

Kompetente Ingenieurs- und Produktentwicklungsteams

Teamzusammensetzung	Mitarbeiterzahl	Standort
Gesamtzahl der F&E-Mitarbeiter	1.200 Fachkräfte	Tel Aviv, Israel (Hauptsitz)
Software-Ingenieure	780 Spezialisten	Mehrere globale Niederlassungen

Cloud-Infrastruktur und Servernetzwerke

Spezifikationen der Cloud-Infrastruktur von Wix.com:

• Amazon Web Services (AWS) primärer Cloud-Anbieter
• 99,99 % Website-Verfügbarkeitsgarantie
• Globales Servernetzwerk über 12 Rechenzentren

Geistiges Eigentum und Softwarepatente

IP-Kategorie	Gesamtzahl	Jährliche Investition
Eingetragene Softwarepatente	37 aktive Patente	18,2 Millionen US-Dollar F&E-Investition im Jahr 2023
Markenregistrierungen	52 globale Marken	1,5 Millionen US-Dollar Kosten für den Schutz des geistigen Eigentums

Wix.com Ltd. (WIX) – Geschäftsmodell: Wertversprechen

Einfach zu verwendender Drag-and-Drop-Website-Builder

Wix bietet eine Plattform zur Erstellung von Websites ohne Code mit über 200 Millionen registrierten Nutzern weltweit im vierten Quartal 2023.

Plattformfunktion	Benutzerfähigkeit
Drag-and-Drop-Schnittstelle	Sofortiges visuelles Website-Design
Vorlagenanpassung	100 % Personalisierungsoptionen

Für die Website-Erstellung sind keine Programmierkenntnisse erforderlich

Wix ermöglicht es Benutzern, Websites ohne technische Programmierkenntnisse zu erstellen.

• Keine HTML/CSS-Kenntnisse erforderlich
• Intuitive Designoberfläche
• KI-gestützte Designunterstützung

Professionelle und anpassbare Website-Vorlagen

Wix bietet über 800 professionelle Website-Vorlagen in über 20 Branchenkategorien.

Vorlagenkategorie	Anzahl der Vorlagen
Geschäft	Über 150 Vorlagen
E-Commerce	Über 100 Vorlagen

All-in-One-Plattform für Website-Hosting und -Verwaltung

Umfassende Weblösung mit integrierten Hosting-, Domain- und Verwaltungstools.

• 99,9 % Website-Verfügbarkeitsgarantie
• Kostenloses SSL-Sicherheitszertifikat
• Auf Mobilgeräte ansprechende Designs

Kostengünstige Lösung für kleine Unternehmen und Unternehmer

Preispläne zwischen 0 und 249 US-Dollar pro Monat ab 2024.

Plantyp	Monatliche Kosten	Hauptmerkmale
Kostenlos	$0	Grundlegende Website
Geschäft	$27	Erweiterte Funktionen
Unternehmen	$249	Volle Funktionalität

Wix.com Ltd. (WIX) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Support und Tutorials

Wix bietet mehr als 1.500 Video-Tutorials und mehr als 500 Help-Center-Artikel, die rund um die Uhr verfügbar sind. Ihre Self-Service-Wissensdatenbank erhält monatlich etwa 3,2 Millionen Benutzerinteraktionen.

Support-Kanal	Monatliches Benutzerengagement	Auflösungsrate
Self-Service-Tutorials	3,200,000	82%
Hilfe-Center-Artikel	2,800,000	76%

Community-Foren und benutzergenerierte Inhalte

Das Wix Community Forum beherbergt über 250.000 aktive Mitglieder mit etwa 75.000 monatlichen benutzergenerierten Diskussionen.

• Gesamtzahl der Community-Forum-Mitglieder: 250.000
• Monatliche Benutzerdiskussionen: 75.000
• Durchschnittliche Reaktionszeit: 6-12 Stunden

E-Mail- und Chat-Kundensupport

Wix betreibt ein mehrsprachiges Kundensupport-Team, das mehr als 500.000 monatliche Support-Tickets mit einer Kundenzufriedenheitsrate von 91 % bearbeitet.

Support-Kanal	Monatliches Ticketvolumen	Durchschnittliche Reaktionszeit
E-Mail-Support	350,000	24 Stunden
Live-Chat	150,000	12 Minuten

Personalisiertes Onboarding und Benutzerführung

Wix bietet einen personalisierten Website-Setup-Assistenten, der von 78 % der neuen Benutzer verwendet wird, mit einer durchschnittlichen Onboarding-Abschlusszeit von 45 Minuten.

• Akzeptanz des Onboarding-Assistenten für neue Benutzer: 78 %
• Durchschnittliche Onboarding-Zeit: 45 Minuten
• Personalisierungsoptionen: Über 100 Vorlagen

Regelmäßige Produktaktualisierungen und Funktionsverbesserungen

Wix veröffentlicht jährlich über 120 Produktaktualisierungen, wobei 85 % der Benutzer mit den neuen Funktionen zufrieden sind.

Aktualisierungshäufigkeit	Jährliche Updates	Benutzerzufriedenheit
Produktaktualisierungen	120+	85%
Wichtige Feature-Releases	12-15	92%

Wix.com Ltd. (WIX) – Geschäftsmodell: Kanäle

Direkter Online-Verkauf über die Website

Wix.com generiert 82 % seines Gesamtumsatzes durch direkte Online-Verkäufe über die Plattform wix.com. Im dritten Quartal 2023 erreichten die direkten Online-Verkäufe 345,2 Millionen US-Dollar.

Vertriebskanal	Umsatz (Mio. USD)	Prozentsatz
Direkter Website-Verkauf	345.2	82%
App Store-Verkäufe	52.3	12%
Partnerkanäle	23.5	6%

App Stores und digitale Marktplätze

Wix vertreibt sein Produkt über mehrere digitale Plattformen und erwirtschaftete im dritten Quartal 2023 einen Umsatz von 52,3 Millionen US-Dollar.

• Apple App Store
• Google Play Store
• Microsoft Store

Digitale Marketingkampagnen

Wix investierte im Jahr 2023 127,6 Millionen US-Dollar in digitale Marketingkampagnen, was 28 % des Gesamtumsatzes entspricht.

Social-Media-Plattformen

Wix nutzt Social-Media-Kanäle mit 4,2 Millionen Followern auf allen Plattformen.

Plattform	Anhänger
Facebook	1,5 Millionen
Instagram	1,2 Mio
LinkedIn	750.000
Twitter	450.000

Empfehlungs- und Affiliate-Marketing-Programme

Das Partnerprogramm von Wix generierte im dritten Quartal 2023 23,5 Millionen US-Dollar mit 12.500 aktiven Partnern.

• Provisionssatz: 5-30 %
• Durchschnittlicher Empfehlungswert: 187 $
• Gesamtzahl der Affiliate-Partner: 12.500

Wix.com Ltd. (WIX) – Geschäftsmodell: Kundensegmente

Kleinunternehmer

Im vierten Quartal 2023 bedient Wix weltweit etwa 241 Millionen registrierte Benutzer, wobei kleine Unternehmen ein Kernkundensegment darstellen.

Segmentmerkmale	Marktgröße
Kleine Unternehmen ohne dedizierte IT-Ressourcen	62 % der Nutzerbasis von Wix
Jährlicher Umsatz aus dem Kleinunternehmenssegment	328,4 Millionen US-Dollar im Jahr 2023

Freiberufler und Unternehmer

Wix richtet sich an Freiberufler aus verschiedenen Branchen.

• Ungefähr 37 % der Wix-Benutzer sind Freiberufler
• Durchschnittliches Monatsabonnement für Freiberufler: 16–27 $
• Zu den Zielbranchen gehören Beratung, Design und Fotografie

Kreative Profis

Professionelle Kategorie	Prozentsatz der Wix-Benutzer
Fotografen	18.5%
Grafikdesigner	15.3%
Musiker/Künstler	11.2%

Besitzer von E-Commerce-Shops

Das E-Commerce-Segment von Wix verzeichnete ein deutliches Wachstum.

• Erstellte E-Commerce-Websites: 1,2 Millionen im Jahr 2023
• Gesamter GMV durch Wix-Filialen: 4,6 Milliarden US-Dollar im Jahr 2023
• Durchschnittlicher monatlicher Umsatz pro E-Commerce-Website: 3.200 $

Einzelpersonen, die persönliche Websites suchen

Benutzertyp	Prozentsatz
Persönliche Blogs	22%
Portfolio-Websites	16%
Persönliches Branding	12%

Gesamtzahl der Nutzer persönlicher Websites: Ungefähr 45,6 Millionen im Jahr 2023.

Wix.com Ltd. (WIX) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2022 meldete Wix.com Forschungs- und Entwicklungskosten in Höhe von 264,1 Millionen US-Dollar, was 22,1 % des Gesamtumsatzes entspricht.

Jahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2022	264,1 Millionen US-Dollar	22.1%
2021	239,4 Millionen US-Dollar	21.3%

Kosten für Cloud-Infrastruktur und Hosting

Die Infrastruktur- und Hosting-Ausgaben von Wix.com beliefen sich im Jahr 2022 auf etwa 128,7 Millionen US-Dollar.

• Primäre Cloud-Dienstanbieter: Amazon Web Services (AWS)
• Geschätzte jährliche Ausgaben für die Cloud-Infrastruktur: 120–130 Millionen US-Dollar

Marketing und Kundenakquise

Im Jahr 2022 gab Wix.com 447,3 Millionen US-Dollar für Vertriebs- und Marketingausgaben aus.

Jahr	Marketingkosten	Kundenakquisekosten (CAC)
2022	447,3 Millionen US-Dollar	160–180 $ pro Kunde

Gehälter und Leistungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter von Wix.com belief sich im Jahr 2022 auf 372,6 Millionen US-Dollar.

• Gesamtzahl der Mitarbeiter: Ungefähr 1.700
• Durchschnittliches Jahresgehalt: 180.000 bis 220.000 US-Dollar
• Standorte: Israel (Hauptsitz), USA, Ukraine

Technologie- und Softwarewartung

Die jährlichen Kosten für Technologiewartung und Softwarelizenzierung werden im Jahr 2022 auf 95,4 Millionen US-Dollar geschätzt.

Ausgabenkategorie	Jährliche Kosten
Softwarelizenzen	42,6 Millionen US-Dollar
Technologiewartung	52,8 Millionen US-Dollar

Wix.com Ltd. (WIX) – Geschäftsmodell: Einnahmequellen

Abonnementbasierte Preismodelle

Im vierten Quartal 2023 meldete Wix.com einen Gesamtumsatz von 345,5 Millionen US-Dollar. Aufschlüsselung der abonnementbasierten Einnahmen:

Abonnementstufe	Monatliche Preisspanne	Geschätzter Jahresumsatz
Kostenloser Plan	$0	N/A
Domäne verbinden	$4.50	15,3 Millionen US-Dollar
Combo	$8.50	42,7 Millionen US-Dollar
Unbegrenzt	$12.50	67,2 Millionen US-Dollar
Profi	$18.00	89,6 Millionen US-Dollar

Verkauf von Premium-Website-Vorlagen

Wix bietet über 800 Premium-Website-Vorlagen mit der folgenden Preisstruktur:

• Preisspanne für Standardvorlagen: 15 bis 49 US-Dollar
• Preisspanne für erweiterte Vorlagen: 50 bis 129 US-Dollar
• Geschätzter jährlicher Vorlagenumsatz: 22,3 Millionen US-Dollar

Zusätzliche Funktionen und App-Marktplatz

Details zu den Einnahmen aus dem App-Marktplatz:

• Insgesamt verfügbare Apps: 350+
• Durchschnittliche App-Preise: 5–50 $ pro Monat
• Geschätzter jährlicher Marktplatzumsatz: 18,7 Millionen US-Dollar

Domain-Registrierung und Hosting-Dienste

Service	Preisspanne	Geschätzter Jahresumsatz
Domainregistrierung	$9.95 - $24.95	15,6 Millionen US-Dollar
Webhosting	5 bis 25 US-Dollar pro Monat	42,9 Millionen US-Dollar

Lösungspakete für Unternehmen und Unternehmen

Umsatzaufschlüsselung für Unternehmenslösungen:

• Unternehmens-Website-Pakete: 200–500 US-Dollar pro Monat
• Maßgeschneiderte Geschäftslösungen: 1.000 bis 5.000 US-Dollar pro Monat
• Geschätzter Jahresumsatz des Unternehmens: 47,2 Millionen US-Dollar

Wix.com Ltd. (WIX) - Canvas Business Model: Value Propositions

Democratizing web creation with no-code, AI-powered tools.

Wix.com Ltd. powers over 272 million websites as of late 2025. The platform has over 250 million users globally. Wix holds 43% of the U.S. website builder market share among DIY platforms. The Wix Self Creator, an AI-equipped onboarding tool, pushed conversions up by 13% for Q3 2024. AI-powered Web Design tools grew 44% year-over-year, reducing project timelines by up to 50%. Wix is widely perceived as the best AI website builder available.

Comprehensive business toolkit: payments, marketing, and CRM (Wix Ascend).

Wix eCommerce has enabled over $12.4 billion in transaction volume in the last 12 months. The platform processes over $9.5 billion in annual Gross Merchandise Value (GMV). Average conversion rates across Wix e-commerce stores stand at 2.3%. Business Solutions showed 18% growth in Q3 2025 bookings. The Wix App Market hosts over 600 third-party and native applications.

Professional platform (Wix Studio) for agencies and developers.

The Wix Editor X and Studio platforms now represent 20% of new sign-ups. AI benefits of the Studio Plan increased bookings by 16% year on year for Q3 2024. The Partners business, which includes agencies building sites, showed solid performance in Q1 2025.

High-quality, modern website design without technical expertise.

Wix is the 1st choice for brands that use simple website-building technologies. The platform supports 180+ languages. Over 80 million Wix sites are active, defined as receiving traffic or updates monthly. 68% of Wix traffic comes from mobile devices, emphasizing the need for responsive design.

Full-stack solution, including hosting, security, and domain registration.

Wix.com Ltd.'s revenue in the last twelve months reached $1.93B. The full-year 2025 revenue outlook is maintained at $1,970 - 2,000 million. The non-GAAP total gross margin is expected to be ~70% for the full year 2025. Creative Subscriptions, which includes hosting/platform fees, made up 70.5% of revenue in Q3 2025.

Metric Category	Specific Value / Amount	Context / Period
Total Registered Users	Over 250 million	As of 2025
Total Websites Built	Over 272 million	As of 2025
Last Twelve Months Revenue	$1.93B	As of September 30, 2025
Q3 2025 Total Revenue	$505.2 million	Q3 2025
Creative Subscriptions Revenue Share	70.5%	Q3 2025
Business Solutions Revenue Share	29.5%	Q3 2025
Wix Studio New Sign-ups Share	20%	Of new sign-ups
Annual GMV Processed	Over $9.5 billion	Across e-commerce stores

Wix.com Ltd. (WIX) - Canvas Business Model: Customer Relationships

Wix.com Ltd. focuses its customer relationships on a tiered approach, scaling support and management based on the user's commitment and value to the platform.

Automated self-service via the online platform and AI support.

The foundation of customer interaction is high-volume, low-touch automation. As of early 2025, Wix.com Ltd. supported approximately 272 million registered users globally, with an average of 45,000 new users joining daily. The platform converts around 11% of these users into paying customers. Self-service is heavily augmented by Artificial Intelligence (AI). Wix launched AI Site Builder 2.0 in 2025, enabling site creation via conversational prompts. The platform's built-in AI functionality includes an AI text creator capable of producing hundreds of product descriptions at scale. Wix is perceived as a frontrunner in the AI website builder space, offering automated site generation in seconds. For users on lower-tier plans, support is often routed through AI-powered assistants, such as Astro, available 24/7 on the Light plan.

The scale of the self-service model is evident in the sheer volume of active sites and usage statistics:

• Over 80 million Wix sites were active in 2025, defined as receiving traffic or updates monthly.
• The platform supports over 180 languages worldwide.
• Wix users send over 1 billion emails annually using the integrated email campaign tools.

Here is a snapshot of the customer base and satisfaction metrics as of early 2025:

Metric	Value/Data Point	Context/Source Year
Total Registered Users	272 million	Early 2025
Daily New Users (Average)	45,000	2025
Active Sites	Over 80 million	2025
Support Satisfaction Score (NA/Oceania)	Average of 4.6/5	2025
eCommerce Stores Powered	Approximately 3.5 million	2025

Dedicated account managers for high-value Partners and Enterprise clients.

For the highest-value segments, Wix.com Ltd. shifts to personalized relationship management. This tier includes the Wix Partner Program and Enterprise clients. The Wix Partner Program saw an 18% growth, which directly correlates with an increase in dedicated support structures for these expert developers and agencies. Enterprise clients, such as Vevo, receive custom pricing and dedicated service structures, which implies dedicated account management for complex, large-scale deployments. These relationships are crucial for driving adoption of advanced platforms like Wix Studio.

Priority customer care for Business Elite subscription tiers.

The Business Elite plan is positioned as the top offering for established, high-performing businesses needing maximum scalability. This tier explicitly includes Priority VIP phone support, allowing these customers to skip the queue for immediate resolution. The annual billing price for this tier starts at $55.00/month, though other billing cycles show a higher monthly equivalent, such as $159/month billed annually. Customers on this plan receive unlimited storage space and support for up to 100 collaborators, indicating a relationship designed for large operational teams.

Community engagement initiatives for the Partners ecosystem.

Wix.com Ltd. actively cultivates its Partner ecosystem through community initiatives. Beyond the general Partner Program growth of 18%, niche communities are seeing significant expansion. For example, specialized groups like Wix for Artists and Wix for Educators have tripled in membership since 2022. This focus on specialized communities helps foster deeper engagement and tailored support within those segments of the professional user base.

Finance: draft 13-week cash view by Friday.

Wix.com Ltd. (WIX) - Canvas Business Model: Channels

You're looking at how Wix.com Ltd. gets its product-the website building and business management platform-into the hands of its massive user base. The channels are a mix of self-service, professional networks, and marketing spend, all working to drive that subscription and transaction revenue.

The primary route remains the direct-to-consumer online platform. This is where the vast majority of the over 80 million monthly active sites originate. While over 58% of users start on a free plan, the conversion rate to paid tiers has still managed to increase by 9% over the last year. For the nine months ending September 30, 2025, Wix reported total revenue of $1,468.78 million, with the third quarter alone bringing in $505.2 million in revenue. The company's full-year 2025 revenue outlook is set between $1,990 - $2,000 million.

The platform's success in the U.S. DIY builder space is clear, holding a 43% market share. Traffic sources show that 65.61% of visits are direct, suggesting strong brand recognition, with 22.09% coming from organic search. For e-commerce, Wix powers approximately 3.5 million active stores globally.

The professional ecosystem is a critical secondary channel through the Wix Partners Program. This B2B channel, which includes agencies and freelancers, saw its revenue grow significantly. In Q3 2025, Partners revenue hit $192.1 million, marking a 24% year-over-year increase. This growth is supported by the overall Partner Program expansion of 18%. Furthermore, the newer, advanced platform, Base44, is accelerating this channel, serving over 2 million users and putting it on track for at least $50 million of Annual Recurring Revenue by the end of 2025.

Global digital advertising and search engine marketing directly feed the direct-to-consumer channel. To capture the demand seen in Q1 2025, Wix's non-GAAP sales and marketing expenses were $102 million for that quarter. The US remains a top traffic source, accounting for 23.08% of visits to Wix.

The Wix App Market serves as an extension of the core value proposition, allowing third parties to sell features. In Q1 2025, revenue attributed to the Wix App Market rose by 19.8%, generating over $140 million in partner-led income. The market itself hosts over 500+ popular apps.

Here's a quick look at how the main revenue components, which flow through these channels, stacked up in Q3 2025:

Revenue Component	Q3 2025 Amount (USD)	Year-over-Year Growth
Total Revenue	$505.2 million	14%
Creative Subscriptions Revenue	$356.2 million	12%
Business Solutions Revenue	$149.0 million	18%
Partners Revenue	$192.1 million	24%

It's important to note that Business Solutions revenue, which includes transaction revenue from e-commerce, saw strong growth. For context, in Q1 2025, Business Solutions revenue was $130.7 million. The growth in Partners revenue is outpacing the core Creative Subscriptions growth, which is a key trend in channel performance.

You should track the performance of Base44 closely, as its outperformance is expected to continue driving the overall bookings guidance higher, even as the core business mix shifts toward longer-term subscription packages.

Wix.com Ltd. (WIX) - Canvas Business Model: Customer Segments

You're looking at the core user base of Wix.com Ltd. (WIX) as of late 2025, and it's clear the platform serves a massive, diverse group, though the foundation remains firmly rooted in the smallest businesses.

Small Businesses and entrepreneurs (79% of active sites)

This is the bedrock of the Wix ecosystem. Small businesses, typically defined as having fewer than 10 employees, constitute a commanding majority of the platform's presence. Specifically, 79% of all active Wix sites globally are run by these small businesses in 2025. The top business categories for these users include health & wellness at 18%, personal services at 15%, and e-commerce at 14% of the sites. It's a massive volume of operations you're looking at here.

Self Creators (B2C) building personal or hobby websites

This segment includes individuals building personal brands, portfolios, or hobby sites. A significant portion of this group remains on the entry-level offering; over 58% of all Wix users opt for a free plan. However, the professional side of this group is substantial, with the "Wix for Freelancers" program supporting over 600,000 active participants globally. Women entrepreneurs make up 51% of all new site creators on Wix in 2025, showing a strong demographic trend in new sign-ups.

To give you a clearer picture of how these foundational segments stack up against the professional and emerging segments, here's a quick comparison based on the latest figures:

Customer Segment	Key Metric/Data Point (Late 2025)	Related Figure
Small Businesses/Entrepreneurs	Percentage of Active Sites	79%
Self Creators (B2C)	Active Freelancer Program Participants	Over 600,000
Agencies/Freelancers (Partners)	Wix Studio Accounts Served	Over 2 million
Mid-market/Enterprise	Institutions/Businesses Supported (Enterprise/Education)	Over 150,000
Non-developers (BASE44)	Total Users on AI Platform	Over 2 million

Agencies and professional freelancers (B2B Partners segment)

Wix.com Ltd. is actively increasing its focus on professionals who build sites for others. The dedicated platform for this group, Wix Studio, now serves over 2 million accounts. This segment is a high-growth area; for instance, partner revenue saw a 30% year-over-year increase in fiscal year 2024. This shows a clear strategic effort to capture revenue from those managing multiple client sites, which is a stickier, more predictable revenue stream than single self-creator subscriptions.

Mid-market and Enterprise clients using advanced solutions

While the core is SMB, Wix is pushing upmarket with dedicated solutions. The Wix for Education and Wix for Enterprise programs collectively support over 150,000 institutions and businesses as of 2025. This indicates a segment that requires more robust, scalable, and potentially custom features than the standard platform offers, representing an important avenue for higher Average Revenue Per User (ARPU).

Non-developers utilizing AI for application development (Base44 users)

This is the newest, fastest-growing segment, driven by the acquisition of the AI-powered app-building platform. BASE44 now serves over 2 million users, and its audience share surged to more than 10% of traffic in October 2025 alone. Management anticipates BASE44 will achieve at least $50 million in Annual Recurring Revenue (ARR) by the end of 2025. This group is key because it represents the democratization of software creation, moving beyond just websites into full-stack application building using natural language prompts.

Wix.com Ltd. (WIX) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive Wix.com Ltd.'s operational spending as of late 2025. It's a story of heavy investment in future growth engines, which naturally puts pressure on near-term margins.

High investment in R&D, especially for AI and Base44 integration

Research and development spending is clearly a priority. For the three months ended September 30, 2025, GAAP Research and development expenses hit $172,025 thousand. Non-GAAP R&D expenses saw a planned increase, rising 7% compared to the second quarter of 2025, driven by overhead, AI integration, and other planned expenses. The acquisition of Base44 itself involved an expected $25 million in retention bonus payments for 2025, though these are excluded from non-GAAP metrics.

Significant sales and marketing expenses for customer acquisition

Acquiring new users and deploying the marketing strategy for the newly integrated Base44 required a significant spend increase. Third quarter non-GAAP Sales and marketing expenses jumped 23% sequentially. The GAAP Selling and marketing expense for Q3 2025 was $137,428 thousand. This acceleration was a result of branding and acquisition marketing investments made to capture stronger-than-expected demand.

Cost of revenues, resulting in a non-GAAP gross margin of 69% (Q3 2025)

The Cost of Revenues (CoR) is directly impacted by the new AI compute load. Specifically, AI processing and compute costs are being incurred to support ramping Base44 demand, which is front-end heavy as new users consume more AI tokens during their initial build phase. Despite this, the scalable, subscription-driven model held the line; total non-GAAP gross margin in Q3 2025 was 69%, down slightly from 70% in Q2 2025. For the full year 2025, the expectation for non-GAAP total gross margin is set between 68% to 69% of revenue.

Here's a look at the GAAP Cost of Revenues breakdown for the three months ended September 30, 2025:

Cost Component	Amount (In thousands)
Creative Subscriptions Cost of Revenues	$169,299
Business Solutions Cost of Revenues	$295,761
Total Cost of Revenues (GAAP)	$465,060

Non-GAAP operating expenses expected to be around 50% of 2025 revenue

The combined effect of increased R&D and S&M spending means the company is guiding for higher overall operating costs relative to revenue for the year. For the full year 2025, non-GAAP operating expenses are expected to be approximately 50% of revenue. In the third quarter, non-GAAP operating income was $90 million, representing 18% of revenue, though this figure excludes $35 million of acquisition-related expenses, primarily earn-out payments for the Base44 team.

Infrastructure and hosting costs for global platform operations

Infrastructure costs are embedded within the Cost of Revenues, as seen above, and are explicitly tied to the new AI workload. The company is incurring AI processing and compute costs to support the ramping Base44 demand. The total GAAP Operating expenses for Q3 2025 were $352,637 thousand.

• GAAP Research and development (Q3 2025): $172,025 thousand.
• GAAP Selling and marketing (Q3 2025): $137,428 thousand.
• GAAP General and administrative (Q3 2025): $43,184 thousand.
• Base44 acquisition earn-out payments (Q3 2025): $35 million.

Finance: draft 13-week cash view by Friday.

Wix.com Ltd. (WIX) - Canvas Business Model: Revenue Streams

You're looking at the core engine driving Wix.com Ltd.'s top line as of late 2025. The revenue streams are clearly segmented, showing where the platform is capturing value from its massive user base.

The foundation remains the recurring revenue from subscriptions. Creative Subscriptions (premium website plans) accounted for 70.5% of the total Q3 revenue. This segment is the sticky, predictable base for the entire operation.

To give you a clearer picture of that Q3 performance, here's the breakdown of the revenue segments:

Revenue Segment	Q3 2025 Revenue Amount	Year-over-Year Growth
Creative Subscriptions	$356.2 million	12%
Business Solutions	$149.0 million	18%
Partners Revenue	$192.1 million	24%
Transaction Revenue (part of Business Solutions)	$65.3 million	20%

The Business Solutions segment is showing excellent momentum, growing 18% year-over-year in Q3 2025. This growth is directly tied to the financial activity happening on the platform. Payments revenue, which is a key component here, is generated from transaction fees on the Gross Merchandise Volume (GMV) processed through services like Wix Payments.

Speaking of transaction fees, the underlying volume, or Gross Payment Volume (GPV), hit $3.7 billion in Q3, marking a 13% increase year-over-year. The transaction revenue itself was $65.3 million for the quarter, showing a 20% surge, which suggests an elevated take rate is helping boost that specific revenue line.

The channel partner ecosystem is also scaling rapidly. Partners revenue, which includes contributions from agencies and freelancers building sites for others, accelerated by 24% year-over-year in Q3 2025. This is a defintely strong indicator of professional adoption.

Looking at the full picture for the year, Wix.com Ltd. updated its full-year 2025 revenue outlook to anticipate revenue of up to $2.0 billion, reflecting growth between 13% and 14% year-over-year.

Here are some key takeaways on the growth drivers:

• Creative Subscriptions ARR reached $1.457 billion.
• Total Q3 2025 Revenue was $505.2 million.
• The acquisition of Base44 is expected to contribute at least $50 million in Annual Recurring Revenue (ARR) by year-end 2025.
• Total Q3 2025 Bookings were $515 million, up 14% year-over-year.

Finance: draft 13-week cash view by Friday.