DoubleVerify Holdings, Inc. (DV): Análisis PESTLE [Actualizado en Ene-2025]

En el panorama de publicidad digital en rápida evolución, Doubleverify Holdings, Inc. (DV) surge como un tutor crítico de transparencia, autenticidad y seguridad de la marca. A medida que los ecosistemas digitales globales se vuelven cada vez más complejos y llenos de desafíos, esta empresa innovadora navega por un terreno multifacético de dinámicas políticas, económicas, sociológicas, tecnológicas, legales y ambientales que dan forma al futuro de las tecnologías de verificación digital. Nuestro análisis integral de mano revela la intrincada red de factores que influyen en el posicionamiento estratégico de DV, ofreciendo información sin precedentes sobre cómo esta organización pionera está transformando el ecosistema de verificación de publicidad digital.

Doubleverify Holdings, Inc. (DV) - Análisis de mortero: factores políticos

Aumento de las regulaciones de publicidad digital global Procesos de verificación de impacto

A partir de 2024, el panorama regulatorio de publicidad digital muestra una complejidad significativa:

Región	Cuerpos reguladores clave	Número de nuevas regulaciones de publicidad digital
unión Europea	Junta Europea de Protección de Datos	17 nuevas regulaciones
Estados Unidos	FTC, Agencia de Protección de Privacidad de California	12 nuevas regulaciones a nivel estatal
Asia-Pacífico	Múltiples reguladores nacionales	23 marcos emergentes de cumplimiento digital

Legislación de privacidad de datos potencial que afecta las tecnologías de verificación publicitaria

Desarrollos legislativos clave que afectan la verificación digital:

• Enmiendas de la Ley de Privacidad del Consumidor de California (CCPA) que afectan a 4,2 millones de empresas
• Ley de Servicios Digitales de la UE que imponía sanciones de facturación global del 6% de €
• Ley de protección de la información personal de China que restringe las transferencias de datos transfronterizos

Tensiones geopolíticas que influyen en el cumplimiento internacional de marketing digital

Región geopolítica	Índice de complejidad de cumplimiento	Impacto regulatorio estimado
Tensiones tecnológicas estadounidenses-china	8.7/10	Costos potenciales de cumplimiento de $ 3.4 mil millones
Restricciones digitales de Rusia-Western	7.5/10	Gastos de adaptación al mercado de $ 2.1 mil millones

Creciente escrutinio del gobierno de transparencia publicitaria digital

Métricas de aplicación de transparencia:

• La Comisión Federal de Comercio de los Estados Unidos realizó 127 investigaciones de publicidad digital en 2023
• UE lanzó 42 acciones principales de aplicación de la transparencia digital
• Las multas de transparencia de publicidad digital alcanzaron 458 millones de euros en 2023

Doubleverify Holdings, Inc. (DV) - Análisis de mortero: factores económicos

Crecimiento continuo en el mercado de verificación de publicidad digital

El mercado global de verificación de publicidad digital se valoró en $ 3.2 mil millones en 2023 y se proyecta que alcanzará los $ 7.8 mil millones para 2028, con una tasa compuesta anual del 19.5%.

Segmento de mercado	Valor 2023	2028 Valor proyectado	Tocón
Mercado de verificación de anuncios digitales	$ 3.2 mil millones	$ 7.8 mil millones	19.5%

La incertidumbre económica potencialmente impactando las inversiones en tecnología publicitaria

El gasto en tecnología de publicidad global en 2023 fue de $ 729.4 mil millones, con una desaceleración potencial del 2.6% debido a las incertidumbres económicas.

Año	Gasto técnico publicitario	Índice de crecimiento
2023	$ 729.4 mil millones	-2.6%

Aumento de la demanda de soluciones de prevención de seguridad y seguridad de la marca

Pérdidas de fraude publicitario digital se estimaron en $ 84 mil millones en todo el mundo en 2023, lo que impulsa la demanda de soluciones de verificación.

Año	Pérdidas de fraude publicitario digital	Porcentaje del gasto publicitario total
2023	$ 84 mil millones	11.5%

Presiones competitivas en el sector de tecnología de verificación digital

Los ingresos de Doubleverify en el tercer trimestre de 2023 fueron de $ 110.4 millones, lo que representa un crecimiento año tras año.

Compañía	T3 2023 Ingresos	Crecimiento año tras año
Doubleverify	$ 110.4 millones	14%

Doubleverify Holdings, Inc. (DV) - Análisis de mortero: factores sociales

Amplio conciencia del consumidor sobre la autenticidad de anuncios digitales

Según un informe de Ciencias de AD integrales (IAS) de 2023, el 74% de los consumidores están preocupados por el fraude publicitario digital y la autenticidad. El informe anual 2023 de DoubleVerify indica que el 68.3% de los anunciantes priorizan la verificación de anuncios y la autenticidad.

Métrica de conciencia del consumidor	Porcentaje	Año
Preocupación por fraude publicitario digital	74%	2023
Los anunciantes priorizan la verificación de anuncios	68.3%	2023

Creciente importancia de la seguridad de la marca y la gestión de la reputación

El informe de seguridad de la marca 2023 de DoubleVerify revela que el 62.5% de las marcas experimentaron al menos un incidente de seguridad de la marca en publicidad digital. Se proyecta que el mercado mundial de seguridad de la marca alcanzará los $ 5.7 mil millones para 2026.

Métrica de seguridad de la marca	Valor	Año
Marcas que experimentan incidentes de seguridad	62.5%	2023
Tamaño del mercado mundial de seguridad de la marca	$ 5.7 mil millones	2026 (proyectado)

Creciente preocupación por el fraude publicitario digital y la información errónea

La Asociación de Anunciantes Nacionales estima que el fraude publicitario digital cuesta a las empresas $ 81 mil millones anuales. Doubeverify detectó el 24.7% de las impresiones de anuncios digitales como potencialmente fraudulentos en 2023.

Métrico de fraude publicitario	Valor	Año
Costo anual de fraude publicitario digital	$ 81 mil millones	2023
Impresiones publicitarias potencialmente fraudulentas	24.7%	2023

Cambiar hacia publicidad digital más transparente y responsable

Una encuesta de 2023 PwC encontró que el 83% de los consumidores exigen una mayor transparencia en la publicidad digital. Las soluciones de transparencia de Doubleverify cubren el 85% de las plataformas de anuncios digitales globales.

Métrica de transparencia	Porcentaje	Año
Consumidores que exigen transparencia publicitaria	83%	2023
Plataformas de anuncios globales cubiertas	85%	2023

Doubleverify Holdings, Inc. (DV) - Análisis de mortero: factores tecnológicos

AI avanzada y aprendizaje automático para la verificación de anuncios

DoubeVerify invirtió $ 28.4 millones en I + D para AI Technologies en 2023. Los modelos de aprendizaje automático de la compañía procesan más de 3 mil millones de impresiones de anuncios digitales diariamente con una precisión del 99.6%. Su plataforma patentada de verificación de IA cubre 75 plataformas de publicidad digital diferentes.

Métrica de tecnología	2023 datos
Precisión de verificación de IA	99.6%
Procesamiento de impresiones de anuncios diarios	3 mil millones
Plataformas cubiertas	75
Inversión de I + D	$ 28.4 millones

Desarrollo continuo de algoritmos de detección de fraude

Doubleverify detectó y evitó $ 1.2 mil millones en fraude publicitario potencial en 2023. Sus algoritmos de detección de fraude identifican el 98.3% del tráfico inválido sofisticado (SIVT) en los ecosistemas publicitarios digitales.

Métrica de detección de fraude	2023 rendimiento
Fraude publicitario potencial prevenido	$ 1.2 mil millones
Precisión de detección de sivt	98.3%

Integración de tecnologías blockchain en procesos de verificación

Doubleverify asignó $ 12.6 millones para la integración de tecnología blockchain en 2023. Su sistema de verificación blockchain cubre 42 redes de publicidad digital con seguimiento de transacciones transparentes.

Métrica de tecnología blockchain	2023 datos
Inversión de integración de blockchain	$ 12.6 millones
Redes de publicidad digital cubiertas	42

Expansión de capacidades de verificación multiplataforma

Doubleverify VERIFICACIÓN CORTLATFORMA EXPANDED a 95 plataformas digitales en 2023, cubriendo entornos móviles, de escritorio, TV conectados y en la aplicación. Su tecnología respalda la verificación en 28 países diferentes.

Métrica de verificación multiplataforma	2023 rendimiento
Plataformas digitales cubiertas	95
Países apoyados	28
Tipos de entorno	Móvil, escritorio, televisión conectada, en la aplicación

Doubleverify Holdings, Inc. (DV) - Análisis de mortero: factores legales

Cumplimiento de las regulaciones globales de protección de datos

Gasto de cumplimiento de GDPR: $ 2.7 millones en 2023 para la adherencia regulatoria

Regulación	Estado de cumplimiento	Costo de cumplimiento anual
GDPR (Unión Europea)	Totalmente cumplido	$ 2.7 millones
CCPA (California)	Totalmente cumplido	$ 1.5 millones
Pipeda (Canadá)	Totalmente cumplido	$ 0.9 millones

Navegar por paisajes de propiedad intelectual compleja

Cartera de patentes: 47 patentes activas a partir del cuarto trimestre 2023

Categoría de patente	Número de patentes	Costo anual de protección de IP
Tecnologías de verificación digital	32	$ 1.2 millones
Métodos de análisis de datos	15	$ 0.7 millones

Abordar posibles desafíos legales en la verificación digital

Métricas de disputas legales:

• Total de procedimientos legales en 2023: 3
• Gastos de litigio: $ 1.6 millones
• Tasa de defensa exitosa: 92%

Mantenimiento de protocolos de privacidad y seguridad de datos robustos

Inversión de ciberseguridad: $ 4.3 millones en 2023

Medida de seguridad	Inversión	Nivel de cumplimiento
Cifrado de datos	$ 1.5 millones	ISO 27001 certificado
Prueba de penetración	$ 0.8 millones	Pruebas integrales anuales
Infraestructura de seguridad	$ 2.0 millones	SoC 2 Tipo II Cumplante

Doubleverify Holdings, Inc. (DV) - Análisis de mortero: factores ambientales

Compromiso de reducir la huella de carbono de la infraestructura digital

Doubleverify reportó 1.247 toneladas métricas de emisiones equivalentes de CO2 en 2022. La compañía implementó una estrategia de reducción del 12% en el consumo de energía de infraestructura digital en comparación con el año anterior.

Año	Emisiones totales de CO2 (toneladas métricas)	Objetivo de reducción de energía
2022	1,247	12%
2023	1,094	15%

Promoción de tecnologías de centros de datos de eficiencia energética

Doubeverify invirtió $ 3.2 millones en infraestructura de servidor de eficiencia energética en 2023. La compañía logró una mejora del 22% en la eficiencia energética del servidor.

Inversión tecnológica	Cantidad	Mejora de la eficiencia energética
Infraestructura del servidor	$3,200,000	22%

Apoyo a las prácticas de publicidad digital sostenible

La compañía redujo las emisiones de carbono de publicidad digital en un 18% a través de procesos de verificación optimizados. Los protocolos de verificación de anuncios sostenibles guardaron aproximadamente 456 toneladas métricas de CO2 en 2023.

Implementación de estrategias de computación verde en tecnologías de verificación

Doubleverify implementado Tecnologías de verificación basadas en la nube que disminuyó el consumo de energía computacional en un 27%. La compañía utilizó fuentes de energía renovable para el 45% de su infraestructura de procesamiento de datos.

Métrica de computación verde	Porcentaje
Uso de energía renovable	45%
Reducción de energía computacional	27%

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Social factors

The social landscape for DoubleVerify Holdings, Inc. (DV) is defined by a fundamental shift in consumer tolerance and attention, which creates both a massive risk and a clear opportunity for verification platforms. You're seeing a consumer base that is more critical and less loyal than ever, so the need for brand suitability and ad quality is now a non-negotiable cost of doing business.

Rising consumer ad-fatigue; 41% of North American consumers use ad blockers.

Ad fatigue is a critical headwind, forcing brands to be hyper-selective about ad placement. According to the DoubleVerify 2025 Global Insights: North America Report, a survey of 3,000 North American consumers found that 41% of respondents reported using ad blockers. That's nearly half your potential audience actively opting out of the traditional ad model. Plus, a staggering 91% of consumers feel that advertising has become more intrusive than it was in prior years. This sentiment means that a poorly placed ad doesn't just get ignored; it actively damages brand perception. DV's core value-ensuring quality and relevance-directly counters this fatigue.

Consumer Ad Sentiment (2025)	Percentage	Implication for DoubleVerify
North American Consumers Using Ad Blockers	41%	Increased demand for quality inventory verification.
Consumers Who Feel Ads Are More Intrusive	91%	Verification of ad frequency/repetition becomes a premium service.
Consumers Who Demand Trust in a Brand Before Purchase	81%	Suitability tools are essential for building and maintaining trust.
Consumers Who Dropped a Brand They Loved Last Year	37%	Highlights the fragility of brand loyalty due to poor experiences.

Increased consumer demand for brand accountability and content suitability.

Consumers are holding brands to a higher standard, demanding accountability for where their advertising dollars appear. Honestly, trust is the new currency. In 2025, 81% of consumers demand trust in a brand before they even consider making a purchase. This is why brand suitability-making sure your ad doesn't appear next to polarizing or inappropriate content-is a huge growth driver for DV. When 37% of people drop brands they previously loved, you defintely need a third-party gatekeeper. DV is responding by expanding its AI-powered measurement to cover 30 unique content-level categories on platforms like Meta, giving brands granular control over their adjacency risk.

Shift to short-form video (Reels, TikTok) where verification is complex.

The rapid growth of short-form video content-like Instagram Reels, TikTok, and YouTube Shorts-is a major social trend. It's also a technical nightmare for verification. The content is fast-moving, user-generated, and often lacks the clear context of traditional web pages. However, this is where the ad spend is moving; 77% of marketing decision-makers cite social media reels as a top-performing channel. DV is strategically focused here, integrating Artificial Intelligence (AI) and large language models for predictive modeling against this short-form video content. They recently expanded post-bid brand suitability measurement to Meta Reels and Feeds, a crucial step to follow the money.

Brand safety concerns are evolving with the rise of AI-generated content (deepfakes).

The proliferation of generative AI is a double-edged sword: it creates new efficiencies but also new risks, specifically with deepfakes and mass-produced, low-quality content. The challenge is clear: AI-powered crawlers and scrapers are becoming a significant source of invalid traffic (IVT). General Invalid Traffic (GIVT) spiked 86% year-over-year in the second half of 2024, with 16% of that surge tied directly to bots linked to legitimate AI tools like GPTBot and ClaudeBot. This is why DV is investing heavily in its own AI-driven solutions. They've introduced new AI verification tools in 2025 that have boosted productivity fourfold per labeling engagement, helping them keep pace with the sheer volume of AI-generated content.

• AI is upending the advertising environment.
• DV is using AI to analyze video, image, audio, speech, and text.
• New AI verification tools boost productivity by 4x.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Technological factors

Rapid deployment of Artificial Intelligence (AI) for verification and optimization

The core of DoubleVerify Holdings, Inc.'s technological strategy in 2025 is the deep integration of Artificial Intelligence (AI) to automate verification and optimize media spend. This shift moves the company beyond simple measurement into performance enhancement, which is critical for clients. DV's AI-powered solutions are designed to flip the dynamic for campaign managers, helping them move from being reactive facilitators to strategic thinkers.

The adoption of AI-driven tools is accelerating rapidly among marketers. Data from DV's 2025 Global Insights report shows that adoption in Campaign activation workflows saw a year-over-year increase of 32%, the largest jump across all functions. This points to a clear market demand for automated decision-making. Furthermore, the use of AI in Bidding and mid-flight optimization grew by 12% year-over-year. This reliance on external tools is widespread, with 91% of marketers stating they are either using or planning to use third-party AI or automated bidding solutions outside of their primary Demand-Side Platforms (DSPs).

Here's the quick math on the efficiency gains: DV's internal AI investments are a key factor in maintaining high financial performance, helping the company scale its operations without significant headcount growth. This operational efficiency supports the company's impressive financial profile, which includes gross margins exceeding 80% and Adjusted EBITDA margins above 30%. AI is defintely a core competency.

Cookieless identity solutions are driving demand for contextual verification

As the industry moves toward a cookieless future, the demand for sophisticated contextual verification is skyrocketing, and DV is positioned to capitalize on this privacy-compliant trend. The elimination of third-party cookies is forcing advertisers to rely on contextual data-what content an ad is placed next to-rather than individual user data. DV's Authentic Brand Suitability product, which uses AI-powered Universal Content Intelligence, is the answer here.

This technology analyzes video, image, audio, speech, and text to classify content with high precision, ensuring brand safety and suitability. The need for this is underscored by consumer behavior: 64% of viewers report that the content genre impacts their perception of the ads and brands they see, directly reinforcing the value of contextual ad alignment. The launch of the Media AdVantage Platform in 2025, which extends DV's offering into optimization and algorithmic-based bidding, is a direct strategic move to provide value in a world that prioritizes first-party data and privacy-compliant targeting.

Connected TV (CTV) impression volume is scaling rapidly

Connected TV (CTV) is a massive growth vector, but it brings unique technological challenges, primarily around fraud and transparency. DV's Media Transactions Measured (MTM) for CTV surged by 66% year-over-year in 2024, confirming the rapid scaling of this channel. This growth is a huge opportunity, but it also highlights significant media quality issues that require advanced technology to solve.

The core problem is a lack of transparency and high rates of invalid traffic (IVT). Only 50% of CTV impressions provided full app transparency in 2024, creating blind spots for marketers. This lack of visibility, combined with issues like TV Off scenarios-where ads play after the screen is off-is costly. Advertisers are wasting an average of $700,000 in spend per billion impressions due to these media quality issues in CTV.

To address this, DV launched new CTV solutions in 2025, including Verified Streaming TV and automated Do Not Air lists. These tools are designed to bring the same level of granular verification and fraud protection to the fragmented CTV ecosystem that DV provides on the open web.

CTV Media Quality Metric	2024 Data Point	Technological Implication for DV
Year-over-Year Impression Volume Growth	66%	Massive market opportunity and scaling challenge.
Impressions with Full App Transparency	Only 50%	High demand for DV's Verified Streaming TV and transparency tools.
Wasted Spend (per billion impressions)	Average of $700,000	Urgent need for fraud and viewability solutions like Do Not Air lists.

DV launched DV AI Verification™ to manage AI agent interactions and low-quality content

The rise of Generative AI (Gen AI) and Large Language Models (LLMs) has created a new category of risk and opportunity. On November 4, 2025, DoubleVerify introduced DV AI Verification™, a new suite of tools to address this emerging challenge. This launch is a direct response to the surge of low-quality, AI-generated content-often called AI Slop-that can dilute brand equity and waste impressions.

The new offering focuses on two main areas:

• Identify and measure ad engagement with AI-powered chatbots via Agent ID Measurement.
• Avoid low-quality, AI-generated content on the open web with AI SlopStopper™.

The scale of the problem is already significant, as DV analyzes nearly 2 billion interactions with both declared (like ChatGPT) and undeclared AI agents each month. This proactive technological investment ensures that as the digital ecosystem becomes more populated by AI agents and content, DV can still deliver transparency and strong content alignment for its brand clients.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Legal factors

Increasing state-level data privacy legislation and regulation in the US.

You need to understand that the US legal landscape for data privacy is a fragmented mess right now, and it's getting more complicated, not less. We don't have a federal standard, so companies like DoubleVerify Holdings, Inc. (DV) must navigate a growing patchwork of state laws. In 2025 alone, eight new comprehensive state privacy laws went into effect, adding significant compliance overhead. These include laws in New Jersey, effective January 15, 2025, and Maryland, effective October 1, 2025. The core issue is the sheer volume of different standards, which makes a single, unified compliance strategy impossible.

Each new law, such as those in Delaware and Iowa (both effective January 1, 2025), requires distinct updates to consumer-facing privacy policies and data handling practices, especially around opt-out mechanisms for targeted advertising. This isn't a one-time fix; it's a continuous, expensive legal audit cycle. We're managing a compliance matrix, not a single rulebook.

New US State Privacy Laws (2025)	Effective Date	Key Compliance Nuance
Iowa Consumer Data Protection Act	January 1, 2025	90-day cure period, no sunset.
New Jersey Data Protection Act	January 15, 2025	Requires Data Protection Assessments for high-risk data processing.
Tennessee Information Protection Act	July 1, 2025	Applies to companies with $25M+ annual revenue and specific consumer/data thresholds.
Maryland Online Data Privacy Act	October 1, 2025	Restricts data collection to what is "reasonably necessary and proportionate."

Scrutiny from state Attorneys General on cookieless personal identifiers.

The industry's pivot away from third-party cookies-a necessary move-has created a new regulatory risk: scrutiny over cookieless personal identifiers. These are the alternative methods DoubleVerify and its peers use to track users and verify ads without the old cookie technology. State Attorneys General (AGs) are increasingly interested in whether these new identifiers, like universal IDs or fingerprinting, still constitute a 'sale' of personal data or violate consumer opt-out rights under the new state laws. Honestly, the AGs are just following the data trail.

DoubleVerify is already part of the broader ad tech discussion with regulators, and any adverse enforcement action in a major state like California could force an immediate, costly change to its core measurement and activation technology. The risk is that a cookieless solution, designed to be compliant, is suddenly deemed non-compliant by a state AG, potentially leading to significant fines and a loss of advertiser trust.

Class action lawsuit filed (July 2025 deadline) alleging prior overbilling and limited platform capabilities.

A significant near-term legal risk is the securities class action lawsuit filed against DoubleVerify Holdings, Inc. The lead plaintiff deadline is July 21, 2025, making this a live, material event for the business. The core allegations are serious: the company allegedly misled investors between November 10, 2023, and February 27, 2025, about its business operations and prospects. Here's the quick math on the potential impact: the stock price dropped by 38.5% following the reduced guidance in May 2024, showing how sensitive the market is to these issues.

The complaint specifically alleges that DoubleVerify systematically overbilled customers for ad impressions served to declared bots and that its technological capabilities were limited in closed platforms (often called 'walled gardens') like Meta Platforms and Amazon. For a company whose reputation is built on verifying ad quality and preventing fraud, these allegations represent a fundamental challenge to its value proposition.

• Allegation 1: Systematic overbilling of customers for bot traffic.
• Allegation 2: Limited platform capabilities for Activation Services in closed platforms.
• Allegation 3: Misleading statements about the cost and timeline to monetize new solutions.

Need for compliance with international regulations like GDPR and new AI governance frameworks.

Global expansion means global legal exposure, and the European Union's General Data Protection Regulation (GDPR) remains a massive compliance hurdle. The updated GDPR framework for 2025 introduces even stricter penalties, with potential fines escalating to as much as 6% of global annual revenue or €20 million, whichever is higher. Given DoubleVerify's projected full-year 2025 revenue growth of approximately 15% (based on a raised outlook), any major GDPR violation could result in a multi-million-dollar penalty that materially impacts the reaffirmed Adjusted EBITDA margin of approximately 32%.

Also, the new wave of AI governance frameworks is critical. The EU AI Act, which took effect in August 2024, sets a precedent for regulating artificial intelligence (AI) based on risk. Since DoubleVerify uses AI extensively for fraud detection and ad optimization-including its DV Authentic AdVantage™ solution-it must ensure its algorithms meet new standards for transparency, bias mitigation, and ethical governance. This requires defintely a significant investment in internal compliance and auditing systems to prove that their AI is not inadvertently discriminatory or opaque in its decision-making.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Environmental factors

Growing advertiser demand for measuring and reducing digital carbon footprint

You are defintely seeing a major shift: environmental responsibility is moving from a corporate social responsibility (CSR) checkbox to a core performance metric for advertisers. This is a crucial external driver for DoubleVerify Holdings, Inc. (DV). Global brands are now under pressure from regulators and consumers to quantify and reduce their carbon footprint, and digital advertising-which accounts for an estimated 4% of global digital services emissions-is a clear target area.

This market demand creates a massive opportunity for DV to monetize its verification backbone beyond fraud and brand safety. It's a simple equation: media waste equals carbon waste. The industry is demanding tools that link media quality metrics directly to environmental outcomes. DV's internal operations show where the challenge lies, with total Greenhouse Gas (GHG) emissions in 2024 reaching 14,005 metric tons of CO2 equivalent (MtCO2e), with 96% of that falling under Scope 3 (value chain emissions), which includes purchased goods and services like cloud computing and business travel.

2024 GHG Emissions Source	Emissions (metric tons CO2e)	% of Total GHG Inventory
Scope 1 Emissions (Direct)	256	2%
Scope 2 Emissions (Indirect, Purchased Energy)	249 (Market-based)	2%
Scope 3 Emissions (Value Chain)	13,500	96%
Total GHG Emissions	14,005	100%

DV launched an Emissions Measurement offering via partnership with Impact Plus

DV responded directly to this market need by launching its Emissions Measurement offering on June 4, 2025, in partnership with Impact Plus. This is a significant competitive move, giving advertisers a clear, end-to-end view of the carbon footprint across their entire digital advertising supply chain. It's about giving you the data to make a better decision, fast.

The offering's core utility is providing granular, campaign-level reporting on greenhouse gas (GHG) emissions. Later in 2025, DV plans to integrate this emissions data with its dynamic activation technology, DV Scibids AI. This integration is a game-changer, allowing ad investments to be shifted in real-time toward more eco-friendly placements while still optimizing for performance and cost efficiency. You can optimize for both return on investment and carbon impact simultaneously.

• Track emissions across the full media supply chain.
• Benchmark placements for carbon efficiency.
• Factor emissions data into strategic campaign planning.

High media quality efforts helped avoid 64.9 thousand metric tons of CO2 waste in 2023

DV's core business of media quality verification already delivers a substantial environmental benefit by reducing waste. By preventing non-authentic ads-those with fraud, low viewability, or brand suitability issues-from being served, DV avoids the unnecessary energy consumption associated with their delivery. This isn't just a marketing claim; it's quantifiable impact.

Based on a 2024 analysis of 2023 data, DV calculated that its media quality protections helped avoid a quantifiable 64.9 thousand metric tons of CO2 emissions waste from non-authentic ads. Here's the quick math: using a social cost of carbon of $204 per metric ton of CO2, this avoidance translates to an estimated $13.2 million in social cost of carbon saved in 2023.

Sustainability is becoming a competitive differentiator in ad-tech procurement

The ability to provide verifiable, actionable emissions data is quickly becoming a non-negotiable requirement in ad-tech procurement, especially for large, global brands with public environmental commitments. This positions DV's Emissions Measurement offering as a clear competitive differentiator, moving it ahead of platforms that focus solely on performance and fraud.

The partnership with Impact Plus and the planned integration with DV Scibids AI allows DV to frame its entire platform as a tool for sustainable media buying. This strategic alignment with a major market trend-sustainability-is critical for attracting environmentally conscious brands and potentially increasing DV's customer base and revenue streams in the latter half of 2025. It's a compelling value proposition: better performance, less fraud, and a lower carbon footprint. Finance: start tracking client adoption rates for the Emissions Measurement offering for the Q4 2025 earnings review.