DoubleVerify Holdings, Inc. (DV): Analyse de Pestle [Jan-2025 MISE À JOUR]

Dans le paysage publicitaire numérique en évolution rapide, DoubleVerify Holdings, Inc. (DV) apparaît comme un gardien critique de la transparence, de l'authenticité et de la sécurité de la marque. Alors que les écosystèmes numériques mondiaux deviennent de plus en plus complexes et riches en défis, cette entreprise innovante navigue sur un terrain multiforme de dynamique politique, économique, sociologique, technologique, juridique et environnemental qui façonne l'avenir des technologies de vérification numérique. Notre analyse complète du pilon révèle le réseau complexe de facteurs influençant le positionnement stratégique de DV, offrant des informations sans précédent sur la façon dont cette organisation pionnière transforme l'écosystème de vérification de la publicité numérique.

DoubleVerify Holdings, Inc. (DV) - Analyse du pilon: facteurs politiques

L'augmentation des réglementations mondiales sur la publicité numérique impact les processus de vérification

En 2024, le paysage réglementaire de la publicité numérique montre une complexité significative:

Région	Organes de réglementation clés	Nombre de nouvelles réglementations d'annonces numériques
Union européenne	Conseil européen de protection des données	17 nouvelles réglementations
États-Unis	FTC, California Privacy Protection Agency	12 nouveaux règlements au niveau de l'État
Asie-Pacifique	Plusieurs régulateurs nationaux	23 cadres de conformité numérique émergents

Législation potentielle des données sur la confidentialité affectant les technologies de vérification des annonces

Développements législatifs clés ayant un impact sur la vérification numérique:

• California Consumer Privacy Act (CCPA) Amendements affectant 4,2 millions d'entreprises
• Loi sur les services numériques de l'UE imposant des pénalités mondiales de chiffre d'affaires de 6% d'euros pour la non-conformité
• Loi sur la protection des informations personnelles de la Chine restreignant les transferts de données transfrontalières

Tensions géopolitiques influençant la conformité internationale sur le marketing numérique

Région géopolitique	Indice de complexité de conformité	Impact réglementaire estimé
Tensions technologiques américaines-chinoises	8.7/10	Coûts de conformité potentiel de 3,4 milliards de dollars
Russie-Western Restrictions numériques	7.5/10	Frais d'adaptation du marché de 2,1 milliards de dollars

Examen croissant du gouvernement de la transparence de la publicité numérique

Mesures d'application de la transparence:

• La Commission fédérale américaine du commerce a mené 127 enquêtes publicitaires numériques en 2023
• L'UE a lancé 42 principales actions d'application de la transparence numérique
• Les amendes de transparence de la publicité numérique ont atteint 458 millions d'euros en 2023

DoubleVerify Holdings, Inc. (DV) - Analyse du pilon: facteurs économiques

Croissance continue du marché de la vérification de la publicité numérique

Le marché mondial de la vérification de la publicité numérique était évalué à 3,2 milliards de dollars en 2023 et devrait atteindre 7,8 milliards de dollars d'ici 2028, avec un TCAC de 19,5%.

Segment de marché	Valeur 2023	2028 Valeur projetée	TCAC
Marché de vérification des annonces numériques	3,2 milliards de dollars	7,8 milliards de dollars	19.5%

L'incertitude économique a potentiellement un impact sur les investissements technologiques publicitaires

Les dépenses mondiales de technologie de publicité en 2023 étaient de 729,4 milliards de dollars, avec un ralentissement potentiel de 2,6% en raison des incertitudes économiques.

Année	Dépenses technologiques publicitaires	Taux de croissance
2023	729,4 milliards de dollars	-2.6%

Demande croissante de solutions de sécurité des marques et de prévention de la fraude

Pertes de fraude d'annonces numériques ont été estimés à 84 milliards de dollars dans le monde en 2023, ce qui stimule la demande de solutions de vérification.

Année	Pertes de fraude d'annonces numériques	Pourcentage de dépenses publicitaires totales
2023	84 milliards de dollars	11.5%

Pressions concurrentielles dans le secteur de la technologie de vérification numérique

Le chiffre d'affaires de DoubleVerify au troisième trimestre 2023 était de 110,4 millions de dollars, ce qui représente une croissance de 14% en glissement annuel.

Entreprise	T1 2023 Revenus	Croissance d'une année à l'autre
Redoubler	110,4 millions de dollars	14%

DoubleVerify Holdings, Inc. (DV) - Analyse du pilon: facteurs sociaux

Sensibilisation des consommateurs à l'authenticité numérique de l'annonce

Selon un rapport intégral de la science publicitaire (IAS) en 2023, 74% des consommateurs sont préoccupés par la fraude et l'authenticité des publicités numériques. Le rapport annuel en 2023 de DoubleVerify indique que 68,3% des annonceurs priorisent la vérification et l'authenticité des annonces.

Métrique de sensibilisation aux consommateurs	Pourcentage	Année
Préoccupation numérique de la fraude publicitaire	74%	2023
Les annonceurs priorisent la vérification des annonces	68.3%	2023

Importance croissante de la sécurité de la marque et de la gestion de la réputation

Le rapport de sécurité de la marque 2023 de DoubleVerify révèle que 62,5% des marques ont connu au moins un incident de sécurité de marque dans la publicité numérique. Le marché mondial de la sécurité des marques devrait atteindre 5,7 milliards de dollars d'ici 2026.

Métrique de sécurité de la marque	Valeur	Année
Marques qui éprouvent des incidents de sécurité	62.5%	2023
Taille du marché mondial de la sécurité de la marque	5,7 milliards de dollars	2026 (projeté)

Préoccupation croissante concernant la fraude publique numérique et la désinformation

L'Association des annonceurs nationaux estime que la fraude publique numérique coûte aux entreprises 81 milliards de dollars par an. DoubleVerify a détecté 24,7% des impressions numériques de publicité comme potentiellement frauduleuses en 2023.

Métrique de la fraude publicitaire	Valeur	Année
Coût annuel de fraude publicitaire numérique	81 milliards de dollars	2023
Impressions publicitaires potentiellement frauduleuses	24.7%	2023

Vers la publicité numérique plus transparente et responsable

Une enquête PWC en 2023 a révélé que 83% des consommateurs nécessitent une plus grande transparence dans la publicité numérique. Les solutions de transparence de DoubleVerify couvrent 85% des plates-formes publicitaires numériques mondiales.

Métrique de transparence	Pourcentage	Année
Les consommateurs exigeant la transparence des publicités	83%	2023
Plates-formes publicitaires mondiales couvertes	85%	2023

DoubleVerify Holdings, Inc. (DV) - Analyse du pilon: facteurs technologiques

AI avancée et apprentissage automatique pour la vérification des annonces

DoubleVerify a investi 28,4 millions de dollars dans la R&D pour les technologies de l'IA en 2023. Les modèles d'apprentissage automatique de l'entreprise traitent quotidiennement les impressions numériques des publicités numériques avec une précision de 99,6%. Leur plate-forme de vérification de l'IA propriétaire couvre 75 plates-formes de publicité numérique différentes.

Métrique technologique	2023 données
Précision de vérification de l'IA	99.6%
Traitement quotidien d'impression publicitaire	3 milliards
Plates-formes couvertes	75
Investissement en R&D	28,4 millions de dollars

Développement continu des algorithmes de détection de fraude

DoubleVerify a détecté et empêché 1,2 milliard de dollars de fraude publicitaire potentielle en 2023. Leurs algorithmes de détection de fraude identifient 98,3% du trafic invalide sophistiqué (SIVT) à travers les écosystèmes publicitaires numériques.

Métrique de détection de fraude	Performance de 2023
La fraude publicitaire potentielle empêchée	1,2 milliard de dollars
Précision de détection SIVT	98.3%

Intégration des technologies de la blockchain dans les processus de vérification

DoubleVify a alloué 12,6 millions de dollars à l'intégration de la technologie blockchain en 2023. Leur système de vérification de la blockchain couvre 42 réseaux publicitaires numériques avec suivi des transactions transparente.

Métrique technologique de la blockchain	2023 données
Investissement d'intégration de la blockchain	12,6 millions de dollars
Réseaux de publicité numérique couverts	42

Expansion des capacités de vérification multiplateforme

DoubleVerrifier la vérification élargie de la plate-forme multipliée à 95 plates-formes numériques en 2023, couvrant les environnements mobiles, de bureau, téléviseur connecté et intégrés. Leur technologie soutient la vérification dans 28 pays différents.

Métrique de vérification multiplateforme	Performance de 2023
Plates-formes numériques couvertes	95
Pays soutenus	28
Types d'environnement	Mobile, bureau, télévision connectée, en application

DoubleVerify Holdings, Inc. (DV) - Analyse du pilon: facteurs juridiques

Conformité aux réglementations mondiales de protection des données

Dépenses de conformité du RGPD: 2,7 millions de dollars en 2023 pour l'adhésion réglementaire

Règlement	Statut de conformité	Coût annuel de conformité
RGPD (Union européenne)	Pleinement conforme	2,7 millions de dollars
CCPA (Californie)	Pleinement conforme	1,5 million de dollars
Pipeda (Canada)	Pleinement conforme	0,9 million de dollars

Navigation de paysages de propriété intellectuelle complexes

Portefeuille de brevets: 47 brevets actifs au T4 2023

Catégorie de brevet	Nombre de brevets	Coût annuel de protection IP
Technologies de vérification numérique	32	1,2 million de dollars
Méthodes d'analyse des données	15	0,7 million de dollars

Relever les défis juridiques potentiels dans la vérification numérique

Métriques des litiges juridiques:

• Procédure judiciaire totale en 2023: 3
• Frais de litige: 1,6 million de dollars
• Taux de défense réussi: 92%

Maintenir des protocoles robustes de confidentialité et de sécurité des données

Investissement en cybersécurité: 4,3 millions de dollars en 2023

Mesure de sécurité	Investissement	Niveau de conformité
Chiffrement des données	1,5 million de dollars	Certifié ISO 27001
Tests de pénétration	0,8 million de dollars	Tests complets annuels
Infrastructure de sécurité	2,0 millions de dollars	SOC 2 TYPE II conforme

DoubleVerify Holdings, Inc. (DV) - Analyse du pilon: facteurs environnementaux

Engagement à réduire l'empreinte carbone de l'infrastructure numérique

DoubleVerify a déclaré 1 247 tonnes métriques d'émissions équivalentes en CO2 en 2022. La société a mis en œuvre une stratégie de réduction de 12% de la consommation d'énergie d'infrastructure numérique par rapport à l'année précédente.

Année	Émissions totales de CO2 (tonnes métriques)	Cible de réduction d'énergie
2022	1,247	12%
2023	1,094	15%

Promouvoir les technologies des centres de données économes en énergie

DoubleVerify a investi 3,2 millions de dollars dans l'infrastructure de serveurs économe en énergie en 2023. La société a obtenu une amélioration de 22% de l'efficacité énergétique du serveur.

Investissement technologique	Montant	Amélioration de l'efficacité énergétique
Infrastructure de serveur	$3,200,000	22%

Soutenir les pratiques publicitaires numériques durables

La société a réduit les émissions de carbone publicitaire numérique de 18% grâce à des processus de vérification optimisés. Les protocoles de vérification des AD durables ont économisé environ 456 tonnes métriques de CO2 en 2023.

Implémentation de stratégies d'informatique verte dans les technologies de vérification

Doubleverrifier déployé Technologies de vérification basées sur le cloud Cela a diminué la consommation d'énergie de calcul de 27%. La société a utilisé des sources d'énergie renouvelables pour 45% de son infrastructure de traitement des données.

Métrique informatique verte	Pourcentage
Consommation d'énergie renouvelable	45%
Réduction de l'énergie informatique	27%

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Social factors

The social landscape for DoubleVerify Holdings, Inc. (DV) is defined by a fundamental shift in consumer tolerance and attention, which creates both a massive risk and a clear opportunity for verification platforms. You're seeing a consumer base that is more critical and less loyal than ever, so the need for brand suitability and ad quality is now a non-negotiable cost of doing business.

Rising consumer ad-fatigue; 41% of North American consumers use ad blockers.

Ad fatigue is a critical headwind, forcing brands to be hyper-selective about ad placement. According to the DoubleVerify 2025 Global Insights: North America Report, a survey of 3,000 North American consumers found that 41% of respondents reported using ad blockers. That's nearly half your potential audience actively opting out of the traditional ad model. Plus, a staggering 91% of consumers feel that advertising has become more intrusive than it was in prior years. This sentiment means that a poorly placed ad doesn't just get ignored; it actively damages brand perception. DV's core value-ensuring quality and relevance-directly counters this fatigue.

Consumer Ad Sentiment (2025)	Percentage	Implication for DoubleVerify
North American Consumers Using Ad Blockers	41%	Increased demand for quality inventory verification.
Consumers Who Feel Ads Are More Intrusive	91%	Verification of ad frequency/repetition becomes a premium service.
Consumers Who Demand Trust in a Brand Before Purchase	81%	Suitability tools are essential for building and maintaining trust.
Consumers Who Dropped a Brand They Loved Last Year	37%	Highlights the fragility of brand loyalty due to poor experiences.

Increased consumer demand for brand accountability and content suitability.

Consumers are holding brands to a higher standard, demanding accountability for where their advertising dollars appear. Honestly, trust is the new currency. In 2025, 81% of consumers demand trust in a brand before they even consider making a purchase. This is why brand suitability-making sure your ad doesn't appear next to polarizing or inappropriate content-is a huge growth driver for DV. When 37% of people drop brands they previously loved, you defintely need a third-party gatekeeper. DV is responding by expanding its AI-powered measurement to cover 30 unique content-level categories on platforms like Meta, giving brands granular control over their adjacency risk.

Shift to short-form video (Reels, TikTok) where verification is complex.

The rapid growth of short-form video content-like Instagram Reels, TikTok, and YouTube Shorts-is a major social trend. It's also a technical nightmare for verification. The content is fast-moving, user-generated, and often lacks the clear context of traditional web pages. However, this is where the ad spend is moving; 77% of marketing decision-makers cite social media reels as a top-performing channel. DV is strategically focused here, integrating Artificial Intelligence (AI) and large language models for predictive modeling against this short-form video content. They recently expanded post-bid brand suitability measurement to Meta Reels and Feeds, a crucial step to follow the money.

Brand safety concerns are evolving with the rise of AI-generated content (deepfakes).

The proliferation of generative AI is a double-edged sword: it creates new efficiencies but also new risks, specifically with deepfakes and mass-produced, low-quality content. The challenge is clear: AI-powered crawlers and scrapers are becoming a significant source of invalid traffic (IVT). General Invalid Traffic (GIVT) spiked 86% year-over-year in the second half of 2024, with 16% of that surge tied directly to bots linked to legitimate AI tools like GPTBot and ClaudeBot. This is why DV is investing heavily in its own AI-driven solutions. They've introduced new AI verification tools in 2025 that have boosted productivity fourfold per labeling engagement, helping them keep pace with the sheer volume of AI-generated content.

• AI is upending the advertising environment.
• DV is using AI to analyze video, image, audio, speech, and text.
• New AI verification tools boost productivity by 4x.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Technological factors

Rapid deployment of Artificial Intelligence (AI) for verification and optimization

The core of DoubleVerify Holdings, Inc.'s technological strategy in 2025 is the deep integration of Artificial Intelligence (AI) to automate verification and optimize media spend. This shift moves the company beyond simple measurement into performance enhancement, which is critical for clients. DV's AI-powered solutions are designed to flip the dynamic for campaign managers, helping them move from being reactive facilitators to strategic thinkers.

The adoption of AI-driven tools is accelerating rapidly among marketers. Data from DV's 2025 Global Insights report shows that adoption in Campaign activation workflows saw a year-over-year increase of 32%, the largest jump across all functions. This points to a clear market demand for automated decision-making. Furthermore, the use of AI in Bidding and mid-flight optimization grew by 12% year-over-year. This reliance on external tools is widespread, with 91% of marketers stating they are either using or planning to use third-party AI or automated bidding solutions outside of their primary Demand-Side Platforms (DSPs).

Here's the quick math on the efficiency gains: DV's internal AI investments are a key factor in maintaining high financial performance, helping the company scale its operations without significant headcount growth. This operational efficiency supports the company's impressive financial profile, which includes gross margins exceeding 80% and Adjusted EBITDA margins above 30%. AI is defintely a core competency.

Cookieless identity solutions are driving demand for contextual verification

As the industry moves toward a cookieless future, the demand for sophisticated contextual verification is skyrocketing, and DV is positioned to capitalize on this privacy-compliant trend. The elimination of third-party cookies is forcing advertisers to rely on contextual data-what content an ad is placed next to-rather than individual user data. DV's Authentic Brand Suitability product, which uses AI-powered Universal Content Intelligence, is the answer here.

This technology analyzes video, image, audio, speech, and text to classify content with high precision, ensuring brand safety and suitability. The need for this is underscored by consumer behavior: 64% of viewers report that the content genre impacts their perception of the ads and brands they see, directly reinforcing the value of contextual ad alignment. The launch of the Media AdVantage Platform in 2025, which extends DV's offering into optimization and algorithmic-based bidding, is a direct strategic move to provide value in a world that prioritizes first-party data and privacy-compliant targeting.

Connected TV (CTV) impression volume is scaling rapidly

Connected TV (CTV) is a massive growth vector, but it brings unique technological challenges, primarily around fraud and transparency. DV's Media Transactions Measured (MTM) for CTV surged by 66% year-over-year in 2024, confirming the rapid scaling of this channel. This growth is a huge opportunity, but it also highlights significant media quality issues that require advanced technology to solve.

The core problem is a lack of transparency and high rates of invalid traffic (IVT). Only 50% of CTV impressions provided full app transparency in 2024, creating blind spots for marketers. This lack of visibility, combined with issues like TV Off scenarios-where ads play after the screen is off-is costly. Advertisers are wasting an average of $700,000 in spend per billion impressions due to these media quality issues in CTV.

To address this, DV launched new CTV solutions in 2025, including Verified Streaming TV and automated Do Not Air lists. These tools are designed to bring the same level of granular verification and fraud protection to the fragmented CTV ecosystem that DV provides on the open web.

CTV Media Quality Metric	2024 Data Point	Technological Implication for DV
Year-over-Year Impression Volume Growth	66%	Massive market opportunity and scaling challenge.
Impressions with Full App Transparency	Only 50%	High demand for DV's Verified Streaming TV and transparency tools.
Wasted Spend (per billion impressions)	Average of $700,000	Urgent need for fraud and viewability solutions like Do Not Air lists.

DV launched DV AI Verification™ to manage AI agent interactions and low-quality content

The rise of Generative AI (Gen AI) and Large Language Models (LLMs) has created a new category of risk and opportunity. On November 4, 2025, DoubleVerify introduced DV AI Verification™, a new suite of tools to address this emerging challenge. This launch is a direct response to the surge of low-quality, AI-generated content-often called AI Slop-that can dilute brand equity and waste impressions.

The new offering focuses on two main areas:

• Identify and measure ad engagement with AI-powered chatbots via Agent ID Measurement.
• Avoid low-quality, AI-generated content on the open web with AI SlopStopper™.

The scale of the problem is already significant, as DV analyzes nearly 2 billion interactions with both declared (like ChatGPT) and undeclared AI agents each month. This proactive technological investment ensures that as the digital ecosystem becomes more populated by AI agents and content, DV can still deliver transparency and strong content alignment for its brand clients.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Legal factors

Increasing state-level data privacy legislation and regulation in the US.

You need to understand that the US legal landscape for data privacy is a fragmented mess right now, and it's getting more complicated, not less. We don't have a federal standard, so companies like DoubleVerify Holdings, Inc. (DV) must navigate a growing patchwork of state laws. In 2025 alone, eight new comprehensive state privacy laws went into effect, adding significant compliance overhead. These include laws in New Jersey, effective January 15, 2025, and Maryland, effective October 1, 2025. The core issue is the sheer volume of different standards, which makes a single, unified compliance strategy impossible.

Each new law, such as those in Delaware and Iowa (both effective January 1, 2025), requires distinct updates to consumer-facing privacy policies and data handling practices, especially around opt-out mechanisms for targeted advertising. This isn't a one-time fix; it's a continuous, expensive legal audit cycle. We're managing a compliance matrix, not a single rulebook.

New US State Privacy Laws (2025)	Effective Date	Key Compliance Nuance
Iowa Consumer Data Protection Act	January 1, 2025	90-day cure period, no sunset.
New Jersey Data Protection Act	January 15, 2025	Requires Data Protection Assessments for high-risk data processing.
Tennessee Information Protection Act	July 1, 2025	Applies to companies with $25M+ annual revenue and specific consumer/data thresholds.
Maryland Online Data Privacy Act	October 1, 2025	Restricts data collection to what is "reasonably necessary and proportionate."

Scrutiny from state Attorneys General on cookieless personal identifiers.

The industry's pivot away from third-party cookies-a necessary move-has created a new regulatory risk: scrutiny over cookieless personal identifiers. These are the alternative methods DoubleVerify and its peers use to track users and verify ads without the old cookie technology. State Attorneys General (AGs) are increasingly interested in whether these new identifiers, like universal IDs or fingerprinting, still constitute a 'sale' of personal data or violate consumer opt-out rights under the new state laws. Honestly, the AGs are just following the data trail.

DoubleVerify is already part of the broader ad tech discussion with regulators, and any adverse enforcement action in a major state like California could force an immediate, costly change to its core measurement and activation technology. The risk is that a cookieless solution, designed to be compliant, is suddenly deemed non-compliant by a state AG, potentially leading to significant fines and a loss of advertiser trust.

Class action lawsuit filed (July 2025 deadline) alleging prior overbilling and limited platform capabilities.

A significant near-term legal risk is the securities class action lawsuit filed against DoubleVerify Holdings, Inc. The lead plaintiff deadline is July 21, 2025, making this a live, material event for the business. The core allegations are serious: the company allegedly misled investors between November 10, 2023, and February 27, 2025, about its business operations and prospects. Here's the quick math on the potential impact: the stock price dropped by 38.5% following the reduced guidance in May 2024, showing how sensitive the market is to these issues.

The complaint specifically alleges that DoubleVerify systematically overbilled customers for ad impressions served to declared bots and that its technological capabilities were limited in closed platforms (often called 'walled gardens') like Meta Platforms and Amazon. For a company whose reputation is built on verifying ad quality and preventing fraud, these allegations represent a fundamental challenge to its value proposition.

• Allegation 1: Systematic overbilling of customers for bot traffic.
• Allegation 2: Limited platform capabilities for Activation Services in closed platforms.
• Allegation 3: Misleading statements about the cost and timeline to monetize new solutions.

Need for compliance with international regulations like GDPR and new AI governance frameworks.

Global expansion means global legal exposure, and the European Union's General Data Protection Regulation (GDPR) remains a massive compliance hurdle. The updated GDPR framework for 2025 introduces even stricter penalties, with potential fines escalating to as much as 6% of global annual revenue or €20 million, whichever is higher. Given DoubleVerify's projected full-year 2025 revenue growth of approximately 15% (based on a raised outlook), any major GDPR violation could result in a multi-million-dollar penalty that materially impacts the reaffirmed Adjusted EBITDA margin of approximately 32%.

Also, the new wave of AI governance frameworks is critical. The EU AI Act, which took effect in August 2024, sets a precedent for regulating artificial intelligence (AI) based on risk. Since DoubleVerify uses AI extensively for fraud detection and ad optimization-including its DV Authentic AdVantage™ solution-it must ensure its algorithms meet new standards for transparency, bias mitigation, and ethical governance. This requires defintely a significant investment in internal compliance and auditing systems to prove that their AI is not inadvertently discriminatory or opaque in its decision-making.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Environmental factors

Growing advertiser demand for measuring and reducing digital carbon footprint

You are defintely seeing a major shift: environmental responsibility is moving from a corporate social responsibility (CSR) checkbox to a core performance metric for advertisers. This is a crucial external driver for DoubleVerify Holdings, Inc. (DV). Global brands are now under pressure from regulators and consumers to quantify and reduce their carbon footprint, and digital advertising-which accounts for an estimated 4% of global digital services emissions-is a clear target area.

This market demand creates a massive opportunity for DV to monetize its verification backbone beyond fraud and brand safety. It's a simple equation: media waste equals carbon waste. The industry is demanding tools that link media quality metrics directly to environmental outcomes. DV's internal operations show where the challenge lies, with total Greenhouse Gas (GHG) emissions in 2024 reaching 14,005 metric tons of CO2 equivalent (MtCO2e), with 96% of that falling under Scope 3 (value chain emissions), which includes purchased goods and services like cloud computing and business travel.

2024 GHG Emissions Source	Emissions (metric tons CO2e)	% of Total GHG Inventory
Scope 1 Emissions (Direct)	256	2%
Scope 2 Emissions (Indirect, Purchased Energy)	249 (Market-based)	2%
Scope 3 Emissions (Value Chain)	13,500	96%
Total GHG Emissions	14,005	100%

DV launched an Emissions Measurement offering via partnership with Impact Plus

DV responded directly to this market need by launching its Emissions Measurement offering on June 4, 2025, in partnership with Impact Plus. This is a significant competitive move, giving advertisers a clear, end-to-end view of the carbon footprint across their entire digital advertising supply chain. It's about giving you the data to make a better decision, fast.

The offering's core utility is providing granular, campaign-level reporting on greenhouse gas (GHG) emissions. Later in 2025, DV plans to integrate this emissions data with its dynamic activation technology, DV Scibids AI. This integration is a game-changer, allowing ad investments to be shifted in real-time toward more eco-friendly placements while still optimizing for performance and cost efficiency. You can optimize for both return on investment and carbon impact simultaneously.

• Track emissions across the full media supply chain.
• Benchmark placements for carbon efficiency.
• Factor emissions data into strategic campaign planning.

High media quality efforts helped avoid 64.9 thousand metric tons of CO2 waste in 2023

DV's core business of media quality verification already delivers a substantial environmental benefit by reducing waste. By preventing non-authentic ads-those with fraud, low viewability, or brand suitability issues-from being served, DV avoids the unnecessary energy consumption associated with their delivery. This isn't just a marketing claim; it's quantifiable impact.

Based on a 2024 analysis of 2023 data, DV calculated that its media quality protections helped avoid a quantifiable 64.9 thousand metric tons of CO2 emissions waste from non-authentic ads. Here's the quick math: using a social cost of carbon of $204 per metric ton of CO2, this avoidance translates to an estimated $13.2 million in social cost of carbon saved in 2023.

Sustainability is becoming a competitive differentiator in ad-tech procurement

The ability to provide verifiable, actionable emissions data is quickly becoming a non-negotiable requirement in ad-tech procurement, especially for large, global brands with public environmental commitments. This positions DV's Emissions Measurement offering as a clear competitive differentiator, moving it ahead of platforms that focus solely on performance and fraud.

The partnership with Impact Plus and the planned integration with DV Scibids AI allows DV to frame its entire platform as a tool for sustainable media buying. This strategic alignment with a major market trend-sustainability-is critical for attracting environmentally conscious brands and potentially increasing DV's customer base and revenue streams in the latter half of 2025. It's a compelling value proposition: better performance, less fraud, and a lower carbon footprint. Finance: start tracking client adoption rates for the Emissions Measurement offering for the Q4 2025 earnings review.