Doubleverify Holdings, Inc. (DV): Análise de Pestle [Jan-2025 Atualizado]

No cenário de publicidade digital em rápida evolução, a DoubleVifify Holdings, Inc. (DV) surge como um guardião crítico da transparência, autenticidade e segurança da marca. À medida que os ecossistemas digitais globais se tornam cada vez mais complexos e repletos de desafios, essa empresa inovadora navega em um terreno multifacetado de dinâmicas políticas, econômicas, sociológicas, tecnológicas, legais e ambientais que moldam o futuro das tecnologias de verificação digital. Nossa análise abrangente de pestles revela a intrincada rede de fatores que influenciam o posicionamento estratégico da DV, oferecendo informações sem precedentes sobre como essa organização pioneira está transformando o ecossistema de verificação da publicidade digital.

Doubleverify Holdings, Inc. (DV) - Análise de Pestle: Fatores Políticos

O aumento dos regulamentos globais de publicidade digital afetam os processos de verificação

A partir de 2024, o cenário regulatório de publicidade digital mostra complexidade significativa:

Região	Principais órgãos regulatórios	Número de novos regulamentos de publicidade digital
União Europeia	Conselho Europeu de Proteção de Dados	17 novos regulamentos
Estados Unidos	FTC, California Privacy Protection Agency	12 novos regulamentos em nível estadual
Ásia-Pacífico	Vários reguladores nacionais	23 estruturas emergentes de conformidade digital

Legislação potencial de privacidade de dados que afeta as tecnologias de verificação de anúncios

Principais desenvolvimentos legislativos que afetam a verificação digital:

• Alterações da Lei de Privacidade do Consumidor da Califórnia (CCPA) que afetam 4,2 milhões de empresas
• Lei de Serviços Digitais da UE impondo penalidades globais de rotatividade global de € 6% por não conformidade
• Lei de proteção de informações pessoais da China restringindo transferências de dados transfronteiriças

Tensões geopolíticas que influenciam a conformidade internacional de marketing digital

Região geopolítica	Índice de complexidade de conformidade	Impacto regulatório estimado
Tensões de tecnologia americanas-china	8.7/10	US $ 3,4 bilhões potenciais custos de conformidade
Rússia-ocidental restrições digitais	7.5/10	Despesas de adaptação de mercado de US $ 2,1 bilhões

Crescente escrutínio governamental de transparência de publicidade digital

Métricas de aplicação da transparência:

• Comissão Federal de Comércio dos EUA conduziu 127 investigações de publicidade digital em 2023
• A UE lançou 42 principais ações de aplicação da transparência digital
• Publicidade digital multas de transparência atingiram € 458 milhões em 2023

DoubleVifify Holdings, Inc. (DV) - Análise de Pestle: Fatores econômicos

Crescimento contínuo no mercado de verificação de publicidade digital

O mercado global de verificação de publicidade digital foi avaliada em US $ 3,2 bilhões em 2023 e deve atingir US $ 7,8 bilhões até 2028, com um CAGR de 19,5%.

Segmento de mercado	2023 valor	2028 Valor projetado	Cagr
Mercado de verificação de anúncios digitais	US $ 3,2 bilhões	US $ 7,8 bilhões	19.5%

Incerteza econômica potencialmente impactando investimentos em tecnologia de publicidade

Os gastos com tecnologia de publicidade global em 2023 foram de US $ 729,4 bilhões, com uma desaceleração potencial de 2,6% devido a incertezas econômicas.

Ano	Gastos com tecnologia de anúncios	Taxa de crescimento
2023	US $ 729,4 bilhões	-2.6%

Aumento da demanda por segurança de segurança e soluções de prevenção de fraudes

Perdas de fraude digital de anúncios foram estimados em US $ 84 bilhões globalmente em 2023, impulsionando a demanda por soluções de verificação.

Ano	Perdas de fraude digital de anúncios	Porcentagem de gastos totais de anúncios
2023	US $ 84 bilhões	11.5%

Pressões competitivas no setor de tecnologia de verificação digital

A receita da DoubleVerify no terceiro trimestre de 2023 foi de US $ 110,4 milhões, representando o crescimento de 14% ano a ano.

Empresa	Q3 2023 Receita	Crescimento ano a ano
Duploverify	US $ 110,4 milhões	14%

DoubleVifify Holdings, Inc. (DV) - Análise de Pestle: Fatores sociais

Crescente conscientização do consumidor sobre a autenticidade digital de anúncios

De acordo com um relatório de ciência do anúncio integral de 2023 (IAS), 74% dos consumidores estão preocupados com a fraude e autenticidade digital de anúncios. O relatório anual de 2023 da Doubleverify indica que 68,3% dos anunciantes priorizam a verificação e a autenticidade do anúncio.

Métrica de conscientização do consumidor	Percentagem	Ano
Preocupação digital de fraude de anúncios	74%	2023
Anunciantes que priorizam a verificação do anúncio	68.3%	2023

Crescente importância da segurança da marca e gerenciamento de reputação

O relatório de segurança da marca 2023 da DoubleVifify revela que 62,5% das marcas experimentaram pelo menos um incidente de segurança da marca em publicidade digital. O mercado global de segurança da marca deve atingir US $ 5,7 bilhões até 2026.

Métrica de segurança da marca	Valor	Ano
Marcas com incidentes de segurança	62.5%	2023
Tamanho do mercado de segurança da marca global	US $ 5,7 bilhões	2026 (projetado)

Crescente preocupação com fraude digital de anúncios e desinformação

A Associação de Anunciantes Nacionais estima que a fraude de anúncios digital custa às empresas de US $ 81 bilhões anualmente. O DoubleVerify detectou 24,7% das impressões digitais de anúncios como potencialmente fraudulentas em 2023.

Métrica de fraude de anúncios	Valor	Ano
Custo anual de fraude digital de anúncios	US $ 81 bilhões	2023
Impressões potencialmente fraudulentas de anúncios	24.7%	2023

Mudança para publicidade digital mais transparente e responsável

Uma pesquisa de 2023 PWC constatou que 83% dos consumidores exigem maior transparência na publicidade digital. As soluções de transparência da DoubleVifify abrangem 85% das plataformas globais de anúncios digitais.

Métrica de transparência	Percentagem	Ano
Consumidores exigindo transparência ad	83%	2023
Plataformas de anúncios globais cobertas	85%	2023

DoubleVifify Holdings, Inc. (DV) - Análise de Pestle: Fatores tecnológicos

AI avançada e aprendizado de máquina para verificação de anúncios

A DoubleVerify investiu US $ 28,4 milhões em P&D para tecnologias de IA em 2023. Os modelos de aprendizado de máquina da empresa processam mais de 3 bilhões de impressões de anúncios digitais diariamente com 99,6% de precisão. Sua plataforma proprietária de verificação de IA abrange 75 plataformas de publicidade digital diferentes.

Métrica de tecnologia	2023 dados
Precisão da verificação da IA	99.6%
Processamento diário de impressão de anúncios	3 bilhões
Plataformas cobertas	75
Investimento em P&D	US $ 28,4 milhões

Desenvolvimento contínuo de algoritmos de detecção de fraude

O DoubleVerify detectou e impediu US $ 1,2 bilhão em potencial fraude de anúncios em 2023. Seus algoritmos de detecção de fraude identificam 98,3% do tráfego inválido sofisticado (SIVT) nos ecossistemas de publicidade digital.

Métrica de detecção de fraude	2023 desempenho
Fraude potencial de anúncio impedida	US $ 1,2 bilhão
Precisão de detecção SIVT	98.3%

Integração de tecnologias de blockchain em processos de verificação

O DoubleVerify alocou US $ 12,6 milhões para a integração da tecnologia blockchain em 2023. Seu sistema de verificação de blockchain abrange 42 redes de publicidade digital com rastreamento de transações transparentes.

Métrica de tecnologia blockchain	2023 dados
Investimento de integração de blockchain	US $ 12,6 milhões
Redes de publicidade digital cobertas	42

Expansão dos recursos de verificação de plataforma cruzada

A verificação de plataforma cruzada expandida dupla para 95 plataformas digitais em 2023, cobrindo ambientes móveis, desktop, conectados e no aplicativo. Sua tecnologia suporta a verificação em 28 países diferentes.

Métrica de verificação de plataforma cruzada	2023 desempenho
Plataformas digitais cobertas	95
Países apoiados	28
Tipos de ambiente	Mobile, desktop, TV conectada, no aplicativo

DoubleVifify Holdings, Inc. (DV) - Análise de Pestle: Fatores Legais

Conformidade com os regulamentos globais de proteção de dados

Despesas de conformidade com GDPR: US $ 2,7 milhões em 2023 para adesão regulatória

Regulamento	Status de conformidade	Custo anual de conformidade
GDPR (União Europeia)	Totalmente compatível	US $ 2,7 milhões
CCPA (Califórnia)	Totalmente compatível	US $ 1,5 milhão
Pipeda (Canadá)	Totalmente compatível	US $ 0,9 milhão

Navegando paisagens complexas de propriedade intelectual

Portfólio de patentes: 47 patentes ativas a partir do quarto trimestre 2023

Categoria de patentes	Número de patentes	Custo anual de proteção IP
Tecnologias de verificação digital	32	US $ 1,2 milhão
Métodos de análise de dados	15	US $ 0,7 milhão

Abordando possíveis desafios legais na verificação digital

Métricas de disputa legal:

• Processos legais totais em 2023: 3
• Despesas de litígio: US $ 1,6 milhão
• Taxa de defesa bem -sucedida: 92%

Mantendo protocolos robustos de privacidade e segurança de dados

Investimento de segurança cibernética: US $ 4,3 milhões em 2023

Medida de segurança	Investimento	Nível de conformidade
Criptografia de dados	US $ 1,5 milhão	Certificado ISO 27001
Teste de penetração	US $ 0,8 milhão	Testes abrangentes anuais
Infraestrutura de segurança	US $ 2,0 milhões	SoC 2 tipo II Compatível

Doubleverify Holdings, Inc. (DV) - Análise de Pestle: Fatores Ambientais

Compromisso em reduzir a infraestrutura digital pegada de carbono

O DoubleVerify relatou 1.247 toneladas de emissões equivalentes a CO2 em 2022. A Companhia implementou uma estratégia de redução de 12% no consumo de energia da infraestrutura digital em comparação com o ano anterior.

Ano	Emissões totais de CO2 (toneladas métricas)	Alvo de redução de energia
2022	1,247	12%
2023	1,094	15%

Promoção de tecnologias de data center com eficiência energética

A DoubleVerify investiu US $ 3,2 milhões em infraestrutura de servidor com eficiência energética em 2023. A empresa alcançou uma melhoria de 22% na eficiência energética do servidor.

Investimento em tecnologia	Quantia	Melhoria da eficiência energética
Infraestrutura do servidor	$3,200,000	22%

Apoiando práticas de publicidade digital sustentável

A empresa reduziu as emissões de carbono de publicidade digital em 18% por meio de processos de verificação otimizados. Os protocolos de verificação de anúncios sustentáveis ​​economizaram aproximadamente 456 toneladas de CO2 em 2023.

Implementando estratégias de computação verde em tecnologias de verificação

DoubleVerify implantado Tecnologias de verificação baseadas em nuvem Isso diminuiu o consumo de energia computacional em 27%. A empresa utilizou fontes de energia renovável para 45% de sua infraestrutura de processamento de dados.

Métrica de computação verde	Percentagem
Uso de energia renovável	45%
Redução de energia computacional	27%

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Social factors

The social landscape for DoubleVerify Holdings, Inc. (DV) is defined by a fundamental shift in consumer tolerance and attention, which creates both a massive risk and a clear opportunity for verification platforms. You're seeing a consumer base that is more critical and less loyal than ever, so the need for brand suitability and ad quality is now a non-negotiable cost of doing business.

Rising consumer ad-fatigue; 41% of North American consumers use ad blockers.

Ad fatigue is a critical headwind, forcing brands to be hyper-selective about ad placement. According to the DoubleVerify 2025 Global Insights: North America Report, a survey of 3,000 North American consumers found that 41% of respondents reported using ad blockers. That's nearly half your potential audience actively opting out of the traditional ad model. Plus, a staggering 91% of consumers feel that advertising has become more intrusive than it was in prior years. This sentiment means that a poorly placed ad doesn't just get ignored; it actively damages brand perception. DV's core value-ensuring quality and relevance-directly counters this fatigue.

Consumer Ad Sentiment (2025)	Percentage	Implication for DoubleVerify
North American Consumers Using Ad Blockers	41%	Increased demand for quality inventory verification.
Consumers Who Feel Ads Are More Intrusive	91%	Verification of ad frequency/repetition becomes a premium service.
Consumers Who Demand Trust in a Brand Before Purchase	81%	Suitability tools are essential for building and maintaining trust.
Consumers Who Dropped a Brand They Loved Last Year	37%	Highlights the fragility of brand loyalty due to poor experiences.

Increased consumer demand for brand accountability and content suitability.

Consumers are holding brands to a higher standard, demanding accountability for where their advertising dollars appear. Honestly, trust is the new currency. In 2025, 81% of consumers demand trust in a brand before they even consider making a purchase. This is why brand suitability-making sure your ad doesn't appear next to polarizing or inappropriate content-is a huge growth driver for DV. When 37% of people drop brands they previously loved, you defintely need a third-party gatekeeper. DV is responding by expanding its AI-powered measurement to cover 30 unique content-level categories on platforms like Meta, giving brands granular control over their adjacency risk.

Shift to short-form video (Reels, TikTok) where verification is complex.

The rapid growth of short-form video content-like Instagram Reels, TikTok, and YouTube Shorts-is a major social trend. It's also a technical nightmare for verification. The content is fast-moving, user-generated, and often lacks the clear context of traditional web pages. However, this is where the ad spend is moving; 77% of marketing decision-makers cite social media reels as a top-performing channel. DV is strategically focused here, integrating Artificial Intelligence (AI) and large language models for predictive modeling against this short-form video content. They recently expanded post-bid brand suitability measurement to Meta Reels and Feeds, a crucial step to follow the money.

Brand safety concerns are evolving with the rise of AI-generated content (deepfakes).

The proliferation of generative AI is a double-edged sword: it creates new efficiencies but also new risks, specifically with deepfakes and mass-produced, low-quality content. The challenge is clear: AI-powered crawlers and scrapers are becoming a significant source of invalid traffic (IVT). General Invalid Traffic (GIVT) spiked 86% year-over-year in the second half of 2024, with 16% of that surge tied directly to bots linked to legitimate AI tools like GPTBot and ClaudeBot. This is why DV is investing heavily in its own AI-driven solutions. They've introduced new AI verification tools in 2025 that have boosted productivity fourfold per labeling engagement, helping them keep pace with the sheer volume of AI-generated content.

• AI is upending the advertising environment.
• DV is using AI to analyze video, image, audio, speech, and text.
• New AI verification tools boost productivity by 4x.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Technological factors

Rapid deployment of Artificial Intelligence (AI) for verification and optimization

The core of DoubleVerify Holdings, Inc.'s technological strategy in 2025 is the deep integration of Artificial Intelligence (AI) to automate verification and optimize media spend. This shift moves the company beyond simple measurement into performance enhancement, which is critical for clients. DV's AI-powered solutions are designed to flip the dynamic for campaign managers, helping them move from being reactive facilitators to strategic thinkers.

The adoption of AI-driven tools is accelerating rapidly among marketers. Data from DV's 2025 Global Insights report shows that adoption in Campaign activation workflows saw a year-over-year increase of 32%, the largest jump across all functions. This points to a clear market demand for automated decision-making. Furthermore, the use of AI in Bidding and mid-flight optimization grew by 12% year-over-year. This reliance on external tools is widespread, with 91% of marketers stating they are either using or planning to use third-party AI or automated bidding solutions outside of their primary Demand-Side Platforms (DSPs).

Here's the quick math on the efficiency gains: DV's internal AI investments are a key factor in maintaining high financial performance, helping the company scale its operations without significant headcount growth. This operational efficiency supports the company's impressive financial profile, which includes gross margins exceeding 80% and Adjusted EBITDA margins above 30%. AI is defintely a core competency.

Cookieless identity solutions are driving demand for contextual verification

As the industry moves toward a cookieless future, the demand for sophisticated contextual verification is skyrocketing, and DV is positioned to capitalize on this privacy-compliant trend. The elimination of third-party cookies is forcing advertisers to rely on contextual data-what content an ad is placed next to-rather than individual user data. DV's Authentic Brand Suitability product, which uses AI-powered Universal Content Intelligence, is the answer here.

This technology analyzes video, image, audio, speech, and text to classify content with high precision, ensuring brand safety and suitability. The need for this is underscored by consumer behavior: 64% of viewers report that the content genre impacts their perception of the ads and brands they see, directly reinforcing the value of contextual ad alignment. The launch of the Media AdVantage Platform in 2025, which extends DV's offering into optimization and algorithmic-based bidding, is a direct strategic move to provide value in a world that prioritizes first-party data and privacy-compliant targeting.

Connected TV (CTV) impression volume is scaling rapidly

Connected TV (CTV) is a massive growth vector, but it brings unique technological challenges, primarily around fraud and transparency. DV's Media Transactions Measured (MTM) for CTV surged by 66% year-over-year in 2024, confirming the rapid scaling of this channel. This growth is a huge opportunity, but it also highlights significant media quality issues that require advanced technology to solve.

The core problem is a lack of transparency and high rates of invalid traffic (IVT). Only 50% of CTV impressions provided full app transparency in 2024, creating blind spots for marketers. This lack of visibility, combined with issues like TV Off scenarios-where ads play after the screen is off-is costly. Advertisers are wasting an average of $700,000 in spend per billion impressions due to these media quality issues in CTV.

To address this, DV launched new CTV solutions in 2025, including Verified Streaming TV and automated Do Not Air lists. These tools are designed to bring the same level of granular verification and fraud protection to the fragmented CTV ecosystem that DV provides on the open web.

CTV Media Quality Metric	2024 Data Point	Technological Implication for DV
Year-over-Year Impression Volume Growth	66%	Massive market opportunity and scaling challenge.
Impressions with Full App Transparency	Only 50%	High demand for DV's Verified Streaming TV and transparency tools.
Wasted Spend (per billion impressions)	Average of $700,000	Urgent need for fraud and viewability solutions like Do Not Air lists.

DV launched DV AI Verification™ to manage AI agent interactions and low-quality content

The rise of Generative AI (Gen AI) and Large Language Models (LLMs) has created a new category of risk and opportunity. On November 4, 2025, DoubleVerify introduced DV AI Verification™, a new suite of tools to address this emerging challenge. This launch is a direct response to the surge of low-quality, AI-generated content-often called AI Slop-that can dilute brand equity and waste impressions.

The new offering focuses on two main areas:

• Identify and measure ad engagement with AI-powered chatbots via Agent ID Measurement.
• Avoid low-quality, AI-generated content on the open web with AI SlopStopper™.

The scale of the problem is already significant, as DV analyzes nearly 2 billion interactions with both declared (like ChatGPT) and undeclared AI agents each month. This proactive technological investment ensures that as the digital ecosystem becomes more populated by AI agents and content, DV can still deliver transparency and strong content alignment for its brand clients.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Legal factors

Increasing state-level data privacy legislation and regulation in the US.

You need to understand that the US legal landscape for data privacy is a fragmented mess right now, and it's getting more complicated, not less. We don't have a federal standard, so companies like DoubleVerify Holdings, Inc. (DV) must navigate a growing patchwork of state laws. In 2025 alone, eight new comprehensive state privacy laws went into effect, adding significant compliance overhead. These include laws in New Jersey, effective January 15, 2025, and Maryland, effective October 1, 2025. The core issue is the sheer volume of different standards, which makes a single, unified compliance strategy impossible.

Each new law, such as those in Delaware and Iowa (both effective January 1, 2025), requires distinct updates to consumer-facing privacy policies and data handling practices, especially around opt-out mechanisms for targeted advertising. This isn't a one-time fix; it's a continuous, expensive legal audit cycle. We're managing a compliance matrix, not a single rulebook.

New US State Privacy Laws (2025)	Effective Date	Key Compliance Nuance
Iowa Consumer Data Protection Act	January 1, 2025	90-day cure period, no sunset.
New Jersey Data Protection Act	January 15, 2025	Requires Data Protection Assessments for high-risk data processing.
Tennessee Information Protection Act	July 1, 2025	Applies to companies with $25M+ annual revenue and specific consumer/data thresholds.
Maryland Online Data Privacy Act	October 1, 2025	Restricts data collection to what is "reasonably necessary and proportionate."

Scrutiny from state Attorneys General on cookieless personal identifiers.

The industry's pivot away from third-party cookies-a necessary move-has created a new regulatory risk: scrutiny over cookieless personal identifiers. These are the alternative methods DoubleVerify and its peers use to track users and verify ads without the old cookie technology. State Attorneys General (AGs) are increasingly interested in whether these new identifiers, like universal IDs or fingerprinting, still constitute a 'sale' of personal data or violate consumer opt-out rights under the new state laws. Honestly, the AGs are just following the data trail.

DoubleVerify is already part of the broader ad tech discussion with regulators, and any adverse enforcement action in a major state like California could force an immediate, costly change to its core measurement and activation technology. The risk is that a cookieless solution, designed to be compliant, is suddenly deemed non-compliant by a state AG, potentially leading to significant fines and a loss of advertiser trust.

Class action lawsuit filed (July 2025 deadline) alleging prior overbilling and limited platform capabilities.

A significant near-term legal risk is the securities class action lawsuit filed against DoubleVerify Holdings, Inc. The lead plaintiff deadline is July 21, 2025, making this a live, material event for the business. The core allegations are serious: the company allegedly misled investors between November 10, 2023, and February 27, 2025, about its business operations and prospects. Here's the quick math on the potential impact: the stock price dropped by 38.5% following the reduced guidance in May 2024, showing how sensitive the market is to these issues.

The complaint specifically alleges that DoubleVerify systematically overbilled customers for ad impressions served to declared bots and that its technological capabilities were limited in closed platforms (often called 'walled gardens') like Meta Platforms and Amazon. For a company whose reputation is built on verifying ad quality and preventing fraud, these allegations represent a fundamental challenge to its value proposition.

• Allegation 1: Systematic overbilling of customers for bot traffic.
• Allegation 2: Limited platform capabilities for Activation Services in closed platforms.
• Allegation 3: Misleading statements about the cost and timeline to monetize new solutions.

Need for compliance with international regulations like GDPR and new AI governance frameworks.

Global expansion means global legal exposure, and the European Union's General Data Protection Regulation (GDPR) remains a massive compliance hurdle. The updated GDPR framework for 2025 introduces even stricter penalties, with potential fines escalating to as much as 6% of global annual revenue or €20 million, whichever is higher. Given DoubleVerify's projected full-year 2025 revenue growth of approximately 15% (based on a raised outlook), any major GDPR violation could result in a multi-million-dollar penalty that materially impacts the reaffirmed Adjusted EBITDA margin of approximately 32%.

Also, the new wave of AI governance frameworks is critical. The EU AI Act, which took effect in August 2024, sets a precedent for regulating artificial intelligence (AI) based on risk. Since DoubleVerify uses AI extensively for fraud detection and ad optimization-including its DV Authentic AdVantage™ solution-it must ensure its algorithms meet new standards for transparency, bias mitigation, and ethical governance. This requires defintely a significant investment in internal compliance and auditing systems to prove that their AI is not inadvertently discriminatory or opaque in its decision-making.

DoubleVerify Holdings, Inc. (DV) - PESTLE Analysis: Environmental factors

Growing advertiser demand for measuring and reducing digital carbon footprint

You are defintely seeing a major shift: environmental responsibility is moving from a corporate social responsibility (CSR) checkbox to a core performance metric for advertisers. This is a crucial external driver for DoubleVerify Holdings, Inc. (DV). Global brands are now under pressure from regulators and consumers to quantify and reduce their carbon footprint, and digital advertising-which accounts for an estimated 4% of global digital services emissions-is a clear target area.

This market demand creates a massive opportunity for DV to monetize its verification backbone beyond fraud and brand safety. It's a simple equation: media waste equals carbon waste. The industry is demanding tools that link media quality metrics directly to environmental outcomes. DV's internal operations show where the challenge lies, with total Greenhouse Gas (GHG) emissions in 2024 reaching 14,005 metric tons of CO2 equivalent (MtCO2e), with 96% of that falling under Scope 3 (value chain emissions), which includes purchased goods and services like cloud computing and business travel.

2024 GHG Emissions Source	Emissions (metric tons CO2e)	% of Total GHG Inventory
Scope 1 Emissions (Direct)	256	2%
Scope 2 Emissions (Indirect, Purchased Energy)	249 (Market-based)	2%
Scope 3 Emissions (Value Chain)	13,500	96%
Total GHG Emissions	14,005	100%

DV launched an Emissions Measurement offering via partnership with Impact Plus

DV responded directly to this market need by launching its Emissions Measurement offering on June 4, 2025, in partnership with Impact Plus. This is a significant competitive move, giving advertisers a clear, end-to-end view of the carbon footprint across their entire digital advertising supply chain. It's about giving you the data to make a better decision, fast.

The offering's core utility is providing granular, campaign-level reporting on greenhouse gas (GHG) emissions. Later in 2025, DV plans to integrate this emissions data with its dynamic activation technology, DV Scibids AI. This integration is a game-changer, allowing ad investments to be shifted in real-time toward more eco-friendly placements while still optimizing for performance and cost efficiency. You can optimize for both return on investment and carbon impact simultaneously.

• Track emissions across the full media supply chain.
• Benchmark placements for carbon efficiency.
• Factor emissions data into strategic campaign planning.

High media quality efforts helped avoid 64.9 thousand metric tons of CO2 waste in 2023

DV's core business of media quality verification already delivers a substantial environmental benefit by reducing waste. By preventing non-authentic ads-those with fraud, low viewability, or brand suitability issues-from being served, DV avoids the unnecessary energy consumption associated with their delivery. This isn't just a marketing claim; it's quantifiable impact.

Based on a 2024 analysis of 2023 data, DV calculated that its media quality protections helped avoid a quantifiable 64.9 thousand metric tons of CO2 emissions waste from non-authentic ads. Here's the quick math: using a social cost of carbon of $204 per metric ton of CO2, this avoidance translates to an estimated $13.2 million in social cost of carbon saved in 2023.

Sustainability is becoming a competitive differentiator in ad-tech procurement

The ability to provide verifiable, actionable emissions data is quickly becoming a non-negotiable requirement in ad-tech procurement, especially for large, global brands with public environmental commitments. This positions DV's Emissions Measurement offering as a clear competitive differentiator, moving it ahead of platforms that focus solely on performance and fraud.

The partnership with Impact Plus and the planned integration with DV Scibids AI allows DV to frame its entire platform as a tool for sustainable media buying. This strategic alignment with a major market trend-sustainability-is critical for attracting environmentally conscious brands and potentially increasing DV's customer base and revenue streams in the latter half of 2025. It's a compelling value proposition: better performance, less fraud, and a lower carbon footprint. Finance: start tracking client adoption rates for the Emissions Measurement offering for the Q4 2025 earnings review.