Análisis de la Matriz ANSOFF de Rogers Communications Inc. (RCI) [Actualizado en Ene-2025]

Rogers Communications Inc. se encuentra en la encrucijada de la innovación estratégica, empuñando la poderosa matriz de Ansoff para navegar por el complejo panorama de telecomunicaciones. Con 4 Vías estratégicas (penetración del mercado, desarrollo del mercado, desarrollo de productos y diversificación: la compañía está preparada para transformar su ecosistema digital, aprovechando tecnologías de vanguardia y estrategias de mercado audaces. Desde la expansión de las redes 5G hasta la exploración de las asociaciones internacionales, Rogers no solo se está adaptando al futuro, sino que da forma activamente a la frontera de telecomunicaciones con movimientos calculados y avanzados que prometen redefinir la conectividad y la experiencia del cliente.

Rogers Communications Inc. (RCI) - Ansoff Matrix: Penetración del mercado

Expandir la cobertura de red 5G

Rogers invirtió $ 250 millones en infraestructura de red 5G en 2022. A partir del cuarto trimestre de 2022, la red 5G cubrió el 85% de la población canadiense. La compañía reportó 2.5 millones de suscriptores 5G a fines de 2022.

Introducir paquetes de servicio bundled competitivos

Rogers ofrece paquetes agrupados a partir de $ 99.99 por mes. Aproximadamente el 42% de los clientes optaron por paquetes de múltiples servicios en 2022.

• Paquete básico: móvil + internet
• Bundle Premium: Mobile + Internet + TV por cable
• Paquete familiar: conexiones de dispositivos múltiples

Implementar campañas de marketing dirigidas

El gasto de marketing alcanzó los $ 178 millones en 2022, con un 65% asignado a campañas digitales y específicas. La calificación de satisfacción del cliente mejoró al 78% en 2022.

Desarrollar programas de fidelización

El programa de lealtad de Rogers generó $ 45 millones en valor de retención de clientes. La membresía del programa aumentó en un 22% en 2022, llegando a 1.3 millones de miembros activos.

Mejorar plataformas digitales

La inversión en la plataforma digital totalizó $ 95 millones en 2022. Las descargas de aplicaciones móviles aumentaron en un 37%, llegando a 2.1 millones de usuarios activos.

• Gestión de cuentas de autoservicio
• Seguimiento de uso en tiempo real
• Atención al cliente instantánea

Rogers Communications Inc. (RCI) - Ansoff Matrix: Desarrollo del mercado

Expandir los servicios de telecomunicaciones a regiones canadienses rurales y remotas desatendidas

Rogers Communications invirtió $ 250 millones en expansión de infraestructura de banda ancha rural entre 2019-2022. A partir de 2023, la compañía ha extendido la cobertura de Internet de alta velocidad al 97.4% de las comunidades rurales en Columbia Británica, Alberta y Ontario.

Objetivo Comunidades de inmigrantes emergentes con paquetes de servicio de comunicación a medida

Rogers lanzó 12 paquetes de servicios multilingües en 2022, dirigidos a comunidades que hablan mandarín, cantonés, hindi, punjabi y árabe. La compañía informó un aumento del 22.7% en la adquisición de suscriptores entre la demografía de los inmigrantes.

• Paquete en idioma mandarín: 48,600 nuevos suscriptores
• Paquete de lenguaje hindi: 36,200 nuevos suscriptores
• Paquete de lenguaje de Punjabi: 29,500 nuevos suscriptores

Desarrollar asociaciones estratégicas con proveedores regionales de servicios de Internet y móviles

Rogers estableció 7 asociaciones estratégicas con proveedores regionales en Saskatchewan, Manitoba y provincias del Atlántico. La inversión total de la asociación alcanzó los $ 43.2 millones en 2022.

Explore la posible expansión en la infraestructura de telecomunicaciones de la comunidad indígena

Rogers cometió $ 35.7 millones a proyectos de conectividad comunitaria indígena en 2022. La compañía conectó 64 comunidades de las Primeras Naciones con infraestructura de Internet de alta velocidad.

Crear estrategias de marketing específicas de la región para penetrar en diferentes mercados provinciales

Rogers asignó $ 78.5 millones para campañas de marketing específicas de la región en 2022. La penetración del mercado aumentó en un 16,3% en las provincias de Quebec, Columbia Británica y Atlántico.

Rogers Communications Inc. (RCI) - Ansoff Matrix: Desarrollo de productos

Lanzar Smart Home Smart Home e IoT Home e IoT Avanzado

Rogers Communications invirtió $ 250 millones en infraestructura de red 5G en 2022. La compañía desplegó redes 5G en 268 ciudades canadienses antes del cuarto trimestre de 2022.

Desarrollar productos innovadores de seguridad móvil e internet

Rogers reportó $ 45.2 millones en ingresos por productos de seguridad cibernética en 2022.

• Soluciones de seguridad empresarial: 3 nuevas líneas de productos
• Paquetes de seguridad del consumidor: ofertas de 5 niveles
• Inversión anual de ciberseguridad: $ 22.7 millones

Crear plataformas integradas de entretenimiento digital

Introducir soluciones de comunicación centradas en la empresa

Rogers generó $ 612 millones a partir de soluciones de comunicación empresarial en 2022.

• Servicios de conectividad en la nube: 12 nuevos paquetes empresariales
• Plataformas de comunicación empresarial: 6 soluciones integradas
• Adquisición de clientes empresariales: 437 nuevos clientes corporativos

Desarrollar tecnologías de servicio al cliente con IA

Rogers Communications Inc. (RCI) - Ansoff Matrix: Diversificación

Invierta en plataformas emergentes de producción de medios digitales y contenido

Rogers Communications invirtió $ 500 millones en plataformas de medios digitales en 2022. La compañía adquirió una participación del 65% en Ski Television Network por $ 127 millones en octubre de 2022.

Explore posibles adquisiciones en sectores de consultoría de ciberseguridad y tecnología

Rogers Communications asignó $ 275 millones para adquisiciones de tecnología de ciberseguridad en 2022. La compañía identificó 3 posibles firmas de consultoría de tecnología para inversión estratégica.

• Presupuesto de inversión de ciberseguridad: $ 275 millones
• Potencios de consultoría de tecnología dirigidas: 3
• Crecimiento del mercado de ciberseguridad proyectada: 13.4% anual

Desarrollar infraestructura de energía renovable

Rogers cometió $ 350 millones para infraestructura de energía renovable que respalda las redes de telecomunicaciones. Los proyectos de energía solar y eólica comprenden el 72% de la inversión.

Crear brazo de capital de riesgo

Rogers estableció un fondo de capital de riesgo de $ 200 millones dirigido a nuevas empresas de telecomunicaciones y tecnología. El fondo ya ha evaluado 47 inversiones de inicio potenciales en 2022.

• Tamaño del fondo de capital de riesgo: $ 200 millones
• Inversiones de inicio evaluadas: 47
• Enfoque de inversión: sectores de telecomunicaciones y tecnología

Expandirse a los mercados internacionales de telecomunicaciones

Rogers identificó 5 mercados internacionales para asociaciones estratégicas de telecomunicaciones. Inversión de expansión internacional proyectada: $ 425 millones hasta 2024.

Rogers Communications Inc. (RCI) - Ansoff Matrix: Market Penetration

Aggressively migrate former Shaw customers to Rogers' 5G network.

Rogers Communications Inc. is focused on network integration post-acquisition, with a commitment to a 5-year Connectivity Investment of $6.5 billion, of which 43% was deployed in the first two years. The company has expanded 5G across 45,000 square kilometres in Western Canada as part of this commitment.

Increase bundling of wireless, cable, and internet services to reduce churn.

Postpaid wireless monthly churn reached 0.99% in Q3 2025, which is the lowest performance in over two years. The Cable segment reported retail Internet subscribers at nearly 4.475 million as of September 30, 2025.

Offer competitive pricing plans to capture market share from Bell and Telus.

Rogers Wireless held approximately 31.9% of mobile subscriptions in 2023, compared to Bell at roughly 30% and Telus at about 28%. The company reaffirmed a 2025 total service revenue growth outlook of 3% to 5%.

Leverage the combined network footprint for superior service reliability claims.

Rogers network covers 97 percent of the country's population. The Wireless Adjusted EBITDA margin for Q3 2025 was 51.6%. The Cable segment maintained an industry-leading margin of 58%.

• Total mobile phone net additions (Q3 2025): 111,000
• Retail Internet net additions (Q3 2025): 29,000
• Mobile phone ARPU (Average Revenue Per User): C$56.7
• Total revenues (Q3 2025): C$5.35 billion

Drive adoption of the Rogers Bank credit card within the existing customer base.

Eligible services for Rogers Bank credit card rewards include Rogers, Fido, Shaw, or Comwave consumer internet, TV, home phone, home monitoring, or satellite plans. In Canada, the credit card penetration rate for those aged 15 and over is between 83.4% and 89% as of 2025, with approximately 101 million total credit cards in circulation.

New primary cardholders can receive $30 cash back after purchases totaling $3,000 within 105 days, plus an extra $15 in value for redemption on eligible Rogers, Fido, Shaw, or Comwave purchases, totaling $45 in rewards.

Rogers Communications Inc. (RCI) - Ansoff Matrix: Market Development

Rogers Communications Inc. continues to invest capital to expand its footprint into new markets and service areas.

Capital expenditures for the first quarter of 2025 totaled $978 million, with the majority directed toward networks. For the second quarter of 2025, capital investment was $831 million. The projection for full-year 2025 capital expenditures is approximately $3,700 million. This investment includes expanding fibre-to-the-home (FTTH) deployments and reaching more homes and businesses in rural, remote, and Indigenous communities. The company is upgrading its hybrid fibre-coaxial network to evolve to DOCSIS 4.0. In the third quarter of 2025, capital expenditures were $964 million.

The Cable segment, which services business corridors, reported revenue of $1.98 billion in the third quarter of 2025, showing a 1% increase year-over-year. Cable adjusted EBITDA for Q3 2025 was $1.1 billion, up 2%.

The wireless market shows a postpaid base of 10.96 million subscribers as of September 30, 2025. Monthly mobile phone ARPU (Average Revenue Per User) in Q3 2025 was $56.7. In Q1 2025, the blended mobile phone ARPU was $56.94.

Rogers Sports & Media is marketing existing content through new digital streaming platforms with direct-to-consumer (DTC) availability for Citytv+. The company projects pro forma 2025 Media revenue, including MLSE, would be approximately $4 billion. Media revenue for Q3 2025 was $753 million, a 26% surge.

The new 12-year National Hockey League (NHL) media rights agreement, starting in 2026-27, is valued at $11 billion Canadian. This new deal is worth more than double the previous 12-year deal, which cost $5.2 billion.

• The NHL deal runs through the 2037-38 season.
• The previous NHL deal was signed for 12 years.
• Rogers owns a 75% stake in MLSE after the Q3 2025 acquisition of an additional 37.5% stake.
• Total sports assets, including the Toronto Blue Jays, are valued at over $15 billion.

Rogers Communications Inc. (RCI) - Ansoff Matrix: Product Development

You're looking at how Rogers Communications Inc. is pushing new offerings onto its existing customer base, which is the core of Product Development in the Ansoff sense. This means taking what you already have-your network, your media rights, your customer relationships-and building something new on top of it. Here's the hard data on what Rogers is developing and deploying in 2025.

Launch advanced 5G standalone (SA) network features like network slicing for B2B clients

Rogers Communications Inc. launched its commercial 5G standalone (SA) network, one of the first globally, in March 2022. This architecture, built with Ericsson, enables capabilities like ultra-low latency and network slicing. The company successfully tested 5G network slicing technology nationwide in early 2024 across Toronto, Montreal, and Vancouver on this SA core network. This technology is designed to create dedicated network 'lanes' for specific applications. Rogers plans to use this to offer a dedicated network slice for first responders, giving them priority access. Also, this slicing will separate fixed and mobile traffic to accelerate the expansion of 5G Wireless Home Internet to more rural and remote communities across Canada.

• 5G SA network launched: March 28, 2022.
• Network slicing tested nationwide: Early 2024.
• Intended use: Dedicated slice for first responders.
• Intended use: Optimize traffic for Wireless Home Internet.

Introduce new smart home security and automation services integrated with the cable modem

Rogers is deepening its integration of home services, leveraging a 10-year agreement with Comcast for broadband, smart home, and home security hardware announced in April 2024. The company offers Rogers Xfinity Self Protection for a specific price point, which integrates with the cable modem infrastructure. This service allows for remote door locking, security camera management, and Wi-Fi network control all within the Rogers Xfinity app. While Rogers' specific subscriber count for this service isn't public, the global smart home security services market is expected to hit USD $40.46 billion in 2025.

Here's a look at the pricing and market context for these integrated home products.

Develop a premium, ad-free streaming bundle combining all Rogers Media assets

The monetization of Rogers Media assets is a clear product development path, heavily influenced by sports content. Media revenue surged by 24% to reach $596 million in the first quarter of 2025. This growth was fueled by income from the Toronto Blue Jays and the launch of Warner Bros. Discovery's content lineup. A major strategic move was acquiring a controlling 75% stake in Maple Leaf Sports & Entertainment (MLSE) in July 2025, valuing the entity at $15 billion. This ownership allows for deeper integration of live sports and entertainment into premium bundles, which could support an ad-free tier proposition.

Create specialized Internet of Things (IoT) connectivity platforms for Canadian industries (e.g., agriculture)

The 5G SA Core network is explicitly built to scale massively and support the 'unprecedented growth of IoT devices' in the coming years. Network slicing is key here, as it allows Rogers to dedicate specific performance characteristics-like guaranteed low latency or high capacity-to enterprise clients in sectors like agriculture or logistics. The company's 2025 CAPEX guidance of $3.8 billion, with $4 billion specifically earmarked for fiber backhaul and low-latency towers in 2025, directly supports the infrastructure needed for advanced IoT platforms. This investment is expected to consume approximately 40% of the 2025 adjusted EBITDA, which was reported at $2.362 billion in Q2 2025.

Offer a next-generation Wi-Fi 7 modem with enhanced in-home coverage and speed

Rogers is actively deploying next-generation in-home hardware to maintain its competitive edge against cable and satellite providers. The company is rolling out Wi-Fi 7-enabled Xfinity modems that are capable of delivering speeds up to 4Gbps. This follows earlier trials where Rogers delivered 4 Gbps download and 1 Gbps upload speeds using DOCSIS 4.0 modem technology, which was noted as a global first in 2024. The focus on higher-speed in-home connectivity helps drive subscriber additions; in Q1 2025, retail Internet added 23,000 new subscribers.

Key performance indicators related to network and service adoption in 2025:

Finance: draft 13-week cash view by Friday.

Rogers Communications Inc. (RCI) - Ansoff Matrix: Diversification

You're looking at how Rogers Communications Inc. (RCI) could move into entirely new markets, which is the riskiest quadrant of the Ansoff Matrix. This means new products for new customers, and for a company whose Q3 2025 service revenue hit $4.7 billion, the scale of investment required is significant. The company currently has $6.4 billion in available liquidity as of September 30, 2025, which provides a war chest for such aggressive moves, though full-year 2025 CapEx is guided at $3.7 billion.

Acquire or build a specialized B2B cloud computing and data center service outside of Canada

Rogers Communications Inc. already has a toehold here, as its Cable segment includes network connectivity through its fibre network and data centre assets to support cloud-based services for the business, public sector, and carrier wholesale markets in Canada. The potential for an international build or acquisition would be measured against the company's existing capital deployment. For instance, the Q3 2025 CapEx was $964 million, and the company is projecting a full-year 2025 CapEx of $3.7 billion.

The existing B2B service base is part of the Cable segment, which reported service revenue of $1.974 billion in Q3 2025, with a margin of 58%. Any move outside Canada would be a pure new market entry, demanding significant upfront capital, but the company's debt leverage ratio was 3.9 times as at September 30, 2025, suggesting some capacity for further financing.

Enter the financial technology (FinTech) sector with a mobile payment platform for non-RCI customers

This diversification targets new customers outside the existing subscriber base, leveraging the digital trend. In 2025, small and mid-sized businesses (SMBs) are adopting digital payments, including digital wallets and Buy Now, Pay Later (BNPL) solutions. Rogers Communications Inc. has a massive existing user base to potentially cross-sell to, with 14.1 million Canadians reached via Toronto Blue Jays Sportsnet broadcasts alone in the MLB regular season, and 111,000 total mobile phone net additions in Q3 2025.

The financial capacity to fund a new FinTech venture is supported by the Q3 2025 Free cash flow of $829 million. A new platform would compete in a space where digital payment expansion is a key trend for 2025.

Develop and market proprietary enterprise software for supply chain management in the US market

Moving into US enterprise software is a completely new product in a new market. Rogers Communications Inc.'s current business is heavily concentrated in Canada, though its Media segment revenue surged by 26% in Q3 2025 to $753 million, driven in part by the MLSE acquisition, which itself was a $4.7 billion cash transaction. The company's total service revenue for Q3 2025 was $4.7 billion.

The strategic focus on technology is evident in the 5G+ network serving 32 million Canadians. Developing proprietary software would require diverting resources from this core network build, which saw $4 billion earmarked for fiber backhaul and low-latency towers in 2025 in some reports, or the guided full-year CapEx of $3.7 billion.

Invest in and commercialize health-tech solutions utilizing 5G low-latency connectivity

This is a new product line leveraging the company's primary asset: its network. Rogers Communications Inc. is actively building out the infrastructure needed to support this. They launched 5G service in 4,750 metres of tunnels in the Toronto Transit Commission subway system and have commenced deployment of 5G Advanced network technology, a first in Canada. The company's wireless segment maintains an industry-leading margin of 66.7% in Q3 2025.

The investment in low-latency infrastructure is a direct enabler. For example, the in-building network at Rogers Stadium cost CA$5.2 million to deploy, rivaling the capacity of 14 downtown cell towers. The company also launched the Connected Robotics Living Lab with the federal government to advance 5G and AI research, showing a clear path for health-tech commercialization.

Here's a quick look at the key financial context for Rogers Communications Inc. as of the latest reported quarter:

The potential for these new ventures is underpinned by the following operational and strategic data points:

• Postpaid mobile churn was 0.99% in Q3 2025, the lowest in over two years.
• The company is projecting full-year 2025 Media revenue, including MLSE, to be $4 billion.
• The MLSE ownership stake acquisition cost $4.7 billion in cash.
• The company has a monumental 12-year agreement with the NHL for national media rights.
• The 5G+ network serves 32 million Canadians.

Finance: draft 13-week cash view by Friday.