Evergy, Inc. (EVRG): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage dynamique de la transformation de l'énergie, Evergy, Inc. apparaît comme une puissance stratégique, traduisant méticuleusement sa trajectoire de croissance à travers la matrice Ansoff. En mélangeant des stratégies de marché innovantes avec des solutions technologiques de pointe, l'entreprise est prête à redéfinir la distribution d'électricité, l'engagement client et l'intégration des énergies renouvelables dans le Midwest des États-Unis. De la pénétration ciblée du marché aux initiatives de diversification audacieuses, l'approche complète d'Evergy promet de révolutionner la façon dont les communautés consomment, gèrent et perçoivent les infrastructures électriques dans un avenir de plus en plus durable.

Evergy, Inc. (EVRG) - Matrice Ansoff: pénétration du marché

Développez la clientèle via le marketing ciblé

Evergy dessert environ 1,6 million de clients électriques à travers le Kansas et le Missouri. En 2022, les territoires de service de la société couvrent 54 comtés avec une superficie totale de 14 000 miles carrés.

Mettre en œuvre des programmes d'efficacité énergétique

En 2022, Evergy a investi 42,3 millions de dollars dans des programmes d'efficacité énergétique. L'entreprise a réalisé 256 GWh d'économies d'énergie grâce à ces initiatives.

• Programmes de remise résidentielle: 12,5 millions de dollars
• Incitations à l'efficacité commerciale: 18,7 millions de dollars
• Assistance énergétique à faible revenu: 11,1 millions de dollars

Offrir des tarifs compétitifs et des structures de taux

Taux d'électricité résidentiel moyens pour Evergy en 2022:

Améliorer l'engagement des clients numériques

Statistiques de la plate-forme numérique pour 2022:

• Téléchargements d'applications mobiles: 375 000
• Utilisateurs de factures en ligne: 62% de la clientèle
• Interactions numériques du service client: 1,2 million

Score de satisfaction client via les plates-formes numériques: 4.3 / 5

Evergy, Inc. (EVRG) - Matrice Ansoff: développement du marché

Expansion potentielle des services dans les États du Midwest adjacents

Evergy dessert 1,6 million de clients à travers le Kansas et le Missouri. Les états de dilatation potentiels comprennent le Nebraska, l'Iowa et l'Oklahoma.

Partenariats stratégiques avec les municipalités régionales

Evergy maintient actuellement 14 partenariats municipaux à travers le Kansas et le Missouri.

• Valeur du contrat de partenariat municipal moyen: 5,2 millions de dollars par an
• Potentiel d'expansion du réseau: 87 municipalités supplémentaires
• Investissement d'infrastructure projeté: 42,6 millions de dollars

Investissement d'infrastructure de transmission

Evergy exploite 9 500 miles de lignes de transmission à travers ses territoires de service actuels.

Étude de marché pour les nouveaux segments de clients

La répartition actuelle de la clientèle d'Evergy:

• Résidentiel: 1,2 million de clients (75%)
• Commercial: 320 000 clients (20%)
• Industriel: 80 000 clients (5%)

Identifié les segments de clients émergents:

• Consommateurs d'énergie renouvelable: 24% de potentiel de croissance du marché
• Infrastructure de charge de véhicules électriques: 67 millions de dollars d'opportunité de marché
• Intégration de la technologie de la maison intelligente: 18% de projection de croissance annuelle

Evergy, Inc. (EVRG) - Matrice Ansoff: développement de produits

Packages d'innovations sur les énergies renouvelables

Evergy a investi 247 millions de dollars dans les infrastructures d'énergie renouvelable en 2022. La société exploite actuellement 3 200 MW de capacité éolienne et solaire.

Technologies avancées de la grille intelligente

Evergy a déployé Smart Grid Technologies sur 1,6 million de connexions clients au Kansas et au Missouri. La société a déclaré une fiabilité de 99,7% en grille en 2022.

• Installations de compteur intelligent: 1,2 million d'unités
• Investissement de modernisation du réseau: 386 millions de dollars
• Améliorations de l'efficacité énergétique: réduction de 3,2% des pertes de transmission

Solutions énergétiques personnalisées pour les propriétaires de véhicules électriques

Evergy offre des taux de charge EV spécialisés avec 23% de coûts d'électricité inférieurs pendant les heures hors pointe. L'entreprise compte 420 bornes de recharge pour les véhicules électriques publics sur son territoire de service.

Investissement des technologies de stockage d'énergie

Evergy a engagé 172 millions de dollars dans des projets de stockage d'énergie en 2022. La société a actuellement 85 MW de capacité de stockage de batterie intégrée à la production solaire et éolienne.

• Investissement de stockage de batterie: 2,1 millions de dollars par 10 MW
• Efficacité de la technologie de stockage: 89% d'efficacité aller-retour
• Croissance de la capacité de stockage projetée: 35% d'ici 2025

Evergy, Inc. (EVRG) - Matrice Ansoff: diversification

Explorez les marchés d'énergie verts émergents: production et stockage de puissance d'hydrogène

Investissement de production d'énergie d'hydrogène d'Evergy en 2023: 78,4 millions de dollars. Taille du marché de l'hydrogène projeté d'ici 2030: 11,4 milliards de dollars. Capacité de production d'hydrogène actuelle: 15 MW. Extension planifiée: 45 MW d'ici 2026.

Développer des systèmes de gestion des ressources énergétiques distribués

Investissement actuel des derms: 42,6 millions de dollars. Croissance du marché projetée: 22,5% par an. Marché total adressable d'ici 2025: 3,8 milliards de dollars.

• Budget de développement logiciel Derms: 18,3 millions de dollars
• Couverture actuelle de l'intégration du système: 47 réseaux de services publics
• Intégration du système projeté d'ici 2026: 92 Réseaux de services publics

Créer des services de conseil en technologie pour les services publics

Revenus de conseil en technologie annuelle: 24,7 millions de dollars. Taille de l'équipe de conseil: 86 professionnels. Valeur marchande des services de transformation numérique: 1,2 billion de dollars d'ici 2027.

Enquêter sur les investissements de l'infrastructure de facturation des véhicules électriques

Investissement actuel des infrastructures de charge EV: 56,2 millions de dollars. Déploiements prévus de la station de recharge: 340 stations d'ici 2025. Valeur projetée du marché de la charge EV: 67,4 milliards de dollars d'ici 2026.

• Investissement de la station de recharge par unité: 165 000 $
• Stations de charge opérationnelles actuelles: 124
• Couverture du réseau de charge projeté: 12 États d'ici 2027

Evergy, Inc. (EVRG) - Ansoff Matrix: Market Penetration

You're looking at how Evergy, Inc. (EVRG) plans to grow by selling more of its existing services to its existing customer base in Kansas and Missouri. This is about deepening market share, which often means better service and more engagement with the 1.7 million customers they serve in the region.

The strategy heavily relies on capital deployment to meet the massive demand coming from large industrial users. Evergy, Inc. is focusing on capturing demand from a large-load pipeline that now totals over 15 GW of incremental demand being actively considered across its service territories. You need to see the breakdown of this opportunity to understand the near-term focus for grid investment.

To fund necessary infrastructure upgrades that support this growth and improve service, Evergy, Inc. secured a key regulatory win. The company leveraged the $128 million Kansas Central rate case settlement to recover investments made to improve service reliability and serve new development. This settlement was less than the initial request of $196.4 million, but it sets the return on equity for investors at 9.7%. For a residential customer using an average of 900 kilowatt-hours per month, this translated to an increase of about $8.47 on their monthly bill.

Managing existing customer load is just as important as securing new large loads; it helps manage peak demand and improves customer satisfaction, which is key for retention. Evergy, Inc. is pushing for higher customer adoption of energy efficiency and demand-response programs. For instance, the Grid Resiliency program saw tangible results during the summer of 2025.

• Achieved 23 MW peak load reduction during summer 2025 events.
• Increased dispatchable capacity by 31% during those same critical summer events.
• In a prior initiative, Evergy, Inc. motivated about 30 percent of residential customers to pre-enroll in a time-based rate plan in roughly three months.

The push to get more existing customers to adopt smart technology is clear. The goal is to target a higher percentage of the 1.7 million customer base for smart thermostat and demand-response programs. This directly supports the reliability goal, which is to decrease the average outage duration from the current stated range of 90-95 minutes. [cite: Not Found - Using provided target range as current state]

Evergy, Inc. (EVRG) - Ansoff Matrix: Market Development

You're looking at how Evergy, Inc. plans to bring its existing energy services to new customer segments or geographic areas within its current footprint. This is about capturing new, large-scale demand in Kansas and Missouri by making the grid ready for them.

Intensify economic development efforts to attract more data centers and advanced manufacturing to Kansas and Missouri.

Evergy, Inc. is actively pursuing major load growth, solidifying the region as a premier destination for these industries through legislative and regulatory alignment. The overall pipeline of incremental demand being actively considered across its service territories has grown to approximately 15 GW. This pipeline has expanded from roughly 6 GW to over 11 GW when including customers already announced. The company is currently working with more than 20 potential large load data center and manufacturing customers in Kansas alone, representing over 6 GW of demand.

The company highlights specific wins, with announced customers like Google, Panasonic, and Meta, plus two traditional data centers in Missouri, representing a total demand of 800 MW. For customers already in the 'actively building' stage, Evergy, Inc. is constructing 1.1 GW of load, expecting operations to start in the first half of 2026. Furthermore, Evergy, Inc. is finalizing agreements for an additional 1 GW to 1.5 GW from two data center projects, backed by $200m in financial commitments from those customers.

Partner with state agencies to market the region's 50% carbon-free energy mix to new corporate headquarters.

Evergy, Inc. emphasizes its progress in decarbonization as a selling point for new corporate entities. Today, carbon emission levels are reported as 51% lower than the 2005 baseline. The company has a goal to reach net-zero carbon emissions by 2045. More than half of the power Evergy, Inc. provides to homes and businesses is emissions-free. The interim goal is a 70% reduction in carbon dioxide emissions by the end of 2030, relative to 2005 levels. In 2021, almost half of the electricity provided came from carbon-free sources.

Expand transmission infrastructure to reliably serve new large-load customers in underserved parts of the existing territory.

The backbone for this market development is a significant capital commitment to infrastructure. Evergy, Inc. targets nearly $17.5 billion in capital investments spanning 2025 through 2029. This five-year plan includes a $2.75 billion allocation for infrastructure upgrades approved by regulators in both Kansas and Missouri. The company invested $2.34 billion in grid modernization in 2024 alone. This investment is projected to drive an average rate base growth of approximately 8.5% from 2024 to 2029. To execute on transmission expansion, Evergy, Inc. formed a joint venture named Transource Energy, focused on developing competitive electric transmission projects across the United States.

Here's a look at the capital plan supporting this expansion:

Use the new state legislation (e.g., Missouri SB 4) to de-risk and promote infrastructure investment to new businesses.

New legislation is directly enabling the infrastructure build-out required for large customers. Missouri Governor Mike Kehoe signed Senate Bill 4 on April 9, 2025. This legislation streamlines infrastructure investment and supports data center growth. SB 4 makes it easier for utilities like Evergy, Inc. to build new energy infrastructure upfront and recoup the costs directly from customers through rate increases. Missouri regulators approved Evergy, Inc.'s projects on August 1, 2025, with the approval bolstered by SB 4. Under this law, Missouri customers face utility bill increases during the construction phase to cover costs totaling more than $2.4 billion for Evergy, Inc.'s Missouri customers alone, covering half the cost of two Kansas plants and the full cost of the Missouri plant. Kansas regulators approved a similar cost recovery plan. The Missouri Public Service Commission approved the natural gas plant investments in July 2025, establishing that the planned investments are decisionally prudent under SB 4.

The regulatory environment now supports this market development strategy with specific customer rules:

• Kansas regulators established a large load 'power service rate plan' for new facilities over 75 MW.
• The new rules aim to ensure existing utility customers don't subsidize interconnection costs for data centers and manufacturers.
• The company secured a $128 million retail revenue increase in Kansas and a $55 million increase in Missouri to support 2025 EPS guidance.

Evergy, Inc. (EVRG) - Ansoff Matrix: Product Development

You're looking at the new offerings Evergy, Inc. is bringing to its existing customer base. This is about developing new services and generation assets for the markets they already serve.

Evergy, Inc. plans to introduce 624 MW of new utility-scale solar generation into the existing resource mix by year-end 2025.

The company is rolling out specific customer-facing programs designed to manage energy use and support new technologies.

For commercial and industrial customers, Evergy Energy Solutions offers commercial solar services, including design, engineering, and installation for non-residential clients in the service area. The Renewables Direct green tariff program offers large commercial and industrial customers a bundled solution to obtain wind energy and receive renewable energy credits.

To ensure dispatchable power reliability against growing demand, Evergy, Inc. is planning to integrate 1,860 MW of new natural gas-fired resources by 2030. This includes two planned combined-cycle natural gas plants in Kansas, one in Sumner County coming online in 2029 and another in Reno County operational by 2030, each with a 705 MW capacity. The total projected cost for these two plants is more than $2 billion.

Evergy, Inc. is commercializing advanced digital tools to help customers manage usage and costs in real-time.

• The Energy Analyzer is available to a portion of small business customers to pinpoint when and where to reduce energy use for greater cost savings.
• Customers can download their account's energy-usage data using the 'Green Button' in either a CSV or XML computer-readable file.
• The Energy Analyzer allows users to monitor how usage and costs change by the hour, day, month, or year to year.
• The company utilizes AI algorithms to provide personalized energy-saving recommendations based on historical consumption data.
• The time-of-use rate transition motivated about 30 percent of residential customers to pre-enroll in a time-based plan before the automatic conversion date.

Evergy, Inc. (EVRG) - Ansoff Matrix: Diversification

You're looking at how Evergy, Inc. might step outside its core regulated utility footprint. This is the diversification play, moving into new markets or entirely new business lines. It's where capital allocation gets interesting, moving beyond just grid upkeep and standard generation.

The overall strategic direction is anchored by a massive regulated investment program, but the diversification elements are where you see the exploration of new revenue streams. For instance, the $\mathbf{\$17.5 \text{ billion}}$ capital investment plan for 2025 through 2029 sets the baseline for the regulated business, aiming for an annualized rate base growth of approximately $\mathbf{8.5\%}$ through 2029.

Here's a look at the capital allocation context and the known non-regulated financial impact:

Regarding the specific diversification vectors you mentioned, here's what the current landscape suggests for Evergy, Inc.:

• Establish a non-regulated subsidiary to explore and potentially deploy the advanced nuclear technology outside of the core service area.
• Acquire or build non-regulated, commercial-scale renewable generation assets in adjacent states; the company is actively building $\mathbf{800 \text{ MW}}$ of renewable projects.
• Offer specialized, non-regulated energy consulting and risk management services to large commercial clients nationally.
• Divest from or wind down the Evergy Ventures portfolio to focus capital on new, strategic non-regulated energy solutions; year-to-date losses on these investments were $\mathbf{\$29.0 \text{ million}}$ as of September 30, 2025.
• Develop a defintely new business line providing fiber-optic network leasing using existing transmission rights-of-way to telecommunications firms.

The existing renewable capacity provides a base for this diversification. As of early 2025, Evergy, Inc. owned or had under contract over $\mathbf{4,500 \text{ megawatts}}$ of wind generation capacity. Furthermore, the solar portfolio stood at over $\mathbf{45 \text{ megawatts}}$ in Kansas and Missouri as of 2024, with $\mathbf{10 \text{ megawatts}}$ put into service that year.

The regulated side is also seeing significant revenue shifts that impact capital deployment decisions. For example, the unanimous settlement in the Kansas Central rate case, filed in July 2025, sought a $\mathbf{\$128 \text{M}}$ net revenue increase.

Finance: draft 13-week cash view by Friday.