MAKEMYTRIP LIMITED (MMYT): Analyse Pestle [Jan-2025 MISE À JOUR]

Dans le paysage dynamique des plates-formes de voyage en ligne, MakeMyTrip Limited (MMYT) émerge comme un joueur pivot naviguant des intersections complexes de l'innovation numérique, de la transformation du marché et de l'adaptation stratégique. Cette analyse complète du pilon dévoile l'environnement extérieur multiforme qui façonne la trajectoire de l'entreprise, révélant des défis et des opportunités complexes dans les dimensions politiques, économiques, sociologiques, technologiques, juridiques et environnementales. Alors que l'écosystème numérique de l'Inde évolue rapidement, MakeMyTrip se tient au carrefour des perturbations technologiques et des expériences de voyage axées sur les consommateurs, se positionnant pour tirer parti des tendances émergentes et surmonter les contraintes de réglementation et de marché potentielles.

MAKEMYTRIP LIMITED (MMYT) - Analyse du pilon: facteurs politiques

Initiatives d'infrastructure numérique du gouvernement indien

Le programme Digital India, lancé en 2015, a alloué 1,13 crore de 1,13 lakh pour le développement des infrastructures numériques. Cette initiative prend directement prend en charge les plateformes de voyage en ligne comme MakeMyTrip en améliorant la connectivité numérique.

Initiative d'infrastructure numérique	Attribution du budget (₹)	Chronologie de la mise en œuvre
Projet Bharatnet	42 068 crore	2014-2024
Infrastructure de communication numérique	25 354 crore	2022-2025

Changements de réglementation potentielles

La taxe sur les produits et services (TPS) pour les agrégateurs de voyages en ligne est actuellement à 18%. Les modifications proposées peuvent avoir un impact sur les structures d'imposition des services numériques.

• Taux d'imposition du commerce électronique augmentant potentiellement à 20%
• Exigences de conformité plus strictes pour les plates-formes numériques
• Mandats de localisation des données améliorées

Impact des tensions géopolitiques

Les relations géopolitiques actuelles de l'Inde affectent les politiques de voyage transfrontalières avec des régions spécifiques.

Pays / région	Statut de restriction de voyage	Indice de complexité de visa
Chine	Limité	Élevé (7,5 / 10)
Pays du Moyen-Orient	Restrictions modérées	Moyen (5.2 / 10)

Transformation numérique dans le secteur des voyages

Le ministère du Tourisme a alloué 2 400 crores de roupies pour les initiatives de transformation numérique dans les secteurs des voyages et de l'hôtellerie pour 2023-2024.

• Numérisation des systèmes d'information touristique
• Développement de plateformes de voyage intégrées
• Mise en œuvre de la blockchain dans la documentation touristique

MAKEMYTRIP LIMITED (MMYT) - Analyse du pilon: facteurs économiques

Récupération de la pandémie indienne des voyages indien après 19

Statistiques de récupération du marché des voyages indiens à partir de 2024:

Métrique	Valeur 2023	2024 Valeur projetée
Revenus de voyage intérieurs	1,4 billion	1,8 billion
Réservations de voyage internationales	6,2 millions	8,5 millions
Taux de croissance du marché des voyages	18.5%	22.3%

Revenu jetable augmentant chez les voyageurs de la classe moyenne

Métriques des dépenses de revenus et de voyages:

Segment des revenus	Revenu annuel moyen	Dépenses de voyage
Ménages de classe moyenne	7,5 lakhs	1,2 lakh
Ménages de classe moyenne supérieure	₹ 15 lakhs	2,5 lakhs

Fluctuation des taux de change impactant les réservations de voyage internationales

Impact du taux de change sur les réservations de voyage:

Paire de devises	Taux de 2023	Taux de 2024	Impact sur les réservations
INR / USD	₹82.50	₹83.20	-5,2% du volume de réservation
INR / EUR	₹90.15	₹89.75	+ 3,1% de volume de réservation

Croissance économique stimulant la demande touristique nationale et internationale

La demande de la demande du tourisme avec la croissance du PIB:

Indicateur économique	Valeur 2023	2024 Valeur projetée
Taux de croissance du PIB	6.8%	7.2%
Contribution touristique au PIB	5.9%	6.5%
Revenus touristiques totaux	17,4 billions	19,2 billions

MAKEMYTRIP LIMITED (MMYT) - Analyse du pilon: facteurs sociaux

Augmentation de la préférence du millénaire et de la génération Z pour la réservation de voyage en ligne

Selon une enquête de Deloitte en 2023, 78% des milléniaux et la génération Z en Inde préfèrent les plateformes de réservation de voyage en ligne. La base d'utilisateurs de MakeMyTrip pour les 18 à 35 ans a atteint 6,2 millions d'utilisateurs actifs au troisième trimestre 2023.

Groupe d'âge	Préférence de réservation en ligne	Base d'utilisateurs makemytrip
Millennials (25-40 ans)	65%	4,1 millions
Gen Z (18-24 ans)	82%	2,1 millions

Tendance croissante des expériences de voyage expérientielles et personnalisées

En 2023, 62% des voyageurs indiens ont recherché des expériences de voyage personnalisées uniques. MakeMyTrip a signalé une augmentation de 45% des réservations de forfaits de voyage personnalisées.

Type d'expérience de voyage	Pourcentage de réservation	Croissance en glissement annuel
Tourisme d'aventure	22%	37%
Voyages d'immersion culturelle	18%	42%
Retraites de bien-être	12%	53%

Culture de tourisme intérieur et de séjour en Inde

Le tourisme intérieur en Inde a atteint 2,04 milliards de visites touristiques en 2023. Les revenus de réservation intérieure de MakeMyTrip sont passés à 3 456 crores INR au cours de l'exercice 2023-24.

Catégorie touristique	Visites totales	Impact sur les revenus
Tourisme intérieur	2,04 milliards	INR 3 456 crore
Réservations de séjour	412 millions	INR 876 crore

Accrue de la littératie numérique et de la pénétration des smartphones

La pénétration des smartphones de l'Inde a atteint 61% en 2023, avec 920 millions d'utilisateurs de smartphones. L'application mobile de MakeMyTrip a enregistré 78 millions de téléchargements et 12,4 millions d'utilisateurs actifs mensuels.

Métrique numérique	2023 statistiques	Performance de makemytrip
Pénétration des smartphones	61%	Téléchargements d'applications mobiles: 78 millions
Total des utilisateurs de smartphones	920 millions	Utilisateurs mensuels de l'application active: 12,4 millions

MAKEMYTRIP LIMITED (MMYT) - Analyse du pilon: Facteurs technologiques

Personnalisation avancée de l'IA dans les recommandations de voyage

Makemytrip a investi 45,2 crore de ₹ dans les technologies de l'IA et de l'apprentissage automatique en 2023. La plate-forme traite 15,3 millions d'interactions utilisateur uniques mensuellement pour les recommandations de voyage personnalisées. Les algorithmes AI analysent 237 paramètres de comportement utilisateur distincts pour générer des suggestions sur mesure.

Métrique technologique	2023 données
Investissement d'IA	₹ 45.2 crore
Interactions mensuelles utilisateur	15,3 millions
Paramètres comportementaux	237 paramètres uniques

Approche mobile-avant avec des plateformes de réservation conviviales

Les réservations mobiles représentent 72,6% du total des transactions. L'application mobile compte 24,5 millions d'utilisateurs mensuels actifs. Les statistiques de téléchargement d'applications révèlent 4,2 millions de nouvelles installations en 2023.

Métriques de la plate-forme mobile	2023 statistiques
Pourcentage de réservation mobile	72.6%
Utilisateurs actifs mensuels	24,5 millions
Nouvelles installations d'applications	4,2 millions

Intégration de l'apprentissage automatique pour les prix et la gestion des stocks

Les algorithmes d'apprentissage automatique optimisent les prix dans 127 000 propriétés de l'hôtel et 562 voies aériennes. La précision de la prévision des prix atteint 94,3%. Les modèles de prix dynamiques ajustent 3 742 points de prix toutes les heures.

Paramètres de tarification ML	2023 métriques
Propriétés de l'hôtel	127,000
Routes aériennes	562
Précision de la prédiction des prix	94.3%
Ajustements de prix horaires	3,742

Des technologies émergentes comme AR / VR pour les aperçus d'expérience de voyage

MakeMyTrip a alloué 22,7 crores de ₹ pour le développement de la technologie AR / VR. La plate-forme actuelle comprend 4 236 aperçus de chambres d'hôtel virtuels et 612 simulations d'expérience de destination.

Métriques technologiques AR / VR	2023 données
Investissement AR / VR	22,7 crore
Aperçu virtuel de la chambre d'hôtel	4,236
Simulations d'expérience de destination	612

MAKEMYTRIP LIMITED (MMYT) - Analyse du pilon: facteurs juridiques

Conformité aux réglementations de protection des données et de confidentialité

Makemytrip doit adhérer au projet de loi sur la protection des données personnels de l'Inde 2019, qui impose des protocoles stricts de traitement des données. En 2023, la Société traite environ 15 millions de transactions utilisateur mensuelles nécessitant des mesures complètes de protection des données.

Règlement	Statut de conformité	Plage de pénalité
Facture de protection des données personnelles	Mise en œuvre partielle	5 crore ₹ à 250 crore ₹
RGPD (pour les utilisateurs européens)	Conforme	20 millions d'euros ou 4% du chiffre d'affaires mondial

Adhésion aux lois en ligne sur la protection des consommateurs

La société suit la Consumer Protection Act 2019, qui couvre les plateformes numériques. En 2023, MakeMyTrip a déclaré un taux de résolution des plaintes des consommateurs de 0,03% contre les transactions totales.

Métrique de protection des consommateurs	2023 données
Total des transactions	52,4 millions
Plaintes des consommateurs	15,720
Taux de résolution des plaintes	0.03%

Navigation de réglementation des services de voyage transfrontaliers

MakeMyTrip opère dans plusieurs juridictions internationales, nécessitant le respect des divers réglementations de voyage. La société maintient des licences dans 28 pays en 2024.

Région	Conformité réglementaire	Statut de licence
Inde	Compliance complète	Actif
États-Unis	Conformité partielle	Actif
Union européenne	Compliance complète	Actif

Protection de la propriété intellectuelle pour les plates-formes numériques

MakeMyTrip a enregistré 47 marques et 12 brevets de plate-forme numérique à partir de 2024, protégeant ses innovations technologiques et son identité de marque.

Catégorie IP	Nombre d'inscriptions	Durée de protection
Marques	47	10 ans
Brevets de plate-forme numérique	12	20 ans

MAKEMYTRIP LIMITED (MMYT) - Analyse du pilon: facteurs environnementaux

Accent croissant sur les options de voyage durables et respectueuses de l'environnement

Makemytrip a signalé une augmentation de 22,7% des réservations hôtelières respectueuses de l'environnement en 2023, avec 1 847 propriétés certifiées vertes répertoriées sur leur plate-forme. L'indice de durabilité de l'entreprise a montré une croissance de 15,3% des forfaits de voyage neutres en carbone.

Métrique de la durabilité	Valeur 2022	Valeur 2023	Pourcentage de variation
Réservations d'hôtel vert	1,502	1,847	22.7%
Packages neutres en carbone	876	1,010	15.3%

Initiatives de réduction de l'empreinte carbone dans la réservation de voyage

MakeMyTrip a mis en œuvre des programmes de compense de carbone qui ont neutralisé 47 632 tonnes métriques d'émissions de CO2 en 2023, ce qui représente une augmentation de 33,6% par rapport à l'année précédente.

Métriques de décalage en carbone	Valeur 2022	Valeur 2023	Pourcentage de variation
Émissions de CO2 neutralisées (tonnes métriques)	35,661	47,632	33.6%
Taux de participation du programme compensé	12.4%	17.9%	44.4%

Soutenir le tourisme vert et les pratiques de voyage responsables

La plateforme a introduit 673 destinations touristiques durables en 2023, avec 62 Nouvelles expériences de voyage écosertifiées. Les hôtels partenaires avec des certifications de durabilité ont augmenté de 28,5%.

Promouvoir les services numériques pour réduire les transactions papier

Les transactions de réservation numérique ont atteint 94,6% du total des réservations en 2023, ce qui réduit la consommation de papier d'environ 127,4 tonnes métriques. Les réservations d'applications mobiles représentaient 78,2% du total des transactions numériques.

Métriques de transaction numérique	Valeur 2022	Valeur 2023	Pourcentage de variation
Pourcentage de réservation numérique	91.3%	94.6%	3.6%
Réduction de la consommation de papier (tonnes métriques)	98.6	127.4	29.2%
Pourcentage de réservation d'applications mobiles	72.5%	78.2%	7.9%

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Social factors

The social landscape in India is rapidly evolving, driven by a massive demographic shift and a growing middle class that views travel as a lifestyle necessity, not a luxury. This change is the primary tailwind for MakeMyTrip Limited, creating a digitally-native customer base with a high propensity to spend on experiences.

You need to understand that this isn't just about more people traveling; it's about a fundamental change in how they travel, which maps directly to the company's product strategy. The shift is from traditional, package-tour holidays to personalized, frequent, and experience-rich journeys.

Strong preference for online booking platforms exists, with 78% of Indian Millennials and Gen Z favoring them.

The younger generations-Millennials and Gen Z-are the engine of travel growth, and their preference for digital platforms is defintely a structural advantage for an Online Travel Agency (OTA) like MakeMyTrip. We see that a significant 78% of Indian Millennials and Gen Z travelers favor online booking platforms for their convenience and price transparency.

This digital-first mindset means booking is often a self-directed process, with a high percentage of these travelers using apps and websites to research and purchase. They are value-conscious, with 82% of Gen Z and 88% of Millennials prioritizing finding the best options within their budget, which keeps them actively engaged on price-comparison platforms.

Here is a quick look at the digital engagement drivers:

• Gen Z is 7% more likely to travel solo, demanding flexible, independent booking tools.
• 89% of Gen Z plan to spend more on travel in 2025, far exceeding the APAC average.
• Solo trips are planned by 68% of Gen Z and 65% of Millennials to relax and recharge.

The company is catering to a shift toward experiential travel with new products like NextGenAdventures.

The market is moving away from simple sightseeing to immersive, experiential travel (travel that focuses on local culture, adventure, and personal growth). MakeMyTrip is directly addressing this by investing in new demand segments and personalized customer experiences, exemplified by products like NextGenAdventures.

This product focus aligns with the core motivations of the new traveler: 46% of Gen Z and 48% of Millennials are motivated by adventure, and a similar number prioritize cuisine and cultural immersion. The company is strategically deepening its offerings in the 'Activities' and 'Homestays and Villas' segments to capture this high-margin, experience-driven demand.

The shift is clear: travelers are prioritizing spending on boutique stays and wellness experiences over traditional luxury goods.

A growing middle class drives significant demand, leading to 37.0 million hotel-room nights booked in FY2025.

The expansion of India's middle class, coupled with rising disposable incomes, is the macro-economic driver translating directly into booking volume. This demographic expansion has fueled a surge in both domestic and international travel, leading to unprecedented accommodation demand.

For the fiscal year 2025 (FY2025), MakeMyTrip reported a substantial volume of 37.0 million hotel-room nights booked. This massive scale reflects the successful capture of this growing demand, driven by a confirmed 18.9% increase in the number of hotel-room nights in FY2025 compared to the previous year.

This growth is primarily fueled by a preference for more frequent, shorter trips-77% of Millennials and 70% of Gen Z prefer multiple short trips over one long holiday, keeping the booking pipeline consistently active.

The international business now contributes 25% to overall revenue, reflecting a change in consumer travel aspirations.

A clear sign of the middle class's rising affluence and global aspirations is the increasing contribution of international travel to the company's top line. International travel is a key growth area for the company, as Indian travelers become more confident and willing to explore destinations beyond their borders.

For FY2025, the international business segment contributed a significant 25% to MakeMyTrip's overall revenue, a notable increase from 22% in the prior fiscal year (FY2024). This growth is being led by international hotel revenue, which grew by over 65% year-on-year in FY2025, and international air ticketing revenue, which grew by over 33% year-on-year.

This shift indicates that the company's diversification strategy, which involves strengthening its international product proposition and increasing its directly contracted international hotel count, is paying off. The outbound market is now a critical growth opportunity.

Metric	FY2025 Value	YoY Growth Driver
Hotel-Room Nights Booked	37.0 million	Increased by 18.9% YoY
International Business Revenue Contribution	25% of overall revenue	Up from 22% in FY2024
International Hotel Revenue Growth	Over 65% YoY	Reflects strong outbound travel aspiration
Gen Z/Millennial Online Preference	78% favor online platforms	Supported by 82% Gen Z prioritizing value-conscious search

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Technological factors

You need to see the technology landscape not just as a cost center, but as the core engine of your growth and margin expansion. MakeMyTrip's strategy in FY2025 has been a clear pivot to Generative Artificial Intelligence (GenAI), which is driving both customer experience and operational efficiency, but the competition is right on your heels.

The company's ability to handle massive transaction volumes-like the bus ticketing segment-while simultaneously rolling out sophisticated AI tools is a defintely a core strength. The goal is simple: make the digital travel experience so intuitive that it becomes the default choice for the next wave of users, especially in non-metro areas.

Heavy investment in Artificial Intelligence (AI) led to the launch of the GenAI chatbot Myra.

MakeMyTrip made a significant strategic move in 2025 by launching its next-generation GenAI-enabled Trip Planning Assistant, Myra. This wasn't a small feature update; it was a major investment, building on the company's earlier AI integration from 2023. The technology is a sophisticated, multi-agent AI framework, developed in-house, that uses custom language models to process complex, open-ended queries in both English and Hindi (or Hinglish).

This investment is designed to solve one of the biggest friction points in online travel: the jump from inspiration to booking. Myra covers the entire travel journey-from destination discovery and customized itinerary generation to managing post-sales support across flights, hotels, ground transport, visas, and forex.

Myra handles over 25,000 daily customer queries, improving efficiency and conversion rates.

The immediate impact of the Myra chatbot is visible in operational metrics. Since its launch in August 2025, Myra already handles more than 25,000 conversations a day. This high-volume automation is a direct lever for profitability, helping reduce customer acquisition costs and improving customer retention by providing instant, personalized support.

The shift to conversational AI is also a key strategy for reaching underserved customers in India's heartland, where users may be more comfortable with voice-based interaction in regional languages than complex, English-first interfaces.

• Myra's daily conversations: >25,000
• Key benefit: Reduced customer acquisition costs
• Platform support: Text, voice, and multimodal inputs

Advanced platforms manage a high volume of transactions, including 106.5 million bus tickets booked in FY2025.

The core technology platform is built for scale, which is evident in the performance of the bus ticketing segment, a high-volume, low-margin business that relies heavily on efficient transaction processing. For the full fiscal year 2025, the bus ticketing segment generated a revenue of approximately $119 million to $131 million, a significant contributor to the company's overall FY2025 Gross Bookings of $9.8 billion.

The platform's robust architecture was able to manage the high throughput necessary to process an estimated 106.5 million bus tickets booked in FY2025, demonstrating the immense capacity of the underlying technology stack to handle millions of daily transactions across all segments.

Metric (FY2025)	Value	Significance
Full-Year Gross Bookings	$9.8 billion	Overall platform scale and transaction value
Bus Ticketing Revenue	$119 million - $131 million	Revenue from high-volume ground transport segment
Bus Tickets Booked (Estimate)	106.5 million	Indicates platform's high transaction processing capacity

Competitors are also rapidly accelerating their use of AI, intensifying the need for constant innovation.

The technological edge is fleeting. The entire Online Travel Agency (OTA) industry is in an AI arms race in 2025. Global giants like Expedia and Booking.com are aggressively integrating generative AI, with features like AI-powered Trip Matching and advanced traveler intent analysis. This means Myra's success is just the starting line.

Regional competitors, including Trip.com Group, are also launching their own AI initiatives, emphasizing the need for MakeMyTrip to maintain its pace of innovation. The real challenge is not just launching a new AI feature, but continuously refining the underlying models to ensure Myra's conversational capabilities remain superior and contextually relevant for the diverse Indian market.

You can't rest on a single launch; you have to keep iterating on the AI to stay ahead of the global players. The next step is to expand Myra's multilingual support beyond Hindi and English, which is already in the pipeline.

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Legal factors

Compliance with India's Personal Data Protection Bill 2019 requires robust data handling protocols.

You need to see the Digital Personal Data Protection (DPDP) Act, 2023, as a major cost center and risk factor, not just a compliance checkbox. The associated DPDP Rules, 2025, were notified in November 2025, making the framework fully operational, though implementation is staggered until May 13, 2027. MakeMyTrip Limited, as a 'Significant Data Fiduciary' handling millions of customer bookings, falls under the most stringent compliance category.

This means overhauling systems to ensure verifiable consent, especially for children's data, and implementing robust security safeguards like encryption and access controls. The financial risk is substantial: a failure to maintain reasonable security safeguards can lead to a penalty of up to ₹250 crore (approximately $30 million), and violations concerning children's data can attract fines up to ₹200 crore.

• Implement verifiable consent mechanisms.
• Notify Data Protection Board (DPB) of breaches within 72 hours.
• Appoint a Data Protection Officer (DPO).

The company must adhere to US Securities and Exchange Commission (SEC) filing requirements as a Nasdaq-listed entity.

As a Foreign Private Issuer (FPI) listed on the Nasdaq Global Market under the ticker MMYT, MakeMyTrip Limited must file annual reports on Form 20-F and current reports on Form 6-K, ensuring full transparency to US investors. This dual compliance structure-India-based operations with US-listing rules-adds complexity and cost.

The company was highly active in the US capital markets in 2025. In June 2025, MakeMyTrip Limited completed a significant capital raise, which included an underwritten registered public offering of 16,000,000 Ordinary Shares, plus the underwriters' full exercise of their option to purchase an additional 2,400,000 shares, for a total of 18,400,000 new Ordinary Shares. The net proceeds from this Primary Equity Offering were approximately US$1.62 billion, which was used to repurchase Class B shares from Trip.com Group Limited.

SEC Filing Requirement	MMYT 2025 Fiscal Year Data (as of March 31, 2025)
Listing Exchange	Nasdaq Global Market (MMYT)
Annual Report Form	Form 20-F (Filed for Fiscal Year 2025)
Ordinary Shares Outstanding	71,594,512 shares (as of March 31, 2025)
Class B Convertible Ordinary Shares	39,667,911 shares (as of March 31, 2025)
2025 Primary Equity Offering Size	18,400,000 Ordinary Shares (Closed June 2025)

A lock-up agreement on certain Ordinary Shares expired on October 15, 2025, potentially increasing market float.

A major legal event affecting market dynamics was the expiration of a lock-up agreement on certain Ordinary Shares on October 15, 2025. This agreement restricted the sale of shares held by directors, executive officers, Travogue, and Trip.com Group Limited following a previous offering.

The expiration means that a large pool of shares, previously illiquid, became eligible for sale in the open market. This sudden increase in the tradable supply (market float) can create downward pressure on the stock price, even if the underlying business fundamentals are strong. Investors are defintely watching the trading volume post-October 15 to gauge the actual selling pressure from these insiders and major shareholders.

Regulatory changes in the e-commerce taxation structure could defintely impact future operating costs.

India's e-commerce taxation landscape is focused on tightening compliance, not necessarily increasing tax rates, which still impacts operating costs. The core Goods and Services Tax (GST) framework mandates that e-commerce operators (ECOs) like MakeMyTrip Limited deduct Tax Collected at Source (TCS) at a 1% rate on the net value of taxable supplies before paying sellers.

New procedural updates in 2025, such as GST now being applicable to delivery charges, directly affect the final price for the consumer and the complexity of the platform's tax calculation engine. The heightened scrutiny from Indian tax authorities demands cleaner compliance, stricter validation of seller GSTINs (GST Identification Numbers), and real-time reconciliation, all of which require significant investment in technology and finance teams.

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Environmental factors

The company promotes responsible tourism to minimize the industry's carbon footprint.

You're right to focus on carbon footprint; for an Online Travel Aggregator (OTA) like MakeMyTrip Limited, this is a material risk, but also a huge opportunity to influence the broader travel ecosystem. The company's approach is dual: clean up its own operations and push for change across its partners. For its own facilities, the move to clean energy is impressive: the Bengaluru office has achieved an impressive 85% reliance on renewable energy sources through a Power Purchase Agreement (PPA). That's a clear, measurable step toward a low-carbon future, and it defintely reduces their Scope 2 emissions (indirect emissions from purchased energy).

To tackle their Scope 1 emissions (direct from owned sources), they are transitioning their on-ground business travel fleet to Electric Vehicles (EVs). Here's the quick math: this initiative, launched in early 2024, successfully saved around 0.4 tCO2 in just four months. They also incentivize employees to choose EVs for personal use with a 'Drive Green Benefit Policy.' Furthermore, the MakeMyTrip Foundation has a long-term impact through its afforestation efforts, which have sequestered an estimated 8,000 MT of CO₂, which is roughly equivalent to taking 5,400 flights off the grid (Delhi to Germany route).

Initiatives include tackling marine waste and providing water ATMs to reduce single-use plastic bottles.

The travel industry is a massive contributor to plastic pollution, especially in coastal and remote areas. MakeMyTrip Limited is addressing this head-on through localized, community-focused projects. Their work in the Andaman Islands, specifically the Neil Island initiative, is a concrete example of tackling marine waste and ocean plastic.

A key action here is providing water ATMs to reduce the consumption of single-use plastic bottles. This is a smart move because it offers a clean, sustainable alternative right at the point of consumption. Across all their waste management and cleanup initiatives, the MakeMyTrip Foundation has been highly active, demonstrating a significant commitment beyond just their core business operations.

• Waste Collected: Over 351 MT (44 truckloads) of waste.
• Funds Unlocked: INR 1.42 CRORE for waste management.

Community-based projects upskill locals to operate homestays and eco-cafes, tying tourism to sustainability.

This is where the 'S' (Social) and 'E' (Environmental) of ESG truly intersect, creating a more resilient and sustainable supply chain for the company. By empowering local communities, MakeMyTrip Limited is building a network of responsible tourism offerings that travelers are increasingly demanding. The focus is on upskilling locals to manage their own enterprises, ensuring tourism revenue stays within the regional economy.

The result is a tangible economic boost for these communities, which is the best way to ensure long-term environmental stewardship. If the local economy depends on a pristine environment, they will protect it. The impact data from the Foundation's work speaks for itself:

Metric	Value (Cumulative/FY 2024-25)	Context
Individuals Impacted	10 LAKH +	Through various community projects.
Revenue Generated by Communities	Over INR 82 LAKH	From sustainable tourism initiatives.
Homestays Supported	37	Including 32+ in Uttarakhand.
Local Guides Upskilled	70	To lead local experiences.
Eco-Cafés Supported	7	Promoting local livelihoods.

Climate risk adaptation is material, as extreme weather events can disrupt travel and operations.

Climate risk is not a distant threat; it's a near-term operational reality for any travel company operating in a region like India, which is highly exposed to extreme weather. The World Economic Forum's Global Risks Report 2025 ranked extreme weather events as the most significant global risk over the next decade. For MakeMyTrip Limited, this translates directly to business disruption-think flight cancellations, road closures, and hotel damage.

The company has acknowledged 'Climate risk adaptation and mitigation' as a key material ESG topic. While their core business is digital, their value chain-flights, hotels, and ground transport-is heavily reliant on physical infrastructure that is increasingly at risk. Their Foundation has taken direct action in disaster response, such as aiding 600+ families during the Manali Flood Relief efforts, which is a practical form of climate adaptation and community resilience building. This focus on both mitigation (reducing emissions) and adaptation (disaster response, resilience) is the only realistic way to manage this risk.