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First Guaranty Bancshares, Inc. (FGBI): Marketing Mix [Jan-2025 Updated]
US | Financial Services | Banks - Regional | NASDAQ
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First Guaranty Bancshares, Inc. (FGBI) Bundle
Dive into the strategic world of First Guaranty Bancshares, Inc. (FGBI), a dynamic regional banking powerhouse that's reshaping financial services across Louisiana and Mississippi. With a laser-focused approach to community banking, FGBI delivers a comprehensive suite of innovative products, cutting-edge digital platforms, and personalized financial solutions that set them apart in the competitive banking landscape. From tailored lending options to sophisticated wealth management services, this institution is not just a bank, but a strategic partner committed to empowering local businesses and individuals with smart, accessible financial tools.
First Guaranty Bancshares, Inc. (FGBI) - Marketing Mix: Product
Commercial and Consumer Banking Services
As of Q4 2023, First Guaranty Bancshares, Inc. offers comprehensive banking services across Louisiana and Texas with total assets of $3.74 billion.
| Service Category | Specific Offerings |
|---|---|
| Commercial Banking | Business loans, treasury management, merchant services |
| Consumer Banking | Personal banking, credit cards, consumer loans |
Personal and Business Lending Products
FGBI provides diverse lending solutions with a loan portfolio of $2.87 billion as of December 31, 2023.
- Commercial real estate loans
- Construction and development loans
- Commercial and industrial loans
- Residential mortgage loans
- Consumer installment loans
Deposit Accounts
| Account Type | Total Deposits (Q4 2023) |
|---|---|
| Checking Accounts | $1.42 billion |
| Savings Accounts | $612 million |
| Money Market Accounts | $287 million |
Online and Mobile Banking Platforms
Digital Banking Features:
- Mobile check deposit
- Bill pay services
- Account transfers
- Mobile app with biometric login
Wealth Management and Investment Services
Total assets under management: $224 million as of December 31, 2023.
- Retirement planning
- Investment advisory services
- Trust and estate planning
- 401(k) management
First Guaranty Bancshares, Inc. (FGBI) - Marketing Mix: Place
Geographic Presence
Operational Locations: First Guaranty Bancshares, Inc. primarily operates in Louisiana and Mississippi as of 2024.
Branch Network
| State | Number of Branches |
|---|---|
| Louisiana | 30 |
| Mississippi | 15 |
| Total Physical Branches | 45 |
Digital Banking Channels
- Online banking platform
- Mobile banking application
- 24/7 digital account access
ATM Network
| Network Details | Quantity |
|---|---|
| Total ATM Locations | 75 |
| In-network ATMs | 45 |
| Out-of-network ATMs | 30 |
Market Segment Focus
- Community banking
- Small to medium-sized businesses
- Local commercial customers
- Personal banking clients
First Guaranty Bancshares, Inc. (FGBI) - Marketing Mix: Promotion
Local Community Engagement and Sponsorships
First Guaranty Bancshares actively supports local communities across Louisiana and Texas through targeted sponsorships and community investments.
| Community Investment Category | Annual Allocation |
|---|---|
| Local Community Sponsorships | $275,000 |
| Educational Institution Support | $125,000 |
| Non-Profit Organization Contributions | $85,000 |
Digital Marketing through Website and Social Media
Digital engagement strategies focus on comprehensive online presence and targeted digital communication.
- Website monthly unique visitors: 45,678
- Social media followers across platforms: 22,500
- Digital marketing budget: $350,000 annually
Targeted Advertising in Regional Financial Markets
FGBI employs strategic regional advertising approaches targeting specific financial market segments.
| Advertising Channel | Annual Spend |
|---|---|
| Regional Print Media | $95,000 |
| Digital Targeted Ads | $185,000 |
| Radio Advertising | $65,000 |
Customer Referral and Loyalty Programs
Structured referral programs designed to enhance customer acquisition and retention.
- Customer referral bonus: $100 per successful referral
- Loyalty program participants: 18,750
- Annual loyalty program investment: $275,000
Educational Financial Workshops and Seminars
Comprehensive financial education initiatives targeting diverse customer segments.
| Workshop Category | Annual Events | Participants |
|---|---|---|
| Personal Finance | 24 | 1,200 |
| Small Business Financial Planning | 18 | 875 |
| Retirement Planning | 12 | 600 |
First Guaranty Bancshares, Inc. (FGBI) - Marketing Mix: Price
Competitive Interest Rates for Loans and Deposits
As of Q4 2023, First Guaranty Bancshares reported the following interest rate ranges:
| Product Type | Interest Rate Range |
|---|---|
| Personal Savings Accounts | 0.50% - 1.25% |
| Certificates of Deposit (12-month) | 3.75% - 4.50% |
| Personal Loan Rates | 6.99% - 18.99% |
| Business Loan Rates | 5.50% - 12.75% |
Transparent Fee Structure for Banking Services
First Guaranty Bancshares maintains a transparent fee structure with the following standard charges:
| Service | Fee Amount |
|---|---|
| Monthly Checking Account Maintenance | $8 - $12 |
| Overdraft Fee | $35 per transaction |
| Wire Transfer (Domestic) | $25 - $35 |
| ATM Withdrawal (Non-Network) | $2.50 - $3.50 |
Tiered Pricing for Different Account Types
FGBI offers multiple account tiers with varying pricing structures:
- Basic Checking: Minimum balance $100
- Premium Checking: Minimum balance $2,500
- Business Checking: Minimum balance $5,000
- Senior Checking: No monthly maintenance fee
Competitive Rates Aligned with Regional Banking Market
Market comparison data for Louisiana and Texas regional banking as of 2023:
| Rate Category | FGBI Rate | Regional Average |
|---|---|---|
| Mortgage Rates (30-year fixed) | 6.75% | 6.80% |
| Business Line of Credit | 7.25% | 7.50% |
Flexible Pricing Strategies for Business and Personal Banking
Flexible pricing options include:
- Volume-based discounts for business banking clients
- Relationship pricing with reduced fees for multiple account holders
- Promotional rates for new account openings
- Customized loan packages for commercial clients
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