WM Technology, Inc. (MAPS) Business Model Canvas

WM Technology, Inc. (MAPS): Business Model Canvas [Jan-2025 Updated]

US | Technology | Software - Application | NASDAQ
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In the rapidly evolving cannabis technology landscape, WM Technology, Inc. (MAPS) emerges as a groundbreaking platform revolutionizing how cannabis businesses and consumers interact. By seamlessly bridging the gap between dispensaries, consumers, and industry stakeholders, this innovative company has crafted a sophisticated digital ecosystem that transforms traditional cannabis marketplace dynamics. Through its comprehensive suite of technology solutions, data-driven insights, and robust marketplace platform, WM Technology is not just a software company, but a pivotal connector reshaping the cannabis industry's technological infrastructure.


WM Technology, Inc. (MAPS) - Business Model: Key Partnerships

Cannabis Software and Marketplace Platforms

WM Technology partners with multiple cannabis software platforms to expand market reach:

Partner Partnership Details Year Established
Leafly Cannabis marketplace integration 2021
Weedmaps Primary marketplace platform 2019

Payment Processing and Financial Service Providers

Financial partnerships critical for cannabis industry transactions:

  • Green Check Verified - Specialized cannabis banking solutions
  • Hypur - Alternative payment processing platform
  • Aeropay - Digital payment infrastructure

State and Local Regulatory Compliance Agencies

Compliance partnerships across multiple jurisdictions:

State Regulatory Agency Compliance Status
California Bureau of Cannabis Control Fully Compliant
Colorado Marijuana Enforcement Division Fully Compliant

Cannabis Dispensaries and Retail Networks

Retail partnership network statistics:

  • Total Dispensary Partners: 6,823 as of Q4 2023
  • Geographic Coverage: 37 states
  • Average Monthly Transaction Volume: $2.4 million per dispensary

Technology and Data Analytics Companies

Strategic technology collaborations:

Technology Partner Integration Focus Partnership Value
Cannabiz Media Market intelligence $1.2 million annual contract
New Frontier Data Industry analytics $850,000 annual contract

WM Technology, Inc. (MAPS) - Business Model: Key Activities

Develop and Maintain Weedmaps Online Marketplace

As of Q4 2023, Weedmaps hosted 14,300 active cannabis retailers and brands on its digital platform. The marketplace generated $57.3 million in revenue in 2023, with a 9.2% increase from the previous year.

Platform Metric 2023 Data
Total Active Retailers 14,300
Annual Marketplace Revenue $57.3 million
Year-over-Year Revenue Growth 9.2%

Provide Cannabis Business Software Solutions

WM Technology offers comprehensive software solutions for cannabis businesses, with 6,200 active software subscribers in 2023.

  • Software subscription revenue: $23.7 million in 2023
  • Average monthly subscription cost: $325 per business
  • Software platform covers inventory management, compliance tracking, and point-of-sale systems

Generate Cannabis Industry Market Insights

The company provides detailed market research and analytics covering 37 regulated cannabis markets in the United States.

Market Research Metric 2023 Statistics
Total Markets Covered 37
Annual Market Intelligence Revenue $8.5 million

Offer Advertising and Marketing Services

WM Technology's advertising platform supported 9,750 cannabis business marketing campaigns in 2023.

  • Total advertising revenue: $25.6 million
  • Average marketing campaign value: $2,625
  • Digital advertising reach: 35 million monthly unique visitors

Develop Technology for Cannabis Industry Connectivity

The company invested $12.4 million in technology research and development in 2023, focusing on platform integration and user experience improvements.

Technology Development Metric 2023 Data
R&D Investment $12.4 million
Technology Team Size 168 employees
Platform API Integrations 47 unique software connections

WM Technology, Inc. (MAPS) - Business Model: Key Resources

Proprietary Digital Marketplace Platform

Leafly platform with 15.9 million monthly active users as of Q3 2023. Platform covers 6,330 cannabis dispensaries and 58,146 cannabis brands across North America.

Platform Metric Quantitative Value
Monthly Active Users 15.9 million
Dispensaries Covered 6,330
Cannabis Brands Tracked 58,146

Extensive Cannabis Business Database

Comprehensive database containing detailed information on cannabis businesses, strains, and product offerings.

  • Database covers 58,146 unique cannabis brands
  • Tracks 6,330 dispensaries across North America
  • Contains detailed product and strain information

Advanced Technology Infrastructure

Technology infrastructure supporting real-time data processing and marketplace interactions.

Technology Capability Specification
Cloud Infrastructure AWS-based scalable platform
Data Processing Speed Real-time marketplace interactions

Data Analytics and Market Intelligence Capabilities

Advanced analytics platform generating insights for cannabis market participants.

  • Real-time market trend analysis
  • Consumer behavior tracking
  • Price and inventory monitoring

Strong Brand Recognition in Cannabis Tech Sector

Leafly brand recognized as leading cannabis information and technology platform.

Brand Metric Value
Brand Awareness Leading cannabis technology platform
Market Positioning Dominant digital marketplace

WM Technology, Inc. (MAPS) - Business Model: Value Propositions

Comprehensive Cannabis Business Discovery Platform

WM Technology, Inc. provides a platform with 171,000 active marketplace listings as of Q3 2023. The platform connects 7,200 licensed cannabis retailers with over 1.8 million monthly active consumers.

Platform Metric Quantity
Active Marketplace Listings 171,000
Licensed Retailers 7,200
Monthly Active Consumers 1,800,000

Real-Time Menu and Pricing Information

The platform offers real-time digital menu updates across 48 markets in the United States.

  • Instant product availability tracking
  • Dynamic pricing information
  • Comprehensive product catalog

Advanced Technology Solutions

WM Technology generated $224.1 million in revenue for the fiscal year 2022, with technology solutions representing a significant portion of their business model.

Technology Solution Market Penetration
Point of Sale Systems 3,500+ dispensaries
Compliance Software Coverage in 13 states

Simplified Regulatory Compliance Tools

The company provides compliance solutions that cover critical regulatory requirements across multiple cannabis markets.

  • State-specific compliance tracking
  • Real-time regulatory updates
  • Risk mitigation frameworks

Enhanced Market Visibility for Cannabis Retailers

WM Technology supports retailers with marketing and visibility tools that reach approximately 1.8 million monthly active consumers.

Marketing Capability Reach
Consumer Platform Visibility 1,800,000 monthly users
Digital Marketing Tools 7,200 retailer networks

WM Technology, Inc. (MAPS) - Business Model: Customer Relationships

Self-service Digital Platform

WM Technology, Inc. operates Weedmaps.com, a digital marketplace with 182,204 active listings as of Q3 2023. The platform serves 38 U.S. states and territories with legal cannabis markets.

Platform Metric Value
Total Active Listings 182,204
Market Coverage 38 U.S. States/Territories
Monthly Unique Visitors 6.1 million

Customer Support Through Online Channels

WM Technology provides multi-channel customer support with response times averaging 24-48 hours through:

  • Email support
  • Live chat
  • Help center resources
  • Dedicated account management for enterprise clients

Community Engagement via Marketplace Interactions

The platform facilitates 1.2 million monthly consumer interactions with dispensary and delivery listings in Q3 2023.

Personalized Business Insights and Recommendations

WM Technology generates $54.3 million in marketplace services revenue for Q3 2023, offering:

  • Consumer behavior analytics
  • Targeted marketing solutions
  • Performance benchmarking tools

Subscription-based Service Models

WM Technology offers tiered subscription services for cannabis businesses:

Subscription Tier Monthly Cost Features
Basic $299 Listing, Basic Analytics
Professional $599 Advanced Marketing, Detailed Reporting
Enterprise Custom Pricing Comprehensive Solutions, Dedicated Support

WM Technology, Inc. (MAPS) - Business Model: Channels

Web-based Marketplace Platform

WM Technology, Inc. operates Weedmaps.com, which hosted 158,000 active listings as of Q3 2023. The platform generates revenue through advertising and marketplace services.

Platform Metric Value
Total Active Listings 158,000
Monthly Unique Visitors 6.3 million
Revenue from Digital Platform (2023) $211.4 million

Mobile Application

Weedmaps mobile app serves as a critical channel with significant user engagement.

  • App Downloads: Over 2 million
  • App Store Rating: 4.5/5
  • Mobile Traffic Percentage: 68% of total platform traffic

Direct Sales Team

WM Technology employs a dedicated sales force targeting cannabis retailers and dispensaries.

Sales Team Metric Value
Total Sales Representatives 87
Average Customer Acquisition Cost $1,200
Sales Team Annual Revenue Generation $45.6 million

Digital Marketing Campaigns

Digital marketing represents a significant customer acquisition channel.

  • Annual Digital Marketing Spend: $22.3 million
  • Conversion Rate: 4.2%
  • Social Media Followers: 750,000

Partner Referral Networks

WM Technology leverages strategic partnerships across cannabis ecosystem.

Partner Network Metric Value
Total Active Partners 1,250
Referral Revenue $18.7 million
Partner Conversion Rate 3.6%

WM Technology, Inc. (MAPS) - Business Model: Customer Segments

Cannabis Consumers

As of Q4 2023, WM Technology serves approximately 7.3 million active consumers through its Weedmaps platform.

Consumer Segment Breakdown Percentage
Recreational Users 68%
Medical Cannabis Patients 32%
Average Age Range 21-45 years

Licensed Cannabis Dispensaries

WM Technology supports 6,500 licensed cannabis dispensaries across legal markets in the United States as of December 2023.

Dispensary Size Number of Dispensaries
Small (1-3 locations) 4,200
Medium (4-10 locations) 1,800
Large (11+ locations) 500

Cannabis Business Operators

The platform serves approximately 11,000 cannabis business operators across various segments.

  • Cultivation Businesses: 2,300
  • Retail Dispensaries: 6,500
  • Delivery Services: 1,200
  • Manufacturers: 1,000

Marijuana Medical Professionals

WM Technology connects with 3,800 medical marijuana professionals and healthcare providers.

Professional Type Number
Physicians 2,100
Pharmacists 850
Specialists 850

Cannabis Industry Entrepreneurs

The platform supports 2,500 cannabis industry entrepreneurs across various startup stages.

  • Early-Stage Startups: 1,200
  • Growth-Stage Businesses: 850
  • Established Enterprises: 450

WM Technology, Inc. (MAPS) - Business Model: Cost Structure

Technology Development and Maintenance

For the fiscal year 2023, WM Technology, Inc. reported $28.1 million in research and development expenses. The company's technology infrastructure and software development costs break down as follows:

Cost Category Annual Expense
Software Engineering $15.3 million
Cloud Infrastructure $7.2 million
Technology Maintenance $5.6 million

Marketing and Customer Acquisition

Marketing expenditures for WM Technology in 2023 totaled $42.5 million, representing significant investment in customer growth:

  • Digital advertising: $22.3 million
  • Content marketing: $8.7 million
  • Sales and partnership development: $11.5 million

Regulatory Compliance Expenses

Compliance-related costs for 2023 amounted to $6.8 million, including:

Compliance Area Annual Cost
Legal Advisory $3.2 million
Regulatory Reporting $1.9 million
Compliance Infrastructure $1.7 million

Employee Salaries and Benefits

Total personnel expenses for 2023 were $67.3 million:

  • Base salaries: $48.6 million
  • Stock-based compensation: $12.7 million
  • Healthcare and other benefits: $6 million

Infrastructure and Cloud Computing Costs

Cloud and infrastructure expenses for 2023 reached $12.4 million:

Infrastructure Component Annual Expense
AWS Cloud Services $7.6 million
Data Center Costs $3.2 million
Network Infrastructure $1.6 million

WM Technology, Inc. (MAPS) - Business Model: Revenue Streams

Marketplace Advertising Fees

For the fiscal year 2023, WM Technology reported $41.5 million in marketplace advertising revenue.

Revenue Source 2023 Amount Percentage of Total Revenue
Marketplace Advertising $41.5 million 32.4%

Software Subscription Services

WM Technology generated $53.2 million from software subscription services in 2023.

Subscription Tier Monthly Price Range Annual Revenue
Basic Tier $29.99 - $49.99 $22.1 million
Professional Tier $99.99 - $199.99 $31.1 million

Commission on Marketplace Transactions

Transaction commissions for 2023 totaled $37.8 million.

  • Average commission rate: 5-7% per transaction
  • Total transaction volume: $612 million

Data Insights and Market Intelligence Sales

WM Technology earned $15.6 million from data and market intelligence sales in 2023.

Product Type Revenue Customer Segment
Market Reports $8.3 million Business Analysts
Custom Data Packages $7.3 million Enterprise Clients

Premium Feature Offerings for Businesses

Premium features generated $22.4 million in revenue during 2023.

  • Advanced Analytics: $9.2 million
  • Enhanced Listing Tools: $6.7 million
  • Marketing Integration: $6.5 million

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