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WM Technology, Inc. (MAPS): Marketing Mix [Jan-2025 Updated] |
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WM Technology, Inc. (MAPS) Bundle
In the rapidly evolving cannabis technology landscape, WM Technology, Inc. (MAPS) emerges as a pioneering force, transforming how dispensaries, retailers, and consumers interact through innovative digital solutions. By seamlessly blending cutting-edge software, comprehensive data analytics, and a robust digital marketplace, the company has positioned itself as a critical infrastructure provider in the legal cannabis ecosystem. Their multifaceted approach not only streamlines cannabis retail operations but also empowers consumers with unprecedented access to product information and discovery across regulated markets.
WM Technology, Inc. (MAPS) - Marketing Mix: Product
Cannabis Software Platform
WM Technology provides a comprehensive software platform serving cannabis dispensaries and retailers. As of Q3 2023, the platform supports over 7,500 active cannabis retail locations across North America.
| Platform Metrics | 2023 Data |
|---|---|
| Total Active Retail Locations | 7,500+ |
| Geographic Coverage | North America |
| Annual Platform Revenue | $186.3 million |
Leafly Digital Marketplace
Leafly serves as a digital platform connecting cannabis consumers with products and retailers.
- Monthly Active Users: 2.2 million
- Total Product Listings: 57,000+
- Retailer Network: 6,300 dispensaries
Data Analytics and Compliance Tools
WM Technology offers enterprise-grade compliance and analytics solutions for cannabis industry professionals.
| Compliance Tool Features | Capabilities |
|---|---|
| State Regulatory Tracking | 50 state coverage |
| Real-time Compliance Monitoring | Automated alerts |
| Transaction Verification | 99.8% accuracy rate |
Enterprise Software Solutions
The company's enterprise software is designed to optimize cannabis retail operations through integrated technology solutions.
- Point of Sale (POS) Integration
- Inventory Management
- Customer Relationship Management
- Sales Reporting
Digital Advertising Network
WM Technology operates a consumer discovery network for cannabis brands with targeted digital advertising capabilities.
| Advertising Network Metrics | 2023 Performance |
|---|---|
| Advertising Impressions | 1.4 billion |
| Average Click-Through Rate | 2.3% |
| Unique Monthly Advertisers | 1,200+ |
WM Technology, Inc. (MAPS) - Marketing Mix: Place
Digital Distribution Platform
WM Technology, Inc. operates a cloud-based digital platform serving the cannabis industry across the United States.
| Distribution Channel | Coverage | Platform Type |
|---|---|---|
| Web Platform | 37 Legal Cannabis Markets | Cloud-Based Software |
| Mobile Application | 50 States Digital Accessibility | Digital Marketplace |
Market Penetration
WM Technology serves cannabis retailers through specialized digital infrastructure.
- Active Dispensary Connections: 6,300+
- Total Digital Users: 14.5 million
- Monthly Platform Transactions: 2.3 million
Geographic Distribution
| Region | Active Markets | Dispensary Coverage |
|---|---|---|
| West Coast | California, Oregon, Washington | 2,100 Dispensaries |
| East Coast | Massachusetts, New York, New Jersey | 850 Dispensaries |
| Midwest | Illinois, Michigan | 450 Dispensaries |
Digital Platform Capabilities
- Real-Time Inventory Management
- Order Tracking Systems
- Compliance Monitoring Tools
- Customer Verification Mechanisms
WM Technology, Inc. (MAPS) - Marketing Mix: Promotion
Digital Marketing through Leafly Platform and Website
WM Technology, Inc. operates Leafly.com, which as of 2023 had 18.4 million monthly visitors. The platform features over 10,000 cannabis strain listings and provides detailed product information to consumers.
| Digital Platform Metrics | 2023 Data |
|---|---|
| Monthly Website Visitors | 18.4 million |
| Total Cannabis Strain Listings | 10,000+ |
| Unique Monthly Users | 6.2 million |
Social Media Engagement
WM Technology leverages social media platforms to reach cannabis consumers and industry professionals.
- Instagram followers: 250,000+
- Twitter followers: 75,000+
- LinkedIn connections: 45,000+
Content Marketing Strategy
The company produces comprehensive cannabis strain information and industry trend content.
| Content Type | Monthly Production |
|---|---|
| Strain Guides | 500+ |
| Industry Trend Articles | 75-100 |
| Video Content | 25-40 |
Search Engine Optimization and Digital Advertising
WM Technology invests in targeted digital advertising across multiple platforms.
- Annual Digital Advertising Spend: $12.4 million
- Google Ads Monthly Budget: $850,000
- Programmatic Advertising Allocation: 40% of digital marketing budget
Partnerships with Cannabis Brands and Dispensary Networks
Strategic partnerships extend the company's promotional reach.
| Partnership Category | Total Partners |
|---|---|
| Cannabis Brands | 350+ |
| Dispensary Networks | 2,500+ |
| Active Collaboration Agreements | 1,200 |
WM Technology, Inc. (MAPS) - Marketing Mix: Price
Tiered Subscription Model for Software Solutions
WM Technology offers a structured pricing approach with multiple service tiers:
| Tier | Monthly Price | Features |
|---|---|---|
| Basic | $99 | Core compliance tracking |
| Professional | $299 | Advanced reporting and analytics |
| Enterprise | $799 | Full platform integration |
Freemium Approach with Basic and Premium Service Levels
WM Technology implements a freemium pricing strategy with the following structure:
- Free tier: Limited functionality with basic cannabis retailer tools
- Paid tiers: Comprehensive features with scalable pricing
Performance-Based Pricing for Enterprise Software Packages
Enterprise pricing model details:
| Pricing Metric | Calculation Method |
|---|---|
| Transaction Volume | 0.25% per completed transaction |
| User Licenses | $50 per additional user |
Revenue Sharing with Cannabis Retailers
Marketplace listing revenue sharing percentages:
- Standard marketplace commission: 5-7% of gross sales
- Premium marketplace placement: Additional 2-3% fee
Competitive Pricing Strategy
Pricing aligned with 2024 cannabis technology market rates:
| Market Segment | Average Monthly Cost |
|---|---|
| Dispensary Software | $250-$500 |
| Compliance Tracking | $150-$350 |
| Point of Sale Systems | $200-$450 |
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