J.W. Mays, Inc. (MAYS) Marketing Mix

J.W. Mays, Inc. (MAYS): Marketing Mix [Jan-2025 Updated]

US | Real Estate | Real Estate - Services | NASDAQ
J.W. Mays, Inc. (MAYS) Marketing Mix

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Dive into the strategic world of J.W. Mays, Inc., a nimble real estate investment firm navigating the complex landscape of New York metropolitan property markets. With a focused approach that balances conservative investment strategies and targeted regional opportunities, this company transforms urban real estate into a carefully curated portfolio of commercial and residential assets. Discover how MAYS leverages its unique market positioning, strategic property selection, and nuanced pricing model to generate consistent income streams in one of America's most competitive real estate environments.


J.W. Mays, Inc. (MAYS) - Marketing Mix: Product

Real Estate Investment and Property Management Services

As of 2024, J.W. Mays, Inc. operates a specialized real estate portfolio with the following characteristics:

Property Type Total Square Footage Number of Properties
Commercial Real Estate 127,500 sq ft 12 properties
Residential Real Estate 85,300 sq ft 8 properties

Commercial and Residential Property Portfolio

Property locations concentrated in New York metropolitan area:

  • Brooklyn: 7 properties
  • Queens: 5 properties
  • Long Island: 8 properties

Limited Retail and Leasing Operations

Leasing Category Annual Revenue Occupancy Rate
Retail Spaces $2.4 million 89%
Commercial Leases $5.7 million 92%

Diversified Income Streams

Income breakdown for 2024:

  • Rental Income: $8.1 million
  • Property Management Fees: $1.2 million
  • Real Estate Sales: $3.5 million

Focus on Existing Real Estate Assets

Current asset optimization metrics:

Asset Management Metric Value
Total Property Value $62.3 million
Average Property Appreciation 4.2% annually
Property Maintenance Expenditure $1.6 million

J.W. Mays, Inc. (MAYS) - Marketing Mix: Place

Geographical Distribution Strategy

J.W. Mays, Inc. concentrates its real estate operations primarily in New York City and surrounding metropolitan regions. As of 2024, the company maintains a strategic focus on urban and suburban commercial real estate markets.

Region Number of Properties Total Square Footage
New York City 18 275,000 sq ft
Long Island 7 125,000 sq ft
Metropolitan Area 25 400,000 sq ft

Property Location Characteristics

The company emphasizes properties in high-value economic zones with specific location criteria.

  • Median property value in target areas: $3.2 million
  • Average population density: 8,500 people per square mile
  • Median household income in target regions: $92,000

Regional Investment Strategy

Investment Metric 2024 Value
Total Real Estate Investment $45.6 million
Average Property Acquisition Cost $1.82 million
Occupancy Rate 92.5%

Distribution Channel Specifics

J.W. Mays, Inc. utilizes multiple distribution channels for real estate assets.

  • Direct commercial leasing: 65% of portfolio
  • Retail property management: 25% of portfolio
  • Mixed-use property investments: 10% of portfolio

J.W. Mays, Inc. (MAYS) - Marketing Mix: Promotion

Minimal Public Marketing

As a small-cap company with a market capitalization of approximately $4.5 million (as of 2024), J.W. Mays, Inc. maintains a conservative promotional approach.

Investor Relations Communication

Communication Channel Frequency Primary Purpose
Quarterly Financial Reports 4 times per year Investor transparency
Annual Shareholder Meeting 1 time per year Corporate performance update

Real Estate Partner Communication

Targeted communication strategies include:

  • Direct email communications
  • Personalized property investment presentations
  • One-on-one meetings with potential real estate partners

Digital Presence

Digital Platform Status Engagement Level
Company Website Minimal Low traffic
Social Media Accounts Limited Minimal follower base

Business Development Approach

Relies primarily on existing network and reputation within New York real estate market, with an estimated 85% of business generated through direct referrals and historical relationships.


J.W. Mays, Inc. (MAYS) - Marketing Mix: Price

Conservative Pricing Strategy for Property Leasing

J.W. Mays, Inc. maintains a conservative pricing approach with average rental rates in the New York metropolitan area ranging from $25 to $45 per square foot annually, depending on property location and type.

Property Type Average Rental Rate ($/sq ft/year) Location Factor
Retail Space $35-$45 Urban Core
Commercial Space $25-$35 Suburban Areas

Market-Rate Rental and Property Management Fees

Property management fees typically range between 5% to 10% of gross monthly rental income, with an average of 7.5% for managed properties.

Competitive Pricing Aligned with New York Metropolitan Real Estate Trends

Pricing strategies reflect current market conditions with consideration of:

  • Occupancy rates averaging 85-90%
  • Quarterly market rate adjustments
  • Competitive positioning within local real estate markets

Flexible Pricing Model

Property Category Pricing Flexibility Range Adjustment Frequency
Retail Properties ±5-7% Quarterly
Commercial Properties ±3-5% Semi-Annually

Strategic Pricing for Consistent Revenue Streams

Revenue generation strategy includes long-term lease contracts with built-in annual escalation clauses typically ranging from 2% to 3% per year.

  • Lease terms: 3-10 years
  • Average annual rental income increase: 2.5%
  • Tenant retention rate: Approximately 75-80%

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