Myriad Genetics, Inc. (MYGN) Business Model Canvas

Myriad Genetics, Inc. (MYGN): Business Model Canvas [Jan-2025 Updated]

US | Healthcare | Medical - Diagnostics & Research | NASDAQ
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In the rapidly evolving landscape of precision medicine, Myriad Genetics, Inc. (MYGN) emerges as a pioneering force, transforming genetic insights into life-changing healthcare solutions. By leveraging cutting-edge genetic sequencing technologies and comprehensive diagnostic services, the company stands at the forefront of personalized risk assessment, offering groundbreaking approaches to understanding genetic predispositions for critical conditions like cancer. Their innovative business model integrates advanced scientific research, strategic partnerships, and patient-centric solutions, creating a unique ecosystem that empowers healthcare professionals and individuals with unprecedented genetic knowledge and proactive medical strategies.


Myriad Genetics, Inc. (MYGN) - Business Model: Key Partnerships

Strategic Collaborations with Healthcare Providers and Hospitals

As of 2024, Myriad Genetics has established partnerships with the following healthcare networks:

Healthcare Partner Partnership Focus Year Established
Mayo Clinic Genetic Testing Collaboration 2019
Memorial Sloan Kettering Cancer Center Oncology Genetic Screening 2020
Cleveland Clinic Hereditary Cancer Risk Assessment 2021

Research Partnerships with Academic and Medical Research Institutions

Myriad Genetics maintains active research collaborations with the following institutions:

  • University of Utah (Primary Research Partner)
  • Stanford University Genetics Department
  • Johns Hopkins University School of Medicine
  • Harvard Medical School Genetics Research Center

Pharmaceutical Companies for Genetic Testing and Drug Development

Key pharmaceutical partnerships as of 2024:

Pharmaceutical Company Collaboration Type Estimated Partnership Value
AstraZeneca Precision Oncology Testing $45 million
Merck & Co. Genetic Biomarker Research $38 million
Bristol Myers Squibb Cancer Genetic Screening $52 million

Insurance Companies for Genetic Testing Coverage and Reimbursement

Insurance partnerships for genetic testing coverage:

  • UnitedHealthcare
  • Anthem Blue Cross
  • Cigna
  • Aetna

Technology and Diagnostic Equipment Manufacturers

Technical partnerships for diagnostic equipment:

Technology Partner Equipment/Technology Partnership Duration
Illumina Next-Generation Sequencing Platforms 5 years
Thermo Fisher Scientific Genetic Analysis Instruments 4 years
Roche Diagnostics Molecular Diagnostic Systems 6 years

Myriad Genetics, Inc. (MYGN) - Business Model: Key Activities

Genetic Testing and Diagnostic Services

Myriad Genetics conducts approximately 250,000 genetic tests annually. Specific test portfolio includes:

Test Category Number of Tests Annual Revenue
Hereditary Cancer Screening 125,000 $187.4 million
Reproductive Health Tests 75,000 $112.6 million
Mental Health Genetic Tests 50,000 $64.3 million

Genetic Research and Development

Research investment details:

  • Annual R&D expenditure: $98.7 million
  • Number of active research projects: 42
  • Patent portfolio: 276 active genetic patents

Precision Medicine and Oncology Screening

Oncology screening specifics:

Screening Type Annual Tests Market Penetration
Hereditary Cancer Risk 95,000 67% of target market
Tumor Profiling 45,000 52% of oncology centers

Bioinformatics and Data Analysis

Data processing capabilities:

  • Genetic data processed annually: 3.2 petabytes
  • Machine learning algorithms: 18 proprietary models
  • Computational infrastructure: 672 high-performance computing servers

Clinical Trial Support and Personalized Medicine Solutions

Clinical trial engagement:

Trial Category Active Trials Participant Enrollment
Oncology Trials 23 4,750 participants
Reproductive Health Trials 12 2,300 participants
Pharmacogenomics Trials 7 1,100 participants

Myriad Genetics, Inc. (MYGN) - Business Model: Key Resources

Advanced Genetic Sequencing Technologies

Myriad Genetics utilizes next-generation sequencing (NGS) platforms with the following specifications:

Technology Capacity Throughput
Illumina NovaSeq 6000 Up to 6 terabases per run 16 billion reads per run
Ion Torrent Genetic Sequencer Targeted gene panel sequencing Up to 50 million reads per run

Proprietary Genetic Databases and Algorithms

Genetic Database Composition:

  • Total genetic variant database: 3.8 million unique genetic variants
  • Cancer predisposition database: 1.2 million annotated cancer-related genetic mutations
  • Hereditary disease database: Over 500,000 clinically validated genetic markers

Scientific Research Expertise

Research and development team composition:

Category Number of Professionals
PhD Researchers 87
Genetic Counselors 42
Bioinformatics Specialists 63

Specialized Laboratory Infrastructure

Laboratory facilities details:

  • Total laboratory space: 78,000 square feet
  • CLIA-certified facilities: 3 primary testing centers
  • Annual testing capacity: 500,000 genetic tests

Intellectual Property and Patent Portfolio

Patent Category Number of Patents Expiration Range
Genetic Testing Methods 37 2025-2036
Diagnostic Algorithms 22 2027-2039
Genetic Marker Identification 15 2026-2033

Myriad Genetics, Inc. (MYGN) - Business Model: Value Propositions

Early Detection of Genetic Predispositions to Diseases

Myriad Genetics offers genetic testing with the following key metrics:

Test TypeDetection AccuracyAnnual Test Volume
BRCA Hereditary Cancer Test99.3%175,000 tests
Prostate Cancer Risk Test97.6%85,000 tests

Personalized Risk Assessment for Cancer and Hereditary Conditions

Genetic risk assessment services include:

  • Hereditary breast and ovarian cancer screening
  • Colorectal cancer genetic risk evaluation
  • Cardiovascular disease genetic risk assessment

Improved Patient Treatment Strategies

Myriad's precision medicine approach provides:

Treatment SegmentNumber of Targeted TherapiesPatient Impact
Oncology Precision Medicine42 targeted therapies63,000 patients annually
Pharmacogenomic Testing26 medication interactions48,000 patients annually

Comprehensive Genetic Screening Services

Screening portfolio includes:

  • Hereditary Cancer Screening: 8 different genetic panels
  • Prenatal genetic risk assessment
  • Rare disease genetic diagnostics

Advanced Diagnostic Insights for Healthcare Providers

Diagnostic capabilities:

Diagnostic CategoryNumber of Genetic MarkersClinical Utility Rate
Oncology Diagnostics1,400+ genetic markers92% clinical utility
Hereditary Disease Screening1,100+ genetic markers88% clinical utility

Myriad Genetics, Inc. (MYGN) - Business Model: Customer Relationships

Direct Consultations with Genetic Counselors

Myriad Genetics provides 1-on-1 genetic counseling services with professional counselors across multiple channels.

Consultation Type Average Duration Annual Volume
Telephone Consultations 45 minutes 12,500 sessions
Video Consultations 60 minutes 8,750 sessions
In-Person Consultations 90 minutes 3,750 sessions

Online Patient Portals and Support Systems

Digital platforms offering comprehensive patient engagement features.

  • MyRisk Portal active users: 65,400
  • Patient data privacy compliance: HIPAA 100%
  • Annual portal interactions: 425,000

Continuous Medical Professional Education

Myriad provides specialized training programs for healthcare professionals.

Education Program Annual Participants Program Hours
Oncology Genetic Training 2,350 professionals 12 hours
Reproductive Genetic Counseling 1,875 professionals 8 hours

Personalized Genetic Risk Communication

Individualized risk assessment and communication strategies.

  • Personalized risk reports generated: 87,500 annually
  • Risk communication accuracy: 98.3%
  • Average report complexity: 12 genetic markers

Digital Health Technology Interfaces

Advanced technological platforms for patient and professional interaction.

Technology Interface User Base Annual Interactions
Mobile Application 42,600 users 315,000 interactions
Web Portal 93,500 users 625,000 interactions

Myriad Genetics, Inc. (MYGN) - Business Model: Channels

Direct Sales to Healthcare Providers

Myriad Genetics utilizes a direct sales force targeting oncologists, gynecologists, and genetic counselors. As of 2024, the company maintains a dedicated sales team of 185 direct sales representatives.

Sales Channel Number of Representatives Target Specialties
Oncology Sales 95 Cancer Genetics
Women's Health Sales 65 Reproductive Health
Specialized Genetic Counseling 25 Complex Genetic Testing

Online Genetic Testing Platforms

Myriad operates a comprehensive online platform for genetic testing services with the following digital reach:

  • Digital platform users: 412,000 unique users in 2024
  • Online test ordering rate: 37% of total genetic tests
  • Average digital platform engagement: 22 minutes per session

Medical Conference and Professional Network Marketing

The company invests significantly in professional network marketing through medical conferences and professional events.

Marketing Channel Annual Investment Number of Events
National Medical Conferences $3.2 million 48 conferences
Regional Professional Symposiums $1.5 million 76 symposiums

Telemedicine Genetic Counseling Services

Myriad offers remote genetic counseling services with the following metrics:

  • Total telemedicine consultations in 2024: 24,700
  • Average consultation duration: 47 minutes
  • Digital counseling platform satisfaction rate: 92%

Healthcare Insurance Provider Networks

Myriad maintains extensive partnerships with healthcare insurance providers:

Insurance Network Coverage Percentage Reimbursement Rate
National Insurance Providers 87% $1,245 per genetic test
Regional Insurance Networks 63% $980 per genetic test

Myriad Genetics, Inc. (MYGN) - Business Model: Customer Segments

Oncology Patients and Cancer Risk Individuals

As of 2024, Myriad Genetics targets approximately 500,000 annual genetic testing patients for hereditary cancer risk.

Patient Segment Annual Testing Volume Average Test Cost
Breast Cancer Risk 250,000 $1,995
Ovarian Cancer Risk 75,000 $2,250
Prostate Cancer Risk 100,000 $1,750
Colon Cancer Risk 75,000 $1,500

Healthcare Professionals and Physicians

Myriad Genetics serves approximately 85,000 active healthcare providers nationwide.

  • Oncologists: 35,000 professionals
  • Family Practitioners: 25,000 professionals
  • Gynecologists: 15,000 professionals
  • Urologists: 10,000 professionals

Genetic Counseling Centers

The company supports 2,300 genetic counseling centers across the United States.

Center Type Number of Centers Annual Referral Volume
Hospital-Based 750 45,000
Independent Clinics 1,100 35,000
Academic Medical Centers 450 20,000

Research Institutions

Myriad Genetics collaborates with 650 research institutions globally.

  • Academic Research Centers: 350
  • Pharmaceutical Research Labs: 180
  • Government Research Facilities: 120

Individual Consumers Seeking Genetic Insights

Direct-to-consumer genetic testing segment reaches approximately 75,000 individuals annually.

Consumer Category Annual Testing Volume Average Test Price
Personal Health Risk 45,000 $599
Ancestry and Trait Analysis 30,000 $399

Myriad Genetics, Inc. (MYGN) - Business Model: Cost Structure

Research and Development Expenses

For the fiscal year 2023, Myriad Genetics reported R&D expenses of $135.4 million, representing 22.4% of total revenue.

Fiscal Year R&D Expenses Percentage of Revenue
2023 $135.4 million 22.4%
2022 $126.7 million 20.9%

Laboratory Operational Costs

Annual laboratory operational expenses for Myriad Genetics in 2023 totaled approximately $87.6 million.

  • Facility maintenance costs: $22.3 million
  • Equipment depreciation: $18.5 million
  • Laboratory supplies: $29.8 million
  • Staffing and personnel expenses: $17 million

Technology Infrastructure Maintenance

Technology infrastructure maintenance costs for 2023 were $43.2 million.

Infrastructure Component Annual Cost
IT Systems $18.7 million
Cloud Computing $12.5 million
Cybersecurity $6.2 million
Software Licensing $5.8 million

Clinical Trial Investments

Clinical trial investments for 2023 amounted to $64.9 million.

  • Oncology trials: $32.4 million
  • Genetic testing research: $21.5 million
  • Rare disease studies: $11 million

Sales and Marketing Expenditures

Sales and marketing expenses for 2023 were $92.3 million.

Marketing Channel Annual Expenditure
Direct Sales Team $45.6 million
Digital Marketing $22.7 million
Conference and Event Sponsorship $14.2 million
Promotional Materials $9.8 million

Myriad Genetics, Inc. (MYGN) - Business Model: Revenue Streams

Genetic Testing Service Fees

For the fiscal year 2023, Myriad Genetics reported genetic testing service fees totaling $775.3 million. The company's primary genetic testing services include:

  • Hereditary Cancer Testing
  • Prenatal and Reproductive Health Testing
  • Mental Health Genetic Testing
Testing Category Revenue (2023)
Hereditary Cancer Testing $456.2 million
Prenatal Testing $218.7 million
Mental Health Genetic Testing $100.4 million

Diagnostic Test Sales

Diagnostic test sales for Myriad Genetics in 2023 reached $632.1 million. The company's diagnostic portfolio includes:

  • Precise Tumor Testing
  • Molecular Diagnostic Panels
  • Specialized Genetic Risk Assessment Tests
Diagnostic Test Category Revenue (2023)
Precise Tumor Testing $347.6 million
Molecular Diagnostic Panels $184.5 million
Genetic Risk Assessment $100.0 million

Pharmaceutical Research Collaborations

Pharmaceutical research collaboration revenues for 2023 totaled $87.5 million. Key research partnerships include collaborations with:

  • Merck & Co.
  • AstraZeneca
  • Bristol Myers Squibb

Insurance Reimbursements

Insurance reimbursements for genetic and diagnostic testing in 2023 amounted to $412.6 million. Reimbursement breakdown:

Insurance Category Reimbursement Amount (2023)
Private Insurance $276.4 million
Medicare $86.2 million
Medicaid $50.0 million

Precision Medicine Consultation Services

Precision medicine consultation services generated $55.2 million in revenue for 2023. Services include:

  • Genetic Counseling
  • Personalized Treatment Recommendations
  • Clinical Decision Support

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