Passage Bio, Inc. (PASG) Marketing Mix

Passage Bio, Inc. (PASG): Marketing Mix [Jan-2025 Updated]

US | Healthcare | Biotechnology | NASDAQ
Passage Bio, Inc. (PASG) Marketing Mix

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In the cutting-edge world of biotechnology, Passage Bio, Inc. emerges as a pioneering force transforming rare neurological disease treatment through groundbreaking gene therapies. By leveraging their innovative PBLA platform and focusing on devastating genetic disorders like GM1 gangliosidosis and Krabbe disease, this Philadelphia-based company is pushing the boundaries of precision genetic medicine. Investors and medical professionals are watching closely as Passage Bio advances its clinically promising AAV-based therapies, offering hope to patients with previously untreatable neurodegenerative conditions and potentially revolutionizing genetic treatment paradigms.


Passage Bio, Inc. (PASG) - Marketing Mix: Product

Gene Therapy Product Development

Passage Bio, Inc. specializes in developing advanced gene therapies targeting rare neurological disorders. The company's product portfolio focuses on precision genetic treatments using their proprietary PBLA platform.

Primary Disease Targets

Disease Classification Development Stage
GM1 Gangliosidosis Rare Genetic Disorder Phase 1/2 Clinical Trial
Krabbe Disease Rare Neurological Condition Preclinical Development
Frontotemporal Dementia Neurodegenerative Disorder Phase 1 Clinical Trial

Product Technology Platform

The company utilizes AAV-based gene therapy vectors with specific characteristics:

  • Proprietary PBLA platform for precision genetic treatments
  • Advanced viral vector engineering
  • Targeted neurological disease interventions

Clinical Pipeline Details

Program Indication Preclinical Phase 1 Phase 2
PBLA-001 GM1 Gangliosidosis Completed Ongoing Planned
PBLA-002 Krabbe Disease Ongoing Pending Not Started
PBLA-003 Frontotemporal Dementia Completed Ongoing Planned

Therapeutic Approach

Passage Bio focuses on rare neurological genetic disorders with significant unmet medical needs, developing targeted gene therapy interventions.


Passage Bio, Inc. (PASG) - Marketing Mix: Place

Headquarters and Primary Location

Passage Bio, Inc. is headquartered at 2929 Arch Street, Suite 300, Philadelphia, Pennsylvania 19104, United States.

Research and Development Facilities

Location Facility Type Focus Area
Philadelphia, PA Primary R&D Center Gene therapy research

Clinical Trial Sites

Global Research Center Distribution

  • United States research centers
  • European research networks

Distribution Channels

Channel Type Target Market Geographic Reach
Specialized neurology treatment networks Rare genetic disorder patients North America and Europe

Market Targeting

Primary Geographic Markets

  • North America
  • European Union countries

Specialized Treatment Networks

Collaborating with specialized neurology treatment centers and rare disease research institutions.


Passage Bio, Inc. (PASG) - Marketing Mix: Promotion

Engaging with Rare Disease Patient Advocacy Groups

Passage Bio actively collaborates with rare neurological disease patient advocacy organizations to raise awareness and support research initiatives.

Patient Advocacy Group Collaboration Focus Engagement Metrics
National MLD Foundation Gene therapy research support 3 joint awareness campaigns in 2023
GM1 Gangliosidosis Research Foundation Clinical trial recruitment 2 collaborative research symposiums

Presenting Research at Major Neuroscience and Genetic Medicine Conferences

Passage Bio presents scientific findings at key industry conferences to showcase research advancements.

Conference Year Presentations
American Society of Gene & Cell Therapy Annual Meeting 2023 4 scientific presentations
International Neurogenetics Conference 2023 3 research poster sessions

Utilizing Targeted Medical Communications

Targeted communications strategy for neurological specialists:

  • Peer-reviewed journal publications: 6 in 2023
  • Direct physician outreach programs
  • Specialized medical webinar series

Leveraging Investor Relations and Biotech Industry Media Platforms

Media and investor communication strategy details:

Platform Engagement Metrics Reach
Quarterly Earnings Calls 4 calls in 2023 Over 150 institutional investors
Biotech Industry Press Releases 12 press releases in 2023 Distributed across 25+ financial media platforms

Conducting Educational Webinars and Scientific Symposiums

Scientific education and knowledge sharing initiatives:

  • 8 scientific webinars in 2023
  • 2 international symposiums on rare neurological diseases
  • Average webinar attendance: 120 medical professionals

Passage Bio, Inc. (PASG) - Marketing Mix: Price

Financial Overview

As of Q4 2023, Passage Bio reported:

  • Cash and cash equivalents: $234.7 million
  • Research and development expenses: $87.4 million for the fiscal year
  • Net loss: $116.5 million for the fiscal year

Stock Performance

Date Stock Price Market Capitalization
January 2024 $2.87 $184.3 million
December 2023 $3.12 $199.6 million

Funding Sources

Passage Bio's pricing strategy is primarily driven by:

  • Venture capital investments
  • Public stock offerings
  • Research grants
  • Collaboration agreements

Investment Valuation Metrics

Metric Value
Price to Book Ratio 1.2
Enterprise Value $168.9 million
Research Grant Funding $12.3 million in 2023

Clinical Trial Funding

Total investment in clinical trials: $65.2 million in 2023, focused on gene therapies for genetic disorders.

Pricing Strategy Components

  • No current commercial product revenue
  • Pricing dependent on future FDA approvals
  • Potential gene therapy pricing based on rare disease market trends

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