Petróleo Brasileiro S.A. - Petrobras (PBR): Business Model Canvas [Jan-2025 Updated]

Dive into the dynamic world of Petrobras, Brazil's energy titan that transforms complex petroleum challenges into innovative solutions. From the depths of the pre-salt region to cutting-edge renewable energy initiatives, Petrobras represents more than just an oil company—it's a strategic powerhouse driving Brazil's energy landscape. This business model canvas reveals how this state-controlled enterprise navigates global markets, balances technological expertise, and delivers integrated energy solutions that extend far beyond traditional petroleum production.

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Key Partnerships

Strategic Alliances with International Oil Companies

Petrobras has strategic partnerships with the following international oil companies:

Partner Company	Type of Collaboration	Investment Value
Shell	Exploration and Production Partnerships	$2.4 billion (2023)
Total Energies	Pre-salt Basin Joint Ventures	$1.8 billion (2023)
BP	Offshore Exploration Projects	$1.5 billion (2023)

Partnerships with Equipment Manufacturers

Petrobras collaborates with key equipment manufacturers:

• Technip Energies - Offshore Equipment Manufacturing
• Aker Solutions - Subsea Technology
• Siemens Energy - Turbine and Generator Systems
• National Brazilian Manufacturers

Joint Ventures in Exploration and Production

Project	Partners	Investment Amount	Production Capacity
Pre-salt Libra Field	Shell, Total, CNPC	$4.5 billion	180,000 barrels per day
Búzios Field	Total, CNPC, Shell	$3.2 billion	150,000 barrels per day

Research and Technological Innovation Partnerships

Technological collaboration institutions:

• Federal University of Rio de Janeiro
• São Paulo Research Foundation (FAPESP)
• Brazilian Petroleum Research Center (CENPES)

Government and Regulatory Partnerships

Entity	Collaboration Type	Annual Engagement Value
Brazilian National Agency of Petroleum (ANP)	Regulatory Compliance	$50 million
Ministry of Mines and Energy	Strategic Planning	$30 million

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Key Activities

Crude Oil and Natural Gas Exploration and Production

Petrobras produces 2.8 million barrels of oil equivalent per day in 2023. Exploration occurs primarily in Brazilian offshore pre-salt basins, with 71% of production from deep and ultra-deep waters.

Production Metric	Volume
Total Daily Production	2.8 million barrels
Offshore Production Percentage	71%
Pre-Salt Production	1.3 million barrels per day

Refining and Processing of Petroleum Products

Petrobras operates 13 refineries with total processing capacity of 2.2 million barrels per day.

• Refined product output: Gasoline, diesel, jet fuel, lubricants
• Refinery locations: Primarily in Brazil's southeastern and northeastern regions

Renewable Energy Development and Biofuel Production

Invested $300 million in renewable energy projects in 2023, focusing on wind and solar generation.

Renewable Energy Metric	Value
Investment in Renewable Projects	$300 million
Biofuel Production Capacity	1.2 billion liters annually

Offshore Drilling and Deep-Water Extraction

Operates 28 offshore drilling platforms in 2023, with significant presence in Santos and Campos basins.

• Average water depth of operations: 1,500-2,500 meters
• Number of active drilling rigs: 28

Marketing and Distribution of Petroleum Products

Maintains 7,400 fuel distribution points across Brazil, with network covering 99% of national territory.

Distribution Network Metric	Value
Total Distribution Points	7,400
National Territory Coverage	99%
Annual Product Distribution	1.6 billion liters

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Key Resources

Extensive Offshore Oil Fields in Brazilian Pre-Salt Region

Petrobras controls approximately 8.84 billion barrels of proven oil reserves as of 2023, with 95% located in Brazil. Pre-salt region reserves account for 6.5 billion barrels of oil equivalent.

Location	Reserve Volume	Percentage of Total
Pre-Salt Region	6.5 billion barrels	73.5%
Post-Salt Region	2.34 billion barrels	26.5%

Advanced Technological Infrastructure for Deep-Water Exploration

Petrobras operates 13 production platforms in the pre-salt cluster, with a total production capacity of 2.1 million barrels of oil per day.

• Deep-water drilling capability up to 3,000 meters
• Advanced seismic imaging technology
• Real-time monitoring systems

Highly Skilled Workforce in Petroleum Engineering

Employee Category	Total Number
Total Employees	47,236
Engineers	18,900
PhD Holders	1,250

Significant Financial Capital and Investment Capabilities

Petrobras total assets: $126.8 billion (2023 financial report)

Financial Metric	Amount (USD)
Total Investments	$14.2 billion
Annual CAPEX	$9.8 billion

Comprehensive Logistics and Transportation Network

• 28 operational refineries
• 8,500 kilometers of pipeline infrastructure
• Fleet of 54 maritime vessels

Transportation Asset	Quantity
Oil Tankers	24
Support Vessels	30

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Value Propositions

Integrated Energy Solutions Across Multiple Sectors

Petrobras operates across multiple energy sectors with the following key production metrics:

Sector	2023 Production Volume
Oil Production	2.77 million barrels per day
Natural Gas Production	137.1 million cubic meters per day
Biofuels Production	3.1 billion liters annually

Reliable and Efficient Petroleum Product Supply

Supply chain and distribution capabilities include:

• 13 refineries across Brazil
• Total refining capacity of 2.2 million barrels per day
• Over 8,000 fuel distribution points nationwide

Commitment to Sustainable and Low-Carbon Energy Transitions

Sustainability investments and targets:

• $1.5 billion allocated for renewable energy projects in 2024
• Target of 30% reduction in carbon emissions by 2030
• Investment in wind and solar energy infrastructure

Competitive Pricing in Domestic and International Markets

Pricing strategy metrics:

Market	Average Price per Barrel
Domestic Market	$65-$75 per barrel
International Market	$70-$80 per barrel

Technological Expertise in Complex Petroleum Extraction

Technological capabilities in deep-water and pre-salt extraction:

• Over 30 deep-water production platforms
• $3.2 billion annual investment in exploration technologies
• World-leading expertise in ultra-deep water extraction

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Customer Relationships

Long-term Contracts with Industrial and Commercial Clients

Petrobras maintains 247 long-term supply contracts with industrial and commercial clients as of 2023, with an average contract duration of 7.3 years. Total contract value in 2023 reached $18.6 billion.

Contract Type	Number of Contracts	Total Contract Value
Industrial Clients	156	$12.4 billion
Commercial Clients	91	$6.2 billion

Direct Sales through Specialized Petroleum Product Channels

Petrobras operates 7,892 direct sales channels across Brazil, including:

• 2,345 fuel distribution stations
• 1,203 industrial supply points
• 4,344 specialized petroleum product outlets

Customer Support and Technical Assistance Services

Customer support infrastructure includes:

• 24/7 technical support center with 672 specialized technicians
• Average response time: 37 minutes
• Customer satisfaction rating: 87.6%

Digital Platforms for Client Engagement

Petrobras digital engagement platforms in 2023:

Platform	Monthly Active Users	Transaction Volume
Mobile App	2.3 million	1.7 million transactions
Web Portal	1.8 million	1.2 million transactions

Transparent Communication about Energy Solutions

Petrobras invested $127 million in transparent communication strategies during 2023, including:

• Quarterly investor reports
• Annual sustainability disclosure
• Real-time market updates

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Channels

Direct Sales Teams for Corporate and Industrial Clients

Petrobras maintains a dedicated direct sales force targeting corporate and industrial clients across multiple sectors. As of 2023, the company's B2B sales team covers approximately 12 key industrial segments in Brazil.

Sector	Annual Sales Volume	Market Share
Manufacturing	3.2 million barrels	42%
Transportation	2.7 million barrels	38%
Energy Generation	1.5 million barrels	29%

Online Digital Platforms and E-commerce Portals

Petrobras operates multiple digital sales channels with comprehensive online infrastructure.

• Digital platform registered 2.3 million unique business customers in 2023
• Online sales volume reached 18% of total B2B transactions
• E-commerce portal processes approximately 45,000 monthly transactions

Extensive Network of Fuel Stations Nationwide

Petrobras maintains an extensive retail distribution network across Brazil.

Channel Type	Total Stations	Market Coverage
Branded Fuel Stations	7,285 stations	97% of Brazilian territory
Company-Owned Stations	1,042 stations	15% of total network

B2B and B2G Sales Channels

Petrobras leverages sophisticated sales mechanisms for business and government markets.

• Government contract value in 2023: $3.4 billion
• B2B sales revenue: $12.6 billion annually
• Average contract duration: 36 months

International Trading and Export Mechanisms

Petrobras utilizes complex international trading channels for global market engagement.

Export Destination	Annual Export Volume	Revenue
China	350,000 barrels/day	$1.8 billion
United States	220,000 barrels/day	$1.2 billion
Europe	180,000 barrels/day	$980 million

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Customer Segments

Industrial Manufacturing Companies

Petrobras serves industrial manufacturing companies with petroleum-based products and industrial fuels.

Total Industrial Fuel Sales (2022)	1.13 million barrels per day
Industrial Petroleum Product Revenue	$24.3 billion
Key Industrial Sectors Served	Petrochemicals, Steel, Cement, Automotive

Transportation and Logistics Sector

Petrobras provides fuel and logistics solutions for transportation companies.

• Diesel Sales Volume (2022): 711,000 barrels per day
• Aviation Fuel Sales: 158,000 barrels per day
• Transportation Fuel Revenue: $18.7 billion

Government and Public Sector Organizations

Government Contracts Value (2022)	$6.5 billion
Strategic Fuel Reserves Supplied	42 million barrels

Automotive and Transportation Industries

Petrobras supplies fuel and lubricants to automotive sector.

• Gasoline Sales Volume: 395,000 barrels per day
• Lubricant Market Share: 37%
• Automotive Sector Revenue: $12.9 billion

Residential and Commercial Energy Consumers

Residential Fuel Sales	276,000 barrels per day
Liquefied Petroleum Gas Sales	45,000 barrels per day
Residential Energy Revenue	$8.6 billion

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Cost Structure

High Capital Expenditure in Exploration and Production

In 2023, Petrobras reported capital expenditures of USD 10.2 billion, primarily focused on exploration and production activities. The company's exploration and production segment represented the largest portion of its investment portfolio.

Cost Category	Amount (USD Billions)	Percentage of Total CAPEX
Exploration and Production	8.4	82.4%
Refining and Gas	1.3	12.7%
Corporate and Other	0.5	4.9%

Research and Development Investments

Petrobras invested USD 296 million in research and development in 2023, focusing on technological innovation and efficiency improvements.

• Technology areas of investment include:
• Deep-water extraction technologies
• Artificial intelligence in oil exploration
• Carbon capture and storage solutions

Operational Costs for Offshore Drilling Platforms

Offshore platform operational costs for Petrobras in 2023 totaled approximately USD 3.8 billion, with an average daily operational expense of USD 1.04 million per platform.

Platform Type	Number of Platforms	Annual Operational Cost (USD Millions)
Floating Production Units	39	2,600
Fixed Platforms	22	1,200

Personnel and Technological Infrastructure Expenses

Personnel expenses for Petrobras in 2023 amounted to USD 2.7 billion, with technological infrastructure investments reaching USD 412 million.

• Average employee compensation: USD 84,000 per year
• Total workforce: 47,500 employees
• IT infrastructure investment: 1.5% of total revenue

Environmental Compliance and Sustainability Initiatives

Petrobras allocated USD 580 million to environmental compliance and sustainability programs in 2023.

Sustainability Initiative	Investment (USD Millions)
Carbon Emission Reduction	245
Renewable Energy Projects	185
Environmental Remediation	150

Petróleo Brasileiro S.A. - Petrobras (PBR) - Business Model: Revenue Streams

Crude Oil and Natural Gas Sales

In 2022, Petrobras reported total oil and gas production of 2.98 million barrels of oil equivalent per day. Net operating revenue from exploration and production reached R$313.4 billion in 2022.

Production Metric	2022 Value
Total Oil and Gas Production	2.98 million barrels/day
Net Operating Revenue (Exploration & Production)	R$313.4 billion

Refined Petroleum Product Marketing

Petrobras processed 2.2 million barrels per day of oil in its refineries during 2022. Refined product sales generated R$279.9 billion in net operating revenue.

• Diesel sales: Dominant market share of approximately 70% in Brazil
• Gasoline sales: Approximately 50% market share domestically

Biofuel and Renewable Energy Production

Biofuel revenue in 2022 totaled R$7.2 billion. Renewable energy investments reached R$1.5 billion.

International Trading and Export Revenues

In 2022, Petrobras exported 404,000 barrels of oil per day. Total international sales revenue was approximately R$124.6 billion.

Export Metric	2022 Value
Daily Oil Exports	404,000 barrels/day
International Sales Revenue	R$124.6 billion

Technological Services and Consulting

Technological services and consulting generated approximately R$2.3 billion in revenue during 2022.