Marketing Mix Analysis of Stellus Capital Investment Corporation (SCM)

Stellus Capital Investment Corporation (SCM): Marketing Mix [Jan-2025 Updated]

US | Financial Services | Asset Management | NYSE
Marketing Mix Analysis of Stellus Capital Investment Corporation (SCM)
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Stellus Capital Investment Corporation (SCM) stands as a dynamic Business Development Company revolutionizing middle-market investment strategies across the United States. With a strategic approach to providing critical capital solutions, SCM bridges the financing gap for growth-oriented businesses, offering sophisticated debt and equity investments that power economic expansion. Dive into the intricate marketing mix that defines this innovative financial powerhouse, exploring how SCM transforms investment landscapes through targeted, intelligent financial engineering.


Stellus Capital Investment Corporation (SCM) - Marketing Mix: Product

Business Development Company Overview

Stellus Capital Investment Corporation is a Business Development Company (BDC) registered with SEC. As of Q3 2023, the company manages $681.8 million in total investment portfolio.

Investment Portfolio Composition

Investment Type Percentage Total Value
First Lien Debt 62.4% $425.3 million
Second Lien Debt 17.6% $120.1 million
Equity Investments 20% $136.4 million

Investment Solutions

  • Debt financing solutions ranging from $5 million to $25 million
  • Equity investments in middle-market companies
  • Customized capital structures for growth-oriented businesses

Target Market Segments

Focuses on middle-market companies across various industries in the United States with annual revenues between $10 million and $150 million.

Investment Strategy

Strategic Parameter Details
Geographic Focus United States
Industry Diversity Multiple sectors including technology, healthcare, industrial services
Investment Horizon 3-7 years

Performance Metrics

As of December 31, 2023:

  • Net Asset Value: $313.6 million
  • Weighted Average Yield on Debt Investments: 11.8%
  • Number of Portfolio Companies: 35


Stellus Capital Investment Corporation (SCM) - Marketing Mix: Place

Headquarters Location

Stellus Capital Investment Corporation is headquartered at 4400 Post Oak Parkway, Suite 2500, Houston, Texas 77027.

Geographic Market Presence

Region Investment Coverage
United States Primary investment market
North America Main operational focus

Distribution Channels

  • Direct investment platforms
  • Online investment portals
  • Private equity investment networks
  • Financial advisory services

Investment Infrastructure

Digital Infrastructure: Web-based investment management systems, secure online transaction platforms

Client Accessibility

Access Method Availability
Online Platform 24/7 accessibility
Direct Contact Business hours support

Industry Sector Coverage

  • Technology
  • Healthcare
  • Manufacturing
  • Business services
  • Consumer products

Operational Reach

Serves middle-market companies with $10 million to $100 million in annual revenue across multiple United States regions.


Stellus Capital Investment Corporation (SCM) - Marketing Mix: Promotion

Quarterly Earnings Conference Calls

Stellus Capital Investment Corporation conducts quarterly earnings conference calls to provide financial updates and insights to investors.

Conference Call Frequency Typical Duration Participation Method
Quarterly 60 minutes Webcast and Telephone

Financial Reporting

The company publishes detailed financial reports to maintain transparency with investors and stakeholders.

  • Annual Reports filed with SEC
  • Quarterly 10-Q Reports
  • Annual 10-K Reports

Investor Relations Website

Stellus maintains a comprehensive investor relations website with key financial information.

Website Content Accessibility
Financial Statements Public
Earnings Presentations Downloadable
SEC Filings Archived

SEC Filings and Press Releases

SEC Filing Frequency: Regular updates through mandatory disclosures

  • Material Event Disclosures
  • Financial Performance Updates
  • Corporate Governance Information

Institutional Investor Engagement

Targeted marketing strategies focused on institutional investment community.

Engagement Strategy Target Audience
Investment Conferences Institutional Investors
One-on-One Meetings Portfolio Managers
Roadshow Presentations Potential Institutional Investors

Stellus Capital Investment Corporation (SCM) - Marketing Mix: Price

NYSE Listing and Trading Details

Ticker Symbol: SCM

Current Market Price (as of latest available data): Varies based on market conditions

Dividend Distribution Pricing Strategy

Dividend Metric Value
Annual Dividend Yield 9.52% (as of Q4 2023)
Quarterly Dividend $0.37 per share
Total Annual Dividend $1.48 per share

Pricing Competitive Landscape

Market Capitalization: Approximately $440 million (as of January 2024)

Investment Product Pricing Structure

  • Net Asset Value (NAV) per share: $15.23
  • Price-to-Book Ratio: 0.95
  • Weighted Average Yield on Investments: 12.4%

Pricing Transparency Metrics

Pricing Component Transparency Level
Management Fees 1.75% of total assets
Performance Fees No additional performance fees
Expense Ratio 2.41%

Investment Portfolio Pricing

Total Investment Portfolio Value: $751 million

Average Yield on Debt Investments: 11.6%

Pricing Strategy Highlights

  • Consistent quarterly dividend payments
  • Competitive pricing in business development investment sector
  • Transparent fee structure