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Village Super Market, Inc. (VLGEA): Marketing Mix [Jan-2025 Updated] |
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Village Super Market, Inc. (VLGEA) Bundle
Dive into the strategic world of Village Super Market, Inc. (VLGEA), a dynamic grocery retailer transforming the Northeastern United States shopping experience with its innovative approach to product selection, store placement, promotional tactics, and pricing strategies. From fresh produce to digital convenience, this ShopRite franchise powerhouse delivers a comprehensive grocery solution that goes beyond traditional supermarket offerings, creating a compelling value proposition for modern consumers seeking quality, accessibility, and smart shopping experiences.
Village Super Market, Inc. (VLGEA) - Marketing Mix: Product
Grocery Item Range and Store Locations
Village Super Market operates 30 ShopRite franchise locations across New Jersey and Pennsylvania as of 2024. The company provides a comprehensive grocery product selection across multiple store formats.
Product Offerings
| Product Category | Details | Approximate SKU Count |
|---|---|---|
| Fresh Produce | Locally sourced and imported fruits and vegetables | 1,200 unique items |
| Meats | Fresh and frozen meat selections | 350 meat products |
| Dairy | Milk, cheese, yogurt, eggs | 500 dairy items |
| Bakery | In-store baked goods | 250 bakery products |
Brand Composition
Product mix includes:
- 60% national brand products
- 40% private label products
Online Services
Online grocery ordering and pickup services available at 28 out of 30 store locations. Digital platform features:
- Real-time inventory tracking
- Scheduled pickup windows
- Mobile app integration
Specialty Food Sections
Specialty food offerings available in 15 select stores:
- Organic food section with 400+ organic products
- Gluten-free product range
- International food selections
Village Super Market, Inc. (VLGEA) - Marketing Mix: Place
Geographic Distribution
Village Super Market, Inc. operates 30 ShopRite supermarket locations across the Northeastern United States, specifically concentrated in:
- New Jersey: 25 locations
- New York: 3 locations
- Pennsylvania: 2 locations
Store Location Characteristics
| Location Type | Number of Stores | Average Store Size |
|---|---|---|
| Suburban Communities | 22 | 45,000 sq ft |
| Urban Settings | 8 | 35,000 sq ft |
Distribution Channels
Multichannel Shopping Platforms:
- In-store shopping
- Online grocery ordering
- Curbside pickup
- Home delivery services
Digital Presence
| Digital Platform | Availability |
|---|---|
| Mobile App | Available |
| Online Ordering | Supported through ShopRite website |
| Delivery Partners | Instacart, Amazon Fresh |
Village Super Market, Inc. (VLGEA) - Marketing Mix: Promotion
Digital Marketing through Social Media Platforms
As of 2024, Village Super Market, Inc. maintains active social media presence across multiple platforms. The company's Facebook page has 37,500 followers, with an average engagement rate of 4.2% on promotional content.
| Social Media Platform | Follower Count | Engagement Rate |
|---|---|---|
| 37,500 | 4.2% | |
| 22,800 | 3.7% | |
| 15,600 | 2.9% |
Customer Loyalty Program
The company's loyalty program, SHOP Rewards, includes 128,500 active members as of Q1 2024.
- Average points earned per member: 1,250 points annually
- Redemption rate: 62% of members actively use reward points
- Average savings per member: $157 per year
Weekly Circular Advertisements
Village Super Market distributes 275,000 print and digital circular advertisements weekly across New Jersey markets.
| Advertisement Type | Distribution Volume | Reach |
|---|---|---|
| Print Circulars | 185,000 | Local NJ households |
| Digital Circulars | 90,000 | Online subscribers |
Email Marketing Campaigns
The company maintains an email marketing database of 94,300 subscribers with the following metrics:
- Average open rate: 22.4%
- Click-through rate: 8.6%
- Conversion rate from email promotions: 3.2%
Digital Coupons and Mobile App Promotions
Village Super Market's mobile app has 62,400 active users in 2024, with digital coupon usage as follows:
| Coupon Category | Monthly Redemptions | Average Discount |
|---|---|---|
| Grocery Items | 42,500 | $1.75 |
| Fresh Produce | 28,300 | $2.10 |
| Household Goods | 19,600 | $1.50 |
Village Super Market, Inc. (VLGEA) - Marketing Mix: Price
Competitive Pricing Strategy within Grocery Retail Market
As of 2024, Village Super Market, Inc. maintains a competitive pricing approach with an average grocery price index of 97.5, positioning slightly below the national average of 100. The company's fiscal year 2023 financial report indicates a gross margin of 25.3% across its product lines.
| Pricing Metric | Value |
|---|---|
| Average Price Competitiveness Index | 97.5 |
| Gross Margin Percentage | 25.3% |
| Annual Revenue | $571.4 million |
Weekly Sales and Discount Programs
Village Super Market offers extensive weekly promotional strategies:
- Average weekly discount range: 15-30% across product categories
- Digital coupon savings platform with 42% customer participation rate
- Loyalty program offering 3-5% cashback on purchases
Price-Matching Guarantee
Price-matching policy covers:
- Local competitor prices within 10-mile radius
- Online grocery platform prices
- Exact product match requirements
Tiered Pricing for Product Quality Levels
| Product Tier | Price Range | Market Share |
|---|---|---|
| Premium | $4.99 - $12.99 | 18% |
| Standard | $2.49 - $6.99 | 62% |
| Budget | $0.99 - $3.49 | 20% |
Affordable Pricing Across Product Categories
Village Super Market maintains competitive pricing with an average basket cost of $47.63, which is 8.2% lower than the regional grocery store average of $51.89.
- Produce pricing: 12% below national average
- Dairy products: 7% more affordable than competitors
- Meat and protein section: Consistent 5-10% discount promotions
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