WhiteHorse Finance, Inc. (WHF) Marketing Mix

WhiteHorse Finance, Inc. (WHF): Marketing Mix [Jan-2025 Updated]

US | Financial Services | Asset Management | NASDAQ
WhiteHorse Finance, Inc. (WHF) Marketing Mix

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WhiteHorse Finance, Inc. (WHF) emerges as a dynamic Business Development Company revolutionizing middle-market financing with its strategic approach to investment. Navigating the complex landscape of corporate lending, WHF delivers sophisticated financial solutions that bridge critical capital gaps for emerging businesses across diverse industries. By leveraging a sophisticated investment model that balances risk and opportunity, this NASDAQ-traded firm provides investors and companies with innovative financing strategies that drive economic growth and generate competitive returns.


WhiteHorse Finance, Inc. (WHF) - Marketing Mix: Product

Business Development Company (BDC) Overview

WhiteHorse Finance, Inc. operates as a Business Development Company (BDC) registered under the Investment Company Act of 1940. As of Q4 2023, the company manages a total investment portfolio valued at $327.8 million.

Lending Product Characteristics

WhiteHorse Finance specializes in providing senior secured loans to middle-market companies with specific lending parameters:

Loan Characteristic Specific Details
Typical Loan Size $10 million - $35 million
Interest Rate Range L + 6.50% - 9.50%
Loan Maturity 3-7 years

Lending Strategy Segments

  • Asset-based lending
  • Cash flow lending
  • Opportunistic lending

Investment Portfolio Composition

Industry Sector Portfolio Allocation
Manufacturing 22.3%
Healthcare 18.7%
Software/Technology 15.4%
Business Services 12.6%
Other Sectors 31%

Investment Performance Metrics

As of December 31, 2023, WhiteHorse Finance reported:

  • Net Asset Value: $13.75 per share
  • Total Investment Income: $16.2 million
  • Net Investment Income: $8.7 million

WhiteHorse Finance, Inc. (WHF) - Marketing Mix: Place

Headquarters Location

WhiteHorse Finance, Inc. is headquartered at 1350 Avenue of the Americas, New York, NY 10019.

Geographic Market Coverage

Operates exclusively within the United States financial markets, serving middle-market companies across 50 states.

Geographic Reach Coverage Details
National Coverage All 50 U.S. states
Primary Market Focus Middle-market corporate lending
Investment Regions North America

Distribution Channels

  • Digital investment platforms
  • Direct institutional investor interactions
  • Online investor relations portal
  • Financial advisor networks

Investment Network Capabilities

Strategic Financial Networks include connections with:

  • Private equity firms
  • Institutional investment groups
  • Commercial banking partners
  • Specialized middle-market lending networks

Technological Infrastructure

Digital Platform Functionality
Investor Portal Real-time portfolio management
Online Reporting Comprehensive financial reporting
Secure Communication Encrypted client interactions

WhiteHorse Finance, Inc. (WHF) - Marketing Mix: Promotion

Investor Presentations at Financial Conferences

WhiteHorse Finance, Inc. actively participates in financial conferences to engage with potential investors and market analysts.

Conference Name Date Participation Type
Aegis Capital Conference January 10, 2024 Investor Presentation
Ladenburg Thalmann Conference February 15, 2024 Management Panel

SEC Filing Communications and Quarterly Earnings Reports

WhiteHorse Finance provides transparent financial reporting through regular SEC filings.

Reporting Metric Q4 2023 Value
Total Investment Portfolio $372.6 million
Net Investment Income $8.2 million

Professional Website with Investment Information

The company maintains a comprehensive investor relations website with detailed financial information.

  • Website URL: www.whitehorsefinance.com
  • Sections include: Financial Reports, Investor Presentations, Corporate Governance
  • Quarterly earnings webcast availability

Targeted Institutional Investor Marketing

WhiteHorse Finance implements strategic outreach to institutional investors.

Investor Type Percentage of Ownership
Institutional Investors 67.3%
Retail Investors 32.7%

Financial Media and Analyst Coverage

The company maintains visibility through financial media channels.

  • Covered by analysts from: Raymond James, Ladenburg Thalmann
  • Average analyst coverage rating: Hold
  • Median target price: $13.50

WhiteHorse Finance, Inc. (WHF) - Marketing Mix: Price

Stock Performance and Pricing

WhiteHorse Finance, Inc. trades on NASDAQ under ticker WHF with a current market price of $13.45 per share (as of January 2024).

Dividend Pricing Strategy

The company maintains a consistent dividend payment structure with the following characteristics:

  • Quarterly dividend rate: $0.375 per share
  • Annual dividend yield: 11.16%
  • Total annual dividend payout: $1.50 per share

Investment Pricing Breakdown

Pricing Metric Value
Net Asset Value (NAV) $14.22 per share
Price to NAV Ratio 0.95x
Expense Ratio 2.87%
Management Fees 1.50% of total assets

Risk-Adjusted Pricing Model

WhiteHorse Finance implements a risk-adjusted pricing strategy with the following investment return metrics:

  • Average Portfolio Yield: 12.5%
  • Weighted Average Interest Rate: 10.75%
  • Effective Loan Pricing: LIBOR + 6.25%

Fee Transparency

Fee Category Percentage
Investment Advisory Fee 1.50%
Performance Fee 0.25%
Administrative Fees 0.35%

Market Positioning

Competitive pricing strategy positioning within Business Development Company (BDC) sector with a current market capitalization of $316 million.


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