Hotéis do parque & Resorts Inc. (PK): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico dos hotéis do parque & Resorts Inc. (PK), uma potência no cenário da hospitalidade que transforma imóveis premium em experiências extraordinárias de convidados. Com uma sofisticada tela de modelo de negócios que abrange parcerias estratégicas, proposições inovadoras de valor e diversos fluxos de receita, esta empresa se posicionou magistralmente na interseção de viagens de luxo, gerenciamento estratégico de propriedades e serviços de hospitalidade de ponta. Descubra os intrincados mecanismos que impulsionam o sucesso do líder da indústria e exploram como eles criaram uma abordagem convincente para oferecer experiências excepcionais de hospedagem nos destinos urbanos e resort.

Hotéis do parque & Resorts Inc. (PK) - Modelo de Negócios: Principais Parcerias

Parceria Internacional do Marriott

Hotéis do parque & O Resorts gerencia 67 hotéis com a Marriott International a partir do quarto trimestre 2023, representando aproximadamente 31.000 quartos. A parceria inclui acordos de gerenciamento em várias marcas Marriott.

Métrica de Parceria	Dados específicos
Total de hotéis gerenciados	67 hotéis
Contagem total de quartos	31.000 quartos
Duração da parceria	Acordos de gerenciamento de longo prazo

Parcerias de investimento imobiliário

Hotéis do parque & O Resorts colabora com várias empresas de investimento imobiliário para otimizar as carteiras de propriedades.

• Parceiros imobiliários de Blackstone
• HOST HOTELS & Resorts
• Vários grupos de investimento institucional

Parcerias de viagens e reservas corporativas

Tipo de parceria	Parceiros -chave	Volume anual de reserva
Plataformas de viagem online	Expedia	US $ 275 milhões em reservas (2023)
Plataformas de viagem online	Booking.com	US $ 242 milhões em reservas (2023)
Agências de viagens corporativas	American Express Global Business Travel	US $ 189 milhões em reservas corporativas (2023)

Associações de turismo e indústria

Hotéis do parque & O Resorts mantém associações estratégicas nas principais organizações de hospitalidade.

• Hotel americano & Associação de Localização
• Global Business Travel Association
• Profissionais financeiros e de tecnologia da hospitalidade

Hotéis do parque & Resorts Inc. (PK) - Modelo de negócios: Atividades -chave

Aquisição de propriedades e gerenciamento de portfólio de propriedades do hotel

A partir do quarto trimestre 2023, Park Hotels & A Resorts possui 60 hotéis com 33.719 quartos nos Estados Unidos. Valor contábil bruto total dos ativos imobiliários: US $ 13,2 bilhões.

Tipo de propriedade	Número de hotéis	Total de quartos
Hotéis de luxo	18	8,912
Hotéis de luxo superior	42	24,807

Renovação de hotéis e melhoria de ativos

2023 Despesas de capital para melhorias na propriedade: US $ 193 milhões. Os projetos de melhoria de ativos direcionados incluem:

• Renovações de quartos
• Atualizações de tecnologia
• Aperfeiçoamentos de sustentabilidade
• Modernizações de saída de alimentos e bebidas

Otimização de receita e gerenciamento de rendimento

2023 Receita total: US $ 2,1 bilhões. Taxa média diária (ADR): US $ 239,47. Receita por sala disponível (RevPAR): US $ 166,83.

Métrica de receita	2023 desempenho
Receita total	US $ 2,1 bilhões
Ebitda ajustada	US $ 614 milhões

Marketing estratégico e posicionamento da marca

Gastos de marketing em 2023: US $ 42,3 milhões. Alocação de marketing digital: 65% do orçamento total de marketing.

Experiência de convidado e aprimoramento da qualidade do serviço

Pontuação de satisfação do cliente: 4.2/5. Taxa de retenção de convidados: 62%. Investimento em treinamento da equipe: US $ 8,7 milhões em 2023.

• Implementou sistemas avançados de gerenciamento de relacionamento com clientes
• Programas de experiência personalizados desenvolvidos para convidados
• Plataformas de check-in e serviço digitais aprimoradas

Hotéis do parque & Resorts Inc. (PK) - Modelo de negócios: Recursos -chave

Portfólio imobiliário de alta qualidade e hotel premium

A partir do quarto trimestre 2023, Park Hotels & O Resorts possui 60 hotéis premium com 33.719 quartos nos Estados Unidos. Valor total do portfólio imobiliário: US $ 14,1 bilhões.

Tipo de propriedade	Número de propriedades	Total de quartos
Hotéis de luxo	22	12,455
Hotéis de luxo superior	38	21,264

Forte reputação da marca no setor de hospitalidade de luxo

O portfólio de marcas inclui propriedades de marca Hilton, Hyatt e Marriott. Revpar médio (receita por sala disponível) em 2023: US $ 157,63.

Gerenciamento experiente e experiência operacional

• Total de funcionários: 8.700
• Posse média de gerenciamento: 12,4 anos
• Equipe de liderança executiva com mais de 150 anos de experiência em hospitalidade

Sistemas avançados de tecnologia e reserva digital

Investimento em infraestrutura tecnológica em 2023: US $ 42,3 milhões. As plataformas de reserva digital processa aproximadamente 2,1 milhões de reservas anualmente.

Capital financeiro para investimentos em propriedades e atualizações

Métricas financeiras para 2023:

Métrica financeira	Quantia
Receita total	US $ 3,2 bilhões
Despesas de capital	US $ 276 milhões
Caixa e equivalentes de dinheiro	US $ 345 milhões

Hotéis do parque & Resorts Inc. (PK) - Modelo de Negócios: Proposições de Valor

Experiências premium de hospedagem de alta qualidade

A partir do quarto trimestre 2023, Park Hotels & O Resorts opera 62 hotéis premium com 33.475 quartos totais. A taxa média diária (ADR) para seu portfólio foi de US $ 239,47 em 2023. A receita por sala disponível (RevPAR) atingiu US $ 162,33.

Categoria de hotel	Número de propriedades	Total de quartos
Hotéis de luxo	18	9,875
Hotéis de luxo superior	44	23,600

Portfólio diversificado de hotéis de luxo e luxo

Redução de portfólio por afiliação da marca:

• Propriedades da marca Marriott: 42 hotéis
• Propriedades da marca Hilton: 12 hotéis
• Hotéis de luxo independentes: 8 propriedades

Locais estratégicos nos principais destinos urbanos e resort

Distribuição geográfica das propriedades:

Região	Número de hotéis	Porcentagem de portfólio
Mercados urbanos	38	61.3%
Destinos de resort	24	38.7%

Qualidade de serviço consistente e satisfação do hóspede

Métricas de satisfação do hóspede para 2023:

• Pontuação geral de satisfação do hóspede: 4,2/5
• Pontuação do promotor líquido (NPS): 67
• REPETA TAXA DE VEVIDADE: 42%

Opções de acomodação flexíveis

Partida de receita pelo segmento de viajantes em 2023:

Segmento de viajantes	Porcentagem de receita
Viajantes de negócios	48%
Viajantes de lazer	52%

Hotéis do parque & Resorts Inc. (PK) - Modelo de Negócios: Relacionamentos do Cliente

Programas personalizados de atendimento de convidados e fidelidade

Hotéis do parque & O Resorts gerencia um portfólio de 62 hotéis com 30.700 quartos nos Estados Unidos. O programa de fidelidade afiliado à empresa fornece estratégias de engajamento direcionadas.

Métricas do Programa de Fidelidade	2023 dados
Gasto médio de fidelidade	US $ 287 por estadia
Associação do programa de fidelidade	Aproximadamente 1,2 milhão de membros
Repetir a taxa de convidado	42.6%

Plataformas de engajamento de clientes digitais

A empresa utiliza estratégias de engajamento digital multicanais.

• Aplicativo móvel com recursos de reserva em tempo real
• Site com mecanismo de recomendação personalizado
• Plataformas de interação de mídia social

Canais de suporte ao cliente responsivos

A infraestrutura de suporte ao cliente inclui:

Canal de suporte	Tempo médio de resposta
Suporte telefônico	7,2 minutos
Suporte por e -mail	4,5 horas
Bate -papo ao vivo	3,1 minutos

Experiências personalizadas para diferentes segmentos de viajantes

As estratégias de segmentação de mercado têm como alvo dados demográficos específicos dos viajantes.

• Viajantes de negócios: programas de tarifas corporativas
• Viajantes de lazer: promoções de pacotes
• Viajantes em grupo: opções de reserva personalizadas

Comunicação proativa e gerenciamento de feedback

Mecanismos abrangentes de coleta de feedback rastreiam a satisfação do cliente.

Métrica de feedback	2023 desempenho
Pontuação do promotor líquido	68
Taxa de satisfação do cliente	87.3%
Pesquisas anuais realizadas	24,000

Hotéis do parque & Resorts Inc. (PK) - Modelo de Negócios: Canais

Site direto do hotel e reservas de aplicativos móveis

Hotéis do parque & A Resorts opera sites para suas principais marcas, incluindo Hyatt, Hyatt Regency e Grand Hyatt. Em 2022, as reservas digitais diretas representaram 22,4% da receita total da sala.

Canal digital	Porcentagem de reserva	Impacto de receita
Site da empresa	15.6%	US $ 287,3 milhões
Aplicativo móvel	6.8%	US $ 125,6 milhões

Plataformas da Agência de Viagens Online (OTA)

As plataformas OTA contribuem significativamente para os hotéis do parque & Canais de reserva de resorts.

• Receita de parceria do Expedia Group: US $ 412,7 milhões em 2022
• Contribuição da plataforma de reserva: US $ 378,2 milhões em 2022
• Taxas de comissão OTA: média de 15 a 20% por reserva

Serviços de reserva corporativa e de grupo

O segmento de viagens corporativas representou 37,5% do total de reservas em 2022.

Segmento corporativo	Volume de reserva	Receita
Conferências de negócios	28.3%	US $ 523,6 milhões
Retiros corporativos	9.2%	US $ 170,4 milhões

Redes de agentes de viagens

As reservas tradicionais de agentes de viagens mantiveram uma participação de mercado de 12,3% em 2022.

• Reservas do Sistema Global de Distribuição (GDS): US $ 214,5 milhões
• Receita independente de rede de agentes de viagens: US $ 87,6 milhões
• Comissão média paga: 10-12% por reserva

Mídias sociais e canais de marketing digital

Os canais de marketing digital geraram 8,7% do total de conversões de reservas em 2022.

Canal de marketing digital	Taxa de conversão	Receita gerada
Instagram	3.2%	US $ 59,4 milhões
Facebook	3.5%	US $ 64,7 milhões
LinkedIn	2%	US $ 37,2 milhões

Hotéis do parque & Resorts Inc. (PK) - Modelo de Negócios: Segmentos de Clientes

Viajantes de negócios

Hotéis do parque & O Resorts atende viajantes de negócios com um portfólio de 62 hotéis premium nos Estados Unidos. Em 2022, os gastos com viagens de negócios atingiram US $ 1,14 trilhão, com viagens corporativas representando um segmento significativo.

Características do segmento	Métricas -chave
Duração média de estadia de hotel	2,3 noites
Taxa de quarto médio para viajantes de negócios	US $ 285 por noite
Taxa de retenção de clientes corporativos	78%

Viajantes de lazer de luxo

A empresa tem como alvo viajantes de lazer de ponta através de marcas de hotéis premium.

• Marriott Marquis Brands em destinos -chave
• Gastos médios para viajantes de luxo: US $ 4.500 por viagem
• Demografia-alvo: faixa etária de 35-55 com renda anual acima de US $ 150.000

Eventos corporativos e participantes da conferência

O Park Hotels gerencia 42 hotéis com instalações de conferência significativas.

Segmento de eventos	Receita anual
Conferências corporativas	US $ 287 milhões
Participação média da conferência	350 participantes
Duração média da conferência	2,5 dias

Indivíduos de alta rede

Direcionar clientes afluentes com experiências de hospitalidade premium.

• Patrimônio líquido médio de convidado: US $ 5 milhões+
• Taxa de ocupação da suíte de luxo: 65%
• Gastos médios por estadia: US $ 3.200

Turistas internacionais e domésticos

Cobertura abrangente de segmentos de mercado de turismo em locais dos Estados Unidos.

Tipo turístico	Volume anual do convidado
Turistas domésticos	1,2 milhão de convidados
Turistas internacionais	380.000 convidados
Receita turística total	US $ 742 milhões

Hotéis do parque & Resorts Inc. (PK) - Modelo de Negócios: Estrutura de Custo

Despesas de aquisição e manutenção de propriedades

A partir do quarto trimestre 2023, Park Hotels & A Resorts Inc. relatou propriedades e equipamentos, líquidos em US $ 8,57 bilhões. As despesas de manutenção para o ano fiscal de 2023 totalizaram aproximadamente US $ 312 milhões.

Categoria de despesa	Custo anual
Manutenção de propriedades	US $ 312 milhões
Renovação de propriedades	US $ 225 milhões
Seguro de propriedade	US $ 47 milhões

Salários e treinamento de funcionários

Custos de mão -de -obra totais para hotéis parques & Os resorts em 2023 foram de US $ 1,14 bilhão, representando aproximadamente 38% do total de despesas operacionais.

• Salário médio de funcionários: US $ 52.400 por ano
• Orçamento de treinamento e desenvolvimento: US $ 18,5 milhões
• Força de trabalho total: aproximadamente 7.200 funcionários

Despesas de marketing e vendas

As despesas de marketing de 2023 foram de US $ 62,3 milhões, representando 2,1% da receita total.

Canal de marketing	Gasto anual
Marketing digital	US $ 24,6 milhões
Publicidade tradicional	US $ 18,7 milhões
Comissões de vendas	US $ 19 milhões

Investimentos de tecnologia e infraestrutura digital

Os investimentos em tecnologia para 2023 atingiram US $ 47,2 milhões, com foco em plataformas digitais e tecnologias de experiência de convidados.

• Infraestrutura em nuvem: US $ 12,5 milhões
• Investimentos de segurança cibernética: US $ 8,3 milhões
• Sistemas de reserva digital: US $ 15,4 milhões

Custos operacionais e de utilidade

As despesas operacionais totais para 2023 foram de US $ 742,6 milhões.

Tipo de utilidade	Custo anual
Eletricidade	US $ 89,4 milhões
Água	US $ 31,2 milhões
Aquecimento e resfriamento	US $ 62,7 milhões
Gerenciamento de resíduos	US $ 18,5 milhões

Hotéis do parque & Resorts Inc. (PK) - Modelo de Negócios: Fluxos de Receita

Cobranças de aluguel de quartos e acomodação

Em 2023, Park Hotels & Os resorts reportaram receitas totais de US $ 1,46 bilhão. A receita do quarto para o ano foi de aproximadamente US $ 1,04 bilhão, representando 71,2% da receita total.

Categoria de receita	2023 valor ($)	Porcentagem da receita total
Receita de quarto	1,040,000,000	71.2%
Taxa média diária (ADR)	$224.53	-
Taxa de ocupação	65.4%	-

Vendas de alimentos e bebidas

Receita de comida e bebida para hotéis parques & Os resorts em 2023 foram de aproximadamente US $ 286 milhões, representando 19,6% da receita total.

Segmentos de receita da F&B	2023 valor ($)
Vendas de restaurantes	189,560,000
Serviços de catering	96,440,000

Hospedagem de eventos e conferências

As receitas relacionadas à conferência e do evento totalizaram aproximadamente US $ 87 milhões em 2023.

• Reservas de eventos corporativos: US $ 52,2 milhões
• Casamento e eventos sociais: US $ 34,8 milhões

Serviços auxiliares

As atividades spa e recreativas geraram US $ 43 milhões em receita durante 2023.

Serviço auxiliar	2023 Receita ($)
Serviços de spa	24,100,000
Atividades recreativas	18,900,000

Receitas de reserva corporativa e de grupo

As reservas corporativas e em grupo contribuíram com US $ 98 milhões para a receita total em 2023.

• Grandes contratos corporativos: US $ 68 milhões
• Reservas de viagens em grupo: US $ 30 milhões

Park Hotels & Resorts Inc. (PK) - Canvas Business Model: Value Propositions

You're looking at the core reasons why Park Hotels & Resorts Inc. (PK) attracts capital and guests. It's all about owning the best real estate and making it better.

Access to iconic, irreplaceable real estate assets is the foundation. Park Hotels & Resorts Inc. owns a geographically diverse portfolio of hotels and resorts situated in prime U.S. markets with high barriers to entry. Nearly 80% of the portfolio is located in central business districts of major cities or premier resort/conference destinations. As of September 30, 2025, the portfolio consisted of 39 hotels and resorts with over 25,000 rooms, with 100% of rooms located in the U.S..

The quality skew is heavily weighted toward the top tier. Luxury and upper upscale accommodations make up about 87% of the portfolio's rooms. This focus on premium segments is a direct play on higher-spending leisure and corporate travel demand.

The portfolio is heavily affiliated with major global operators, which translates directly into customer benefits. Park Hotels & Resorts Inc. affiliates with leading brands such as Hilton, Marriott, and Hyatt. This grants guests access to strong brand loyalty programs via major brand partners, encouraging repeat bookings through established reward structures, upgrades, and member-only rates across thousands of global properties, not just Park's owned assets.

The company actively enhances these assets, creating significant future value. This is seen in the focus on high-return renovation projects. For instance, the comprehensive renovation at the Royal Palm South Beach Resort is a $103 million investment expected to generate an Internal Rate of Return (IRR) of 15% to 20%. Management is betting these upgrades will drive RevPAR growth above the industry average for several years.

Park Hotels & Resorts Inc. also provides high-quality meeting and convention space for large groups, concentrated in major urban and convention areas. While specific total square footage for the entire PK portfolio isn't consolidated in the latest filings, the presence of assets like the Hilton New Orleans Riverside indicates a focus on large-scale group business capabilities, which is a key driver for weekday occupancy.

Here's a quick look at the scale of the assets and the capital deployment supporting these value propositions as of late 2025:

Metric	Value (as of late 2025)	Context
Total Rooms	Over 25,000 (across 39 hotels)	As of September 30, 2025
Luxury/Upper Upscale Rooms	87% of portfolio	Portfolio composition
2025 Total Capital Expenditures Budget	$310 million - $330 million	Total planned capital improvement program
Royal Palm Renovation Investment	$103 million	Specific project cost
Royal Palm Expected IRR	15% - 20%	Target return on investment
Royal Palm Stabilized EBITDA Target	Nearly $28,000,000	Post-renovation expectation
Total Debt	$3,839 million	As of September 30, 2025

The renovation strategy is supported by an active asset management approach, including plans to sell noncore assets. The company reported the sale of the Hyatt Centric Fisherman's Wharf for $80 million, achieving a multiple of 64x of 2024 EBITDA. This capital recycling helps fund the high-return projects.

The value proposition is also supported by the financial structure that allows for these investments. For example, the company expects to spend about $103 million on the Royal Palm project, of which $25 million was spent as of June 2025.

You can see the direct impact of these efforts in recent performance metrics from earlier in the year, even with disruptions:

• RevPAR growth of 14% at Bonnet Creek and 12% at Casa Marina due to recent renovations.
• Q2 2025 Adjusted EBITDA margin was 29.6%.
• Q1 2025 Hotel Adjusted EBITDA margin was almost 25%.

Finance: draft 13-week cash view by Friday.

Park Hotels & Resorts Inc. (PK) - Canvas Business Model: Customer Relationships

You're looking at how Park Hotels & Resorts Inc. (PK) manages its connections with the people who ultimately drive its revenue, which is a mix of brand affiliation, direct sales effort, and shareholder communication. The relationship structure is heavily influenced by its asset-light, management-heavy operational model.

Managed through third-party hotel operators

Park Hotels & Resorts relies on brand partners to manage the day-to-day guest relationship. While Park Hotels & Resorts Inc. does not publish its exact operator split, the industry trend for its segment suggests a high reliance on external management. For upper-upscale hotels, which make up about 87% of Park Hotels & Resorts Inc.'s rooms, approximately 70% of rooms in the broader market are managed by third parties. Park Hotels & Resorts Inc.'s portfolio as of late 2025 consists of 41 premium-branded hotels and resorts, with over 25,000 rooms.

Group sales teams focused on convention and corporate bookings

The sales efforts are clearly geared toward capturing high-value group business, which is critical for stabilizing occupancy and driving top-line revenue. Evidence of this focus is seen in the projected recovery of group demand. For the fourth quarter of 2025, Comparable Group Revenue Pace is projected to increase over 12% compared to the same period in 2024, with double-digit increases expected at key assets like the JW Marriott San Francisco Union Square and the New York Hilton Midtown.

• Build and sustain long-term partnerships with key clients.
• Deliver sales targets through proactive account management.
• Market to large group and convention business segments.

Loyalty program integration with brand partners (e.g., Hilton Honors)

A majority of Park Hotels & Resorts Inc.'s properties are affiliated with Hilton brands and participate in the Hilton Honors guest loyalty and rewards program. This integration is a key component of attracting and retaining guests, as the public recognition of the Hilton brands directly supports Park Hotels & Resorts Inc.'s ability to capture demand.

Digital and direct booking engagement via brand channels

Guest acquisition is heavily channeled through the brand partners' digital ecosystems. Historically, a significant percentage of individual customer bookings occur through internet travel intermediaries. Park Hotels & Resorts Inc.'s success in this area is tied to the brand's ability to drive direct bookings over these third-party channels, leveraging the loyalty program benefits available exclusively through preferred brand digital platforms.

Investor relations focused on consistent dividend payout

Investor relationship management centers on communicating capital allocation strategy, including dividend policy. For the fourth quarter of 2025, Park Hotels & Resorts Inc. declared a regular cash dividend of $0.25 per share, with an Ex-Date of December 31, 2025. This results in an expected annualized dividend of $1.00 per share based on the regular quarterly payments in 2025.

Here's a quick look at the key financial and operational metrics relevant to customer-facing scale and shareholder returns as of late 2025:

Metric	Value	Context/Date
Regular Quarterly Dividend (Q4 2025)	$0.25 per share	Declared for record date Dec 31, 2025
Expected Annual Dividend (2025 Regular)	$1.00 per share	Based on four quarterly payments of $0.25
Total Portfolio Rooms	Over 25,000 rooms	As of late 2025
Portfolio Size (Number of Hotels)	41 premium-branded hotels and resorts	As of late 2025
Group Revenue Pace Growth (Q4 2025 Est.)	Over 12% increase	Compared to Q4 2024
Luxury/Upper-Upscale Room Percentage	About 87%	Of Park Hotels & Resorts Inc.'s rooms

Park Hotels & Resorts Inc. (PK) - Canvas Business Model: Channels

You're looking at how Park Hotels & Resorts Inc. gets its rooms and event space sold in late 2025. The mix is heavily influenced by their brand affiliation and a strong push for direct sales, especially for high-value group business.

Major brand reservation systems (Hilton, Marriott, Hyatt)

Park Hotels & Resorts Inc. operates a portfolio primarily affiliated with the Hilton brand family, meaning a significant portion of transient and some group bookings flow through the centralized Hilton reservation systems. While Park Hotels & Resorts Inc. does not publish the exact percentage of revenue derived from these systems for 2025, the reliance on these platforms is fundamental to capturing broad market reach. For context on the group segment, which often involves direct negotiation but is confirmed through brand systems, Q4 2025 Comparable Group Revenue Pace is projected to increase over 12% compared to the pace at the end of September 2024 for the same period. Also, 2025 average Comparable group rates are projected to exceed 2024 average Comparable group rates by over 2%.

Direct booking via property websites and mobile apps

The push for direct bookings remains a key strategic focus, aiming to capture revenue with lower commission costs. Industry-wide data for 2025 suggests a strong shift, with a survey of 700 hotel brands indicating that Online Travel Agencies (OTAs) now generate only 22% of bookings, down from 30% the prior year. In Europe specifically, direct bookings have increased by 8%-15% year-on-year. Park Hotels & Resorts Inc.'s Q1 2025 results showed a portfolio occupancy rate of 69.2% and a Comparable RevPAR of $177.67, figures that benefit from direct channel efficiency. The company's overall TTM revenue as of late 2025 is reported at $2.53 Billion USD.

Global Distribution Systems (GDS) for corporate travel

Corporate travel, often routed through GDS platforms like Sabre or Amadeus, is a critical component, especially for Park Hotels & Resorts Inc.'s urban assets. The strength in this segment is visible in specific property performance updates. For example, group revenues at the Hilton Chicago increased by nearly 22% compared to Q1 2024 due to an increase in corporate demand, which drove RevPAR up by 17%. Similarly, Q2 2025 saw group revenues at the Hilton New York Midtown increase over 16% compared to Q2 2024, increasing RevPAR by nearly 10% due to corporate demand.

Third-party online travel agencies (OTAs)

OTAs provide necessary volume and visibility, though at a higher cost. While Park Hotels & Resorts Inc. does not publish its specific OTA revenue split for 2025, the general market dynamic shows OTAs held a slight edge in 2024 gross bookings at $266 billion versus $262 billion for direct bookings, a 50.4% OTA vs. 49.6% direct split. The company is actively managing this balance, which is part of a broader portfolio reshaping that includes a goal of $300 million to $400 million in noncore dispositions by year-end 2025, likely trimming reliance on lower-margin channels.

On-site sales teams for group and event bookings

The on-site sales teams are vital for securing the high-value group and event business. The performance of these teams is reflected in the significant year-over-year growth seen at several key properties in the first half of 2025. For instance, group revenues at the Hilton Waikoloa Village increased over 66% compared to Q1 2024 due to an increase in group events. The Q2 2025 Adjusted EBITDA for the portfolio was $183 million, supported by this high-yield business.

Here's a quick look at some key financial and statistical markers relevant to Park Hotels & Resorts Inc.'s operations and channel performance through mid-to-late 2025:

Metric Category	Specific Data Point	Value / Amount
Total Revenue (TTM as of late 2025)	Total Revenue	$2.53 Billion USD
Group Pace Projection (Q4 2025 vs Q4 2024)	Comparable Group Revenue Pace Increase	Over 12%
Group Rate Projection (2025 vs 2024)	Average Comparable Group Rate Increase	Over 2%
Q1 2025 Portfolio Performance	Comparable RevPAR	$177.67
Q2 2025 Portfolio Performance	Comparable RevPAR	$195.68
Q2 2025 Financial Result	Adjusted EBITDA	$183 million
Asset Disposition (Q2 2025)	Sale Price per Key for Hyatt Centric Fisherman's Wharf	$253,000
Liquidity Position (Mid-2025)	Available Liquidity	Approximately $1.3 billion
Debt Facility (September 2025)	Senior Unsecured Revolving Credit Facility	$1 billion

The effectiveness of these channels is also tied to the overall financial health and strategic moves Park Hotels & Resorts Inc. is making:

• Q1 2025 Net Loss Attributable to Stockholders was $(57) million.
• Q2 2025 Net Loss Attributable to Stockholders was $(5) million.
• The company has a stated goal to achieve $300 million to $400 million in noncore dispositions by year-end 2025.
• The portfolio occupancy rate for Q1 2025 was 69.2%.
• Group revenues at Hilton New Orleans Riverside increased nearly 10% in Q1 2025 versus Q1 2024.

To be fair, the success of the direct channel relies on the brand affiliation providing the initial visibility. The on-site sales teams are definitely driving high-value group contracts, as shown by the 66% group revenue increase at Hilton Waikoloa Village in Q1 2025.

Finance: draft 13-week cash view by Friday.

Park Hotels & Resorts Inc. (PK) - Canvas Business Model: Customer Segments

You're looking at the core customer groups Park Hotels & Resorts Inc. (PK) serves as of late 2025, based on their latest reported performance and strategic focus. Honestly, the business is heavily weighted toward specific high-value travel types, which is typical for an upscale REIT focused on full-service hotels.

The segmentation of demand drives their property-level performance metrics, like the reported Q3 2025 RevPAR of $181, which was a 6% decline year-over-year, or a 5% decline when excluding the Royal Palm South Beach property undergoing renovation. Total hotel revenues for Q3 2025 were $585 million.

Here is a breakdown of the key customer segments Park Hotels & Resorts Inc. targets:

• Large group and convention business: This segment is stated to account for 30% of revenue.
• High-end transient business travelers in urban centers: This group showed strength, with the urban portfolio generating a 3% increase in Comparable RevPAR compared to the prior year in Q2 2025.
• Affluent leisure travelers in resort markets: Markets like Orlando and Key West showed resilience. The Orlando Bonnet Creek complex delivered nearly 3% RevPAR growth in Q3 2025, and Key West RevPAR growth outperformed the broader portfolio, increasing 1% for the quarter.
• Government and military transient demand: This segment faced headwinds; the extended government shutdown reduced October room revenue expectations by approximately $2.5 million.
• REIT investors seeking yield and real estate exposure: The market views the stock as discounted, with a Price-to-Sales Ratio of 0.8x, well below the sector average of 3.7x.

The company's focus on its core portfolio-the top 20 hotels representing 85-90% of its value-is designed to concentrate revenue generation from these high-value segments.

You can see how the Q3 2025 results reflect the current state of these segments:

Customer Segment Focus	Relevant Financial/Statistical Metric (Late 2025)	Value/Amount
Group Business (Overall)	Q4 2025 Group Revenue Pace vs. 2024 Group Bookings	Projected increase of 18%
Resort Leisure (Orlando)	Q3 2025 RevPAR Growth	Nearly 3%
Resort Leisure (Key West)	Q3 2025 RevPAR Growth	1%
Government/Military Demand	October 2025 Revenue Impact from Shutdown	Reduced expectations by approximately $2.5 million
Investors (Valuation)	Price-to-Sales Ratio	0.8x
Investors (Yield)	Declared Q4 2025 Dividend Annualized Yield	Approximately 9%

The company is actively managing its portfolio to better serve these groups, for instance, by investing over $325 million across best-performing assets with returns approaching 20%. Also, the company is divesting non-core assets, planning to shed 15 hotels to concentrate on 20 high-quality assets.

For the full year 2025 guidance, Park Hotels & Resorts Inc. expects overall RevPAR to decline around 2% at the midpoint, with Adjusted FFO per share expected to range from $1.85 to $1.97 per share at the midpoint of $1.91.

The group segment showed specific strength earlier in the year; for example, group revenues at the Hilton Waikoloa Village increased over 66% in Q1 2025 compared to Q1 2024.

• Q1 2025 Comparable Group Revenue Pace vs. 2024 Group Bookings: Increased over 1%.
• Q1 2025 Average Comparable Group Rates vs. 2024: Projected to exceed by 4%.
• Q2 2025 Average Comparable Group Rates vs. 2024: Projected to exceed by 5%.

Finance: draft 13-week cash view by Friday.

Park Hotels & Resorts Inc. (PK) - Canvas Business Model: Cost Structure

You're looking at the major costs Park Hotels & Resorts Inc. faces to keep its portfolio of luxury and upper-upscale hotels running, which is a capital-intensive business, defintely. These costs are the primary drains on the revenue generated by their premium-branded properties.

The most significant recurring costs involve running the hotels day-to-day. These property-level operating expenses include substantial outlays for labor (wages and benefits) and utilities. For the three months ended September 30, 2025, Rooms expense was $106 million, and Food and beverage expense was $112 million for comparable hotels. Management fees, paid to third-party operators, are another fixed-like cost. For the three months ended September 30, 2025, Management fees expense totaled $27 million.

Park Hotels & Resorts Inc. carries a significant debt load, which translates directly into interest expense. As of September 30, 2025, Park's Net Debt was approximately $3.7 billion. The total consolidated debt on the balance sheet as of September 30, 2025, was $3,839 million. The weighted average maturity of this consolidated debt is short, at 2.4 years as of that date.

The company is heavily investing in its assets to maintain their market position, leading to high capital expenditures. Park Hotels & Resorts Inc. has outlined plans for total capital improvements for 2025 to be in the range of $310 million to $330 million. This high capex is driven by major renovation projects, such as the one at the Royal Palm South Beach Miami, which has a total expected spend of about $103 million.

Other essential property costs include taxes and insurance. While specific figures for property taxes and insurance premiums aren't isolated in the latest reports, the broader category of Other property expense for comparable hotels was $56 million for the three months ended September 30, 2025.

Here's a quick look at some of the key expense components for the three months ended September 30, 2025, from comparable hotels:

Expense Category	Amount (in millions)
Rooms Expense	$106
Food and Beverage Expense	$112
Other Property Expense	$56
Management Fees Expense	$27

The high level of planned capital expenditure for 2025 is expected to decline in 2026, with projections around $200 million to $225 million. This spending is partially offset by an ongoing asset disposition program, with a goal to sell up to $400 million in non-core assets by the end of 2025.

You should keep an eye on a few specific cost drivers:

• Renovation Disruption: The suspension of operations at Royal Palm South Beach Miami is anticipated to cause an estimated $17 million of disruption to Hotel Adjusted EBITDA for 2025.
• Debt Service: The company expects to use proceeds from its 2025 Delayed Draw Term Loan in 2026 to repay the $1.275 billion secured mortgage loan at the Hilton Hawaiian Village Waikiki Beach Resort, which matures in November 2026.
• Cost Inflation: S&P Global Ratings noted that increased wages and benefits are a primary reason for expected compressed EBITDA margins in 2025.

Finance: draft 13-week cash view by Friday.

Park Hotels & Resorts Inc. (PK) - Canvas Business Model: Revenue Streams

You're looking at the core ways Park Hotels & Resorts Inc. brings in cash, which is critical for valuing any lodging REIT. Here's the quick math on the revenue streams as of late 2025, grounded in the latest reported figures.

Hotel room revenue is the bedrock, naturally. For the third quarter of 2025, Park Hotels & Resorts Inc. reported $585 million in Total Hotel Revenues. This top line is directly tied to how well their premium urban and resort properties are performing on occupancy and average daily rate (ADR).

Beyond the rooms, the next major component is food and beverage sales from restaurants and events. This segment is highly dependent on group business and convention traffic, which saw some pressure earlier in the year but is showing recovery in key markets like Orlando and San Francisco.

The third stream, rental income from retail/commercial space within properties, is generally smaller but provides a stable base. For Q3 2025, the closest reported figure is Ancillary Hotel Revenue, which contributes to the overall operating income.

Park Hotels & Resorts Inc. also generates cash through proceeds from non-core asset dispositions, which is a strategic, non-recurring revenue stream used to reshape the portfolio. You saw this clearly with the $80 million sale in Q2 2025 of the Hyatt Centric Fisherman's Wharf.

Finally, the forward-looking indicator for operational profitability is the Full-year 2025 Adjusted EBITDA forecast midpoint of $608 million. This number reflects management's expectation for the full year's operational cash flow before certain adjustments.

Here is a breakdown of the key Q3 2025 revenue components, based on reported figures (in millions of dollars):

Revenue Component	Q3 2025 Amount (Millions USD)	Context/Source
Total Hotel Revenues (As per prompt guidance)	$585 million	Overall Q3 2025 Top Line
Rooms Revenue (Detailed)	$370 million	Direct Room Revenue for Q3 2025
Food and Beverage Revenue	$150 million	Sales from Restaurants and Events for Q3 2025
Ancillary Hotel Revenue (Proxy for Retail/Commercial)	$67 million	Other Hotel-Related Income for Q3 2025
Non-Core Asset Disposition Proceeds (Q2 2025 Example)	$80 million	Proceeds from Hyatt Centric Fisherman's Wharf Sale
Full-Year 2025 Adjusted EBITDA Forecast Midpoint	$608 million	Management's Projection for Full-Year Profitability

The composition of the revenue streams shows a heavy reliance on the core lodging product, but the strategic asset sales are a distinct, albeit irregular, source of capital. You can see the relative size of the main drivers:

• Hotel room revenue (Q3 2025 Rooms Revenue): $370 million
• Food and beverage sales (Q3 2025): $150 million
• Rental income from retail/commercial space (Q3 2025 Ancillary): $67 million

The company is definitely leaning into maximizing returns from its core assets, which is why the renovation pipeline, like the one at the Royal Palm in Miami, is so important to future room revenue potential. Still, the $80 million disposition in Q2 2025 shows they are actively pruning the portfolio to hit that $608 million Adjusted EBITDA target.

Finance: draft 13-week cash view by Friday.