Zevia PBC (ZVIA): History, Ownership, Mission, How It Works & Makes Money

Are you curious about Zevia PBC (ZVIA) and its impact on the beverage industry? As a transformative force, Zevia has pioneered naturally sweetened, zero-calorie sodas, addressing the growing consumer demand for healthier alternatives, and in 2024, the company reported net sales of $155 million. Keep reading to discover how Zevia is challenging traditional beverage formulations and setting new industry standards with its commitment to natural ingredients and wellness.

Zevia PBC (ZVIA) History

Zevia PBC Founding Timeline

Year established

The company was established in 2007.

Original location

The company was originally located in Los Angeles, California.

Founding team members

The founder of the company is Derek Newman.

Initial capital/funding

Information regarding the specific initial capital or funding amount is not readily available in the provided search results.

Zevia PBC Evolution Milestones

Zevia PBC Transformative Moments

• Focus on Natural Sweeteners: The company's commitment to using stevia as a natural sweetener has been a key differentiator, appealing to health-conscious consumers.
• Expansion into New Categories: Diversifying beyond sodas into energy drinks and mixers allowed the company to capture a larger share of the beverage market.
• Strategic Partnerships: Collaborations with other brands and distributors have helped the company expand its reach and introduce its products to new audiences.
• Going Public: The IPO in 2021 marked a significant milestone, providing the company with the resources to invest in growth initiatives and strengthen its brand presence.

To gain more insights into the company's financial performance, consider reading: Breaking Down Zevia PBC (ZVIA) Financial Health: Key Insights for Investors

Zevia PBC (ZVIA) Ownership Structure

The ownership structure of Zevia PBC includes a mix of institutional investors, company insiders, and retail investors, influencing its governance and strategic direction.

Zevia's Current Status

Zevia PBC is a publicly traded company, listed on the New York Stock Exchange (NASDAQ) under the ticker symbol ZVIA. As a public entity, it is subject to regulatory requirements and shareholder oversight. For an analysis of the company's financial standing, see: Breaking Down Zevia PBC (ZVIA) Financial Health: Key Insights for Investors

Zevia's Ownership Breakdown

As of December 31, 2024, the ownership breakdown of Zevia PBC is as follows:

Zevia's Leadership

The leadership team guiding Zevia PBC as of April 2025 includes:

• Amy Taylor: Chief Executive Officer
• Denise Beckles: Chief Financial Officer
• Robert Gay: Chief Growth Officer

Zevia PBC (ZVIA) Mission and Values

Zevia PBC aims to offer zero-calorie, naturally sweetened beverages as an alternative to conventional sugary drinks. The company's values reflect a commitment to health, sustainability, and innovation in the beverage industry.

Zevia's Core Purpose

Official mission statement

Zevia's mission statement is: 'We feel strongly about the global health crisis caused by excessive sugar consumption and are committed to addressing it with a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages.' Mission Statement, Vision, & Core Values of Zevia PBC (ZVIA).

• Focuses on addressing the health crisis related to high sugar intake.
• Commits to providing zero-sugar and zero-calorie options.
• Emphasizes natural sweeteners.
• Aims to offer a diverse range of beverage choices.

Vision statement

Zevia's vision statement is: 'To be one of the world's leading beverage companies offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages.' Mission Statement, Vision, & Core Values of Zevia PBC (ZVIA).

• Aims for global leadership in the beverage industry.
• Focuses on a portfolio of zero-sugar, zero-calorie beverages.
• Prioritizes natural sweeteners.
• Strives for a wide variety of beverage options.

Company slogan/tagline

Zevia's tagline is 'Naturally Sweet. Zero Sugar.' Mission Statement, Vision, & Core Values of Zevia PBC (ZVIA).

• Highlights the use of natural sweeteners.
• Emphasizes the absence of sugar in its products.
• Communicates the core benefits of Zevia beverages simply and directly.

Zevia PBC (ZVIA) How It Works

Zevia PBC operates by developing, marketing, and distributing zero-calorie, naturally sweetened beverages as an alternative to traditional sugary drinks. The company focuses on providing healthier beverage options using plant-based sweeteners.

Zevia PBC's Product/Service Portfolio

Zevia PBC's Operational Framework

Zevia PBC’s operational framework is designed to efficiently deliver its range of zero-calorie beverages to consumers. Key aspects of this framework include:

• Product Development: Zevia focuses on creating innovative and appealing flavors using natural sweeteners like stevia.
• Sourcing and Manufacturing: The company sources high-quality ingredients and uses a network of co-manufacturers to produce its beverages.
• Distribution: Zevia distributes its products through a variety of channels, including:
  • Retail partnerships with major grocery chains, natural food stores, and convenience stores.
  • E-commerce platforms, including its own website and online retailers like Amazon.
  • Foodservice channels, such as restaurants and cafes.
• Marketing and Branding: Zevia employs marketing strategies to highlight the health benefits and unique attributes of its products, targeting health-conscious consumers through digital marketing, social media, and promotional campaigns.

More information about the company can be found here: Mission Statement, Vision, & Core Values of Zevia PBC (ZVIA).

Zevia PBC's Strategic Advantages

Zevia PBC has several strategic advantages that enable its success in the competitive beverage market:

• Focus on Natural Sweeteners: Zevia's commitment to using stevia and other natural sweeteners caters to the growing consumer demand for healthier, sugar-free alternatives.
• Strong Brand Identity: The company has built a strong brand identity around its zero-calorie, naturally sweetened beverages, appealing to health-conscious consumers.
• Diverse Product Portfolio: Zevia offers a wide range of beverage options, including sodas, energy drinks, teas, and mixers, allowing it to cater to various consumer preferences and usage occasions.
• Multi-Channel Distribution: The company’s presence across various retail, e-commerce, and foodservice channels ensures broad accessibility to its products.
• Sustainability Initiatives: Zevia emphasizes sustainability in its operations and packaging, aligning with consumer preferences for environmentally responsible brands.

Zevia PBC (ZVIA) How It Makes Money

Zevia PBC primarily generates revenue through the sale of its zero-calorie, naturally sweetened beverages, which are targeted towards health-conscious consumers seeking alternatives to traditional sugary drinks.

Zevia's Revenue Breakdown

While detailed percentage breakdowns of specific revenue streams are not available, Zevia's overall revenue is derived from the sale of its diverse product lines across various channels. Here's a general understanding of how their revenue is composed:

Zevia's Business Economics

Zevia's business economics are shaped by several key factors:

• Pricing Strategy: Zevia employs a premium pricing strategy, positioning its products as a healthier alternative in the beverage market. This allows for higher profit margins compared to traditional sugary drinks, but also requires effective marketing to justify the price point to consumers.
• Cost of Goods Sold (COGS): COGS includes the cost of raw materials (natural sweeteners, flavorings), packaging, and manufacturing. Managing these costs is crucial for maintaining profitability.
• Operating Expenses: These include sales and marketing expenses, research and development, and administrative costs. Zevia invests significantly in marketing to build brand awareness and drive consumer demand.
• Distribution Network: Zevia relies on a network of distributors and retailers to get its products to consumers. Efficient distribution is essential for maximizing sales and minimizing costs.
• Economic Fundamentals: Consumer preferences for healthier beverages, awareness of artificial sweeteners, and disposable income influence Zevia's sales.

Zevia's Financial Performance

To gauge Zevia's financial health, consider the following points:

• In the fiscal year 2024, Zevia's net revenue increased by 7.7% to $206.4 million, which included a $1.7 million unfavorable impact from a change in promotional activity.
• Gross profit increased to $77.2 million with a gross margin of 37.4%.
• Advertising and marketing expenses accounted for 23.4% of net revenue, totaling $48.3 million.
• Net loss was reported at $29.1 million, an improvement of $15.5 million compared to the previous year.
• Adjusted EBITDA was $15.0 million, an increase of $14.3 million from 2023.

To gain more insights into Zevia, refer to Mission Statement, Vision, & Core Values of Zevia PBC (ZVIA).

Zevia PBC (ZVIA) Market Position & Future Outlook

The competitive landscape for Zevia PBC is evolving as consumer preferences shift towards healthier beverage options. The company is striving to solidify its position in the market while navigating both opportunities and challenges.

Competitive Landscape

Opportunities & Challenges

Industry Position

Zevia PBC is carving out a niche in the beverage industry by focusing on zero-calorie, naturally sweetened products. This positions them as a healthier alternative in the carbonated soft drink market, appealing to consumers seeking to reduce their sugar intake. As of 2024, the company has been working on several initiatives to strengthen its market presence:

• Expanding Distribution Channels: Increasing availability in major retailers and online platforms to reach a wider audience.
• Product Innovation: Introducing new flavors and product formats to cater to diverse consumer tastes.
• Sustainability Efforts: Emphasizing environmentally friendly practices to appeal to eco-conscious consumers.

To learn more about the company's core values, check out: Mission Statement, Vision, & Core Values of Zevia PBC (ZVIA).