Mission Statement, Vision, & Core Values (2025) of Embracer Group AB (publ).

An Overview of Embracer Group AB (publ)

An Overview of Embracer Group AB (publ)

Embracer Group AB was founded in 2008 and has grown to become a significant player in the video game industry, particularly known for its acquisitions of various game development studios. With a portfolio that includes over 200 IPs, the company offers a diverse range of products and services, including game development, publishing, and distribution across multiple platforms. As of 2024, Embracer Group reported total sales of approximately SEK 20 billion.

Company's Financial Performance in Latest Financial Reports

For the fiscal year ending March 31, 2024, Embracer Group reported a record-breaking revenue of SEK 12 billion, representing a growth of 25% year-over-year. The company's main product sales, particularly in AAA titles, significantly contributed to this revenue surge. The gross profit margin stood at 45%, reflecting strong operational efficiency.

Embracer Group's international expansion has been evident, with significant growth in key markets such as North America and Europe, contributing to an increased market share. Strategic acquisitions have bolstered its position, allowing it to diversify its gaming portfolio and enhance engagement with a broader audience.

Introduction to Embracer Group as a Leading Company in the Industry

Embracer Group AB has established itself as one of the leading companies in the gaming industry, with a business model that focuses on organic growth as well as strategic acquisitions. The firm’s innovative approach and commitment to quality have yielded substantial success, allowing it to stand out among competitors. To understand why Embracer Group is successful, further exploration is encouraged.

Mission Statement of Embracer Group AB (publ)

Mission Statement of Embracer Group AB (publ)

Embracer Group AB (publ) is a global gaming company headquartered in Karlskrona, Sweden. The company aims to be a significant player in the gaming industry by fostering franchises and creating high-quality gaming experiences. The mission statement guides its strategic decisions and long-term objectives, emphasizing an unwavering commitment to creativity, quality, and player satisfaction.

Core Component 1: Creativity

The first core component of Embracer Group's mission statement is creativity. The company believes that innovation and original ideas are essential for success in the competitive gaming landscape. Embracer Group supports a multitude of subsidiaries, encouraging developers to unleash their creativity without constraints.

• As of 2023, Embracer Group acquired over 50 studios, including notable names like Gearbox Entertainment and THQ Nordic, which highlights its emphasis on creative diversity.
• The group's strategy includes fostering a vibrant environment for over 1,300 developers across different studios, showcasing its commitment to creative autonomy.

Core Component 2: Quality

Quality is a cornerstone of Embracer Group’s mission. By prioritizing the delivery of high-end gaming experiences, the company ensures customer satisfaction and brand loyalty, which are crucial for sustained growth and profitability.

• In its latest financial report for Q2 2023, Embracer Group reported a revenue of SEK 3.0 billion, demonstrating growth driven by high-quality game releases.
• The company has numerous franchises, such as 'Borderlands' and 'Saints Row,' which have received critical acclaim, reflecting their commitment to quality.

Core Component 3: Player Satisfaction

Player satisfaction is integral to Embracer Group’s mission. The company strives to create games that resonate with players, ensuring an enjoyable gaming experience that keeps customers engaged.

• The group emphasizes community engagement, with over 2 million active players across its platforms as of 2023, reflecting strong player relations.
• Embracer Group’s approach includes continuous support and updates for its games, evidenced by consistent player feedback and high ratings on platforms such as Steam.

Performance Overview

Vision Statement of Embracer Group AB (publ)

Vision for Expanding Gaming Ecosystem

Embracer Group AB (publ) envisions an expansive gaming ecosystem where creativity and innovation drive the future of interactive entertainment. The company aims to be a leading player in multiple gaming segments, concentrating on both owned and partner intellectual properties. As of 2024, Embracer Group operates over 150 game studios globally, demonstrating its commitment to fostering diverse gaming experiences.

Commitment to Quality and Innovation

Embracer Group's vision statement emphasizes a commitment to quality in gaming experiences. The company strives to integrate cutting-edge technology with creative storytelling. In 2023, the group invested approximately SEK 2.1 billion in research and development, reinforcing its dedication to delivering high-quality products.

Diverse Portfolio and Strategic Acquisitions

The company aims to broaden its portfolio through strategic acquisitions. By 2023, Embracer Group successfully acquired 16 companies, enhancing its offerings in various genres. These acquisitions have included studios recognized for producing acclaimed titles, contributing to an increase in its total addressable market (TAM) by approximately 35%.

Global Reach and Community Engagement

Embracer Group envisions a robust global presence, with ongoing localization efforts aimed at reaching diverse audiences. Currently, the group distributes its games in over 60 countries. Embracer also focuses on community engagement, dedicating resources to player feedback mechanisms and in-game events, enhancing user experience and loyalty.

Sustainability and Social Responsibility

In 2024, Embracer Group aims to integrate sustainability into its core operations. The company is committed to reducing its carbon footprint by 30% by 2025, as part of its broader vision for socially responsible gaming. Partnerships with NGOs and community projects are in place, with plans to allocate SEK 100 million towards sustainability initiatives.

Core Values of Embracer Group AB (publ)

Core Value: Creativity

Creativity is a cornerstone of Embracer Group AB’s operations. The company believes that innovative thinking drives growth and engagement in the gaming industry.

In 2023, Embracer Group invested SEK 1.5 billion in creative projects, showcasing its dedication to empowering developers. The organization has also launched initiatives to support indie game developers, providing funding and resources for over 50 projects globally.

One notable example is the partnership with THQ Nordic, which led to the successful launch of titles like 'SpongeBob SquarePants: The Cosmic Shake,' achieving over 1 million copies sold within the first month.

Core Value: Collaboration

Collaboration fosters synergy among teams at Embracer Group, ensuring diverse skills and perspectives contribute to success.

The company's collaborative spirit was evident in 2023 when it brought together over 40 studios under its umbrella, enhancing project sharing and resource allocation. For example, collaborative ventures like 'Borderlands' and 'Metro' franchises have resulted in record revenues, contributing to a profit margin increase of 15%.

Bilateral projects, such as the partnership with Gearbox Software, resulted in the successful release of 'Tiny Tina's Wonderlands,' which grossed $100 million in its first quarter.

Core Value: Integrity

Integrity is fundamental to Embracer Group’s reputation, guiding its ethical practices and decision-making processes.

In 2023, Embracer Group adopted a comprehensive Code of Conduct aimed at promoting transparency across all operations. The company reported a 0% incidence of ethical breaches, reflecting its commitment to compliance and accountability.

The establishment of a whistleblower program enabled employees to report unethical behavior safely. Feedback from this program indicated a 95% satisfaction rate among staff regarding ethical practices.

Core Value: Diversity

Diversity is not just an ideal, but a practical commitment for Embracer Group, enhancing creativity and innovation across its platforms.

As of 2024, women represent 40% of leadership positions within the company, a significant increase from 30% in 2021. Embracer Group launched a Diversity and Inclusion initiative that resulted in hiring staff from over 15 different nationalities.

The company also partners with organizations supporting underrepresented groups in gaming, investing SEK 200 million in scholarships and training programs to support diversity initiatives.

Core Value: Sustainability

Sustainability is integral to Embracer Group’s long-term vision, ensuring responsible practices in the gaming industry.

In 2023, Embracer Group pledged to achieve carbon neutrality by 2025. Their sustainability report indicated a 25% reduction in carbon emissions compared to 2020 levels.

The company has incorporated sustainable practices into all new game developments and publishes annual sustainability reports to track progress. Additionally, titles like 'The Last of Us Part II' focus on environmental narratives, impacting over 500,000 players based on user surveys.